• Asia Marketing Journal
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• 제15권3호
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• pp.31-52
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• 2013

The metacognitive experience of the ease or difficulty with which new, external information can be processed, referred to as 'processing fluency,' has been shown to influence a wide range of human judgments including truth judgments, familiarity judgments, risk perception, evaluation, and preference (see Alter and Oppenheimer 2009 for a review). The current research explores the possibility of a consumer's product innovativeness judgment based on the difficulty of processing new information. In specific, this study examines if the inferential link between (dis)fluency-(un)familiarity can feed into the perception of innovativeness. This study also explores how a consumer's processing motivation can moderate the consumer's reliance on processing fluency in judgments and how the influence of fluency can vary depending on judgment task orders. In an experiment, participants rated a new product's innovativeness and then indicated their product attitude (or vice versa depending on the judgment task order condition) after reading a product review article that was printed in either an easy-to-read or a difficult-to-read font (for fluency manipulation). The findings show that low need for cognition individuals infer higher product innovativeness when processing product information is difficult rather than easy, consistent with the common assumption that 'new information is more difficult to process than familiar information.' The findings also suggest that once low fluency is attributed to innovativeness, it may no longer lead to a negative response to the product. High need for cognition individuals' judgments on product innovativeness are not affected by fluency. The findings also demonstrate a judgment task order effect on the use of fluency in judgments (e.g., Xu and Schwarz 2005). This study provides the first evidence that an individual's fluency experience can be used as a source of information in product innovativeness judgments especially under low processing motivation conditions. The findings can help marketers better understand the malleability of consumer judgments and perceptions of product characteristics (e.g., product innovativeness) by demonstrating an interesting interplay of processing fluency, processing motivation, and judgment task-related contextual factors.

• 대한수학교육학회지:수학교육학연구
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• 제20권3호
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• pp.413-444
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• 2010

본 연구에서는 우리나라 학생들의 수학 학습 동기와 귀인에 대한 각각의 측정 도구를 개발하고 그 적용 결과를 분석하였다. 수학 학습 통기 측정 도구는 '자기조절효능감' 17문항, '과제난이도' 9문항, '수학 불안' 9문항의 총 35문항으로, 귀인 측정 도구는 성공과 실패 귀인으로 구분하여 개발하였다. 성공귀인은 '노력/능력'이 6문항, '운'이 4문항, '타인'이 3문항의 총 13개로, 실패귀인은 '노력'이 7문항, '운'이 3문항, '능력'이 3문항, '타인(외적)'이 4문항의 총 17개로 이루어졌다. 수학 학습 동기의 세 요인 간의 상관을 분석한 결과, 과제난이도와 자기조절효능감은 정적 관계 나타냈고 수학 불안은 다른 두 요인과 부적 관계를 보였다. 수학 성취가 우수한 집단은 과제난이도와 자기조절효능감이 가장 높았고 수학 불안은 가장 낮았으며 기초이하 집단이 수학 불안이 가장 높았다. 또 남학생이 여학생보다 어려운 문제에 도전적이며, 수학 학습에 대한 자신의 학습 능력과 노력의 정도에 대한 자가 판단이 긍정적이었다. 그러나 수학 불안에서는 여학생이 남학생보다 불안 수준이 높게 나타났다. 동기와 귀인의 각 구성 요인간 상관을 분석한 결과, 과제가 어려운 것을 선호하거나 자기조절효능감이 높은 학생일수록 수학 학습의 성공의 원인을 노력/능력 귀인에서 찾지만, 운의 탓으로 돌리는 경향은 낮았다. 수학 불안이 높은 학생일수록 수학 학습의 성공의 원인을 운으로 귀인시키는 경향이 강하였다.

• 한국치위생학회지
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• 제10권6호
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• pp.1025-1035
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• 2010

Objectives : The purpose of this study was to identify correlation of personality preference, and achievement goal orientation, academic self-efficacy, test anxiety in selecting college students who majored in dental hygiene. This study also provides a basic data regarding personality for education of dental hygiene students. Methods : 192 students of S college who majored in dental hygiene were asked to answer the MBTI GS form, academic self-efficacy scale, achievement goal orientation scale and test anxiety scale during the month of May, 2009. The total of 160 copies were analyzed. MANOVA, independent-sample t-test were conducted. Results : 1. Looking at distribution of personality preference type of the students, extroversion type (63.1%) was more than introversion type(36.9%), sensing type(87.5%) was more than intuition type(12.5%), thinking type(54.4%) was more than feeling type(45.6%), judging type(59.4%) was more than perceiving type (40.6%) 2. In subscale of achievement goal orientation, performance approach level was higher in extroversion type than in introversion type. Performance avoidance level was lower in extroversion type than in introversion type. However, other preference personality type didn't show any significant difference in subscale of achievement goal orientation. 3. Academic self-efficacy was higher in extroversion type and thinking type than in introversion type and feeling type. There wasn't any significant difference between judging type and perceiving type, sensing type and intuition type. 4. In subscale of academic self-efficacy, confidence was higher in extroversion type than in introversion type. Task difficulty preference and self-regulated efficacy were higher in thinking type than in feeling type. 5. There wasn't any significant difference between personality preference type and test anxiety. Conclusions : Professor should find out difference between students through using information of preference personality and develop a teaching strategy that can encourage strength and make up weakness of each students.

• 한국의류산업학회지
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• 제12권5호
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• pp.599-607
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• 2010

This study analyzed how the self-efficacy and commitment on functional satisfaction and repurchase intentionof mountaineering apparels. The survey was conducted over the climbers with 298 subjects. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, and regression analysis. The results showed that the self-efficacy of climbers were classified into self-regulated efficacy, self-confidence, and task difficulty preference, and the commitment of climbers were classified into behavioral commitment and cognitive commitment. The self-regulated efficacy and self-confidence influenced the behavioral commitment and the self-regulated efficacy influenced the cognitive commitment. The behavioral commitment and cognitive commitment influenced the functional satisfaction and repurchase intention of mountaineering apparels. The functional satisfaction influenced the repurchase intention of mountaineering apparels.

• 한국전자거래학회지
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• 제16권4호
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• pp.283-299
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• 2011

본 연구에서는 태스크-기술 적합 이론에 기반하여 TV홈쇼핑, 인터넷 쇼핑, 브로드밴드 응용(IPTV) 등 3개의 가상 쇼핑 채널에 대한 소비자 선호에 영향을 주는 적합요인을 탐색하였다. 적합 요인 탐색은 오프라인 대비 웹에서 제품 구매 시 불확실성에 가장 큰 영향을 주는 품질 파악 관점에서의 제품 분류 유형인 quasi-commodity, look and feel 제품, 그리고 look and feel with variable quality 제품 등 3개의 제품군 별로 차별화하였다. 이론적으로 도출한, 3개의 가상 쇼핑 환경에서 3개의 유형별 제품을 구매할 때 소비자의 채널 선호에 영향을 주는 적합 속성에 대한 검증은 서베이 데이터를 이용해 단계별 회귀분석 기법을 적용하여 실증적으로 분석하였다. 또한 ANOVA와 Duncan 사후 분석을 통하여 3개의 가상 채널과 제품 유형 별로 적합 속성의 상대적 중요성을 비교 분석하여 시사점을 제시하였다. 본 연구를 통하여 3개의 가상 쇼핑 채널이 기반하고 있는 미디어 기술과 다양한 제품 구매 태스크의 적절한 매칭을 위한 4가지 주요 적합 속성과 상대적 차별성이 파악되었으며, 본 연구결과는 디지털 융합 기반 쇼핑 채널 설계에 유용한 시사점을 제공할 수 있다.

• 한국산학기술학회논문지
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• 제17권6호
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• pp.140-146
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• 2016

본 연구의 대상은 제주도내에 거주하고 있는 만 20세 이상에서부터 만 60세 미만의 성인장애인 총 57명을 대상으로 설문조사를 실시하였으며, 장애인식개선교육강사 역할을 수행하고 있는 남성장애인 1명을 2015년 5월에 3회에 걸쳐 면접조사하였다. 연구결과 해석에 대한 보충자료로 사용하였다. 이러한 연구를 통해 얻어진 결론은 다음과 같다. 우선 장애인의 경제활동이 자기효능감에 미치는 관계를 알아본 결과, 장애인의 경제활동은 자기효능감 중 자신감에 유의미한 관계를 나타냈고, 자기조절효능감과 과제난이도 선호에는 유의미한 관계를 나타내지 않았다. 둘째, 장애인의 경제활동영역이 자기효능감의 하위요인에 미치는 차이를 알아본 결과에 대해서는 장애인의 경제활동여부와 마찬가지로 자신감에 유의미한 차이를 나타냈고, 자기조절효능감과 과제난이도 선호에는 유의미한 차이를 나타내지 않는 것으로 나타났다. 셋째, 장애인의 경제활동영역에 따른 자기효능감의 차이를 $Scheff{\acute{e}}$ 검증한 결과, 업체취업(M=23.48, p<.04)과 강사활동(M=22.06, p<.04)은 미취업(M=18.93, p<.04)보다 높지만 업체취업과 강사활동의 차이는 밝혀지지 않았다.

• 정보화정책
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• 제29권4호
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• pp.26-42
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• 2022

본 연구는 학습자 관점에서 메타버스를 활용한 교육 효과를 알아보기 위해 1) 메타버스 교육플랫폼을 사용하기 전후 수업에 대한 기대와 가치가 충족되었는지를 평가하고, 2) 메타버스 기반의 교육 만족도에 영향을 미치는 요인을 자기효능감과 기대-가치 변인을 통해 검증하고자 했다. 이를 위해 기대-가치는 학습효과와 소통, 수업관여도, 그리고 학습 태도로 평가했고, 자기효능감은 과제난이도 선호, 자기조절 효능감, 그리고 자신감으로 살펴보았다. 서울시 동북부의 한 대학교에서 메타버스 교육플랫폼을 활용한 교과목을 신청한 대학생 70명을 대상으로 한 연구 결과, 학습자는 메타버스를 사용하기 전에 메타버스 활용 교육에 대한 기대와 가치 평가가 높았으나, 이용 후 모든 것이 충족되지 않은 것으로 나타났다. 교육 만족도 평가 결과, 기대-가치 평가항목은 메타버스 교육 만족도에 부정적인 영향을 미쳤지만, 학습자의 자기효능감이 높을수록 만족도가 높게 나타나는 경향성이 일부 나타났는데, 자기효능감의 하위요소 중 과제난이도 선호와 자기조절 효능감이 통계적으로 유의미한 것으로 나타났다. 이 연구는 메타버스를 활용한 교육이 이제 막 시작하는 상황에서 학습자 중심의 메타버스 기반 교육 평가라는 점에서 의미가 있다.

• 환경위생공학
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• 제24권4호
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• pp.90-101
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• 2009

The purpose of this study was to identify the factors influencing hope in female high school students. The participants were 207 female high school students who were selected from 2 schools located at Province J. The data was collected from September, 2 to 24 in 2009, by self report questionnaires. The data was analyzed using descriptive statistics, t-test, one-way ANOVA, Duncan, Pearson's correlation coefficients and stepwise multiple regression, with the SPSS /WIN 13.0 program. Hope in female high school students differed by economic state and school record. Hope in female high school students positively correlated to task difficulty preference, self-regulatory efficacy, self-confidence, teacher support and peer support. Self-regulatory efficacy, peer support and self-confidence accounted for 34.7% of hope in female high school students. This study showed that self-regulatory efficacy, peer support and self-confidence should be considered in developing a practical nursing intervention program to increase hope in female high school students.

• Journal of Korean Biological Nursing Science
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• 제20권2호
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• pp.114-121
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• 2018

Purpose: The purpose of this study was to investigate the rate of human papilloma virus (HPV) vaccinations among 12-year-old daughters and to analyze factors influencing the mothers' decisions to vaccinate their daughters. Methods: A cross sectional descriptive study was conducted using a convenience sample of 139 mothers. Data was analyzed using SPSS WIN 23.0. Descriptive statistics and a logistic regression analysis were conducted. Results: The vaccination rate of HPV among children was 43.9%. Mothers showed a higher knowledge of the HPV vaccination than of cervical cancer and of human papilloma virus. In self-efficacy scores, the subscores of self-regulation efficacy were higher than self-confidence and task difficulty preference. The factors influencing the vaccination of daughters included the age of the daughters at the time of the vaccination, the provision of information on the HPV vaccine, knowledge of the HPV vaccination, and self-confidence. Conclusion: In order to increase the HPV vaccination rate, it is necessary to provide accurate scientific knowledge to mothers. A variety of intervention strategies should be developed to enhance the confidence of mothers so that mothers who want to provide the HPV vaccination to their daughters are able to follow through and provide the vaccination.

• 대한치과기공학회지
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• 제32권2호
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• pp.77-90
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• 2010

Purpose : The purpose of study was to survey self-efficacy and job satisfaction for 500 dental technicians. Methods : The subjects were composed of 500 dental technicians in Daegu Metropolitan city and Gyeong-buk. This study was done using the Statistical Package for Social Sciences 17.0 for Windows. As for the analysis methods, the study used the frequency analysis, percentage, mean, t-test, analysis of variance, multiple regression analysis. Results : Self-efficacy of dental technician shows self confidence(M= 3.56), self regulatory efficacy(M=3.48), task difficulty preference(M=3.46). Job satisfaction of dental technician shows affairs satisfaction(M=3.58), colleague satisfaction(M=3.57), promotion satisfaction(M=3.48), salary satisfaction(M=3.56). Self-efficacy which affect on job satisfation was self confidence and self regulatory efficacy. Conclusion : A sense of self-efficacy and degree of job satisfaction are high when the sense of the degree of job satisfaction could be high only through a high sense of self-efficacy. In order to promote dental technician and dental hygienist of self-efficacy and job satisfaction, education and career and monthly salary is required high.