• Korea Trade Review
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• v.47 no.3
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• pp.111-128
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• 2022

This study tried to verify the effect of situational consumer animosity on consumer attitudes and behaviors with the moderating effect of cultural internalization. For this purpose, 460 valid survey data were collected from Koreans. The causal and regulatory relationships between the variables were analyzed through confirmatory factor analysis and structural model analysis using AMOS with the collected data. It was confirmed that the national situational animosity had a negative effect on quality evaluation, while personal situational animosity did not. Also, the positive relationship between quality evaluation and purchase intention was confirmed. In addition, it was found that internalization of individual culture moderates the effect of quality evaluation on purchase intention.

• Journal of Technology Innovation
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• v.12 no.1
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• pp.67-114
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• 2004

This study attempts to integrate causal model with competitiveness evaluation model, both of which have developed independently of each other, in connection with many studies on PMES (performance measurement and evaluation system) including the BSC (balanced scorecard) of Kaplan and Norton (1992, 1996). For this attempt, this study is composed of four analyses : First, this study develops a structural model for evaluating and diagnosing corporate ‘comprehensive’ competitiveness including quality competitiveness, derive CCI (comprehensive competitiveness index) and QCI (quality competitiveness index) ; Second, this study analyzes the determinants of quality competitiveness, the impacts of quality competitiveness, on product design and product reliability, and the impacts of product design and product reliability on quality competitiveness in the comprehensive competitiveness evaluation model of this study. Third, this study empirically identifies the positioning of product design in the quality competitiveness evaluation model of this study and the functional relationship between product design and other functions : product development, manufacturing, marketing, and marketing, and sales in the same comprehensive competitiveness evaluation model, estimate the determinants of product design and its impacts, thereby providing some empirical findings for the foundation of design management theory, and Fourth, this study identifies the positioning of product reliability in the same quality competitiveness evaluation model, estimate the reliability function and the functional relationship between product reliability and other dimensions of product quality, and tests the hypotheses on the causality of product reliability.

• Journal of the Korean Society of Clothing and Textiles
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• v.38 no.4
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• pp.518-527
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• 2014

This study examined the effect of media involvement on appearance evaluation, appearance stress, and appearance management behavior. Data were collected from 315 female university students in Daejeon and Chungnam from May to June 2013. Data were analyzed by descriptive statistics, t-test, path analysis using the SPSS-WIN 20.0, AMOS 20.0 program. The results of this study were as follows. First, media involvement were classified into low and high groups. There were significant differences in appearance evaluation by level of involvement. The low group of media involvement indicated a more positive appearance evaluation than the high group. Second, there were significant differences in the appearance management behavior by level of involvement. Third, media involvement directly affected appearance evaluation and appearance management behavior. Appearance evaluation affected appearance stress and appearance management behavior. This study verified the structural relationship of media involvement, appearance stress, and appearance management behavior as outward behavior variables.

• Asian Journal of Business Environment
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• v.8 no.4
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• pp.17-27
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• 2018

Purpose - Current study aimed at investigating the symbolic and evaluation relevance to global luxury brands as the causes of inducing social identity verification, and also explored whether the social identity verification will affect the attitude toward the brands. Research design, data, and methodology - 323 questionaries from Chinese consumers were used to test hypotheses by structural equation model of AMOS 22.0. Results - First, social identity verification positively affected on the brand attitude. Second, both the symbolic relevance and the evaluation relevance positively affected on social identity verification. Third, the mediation roles of social identity verification were identified. Social identity verification played a full mediation role in the effect of the symbolic relevance on the brand attitude, and played a partial mediation role in the effect of the evaluation relevance on the brand attitude. Conclusions - This study could contribute to the advancement of theory concerned with the roles of consumers' social identity verification which induces positive attitude toward the global luxury brands. Global brand managers in China should try to search ways by which consumers can feel both the symbolic relevance and evaluation relevance to their luxury brands, and should make efforts to improve the symbolic relevance and evaluation relevance to their brand.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.8
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• pp.1210-1221
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• 2006

The strength of the PB(Private Brand) is that it can eliminate intermediary in the distribution channel and thoroughly control the quality under its own name. This study has developed traditional studies on private brand proneness in approaching data processing and empirical point of view of a consumer's attitude buildup process on PB through 'recognition-attitude-action(behavioral attitude)'. The subjects of this study are consumers in their $20s{\sim}40s$ who are main customer groups of PBs. A screening process has taken place to select consumers with purchasing experiences of retailor PBs. The data is analyzed by 'Structural Equation Modeling' of Amos 5.0 to verify consumer attitude formation model on private apparel brand. The results generated from this study are as follows: First, the proposed consumer attitude model on private apparel brand consists of store evaluation, experiential product evaluation, cognitive product evaluation, hedonic attitude, utilitarian attitude and purchase intention. Second, not only positively influence on utilitarian attitude but hedonic attitude can arouse positive emotional reaction of a consumer. Third, the store evaluation is ahead of the product evaluation because PB is more related to the image of a store. The influence of the store on PB is relatively stronger when compared with NB.

• Journal of Korean Tunnelling and Underground Space Association
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• v.18 no.5
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• pp.431-439
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• 2016

This paper dealt with contents of the quality evaluation method of lattice girder utilizing non-destructive method. Quality evaluation of ordinary lattice girder is performed through the tensile strength test of structural steel and visual inspection. The tensile strength test of structural steel is performed by collecting samples of lattice girder brought into the site, during which lattice girder must be damaged to obtain sample. In addition to such disadvantage, tensile strength tester is not available at the site in most cases, requiring an inconvenient service from test certification agency. In addition, it is substituted by mile sheet issued during the production of structural steel, which inevitably lacks reliability. Furthermore, visual inspection at the site entails a problem of lack of reliability, thereby requiring a method of easily and quickly evaluating the quality of lattice girder without damaging the material. Accordingly, this study comparatively analyzed the yield strength of tensile strength test and the yield strength of instrumented indentation test with same sample. The test results ensured over 95% precision level for the instrumented indentation test, based on which a quality evaluation method based on instrumented indentation test that allowed onsite direct quality evaluation is proposed.

• Journal of the Korea institute for structural maintenance and inspection
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• v.27 no.4
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• pp.23-32
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• 2023

The seismic performance of buried PE pipes is reported to be favorable due to their exceptional elongation capacity at break. Although a seismic performance evaluation procedure based on the response displacement method has been summarized in Korea for fusion-bonded PE pipes, there is currently no procedure available for mechanically jointed PE pipes. This article aims to present a seismic performance evaluation procedure based on the response displacement method specifically designed for mechanically jointed PE pipes in Korea. When employing the mechanical joining method for PE pipes, it is recommended to adhere to the evaluation procedure established for segment-type pipes. This involves assessing the stress induced by the pipe, the expansion and contraction strain of the joint, and the bending angle of the pipe joint. Furthermore, the coefficient of inhomogeneity of the soil, which is necessary for estimating the axial strain of the ground, is introduced. Additionally, a computation method for determining lateral displacement and reconsolidation settlement in soil susceptible to liquefaction is proposed. As a result of the sensitivity analysis considering the typical soil condition in Korea, the mechanically jointed PE pipe with a certain quality was shown to have good structural seismic safety when soil liquefaction was not considered. This procedure serves as a valuable tool for seismic design and evaluating the seismic performance of mechanically joined buried PE pipes, which are primarily utilized for connecting small-diameter pipes.

• International Journal of Highway Engineering
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• v.16 no.6
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• pp.137-147
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• 2014

PURPOSES : Daejeon is basically divided into an old downtown and a new downtown, and the recent relocation of the Chungcheongnam-do Provincial Government of Republic of Korea from the old downtown and the opening of governmental buildings in the new downtown as well have made this new downtown only densely populated with industrial and business facilities. Such changes in the downtowns have promoted the conditions of the new downtown while, consequently, dragging down the old downtown. Out of concern for those unbalanced developments of the two downtowns, Daejeon is now carrying out several city projects to revive the old downtown. In the light of that, as a part of the project to promote the old downtown, this study aims to conduct an evaluation on landscape of the culture and arts street in Daeheungdong which was built upon those ideas of a theme street project by Daejeon. METHODS : Based on the findings from the questionnaire not only on the components that would design the streetscape of the culture and arts street but also on the public satisfaction with the streetscape, the study defined how those changes in the components affect emotional factors of the pedestrians. In order to achieve the research goal, the study made changes in D/H ratio of the street structural components as well as the roadside trees. In terms of the questionnaire method, the study used the SD scale, and proceeded with its investigation through the frequency analysis, the principal component analysis (the factor analysis) and the structural equation model. RESULTS : According to the results from the factor analysis and the regression analysis, of those three factors, such as the openness, the comfortable sensation and the safety, the openness followed by the comfortable sensation and the safety was determined to have the most positive influence on the total satisfaction. The structural model analysis reported that the D/H and the structural components of the roadside trees and planting have a positive effect on the emotional image, and this emotional image also appeared to be positively related to the total satisfaction. CONCLUSIONS : This study looked into how the changes in the street structural components of the culture and arts street in Daeheungdong would affect the satisfaction with the streetscape, and finally confirmed that the D/H and the planting are what would have a positive effect on this satisfaction. What has been learned from this study will be the basic data to figure out how to promote and improve the culture and arts street in Daeheung-dong as this data will also help designing and developing of those specialized streets in other regions.

• Journal of the Korea institute for structural maintenance and inspection
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• v.25 no.5
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• pp.24-31
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• 2021

The soundproof tunnels have been generally designed with H-beam girders, and the high weight of H-beam may cause the excessive design of the substructure. To solve this problem, this paper proposes a new soundproof tunnel girder design composed of pipes and discontinuous plates. First, the structural behavior of the straight girder according to the design parameters was examined through finite element analysis. The arrangement and shape of the plates were determined as the design parameter, to obtain the optimal design of girder. After then, the structural behavior and buckling stability of the arched girder were subsequently evaluated. As a result of the parameter analysis, it was confirmed that the axial force acting on the girder increased and the moment decreased as the ratio of unsupported sections decreased or the number of supporting plates increased. The stress concentration on the pipe member was relieved by increasing the long axis length of the elliptical plate. Arched girder analysis showed that the structural efficiency increase as the long axis of elliptical plate increase. As a result of the buckling evaluation, the buckling threshold load of the three connected girders was about 3.7 times higher than the design load. Consequently, it was confirmed that the proposed soundproof tunnel structure design satisfies both light weight and structural safety.

• Journal of the Korea institute for structural maintenance and inspection
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• v.25 no.3
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• pp.92-99
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• 2021

In the case of precise safety inspection and precise safety diagnosis of a building, a condition evaluation must be conducted to determine the safety grade. Since 2004, an evaluation method using fuzzy theory has been introduced for quantitative condition evaluation,and the relationship and importance of reinforced concrete members using fuzzy theory have been applied. Generally, fuzzy theory is a method used to deal with ambiguous expressions with unclear correlations, but at the time of development, it seems that it was developed by applying fuzzy theory as an alternative in a situation where inspection and diagnosis result data were insufficient. Therefore, it is necessary to verify the relationship and importance of evaluation items derived based on the current fuzzy theory using actual inspection and diagnosis result data.In this study, the correlation between the evaluation items was derived by using the results of 19 precision safety inspections and 9 precision safety inspections and the performance score function formula, and using this, a reasonable durability score calculation formula of the member was presented.