• 패션비즈니스
• /
• 제15권2호
• /
• pp.39-56
• /
• 2011

The jeans fashion has important meaning as the symbol of sociocultural phenomenon related with modern fashion. It became the symbol of natural fashion beauty representing freedom and equality and sometimes the sensual style. This study defined the meaning, element, and importance of fashion styling by analyzing preliminary studies and analyzed the aesthetic characteristics of the jeans fashion. The purpose of this study is to drive four styling patterns of the jeans fashion based on such theoretical studies and empirical researches about jeans fashion and plan and direct jeans fashion styling for each style. The results also provides the basis for acknowledging that the idea of 'directing and creating a style' according to a person's intent beyond the one-dimensional idea of simply 'wearing' clothes is the true fashion styling and will set an important footing in the fashion field with the ideas that fit the 21st century.

• 패션비즈니스
• /
• 제19권5호
• /
• pp.110-127
• /
• 2015

This study probed into the fashion styling of modern girls who led fashion and revealed power of woman as the center of modernization in Korea. Methods included the theoretical study based on fashion related newspaper articles at the time, specialized publications, advance researches, and internet data and the empirical study that involved contents analysis centering on visual data, expert evaluation, and styling development and presentation. The image of Korean modern girl analysis found in the order of modern image, elegant image, classic image, mannish image, romantic image. The aesthetic characteristics could be classified into sensual classicism, modern elegance, feminist epicenism, and romantic simplicity. The theme was 'Retro Modern' and a total of 4 styles were applied. 'Progressive Tradition' expressed the aesthetic characteristics of sensual classicism and it gave a modern reinterpretation of the seamless one-piece skirt which is the modified Korean clothes of Korean modern girls. 'Luxe Beauty' expressed the aesthetic characteristics of modern elegance, and it developed the long and slim style which was popular in the 1930's in a trendy way. 'Dressy Avant-garde' expressed the aesthetic characteristics of feminist epicenism, and it suggested the mannish style Western clothes that Korean modern girls wore by following recent fashion trend. 'Minimal Couture' expressed the aesthetic characteristics of romantic simplicity and it presented the garçonne look which was popular in the 1920's by following recent trend.

• 한국자동차공학회논문집
• /
• 제18권5호
• /
• pp.9-19
• /
• 2010

Every car manufacturer desires to reduce the new car development time spent in improving the safety, NVH, lightweight, reliability and environment friendly features of the car. Other considerations such as planning, exterior and interior styling, packaging, color, and material selection increase the complexity of the car design process. This paper proposes a personal DDP (Digital Design Process) to utilize the engineering analysis and design/styling software for car design. DDP can be efficiently used by a team of car research center or a studio with small number of engineers, helping ordinary engineers becoming ambidextrous in design as well as engineering applications. The concept model starts from idea sketch, rendering, and 3D surface model with CAS (Computer Aided Styling) to the final safety estimation by using proposed DDP based on engineering technology (CAD, CAE). The concept model proposed a hydrogen fuel cell sports coupe which could be available within next 10 years. The proposed DDP can not only reduce the new car development time but also be adapted into designing of varied products such as aircraft, yacht, electrical equipment and sports gear.

• 디지털융복합연구
• /
• 제12권1호
• /
• pp.531-537
• /
• 2014

패션스타일리스트의 분야와 역할중 패션 분야가 확대되어지면서 더욱 감각적이고 세련되며 특별한 것을 요구하는 시점에 이들이 각 분야마다 다양한 역할을 수행하고 있는 전문가로서 시대적 흐름에 부응하여 패션산업을 한걸음 발전시키는 단계에 이르게 하였다는 견해이다. 패션스타일리스트의 역할은, 매체를 통한 배역의 성격에 따라 이미지 스타일이 가능하도록 분위기에 맞는 패션 이미지를 연출하고 모델을 통해 특정 이미지를 형성시켜 수용자 내면의 흥미, 욕망을 유발시켜 상품의 인지도와 광고에 대한 기여도를 높이고 구매 행동을 촉진시키는 역할을 해야 한다. 또한 패션 테마나 컨셉에 맞춰 패션화보내의 모델에게 의상과 헤어 메이크업등의 스타일을 연출하고 빠른 트렌드를 읽기 위해서 패션에 대한 예리한 통찰력, 패션감각과 센스, 분석력, 기획력이 우선시 되어야 한다는 것이다. 본 연구는 최근 급부상하고 있는 패션스타일리스트의 분야와 역할을 살펴보고 직업적 전문성 확보와 소비자의 패션감각을 높여주는 요소로서 시대의 고성장 부가가치의 산업과 패션 전문 분야로의 활성화와 도약을 기대해 볼 수 있겠다.

• KIEAE Journal
• /
• 제5권2호
• /
• pp.43-49
• /
• 2005

The purpose of this study is to analyze the form and space of superstructure and to present the characteristics of design innovation and space planning in cruise ships. The exterior design styling and interior space design are induced on the important design concept in cruise ships. The scale and structural daring of the past mega ship and next generation concept is being injected into the current cruise ship design.

• International Journal of Costume and Fashion
• /
• 제17권1호
• /
• pp.59-72
• /
• 2017

This study aimed to analyze the dilemmas of aging and down-aging by the senior street look, and to examine the styling, psychology, and attitudes of the elderly through socio-cultural discussions. It was conducted through a multidisciplinary literature review and empirical analysis of seniors featured in fashion photos collected from SNS. With respect to seniors' fashion attitudes, firstly, they make personal/social records of dress as a means of recording aging and to reminiscence. Secondly, they attempt to down-age kidult play using mature humor. Thirdly, they try to express a perfect, moderate, and mature beauty to positively adapt themselves to aging. Fourthly, they adopt a regional and ethnic look to escape from the dilemmas accompanying aging and down-aging. This may be regarded as an attitude for repositioning themselves and planning a new life by escaping from a long-standing frame. Finally, they show a desire to stop and enjoy the moment of aging. While recording their cherished everyday lives, they enjoy the present rather than becoming concerned about the past or the future and use styling as a cure for their lives.

• 복식
• /
• 제59권9호
• /
• pp.97-114
• /
• 2009

The purpose of this thesis is to contribute to the fashion industry of Korea and China by providing the basic informations of Korean fashion company planning to launch into the Chinese fashion market, and also presenting the Korean fashion style to the China, by the way of searching the sameness and differences of the casual style. The direct picturing method and comparative analysis were applied for the methods of study. The whole body pictures were taken from the major fashion streets of Seoul and Shanghai, then clear 250 photos were selected in each city. The period for two weeks from 1st, July to 14th, July 2008, and from 10AM until 5PM. The results of study are as follows. The sequential order of frequency is easy casual, jean casual, romantic casual and character casual in Seoul and Shanshai. In case of easy casual, there were many similarities of the preferences in the items, colors and coordinations, while showing the differences in the styling of the clothing. Taking the jean casual, there were no specific differences in items between two cities except the styling of clothing in which the tidy style were more prevalent in Seoul, while the sexy style were more predominant in Shanghai. The main item of romantic style was the one-piece dresses. This was preferred in the style of A-line or H-line with short length, in Seoul while X-silhouette showing the body line with knee-length skirts were more popular in Shanghai. Finally the frequency of character casual is below 5% in both cities. In the items, the skirts were more preferred as a bottom in Seoul in contrast with the pants being more prevalent in Shanghai, the sleeveless top popular in both cities. The modest style were noted in Seoul, the sexy style were more prevalent in Shanghai. However many similarities between two cities were found in the speed of acceptabilities of fashion.

• 한국의류학회지
• /
• 제46권5호
• /
• pp.772-788
• /
• 2022

This study investigates whether the image of the casual Hanbok brand is being communicated to consumers successfully. We conducted a semantic network analysis to identify ways of revitalizing communication between casual Hanbok brands and consumers; in addition, we quantitatively evaluated the effectiveness of communication marketing through Quadratic Assignment Procedure (QAP) analysis. Unstructured data from 2014-2021 were collected through portal sites and then refined and networked. Our analysis showed that casual Hanbok brands generally target younger people and that different brands employ similar methods to promote and popularize the casual Hanbok style. Consumers tended to recognize and show interest in casual Hanbok, suggesting the potential to expand the market to Blue Ocean. However, some of our findings revealed the potential factors of style coordination risk and prejudice against existing Hanbok, which could potentially hinder casual Hanbok's uptake and adoption. We conclude that increasing the demand for casual Hanbok depends not only on delivering an accurate brand image to consumers but also on balancing fashion with traditional images when planning products and providing styling information.

• 디자인학연구
• /
• 제17권2호
• /
• pp.279-288
• /
• 2004

기업 내 디자인 작업은 과거의 전문직으로서의 폐쇄된 직능과 소극적 역할에서 현재의 성공적 제품 생산을 위한 기획, 마케팅, 기술은 물론 기업 브랜드 이미지 차별화를 위한 전략 구축 등의 적극적인 역할로 확대되었다. 그래서 디자이너가 타부서와의 의사교통은 물론 중요한 결정이나 정보 공유, 객관적 판단 등에 참여하거나 주도해야 하는 경우가 점차 늘어나고 있다. 이와 같이 디자인 작업은 협동 업무를 전제조건으로 하지만 디자인 프로세스의 조형작업(styling)은 디자이너의 직관이나 경험 등 주관성을 기초로 전개되는 특성을 가져 제품개발에 관계되는 구성원 사이에서 심지어는 한 디자인팀 안에서도 여러 형태의 장애로 표출된다. 이러한 점을 극복하고 보다 더 효율적인 디자인 결정 과정을 유도하고 제품의 형태를 개발, 평가 및 관리를 체계화할 수 있는 수단이 필요하게 되었다. 본 연구에서는 이의 기초가 될 수 있는 제품 형태가 표현하는 형상(image) 뒤에 숨은 조형적 원인이나 질서(객관적 체계 또는 공유할 수 있는 논리)를 실험을 통해 발견할 수 있다는 가설을 세우고 증명하였다. 이 실험의 결과로서, 시각적 개성의 표현인 조형에 관계하는 요인과 이들의 성향이나 상호역할의 체계를 규명하였다. 이 요인을 조형변수로, 또 이 체계를 정합적 제품 형태 전개 방법이라 명명하고, 이 과정에서 도출된 논리를 기초로 개발과정에서 목표한 형상에 정합적으로 접근하는 과정을 설명하였다. 이는 디자이너의 직관적 창의성과 추론적 논리성의 균형을 설정하는 방법으로서, 이 논리와 체계가 디자이너간에 공유할 수 있는 조형언어의 틀이 되고 타부서와의 의사교통에도 도움이 되는 하나의 지원 수단으로 제안된다. 이를 통해 디자이너는 목표한 이미지에 정합적으로 접근하여, 형태 전개 범위를 집중시키고 개발기간을 단축하기 위한 방법으로 사용하여 조형작업에 수반되는 불필요한 장애나 오류를 최소화할 수 있을 것으로 기대한다.

• 패션비즈니스
• /
• 제24권5호
• /
• pp.52-71
• /
• 2020

This study examines the color characteristics of the usage of the color pink in menswear by analyzing its usage status and method. It involves an empirical research method establishing the frame of the study through a document study centered on trend, gender neutral considerations, and the utilization of the color pink in men's fashion, by analyzing the characteristics of color and tone by extracting the pink color shown in menswear collections as well as analyzing and categorizing the fashion image and genderless characteristics. Analyzing the color and tone of the pink color shown indicate that bright, light and pale tones had higher proportions. Pink color can also be said to be utilized as a design element that gives off a younger and more vital color image in menswear. Further, the use of brighter and softer pink colors can be interpreted as reflecting modern society's demands of masculinity to change into a more sophisticated and soft image. To analyze the characteristics of the color pink utilized in gender neutral fashion, fashion images were presented as the analysis standard. An image grouping technique was used to classify pink while utilizing genderless types-fashion style. The result showed that even with the same pink color, the fashion image can vary with different methods of expression in terms of clothes and styling. The results of this study can serve as basic data for planning fashion design concepts as it analyzed pink-using fashion images and the genderless concept type.