• Title/Summary/Keyword: strategic interaction

Search Result 171, Processing Time 0.025 seconds

The moderating effects of organizational culture on the relationship among open information innovation, strategic alliance and export performance of SMEs (중소 수출기업의 개방형 정보 혁신, 전략적 제휴, 수출성과의 관계에서 조직문화의 조절효과)

  • Cho, Yeon-Sung;Khoe, Kyung-Il
    • Journal of Convergence for Information Technology
    • /
    • v.8 no.2
    • /
    • pp.219-225
    • /
    • 2018
  • The objectives of this study is to analyze the impact of open information innovation which consisted of external technology acquisition and external technology exploitation on export performance by integrating with strategic alliance factors. This study empirically analyzed six hypotheses in 201 sample using the PLS (Partial Least Square) of the structural equation model to verify the moderating effects of organizational culture on the relationship among open information innovation, strategic alliance and export performance. As a result, external technology acquisition dose not affect strategic alliances. On the other hand, external technology exploitation has a positive impact on strategic alliances. Strategic alliances also have a positive impact on export performance. As a result of the moderating effect analysis, the interaction between organizational culture and external technology acquisition has positively influenced strategic alliances. In addition, the moderating effect of organizational culture and external technology exploitation has a significant effect on strategic alliances. However, moderating effect of organizational culture and strategic alliance dose not affect export performance. This study has a contribution to the analysis of the moderating effects of organizational culture. In the future, integrated analysis of open information innovation and external factors is needed.

Relationship Perspective Analysis for IOS Usage (IOS 활용의 관계적 관점 분석)

  • Han, Hyun-Soo;Choi, Yong-Jin
    • Korean Management Science Review
    • /
    • v.27 no.3
    • /
    • pp.87-98
    • /
    • 2010
  • In this paper, we drew upon IMP group's Interaction model to investigate the contributing impact of Inter-organizational system (IOS) on performance through enhancing inter-organizational relationship. While most extant literature studied the contribution of IOS from transaction efficiency perspective, the relational aspect of IOS contribution on the supply chain was addressed only by a few researches. As such, we intended to fill this gap of the IOS research stream. The conceptual model was developed, with reference to process theory, to analyze how the relational perspective could be applicable to IOS impact on performance. With the 129 sample data collected at the firm level,structural equation model using the LISREL was employed to validate the proposed research model. The empirical results supported the hypotheses such as the extent of IOS usage positively influences the interaction between the firms, which thereby enhances the extent of inter-firm partnership and performance. The results help better understanding the strategic use of IOS from relationship perspective.

Consumer Responses toward Fashion Collaboration Brands -Effects of Collaboration Type and Brand Sensitivity- (패션 콜레보레이션 브랜드에 대한 소비자 반응 -콜레보레이션 유형과 브랜드 민감성 효과-)

  • Kim, Eun Young;Ko, Soon Hwa
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.36 no.10
    • /
    • pp.1058-1073
    • /
    • 2012
  • This study examines the effects of collaboration type and brand sensitivity on consumer responses toward fashion collaboration brands. For this study, six brands of fashion collaboration were selected by collaboration types: collaboration with same industry (Uniqlo-Jill Sander, H&M-Sonia Rykiel, and Levis-Jean Paul Gaultier) and collaboration with different industries (LG-Prada, Samsung-Armani, and LG-Levis). A selfadministered questionnaire was developed based on the literature that mainly included brand sensitivity, consumer response (brand association, brand values, and purchase intention), and marketing strategic elements in the context of fashion collaboration. For collecting the data, respondents were asked to choose and assess a previously purchased brand. A total of 299 usable data responses were obtained from Korean consumers aged from 15 to 40 years old. The consumer response toward the fashion collaboration brand consisted of four factors: Emotional value, perceived quality, symbolic value, and brand association. The results showed that the collaboration type had the main effect on emotional value, symbolic value, and purchase intention. Brand sensitivity had the main effect on brand association, emotional value, symbolic value, and purchase intention. There was also an interaction effect on emotional value. With respect to strategic marketing elements, product differentiation, premium pricing, and value pricing had partially positive effect on consumer responses; however, promotion had a negative effect on consumer responses (e.g., perceived quality, and emotional value). In addition, collaboration type or brand sensitivity moderated the effect of strategic marketing elements on consumer responses. This study discussed a managerial implication to develop a strategic brand alliance to manage brand equity in the fashion marketplace.

Risk Management interaction model for Process of Information Security Governance (정보보호 거버넌스 프로세스를 위한 위험관리 상호작용 모델)

  • Song, You-Jin
    • KIPS Transactions on Computer and Communication Systems
    • /
    • v.1 no.2
    • /
    • pp.103-108
    • /
    • 2012
  • Recently, IT Governance has been applied to business management environment. In this paper, we study business model that can minimize information security risk using IT governance in cloud computing environment. Especially, we propose the interaction model that link risk management for subject of information security governance. In our model, synergy means the effective, strategic and secure business support. And interaction analysis of BMIS's 4 elements and 6 dynamic interconnections is required. Therefore we propose interaction model which can link risk management based on COSO ERM or COBIT Risk IT Framework.

Strategies and Directions for Developing Sustainable Agriculture in Korea (지속가능한 농업발전을 위한 전략과 추진과제)

  • Kim, Chang-Gil
    • Journal of Environmental Policy
    • /
    • v.2 no.2
    • /
    • pp.17-40
    • /
    • 2003
  • The objective of this paper is to formulate strategies and action programs for developing sustainable agriculture in Korea. There is increasing evidence that agriculture has been preoccupied with increasing productivity much to the detriment of environmental degradation. The issue of increasing agricultural productivity so as not to undermine the environment is a difficult task. In reality, there are many definitions of sustainable agriculture and sustainable agricultural development. In this paper, sustainable agriculture is defined by its ability to ensure future supplies of agricultural products at acceptable economic and environmental costs to the society. Sustainable agriculture development refers to the optimal level of interaction among the three dimensions - the environmental, the economic and the social - through dynamic and adaptive processes of trade-off. In order to formulate the strategies for developing sustainable agriculture, three stage approaches such as strategic analysis, strategic choice, and strategic implementation are employed. The basic framework for strategies of sustainable agriculture development consists of five steps such as vision, targets, principles, action plan and policy instruments. The major action plans for activating formulated strategies are suggested as integrating agricultural and environmental policy measures, establishing the system of optimal agri-environmental resources management practices, establishing safe and high quality product system and its effective marketing system, increasing the R&D investment for developing sustainable agro-technology, developing indicators for measuring sustainable agricultural development, and taking a share in related roles for all parties including farmers, consumers, policy makers, researchers and NGOs.

  • PDF

The Effects of IT Centralization and Organizational Structure on the Performance of Information System (정보기술의 집중화와 조직 구조가 정보시스템 성과에 미치는 영향)

  • Kim, Joon-S.
    • Asia pacific journal of information systems
    • /
    • v.9 no.4
    • /
    • pp.69-88
    • /
    • 1999
  • The purpose of this study is to determine whether the centralization of information technology activities and the organizational structures, especially the centralization of decision making and the complexity have any effects on the information systems performance. The strategic types, the formalization dimension of organizational structures, and the industrial characteristics, which might have impacts on the dependent variables were controlled. Information systems performance was measured by both user satisfaction and organizational performance. To achieve the research objective, a field study using the structured questionnaires was employed. Thirty large companies participated in this study. Multivariate regression analysis was used to analyze the data collected. Findings of this study are summarized as follows: The centralization of IT activities, the centralization of decision making, the complexity of organizational structure and the interaction effects among these independent variables all turned out to have statistically significant effects on the user satisfaction, while not on the organizational performance. The implication of these findings is that the IT structure must be determined in congruence with the organizational structures and vice versa. One weakness of this study is that the strategic type was not an independent variable but a controlled variable. Further study of using the strategic type as an independent variable with more sample corporations is to be encouraged.

  • PDF

G-ASPOO-L: The Technopreneurship-Based Supply Chain Management Model for Souvenirs MSMEs to Reach Customer Value Creation

  • NOERSASONGKO, Edi;SARTIKA, Mila;AQMALA, Diana;HASIBUAN, Zainal Arifin
    • Journal of Distribution Science
    • /
    • v.20 no.12
    • /
    • pp.59-69
    • /
    • 2022
  • Purpose: The purpose of this research is to identify and design a model for the integration between marketing and supply chain management (SCM) of technopreneurship-based souvenirs MSMEs to fulfil customer value creation. Research design, data and methodology: This research method uses the system development life cycle method. This study draws its insights and conclusions from a literature review in several fields followed by an interactive research approach that helps identify, validate, and implement a theoretical framework so that the modelling results can be adopted in applicative manner for souvenir MSMEs. Result: Implementing the "G-ASPOO-L" supply chain management integration model based on technopreneruship to fulfil value creation in the 5.0 society era created three perspectives: an inter-functional perspective, a process perspective, and an integrated business concept perspective. The supply chain management involves enterprise integration, strategic customer integration, strategic supplier integration, and marketing strategy integration. Conclusion: The proposed model framework leads to managerial problems of supply chain management strategy, which urgently requires an interaction approach that challenges the traditional view of demand creation and implementation of supply chain management to fulfil value creation. This research leverages existing knowledge and advances our understanding of the strategic integration issues companies face in digital-based competition.

Supply Function Nash Equilibrium Considering Stochastic Demand Function (확률적 수요함수를 고려한 공급함수의 전략변수 내쉬균형 연구)

  • Lee, Kwang-Ho
    • The Transactions of The Korean Institute of Electrical Engineers
    • /
    • v.57 no.1
    • /
    • pp.20-24
    • /
    • 2008
  • A bid-based pool(BBP) model is representative of energy market structure in a number of restructured electricity markets. Supply function equilibrium(SFE) models of interaction better match what is explicitly required in the bid formats of typical BBP markets. Many of the results in the SFE literature involve restrictive parametrization of the bid cost functions. In the SFE models, two parameters, intercept and slope, are available for strategic bidding. This paper addresses the realistic competition format that players can choose both parameters arbitrarily. In a fixed demand function, equilibrium conditions for generation company's profit maximization have a degree of freedom, which induces multi-equilibrium. So it is hard to choose a convergent equilibrium. However, consideration of stochastic demand function makes the equilibrium conditions independent each other based on the amount of variance of stochastic demand function. This variance provides the bidding players with incentives to change the slope parameter from an equilibrium for a fixed demand function until the slope parameter equilibrium.

Case Analysis and Strategic Impiications for Prod uct and Service Integration (제품과 서비스 통합을 위한 사례분석과 전략대응방안)

  • Kwon, Suhn-Beom
    • Journal of Information Technology Services
    • /
    • v.8 no.1
    • /
    • pp.217-229
    • /
    • 2009
  • Manufacturers have recently faced such problems like limitation of product differentiation, product commoditization and increased service request level from customers, Some manufacturers have responded the problems by introducing new business model, 'product and service integrated offering', which integrate product and its services as a bundled package, This article introduces innovative 7 cases of 'product and service integrated offering', and provides case analyses : types, methods, purposes, and risks of integration, The result of analysis, 4 strategic directions for product and service integration offering, could help manufacturers to adopt and build their model successfully, Further research topics are field survey with meaningful sample size including Business-to-Consumer and finding new causal relationships among variables like characteristics of industry, product, Integration, interaction between provider and customer, A development of design methodology on how to plan and develope a sound product service integration is the second next step for the research.

기술예측에의 적용을 위한 상호영향분석법의 이론적 고찰 : 한계와 연구방향

  • 조근태;권철신
    • Journal of Technology Innovation
    • /
    • v.9 no.1
    • /
    • pp.95-120
    • /
    • 2001
  • One of the systematic attempts for technological forecasting is Delphi Method that externalizes and manipulates unformalized experts opinion in a particular problem or subject. It has, however, a critical shortcoming that it can not reflect the degree of interaction that exists among forecast events or subject. Gordon and Hayward(1969) criticize that when the forecast events are strongly interrelated, a totally unrealistic consensus may result. They proposed a new forecasting method that considers the interaction of events, that is, Cross Impact Analysis (CIA). A number of related models have been developed after them. In this study, we examine a variety of research results related to CIA obtained by literature survey and propose the limitation and future research direction. This analysis would be expected to help us to create a strategic scenario on future technology development at the government and firm level.

  • PDF