• 한국전자거래학회:학술대회논문집
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• 한국전자거래학회 2005년도 종합학술대회
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• pp.131-136
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• 2005

최근의 많은 기업들이 정보화 추진에 있어서 정보기술전략과 비즈니스 프로세스 개선을 동시에 추진할 때 기업성과가 높게 나타난다고 하고 있다. 따라서 본 연구에서는 이러한 정보화 추진에 있어서 정보기술전략과 비즈니스 프로세스 개선을 병행하여 추진할 때 기업과가 높이 나타나는지를 실증적으로 규명하기 위해 연구에 대한 구성개념을 기술지향성 과 업무지향성 나누고, 이들에 대한 종속변수로서 기업성과를 설정하였다. 가설검정 결과를 보면 기술지향성은 기업성과에 영향을 미치고 있다. 또한 업무지향성과 기술지향성은 상호작용에 의해 기업성과에 보다 더 유의한 영향을 미치는 것으로 조사되었다. 이러한 결과를 종합해 보면 기업이 정보화를 추진하고 투자함에 있어서 정보기술적인 측면의 기술지향성만을 추구하는 것보다는 비즈니스 프로세스 개선 관점의 업무지향성과 동시에 추진하는 것이 기업성과가 높이 나타남을 확인할 수 있었다.

• The Journal of Asian Finance, Economics and Business
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• 제7권10호
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• pp.1035-1046
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• 2020

This study aims to find empirical evidence of causal relationship between strategy type, market orientation, strategic management accounting (SMA) strategic costing technique, and financial sector performance of private universities in Indonesia. The research object in this study are private universities in Yogyakarta, Indonesia. Yogyakarta is chosen because universities there are one of the barometers of higher education in Indonesia, and the city has quite a number of universities. The respondents in this study are the leader (manager) of private universities in Yogyakarta, Indonesia. The data analysis is done using SEM-PLS with WarpPLS 3.0 software. The results of this study show that market orientation has significant influence on the development and implementation of SMA strategic costing technique, while strategy type does not have significant influence on the development and implementation of SMA strategic costing technique. This study also finds that the implementation of SMA strategic costing technique significantly influences the financial sector performance of private universities in Yogyakarta, Indonesia. This study provides theoretical implication regarding SMA development in universities that consider that contingency factors (market orientation) can encourage increased organizational performance. It indicates support for contingency theory that states there are no general principles that apply to all situations.

• 아태비즈니스연구
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• 제9권2호
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• pp.15-37
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• 2018

The purpose of this paper was to explain on the conceptualisation of the Halal Orientation strategy (HOS) based on operation strategy perspective. The four variables constitute in HOS are staffing, materials, production process and storage together with transportation. By focusing on HOS, the manufacturers reinforce improvement in quality, cost control, time and flexibility of the production Halal food industry in Malaysia which is the performance objective of market competitiveness in Malaysia context. A self-administered questionnaire was designed and used to assess the significant of HOS that lead to improve quality, cost control, reduction in time and the flexibility among Halal food manufacturers in Malaysia. From a total of 443 Halal food manufacturers were involved in this study, only 137 respondents are usable for this research. The study showed significant results for the manufacturers to focus in Halal Orientation strategy (HOS) which have positive impacts on quality, cost control, time and flexibility. This research aimed to measure the HOS among food firms in Malaysia and to determine HOS in relation with the performance objective of operational outcomes.

• 대한화학회지
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• 제57권1호
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• pp.147-158
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• 2013

본 연구는 화학교육의 동기전략에 영향을 끼치는 학습관련 변인들의 인과관계에 대한 최적 모형을 찾고자 한다. 이를 위하여 광주광역시 소재 G와 I 고등학교에서 화학교육에 참여한 487명을 대상으로 하였다. 동기전략에 영향을 주는 학습관련 변인들의 경로모형을 탐색하기 위해, '자기효능감, 성취욕구, 지능신념'이 목표지향성을 매개로 하여 동기전략인 자기핸디캡경향과 학습전략으로 가는 모형을 Model I로 설정했다. 그리고 목표지향성을 근본 동기변인으로 하고 '자기효능감, 성취욕구, 지능신념'을 매개로 하여 '자기핸디캡경향과 학습전략'에 이르는 모형을 Model II로 설정했다. 이들 기본모형들을 기반으로 하여, 목표지향성(숙달목표, 수행접근목표 및 수행회피목표), 자기효능감, 성취욕구, 지능신념, 자기핸디캡경향 및 학습전략 간에 경로모형을 알기위해 통계분석을 통해 단계적으로 살펴보았다. 그 결과 Model I과 Model II 중에서 Model II가 선택되었고, 이 모형의 주요한 통계적 적합도 지수들을 확인하고 분석하면서 경로의 추가 및 삭제를 했고, 5차 수정한 결과, Model II-5의 경로모형이 본 연구의 최적 모형으로 채택되었다. 이 최적 모형을 분석한 결과, ${\chi}^2$의 p값도 0.267를 보임으로써 Model II-5가 측정자료와 아주 잘 일치한 모형임을 알 수 있었다. 본 연구에서는 15개의 경로들이 통계적으로 p <.05에서 유의미하게 학습전략에 영향을 주고 있음을 알 수 있다.

• 무역학회지
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• 제47권4호
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• pp.103-124
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• 2022

For venturing into international markets, small and medium enterprises (SMEs) have not only emphasized internal resources but entrepreneurial orientation has also become the need of the day due to its significant role in increasing firm's competitive capabilities. Although research indicates that the competitive strategies can significantly impact export performance, minor attention is given to the relationship between entrepreneurial orientation, business competitive strategy and export performance of small and medium enterprises (SMEs). This study scrutinizes the effect of each dimension of entrepreneurial orientation (i.e., innovativeness, risk-taking, and proactiveness) and each of generic competitive strategies (i.e., cost leadership and differentiation) on the export performance of Chinese SMEs. And we investigated the moderating effect of entrepreneurial orientation on the relationship between the competitive strategies and export performance. We surveyed 217 Chinese SMEs through a structured questionnaire. For the data analysis and hypotheses testing, we used AMOS. 27. The findings display that differentiation and cost leadership strategies significantly improve export performance. The innovativeness, risk-taking and proactiveness also spur Chinese SME's export performance. Further we find that adding entrepreneurial orientation significantly improves our model of the relationship between the competitive strategies and export performance. Thus, our study extends the entrepreneurial orientation literature and provides interesting new insights into how entrepreneurial orientation helps firms create more successful export operations.

• 한국병원경영학회지
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• 제6권2호
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• pp.173-201
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• 2001

This study purports to examine the current management and information technology related strategy of Korean hospitals and suggest the effective management strategy in the 21st century when is digital era. Specifically the study tries to analyze the changing trends of strategic orientation and investigate the general management and information technology strategy of Korean hospitals. Self-administered Questionnaires were distributed to 721 hospitals nationwide and finally 98 Questionnaires were analyzed for the study. The results of the study are as follows : 1) Half of the respondent hospitals reported that they have an analyzer orientation in 2000, whereas 19.4% were prospectors, reactors 16.4%, and defenders 14.3%. However, the respondent hospitals intended to have a prospector orientation in the future (2002), while 29.6% planned on being analyzers, 17.3% reactors, and 3.1% defenders. 2) Hospital services for improving patient satisfaction were the most common. strategy for the respondent hospitals, followed by cost containment, organizational restructuring, employee education, purchasing system change, specialization of clinical services, quality improvement of medical care, strengthening the networking with the stakeholders, public relations and marketing strategy, diversification, and installing the information system. However, the strategies of annual salary system, retrenchment of unprofitable services, merit payment based on performance were still not popular for the respondent hospitals. 3) As for the strategies related with information technology, most hospitals have not implemented actively, except for the establishment of home-pages, order communication systems, and insurance claims through electronic data interchange system. 4) There were significant differences in the level of strategy implementation in terms of the ownership, bed size, financial performance, and the top managers I knowledge of information technology. The larger bed size, the higher financial performance, the better knowledge of information technology the top managers have, the more strategies the respondent hospitals implemented. The managerial and political implications for Korean hospitals in digital era were also discussed.

• 디지털산업정보학회논문지
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• 제13권1호
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• pp.173-183
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• 2017

The purpose of this study is to find out the difference of sense of self-efficacy and stress encountering strategy of university students under the stress situation depending on the smart-phone user group (addiction group, general user group). For this purpose, the study issues are established as follows. First, it has analyzed what is the correlation of smart-phone addiction, sense of self-efficacy, and stress encountering strategy. Second, it has studied if there is any difference of sense of self-efficacy and stress encountering strategy for the smart-phone user group. In order to verify such study issues, For 1,670 university students in the Chungcheong area, smart-phone addiction scale, sense of self-efficacy scale, and stress encountering method scale were administered. Looking into the study result, first, as a result of the relativity analysis, it displayed the correlation of preference of test difficulty, self-control efficacy and important negative from the smart-phone addiction and sense of self-efficacy. In addition, all sub-variables of smart-phone addiction and avoidance orientation from the stress encountering strategy displayed the important positive correlation, and from the smart-phone addiction, the virtual world orientation and pursuit of social-support displayed the important negative correlations, and all sub-variables (interference with ordinary living, virtual world striving direction, withdrawal, resistance) of smart-phone addiction and problem solving-orientation displayed the negative correlation. Second, as a result of verification for the difference of the smart-phone addiction group and general use group following the sense of self-efficacy, the general use group is shown to have higher self-control efficacy sense than the addiction group. And third, as a result of verifying the difference of stress encountering following the smart-phone addiction group and general use group, the addiction group is shown to be lower than the general use group in terms of social support pursuit and problem solution orientation with the avoidance orientation shown to be higher. This type of result is expected to provide the base data when developing the smart-phone addiction preventive education program by finding out in details for the characteristics of smart-phone addiction group for university students.

• 한국항만경제학회지
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• 제29권4호
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• pp.223-246
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• 2013

최근 국제무역 환경은 글로벌 제조업 중심으로 경쟁이 치열해지면서 기업들은 핵심역량을 강화하기 위해 비핵심 부분을 아웃소싱하여 경쟁우위 확보를 위한 노력을 하고 있다. 중국 제3자 물류는 아직 초보단계로 실증연구가 미흡하다. 본 연구에서는 중국 제조기업의 제3자 물류 활용 요인을 도출하여 사업성과에 미치는 영향을 검증하였다. 이를 위해 이론적 고찰 및 선행연구를 바탕으로 가설을 설정하고 구조방정식 모형을 통한 실증 분석을 실시하였다. 본 연구를 수행하기 위해서 중국에서 활동하고 있는 제조기업들을 중심으로 각 기업의 담당자들과의 설문조사를 실시하였으며, 분석에는 AMOS 통계패키지를 사용하였다. 연구결과는 다음과 같다. 첫째, 기업의 전략적 지향성은 제3자 물류 기업의 정보역량과 파트너십에 유의한 양(+)의 영향을 미치는 것으로 나타났다. 둘째, 제3자 물류 기업의 정보역량은 기업의 사업성과에 유의한 양(+)의 영향을 미치는 것으로 나타났다. 셋째, 파트너십은 기업의 사업성과에 유의한 양(+)의 영향을 미치는 것으로 나타났다. 마지막으로 본 연구의 결과를 바탕으로 한 연구의 의의, 한계점 및 추후 연구에 대한 제언을 논의하였다.

• 경영과학
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• 제25권1호
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• pp.75-91
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• 2008

Information strategy planning (ISP) pursues alignment of business strategy and IT (Information Technology) strategy as well as derivation of feasible and valuable IT projects. However, conventional ISP methodology hardly obtains the objectives because of its intrinsic shortcomings. Diverse ways are proposed for the improvement of the conventional methodology including, for example, combination of EA (Enterprise Architecture) with ISP. Meanwhile, six-sigma methodology which is characterized by quantification, scientific and systematic approach, customer orientation, process orientation has been gaining considerable attention and extending its application scope continuously. In this paper, an innovative ISP methodology is proposed by decomposing activities, methods, and tasks from conventional ISP process and reorganizing them into DMADOV six-sigma framework. In addition, the usefulness and applicability of the newly proposed methodology are provided using an electronics company example. The methodology enhance the possibility of producing future oriented and beneficial IT projects by associating IT strategy and the projects in the form of quantified causal relationship. Besides, it can also increase the objectivity of IT vision and strategy.

• The Journal of Asian Finance, Economics and Business
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• 제7권12호
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• pp.267-274
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• 2020

The focus of this study is to investigate the mediating role of online market orientation on information capital readiness-business performance relationship. The construct of information capital readiness is rarely researched. The readiness here refers to the availability of information capital needed to support strategy execution. As quantitative research, this study employs the partial least squares structural equation modeling (PLS-SEM) to test the hypotheses. Data was collected using questionnaires from the owners/managers of the micro, small, and medium-sized enterprises (MSMEs) in the East Java Province, Indonesia. As many as 433 respondents had participated. The result indicates that information capital readiness directly and positively affects business performance. Further analysis reveals that online market orientation partially mediates information capital readiness-business performance relationship. In conclusion, this study suggests that the owners/managers of the MSMEs should improve their information capital readiness to support online market orientation strategy so that it can improve their business performance. This is the first study that brings together the issues of information capital readiness and online market orientation as the antecedents of business performance in the Indonesian MSMEs research setting. The mediating role of online market orientation is rarely explored in previous studies.