Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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A Study on Characteristics of Pink Color and Fashion Images Used in Gender Neutral Men's Fashion

젠더 뉴트럴 남성 패션에 사용된 핑크색의 특성과 패션이미지 분석

  • Hong, YunJung (Dept. of Human Environment & Design, Yonsei University) ;
  • Joo, Mi Young (Dept. of i-Fashion Design, Yuhan University)
  • 홍윤정 (연세대학교 생활디자인학) ;
  • 주미영 (유한대학교 패션디자인학)
  • Received : 2020.08.28
  • Accepted : 2020.10.22
  • Published : 2020.11.30
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Abstract

This study examines the color characteristics of the usage of the color pink in menswear by analyzing its usage status and method. It involves an empirical research method establishing the frame of the study through a document study centered on trend, gender neutral considerations, and the utilization of the color pink in men's fashion, by analyzing the characteristics of color and tone by extracting the pink color shown in menswear collections as well as analyzing and categorizing the fashion image and genderless characteristics. Analyzing the color and tone of the pink color shown indicate that bright, light and pale tones had higher proportions. Pink color can also be said to be utilized as a design element that gives off a younger and more vital color image in menswear. Further, the use of brighter and softer pink colors can be interpreted as reflecting modern society's demands of masculinity to change into a more sophisticated and soft image. To analyze the characteristics of the color pink utilized in gender neutral fashion, fashion images were presented as the analysis standard. An image grouping technique was used to classify pink while utilizing genderless types-fashion style. The result showed that even with the same pink color, the fashion image can vary with different methods of expression in terms of clothes and styling. The results of this study can serve as basic data for planning fashion design concepts as it analyzed pink-using fashion images and the genderless concept type.

Keywords

References

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