• Title/Summary/Keyword: technology commercialization

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Technological Commercialization Strategy based on Consumer Preference Analysis of Low-sodium Instant noodle Ramen (저염화 라면의 소비자 선호 분석을 활용한 기술사업화 전략)

  • Oh, Sang Ho;Leem, Choon Seong
    • Journal of the Korean Society of Food Culture
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    • v.33 no.6
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    • pp.523-530
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    • 2018
  • The purpose of this study was to develop a technology commercialization strategy by analyzing the consumer preference for low-sodium instant noodle ramen, which has a sodium content of 1,730 mg or less. For the commercialization of such low-sodium ramen, this study examined how much consumers would pay through an analysis of consumer preference by conjoint analysis. This study surveyed 1,004 men and women in their 20 s and 50 s between the ages of 20 and 50 years in Korea using an online survey. If the price of conventional instant noodle ramen is KRW 4,000 (approximately USD 3.57) per 5 packs for one pack of 5 servings in a supermarket, this study surveyed how much more they respondents would pay if the sodium was reduced by 10.0, 20.0, and 30.0%. The study found that if sodium was reduced by 10.0, 20.0, and 30.0%, the respondents would pay as much as KRW 4,180, KRW 4,307, and KRW 4,515, respectively. The attributes of low-sodium instant noodle ramen were examined according to the degree of sodium reduction, vegetable protein ingredients, brand, where to buy and price with each level. The Marginal Willingness To Pay (MWTP) was analyzed as follows. If the sodium content of ramen soup is reduced by 1.0%, the amount that can be paid would be KRW 105.78. Respondents could pay KRW 1,673 more for famous brand ramen than an unknown brand ramen. The study results indicated that when a new product is developed and released, it can be expected to increase sales of the new product by understanding the foreseeable value that consumers could pay for and realize the technological commercialization of the technology.

The Effects of Entrepreneur's Competence and Technology Commercialization Capabilities on Business Performance of Technology-based Start-ups (기술창업기업의 기업가 역량과 기술사업화 능력이 경영성과에 미치는 영향)

  • Yang, Soo-Hee;Kim, Myung-Seuk;Jung, Hwa-Young
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.6 no.4
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    • pp.195-213
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    • 2011
  • The purpose of this study is to investigate the factors that determine the performance of technological start-ups from resource-based view of firm. This study analyzed the correlation among the entrepreneur's competence, technology commercialization capabilities and business performance. This study is designed to examine (1)the effect of entrepreneur's competence, technology commercialization capabilities on business performance; and (2) the causal relationships and the mediator effects among the latent variables and business performance. Data for the study was compiled through surveys on entrepreneurs representing 125 technological start-ups. Empirical results of the hypothesis testing are summarized as follows : The results indicate that both two variable groups have positively influenced the outcome of business performance. Especially strategic competence was highly related to commercialization capabilities and business performance. The technology commercialization capabilities as a parameter had a significant influence on business performance.

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The impact of technological innovation capacity on business performance - Focusing on the moderating effect of technical commercialization capacity - (기술혁신 역량이 경영성과에 미치는 영향 - 기술사업화 역량의 조절효과를 중심으로 -)

  • Shin, Sung-Wook
    • Management & Information Systems Review
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    • v.38 no.1
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    • pp.225-239
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    • 2019
  • In order for a company to grow through technological innovation, technological innovation capacity to support technological innovation is more important than anything else. In addition, the technology commercialization process can not be ignored in order to lead to the improvement of the business performance. In this context, this study analyzed the impact of firm's technological innovation capacity on business performance and tried to analyze whether technological innovation capacity has a moderating effect on technological innovation capacity. To analyze the purpose of this study, we collect data through questionnaires of small and medium venture companies located in the southeast region of korea. The results of multiple regression analysis based on 132 collected company survey data are summarized as follows. First, Technology innovation capacity has a positive effect on business performance. Specifically, companies with well-equipped R&D capabilities, technology accumulation capabilities, and technology innovation systems showed higher business performance(market competitiveness, business growth potential, and business profitability). Second, technology commercialization capacity has a positive effect on the effect of technological innovation capacity on business performance. This result implies that a company with a good technical commercialization capability increases the positive influence of technological innovation capacity on business performance. The results of this study suggest that it is important to systematically manage the technology commercialization capacity in order to generate business performance through technological innovation.

The Relationship among Dynamic Capability, Technology Commercialization Competence, Innovation Performance, and Competitive Advantage (수출벤처기업의 동태적 역량이 기술사업화역량, 혁신성과 및 경쟁우위에 미치는 영향)

  • Hwang, Kyung-Yun;Sung, Eul-Hyun
    • Korea Trade Review
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    • v.41 no.2
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    • pp.159-183
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    • 2016
  • This study focuses on export venture firms in Daedeok Innopolis and examines the structural relationships among dynamic capability, technology commercialization competence, innovation performance, and competitive advantage. In particular, this study attempts to analyze dynamic capabilities that may affect technology commercialization competence, innovation performance, and competitive advantage. The development of the research model takes on a dynamic-capability view and is based on empirical studies regarding competitive advantage. A survey of 103 export venture firms was conducted from January 5, 2015, to February 4, 2015. A partial least squares structural equation model is used to test the relationships between constructs set in the study. The results of the study show that the dynamic capability of an export venture firm has a significant positive influence on the firm's technology commercialization competence, innovation performance, and competitive advantage. The study also finds evidence that the export venture firm's technology commercialization competence directly affects its innovation performance and competitive advantage. In addition, the findings indicate that the innovation performance of an export venture firm has a significant positive impact on the firm's competitive advantage. Overall, these findings contribute to a better understanding of the contexts in which dynamic capability represents a specific capability for export venture firms.

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The Framework for the Strategy of Research & Business Development (기술이전 및 사업화 활성화를 위한 전략 도출 프레임워크 - R&BD 효율성 평가를 기반으로 -)

  • Kim, Joon-Young;Sung, Si-Il;Park, Jaehun
    • Journal of Korean Society for Quality Management
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    • v.44 no.4
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    • pp.785-798
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    • 2016
  • Purpose: This paper developed the framework for extracting strategies of research and business development (R&BD) based on the data envelopment analysis(DEA). Methods: DEA has been widely utilized in evaluating R&D efficiency. Even though, technology transfer and commercialization has been regarded as the important factors for practical R&D efficiency evaluation, most research have evaluated R&D efficiency by just using the DEA outputs such as the number of patents and papers. The technology transfer, commercialization and relations among costs and generated technology and commercialization are needed to be considered for more practical R&D efficiency evaluation. Thus, this research addressed a method on how to incorporate the commercialization factors into the R&DB efficiency evaluation, and improve the efficiency strategically in terms of R&D and B&D. To achieve this, this research utilized a two-stage network DEA model for R&BD efficiency evaluation. Results: The proposed framework was applied to the 15 public research institutes and the 34 universities for validation. R&BD efficiency for the 15 public research institutes and the 34 universities was evaluated, and the differentiated improvement strategies for the inefficient DMUs to improve their efficient were proposed. Conclusion: The R&BD efficiency would be effectively analyzed based on two-stage network DEA. It would be utilized for the effective strategy planning for cultivating R&BD.

A Brief Review on Strategies for Improving UV and Humidity Stability of Perovskite Solar Cells Towards Commercialization (페로브스카이트 태양전지 상용화를 위한 자외선 및 수분 안정성 향상 전략)

  • Hwang, Eunhye;Kwon, Tae-Hyuk
    • Current Photovoltaic Research
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    • v.10 no.2
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    • pp.49-55
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    • 2022
  • With rapid growth in light-harvesting efficiency from 3.8 to 25.8%, organic-inorganic hybrid perovskite solar cells (PSCs) have attracted great attention as promising photovoltaic devices. However, despite of their outstanding performance, the commercialization of PSCs has been suffered from severe stability issues, especially for UV and humidity: (i) UV irradiation towards PSCs is able to lead UV-induced decomposition of perovskite films or catalytic reactions of charge-transporting layers, and (ii) exposure to surrounding humidity causes irreversible hydration of perovskite layers by the penetration of water molecules, resulting considerable decrease in their power-conversion efficiency (PCE). This review investigates current status of strategies to enhance UV and humidity stability of PSCs in terms of UV-management and moisture protection, respectively. Furthermore, the multifunctional approach to increase long-term stability as well as performance is discussed as advanced research directions for the commercialization of PSCs.

Technological Progress Towards Commercialization of Organometal Halide Perovskite Solar Cells (유기금속 할라이드 페로브스카이트 태양전지의 상용화를 위한 기술의 진전)

  • Pyun, Sun Ho
    • Journal of the Korean Institute of Electrical and Electronic Material Engineers
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    • v.27 no.12
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    • pp.776-791
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    • 2014
  • A marvellous solar cell technology system based on organometal halide perovskites has recently shown an unprecedented progress in power conversion efficiency (PCE); the certified one of 17.9% and unconfirmed of 19.3%, as well as the estimated electricity with a generating cost lower than the half of conventional methods based on fossil fuels. In this report the present status of stability with regards to moisture, ambient temperature, ultraviolet and lead toxicity as well as the key technological developments for the early commercialization are covered. Comprehensive understanding of material science for perovskites is required, together with complete encapsulation technologies beyond those for OLEDs, in order to ensure a 20-year-longer-than lifetime of PSCs (perovskite solar cells) and the stability according to the IEC 61646 damp heat test standard, which will result in the replacement of silicon solar cells with PSCs.

A Factor Analysis for the Success of Commercialization of the Facial Extraction and Recognition Image Information System (얼굴추출 및 인식 영상정보 시스템 상용화 성공요인 분석)

  • Kim, Shin-Pyo;Oh, Se-Dong
    • Journal of Industrial Convergence
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    • v.13 no.2
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    • pp.45-54
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    • 2015
  • This Study aims to analyze the factors for the success of commercialization of the facial extraction and recognition image security information system of the domestic companies in Korea. As the results of the analysis, the internal factors for the success of commercialization of the facial extraction and recognition image security information system of the company were found to include (1) Holding of technology for close range facial recognition, (2) Holding of several facial recognition related patents, (3) Preference for the facial recognition security system over the fingerprint recognition and (4) strong volition of the CEO of the corresponding company. On the other hand, the external environmental factors for the success were found to include (1) Extensiveness of the market, (2) Rapid growth of the global facial recognition market, (3) Increased demand for the image security system, (4) Competition in securing of the engine for facial extraction and recognition and (5) Selection by the government as one of the 100 major strategic products.

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A Study on the Method of Deriving Prospective Patent for Industrial-Academic Cooperation: A Case of Expired Patents (특허기반의 산학협력 유망분야 도출 방법 연구: 미활용 특허 사례)

  • Park, Sang-Young;Lee, Sungjoo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.6
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    • pp.51-61
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    • 2020
  • Ever since the Act on the Promotion of Industrial Education and Industry-Academic Cooperation (IAC) was enacted in 2003, domestic universities have been focusing on commercialization research that can be applied to basic research industries by collaborating with industry and government agencies. Despite these efforts, the ratio of technology transfer and commercialization through IAC is low. Most technology transfer and technology commercialization studies have derived core technologies by analyzing the applied patents. First, this study collected expired patents from major domestic universities, compared quality characteristics of the expired and live patents, and finally found key patents among expired patents in order to identify companies and fields of application to which the patents can be utilized. The results of the study focus on expired university patents in terms of methodology and present a framework to identify patents capable of continuous IAC and technology transfer and match them with those in need. The results of this study are expected to contribute to increasing the efficiency of technology commercialization.

R&D Strategy Development for Nanotechnology Areas based on Efficiency Comparisons (효율성 비교를 통한 나노기술 분야별 R&D 전략 수립)

  • Bae, Seoung-Hun;Kim, Jun-Hyun;Jung, Yeon-Ju;Kang, Sang-Kyu;Kim, Jae-Sin;Kim, Heung-Kyu
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.40 no.2
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    • pp.31-40
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    • 2017
  • In this paper, we compared the efficiencies of national R&D investments between NT (Nanotechnology) areas in terms of papers, patents, and commercializations, and found ways to improve the efficiencies of national R&D investments for each NT area. This is in response to huge R&D investments government has made recently in NT areas. Here, we collected data on investments, papers, patents, and commercializations for the R&D projects in NT areas through National Science & Technology Information Service. Based on the data, we analyzed the investment and performances (papers, patents, and commercializations) for each NT area, calculated the efficiency for each NT area, and compared the efficiencies between NT areas. Next, using cluster analysis, we identified several NT areas with similar characteristics in terms of paper efficiency, patent efficiency and commercialization efficiency. Finally, we derived implications for the efficiency enhancement for each grouping. The cluster analysis showed that there could be two groups, one being low in terms of technological outcome (papers and patents) efficiencies and high in terms of commercialization efficiencies, while the other being high in terms of technological outcome (papers and patents) efficiencies and low in terms of commercialization efficiencies. Therefore, the strategy for one group calls for support for technology transfer or technology introduction from other R&D performers and grant of guidance for improving R&D performers' commercialization ability to other R&D performers while the strategy for the other group calls for R&D support for transfer of technology to other R&D performers, activation of technology transfer and support for commercialization of R&D performers.