• Cartoon and Animation Studies
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• s.47
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• pp.103-123
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• 2017

In recent years, some of the brands of cosmetics in Korea have launched the BB Cream only for man. Cosmetics is not only necessary for woman and it has been accepted by the male. A programme hosted by 김기수 is aimed to teach the female how to make up. As a result, the comprehension of the gender and the development of the times have been combined closely. The understanding of gender has been developed from binary opposition to the diversity of gender. The movements that were aimed at advocating feminism caused by some events reminded us of that we should pay attention to the equalization of the gender. We can see that people want to liberate themselves from the sexual stereotype through these social phenomenons. Meanwhile, animation advertising has also experienced a transformation, which is from that to shape a role under sexual stereotype to that to pay more attention to the diversity of gender during the progress of shaping a role. During the initial stage of the animation advertising's prosperity, what it described was based on the male. The male was the permanent theme. On the contrary, the female only played a subordinate role. However, with the development of feminism, to realize self-worth of the female and to fight for the gender equality have been mentioned more and more frequently. All these factors have prompted the animation advertising to break the stereotype when shaping a new role and change the sexual stereotype in order to create new animation figures.

• 한국노년학
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• v.36 no.4
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• pp.1109-1124
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• 2016

We examined the effect of stereotype threat (STT) on spatial working memory and facial emotion recognition in Korean elderly. In addition, we investigated the role of expected moderator such as self-perception of aging. Seventeen seniors (male=7) received basic cognitive tests including K-WMS-IV, MMSE and answered self-report questionnaires including self-perception of aging, anxiety of aging, attitude toward aging and age identity on the first visit. On the second visit, they were exposed to negative stereotype by reading a script detailing cognitive decline related to aging while a control group was exposed to a neutral content. Following the exposure, they were tested on a spatial-working memory task (Corsi-block tapping task) and emotion recognition task (facial expression identification task). The results showed that the seniors exposed to STT showed significantly lower performance on emotion recognition task (p < .05) (i.e., especially on the more difficult facial stimuli). In addition, there was a significant interaction between STT and self-perception of aging (p< .05), indicating that those who have positive self-perception of aging did not show impairment in emotion recognition task and difficult spatial working memory task under STT. On the other hand, those with negative self-perception of aging showed impaired performance under STT. Taken together, the current study suggests that being exposed to STT could negatively influence cognitive and emotional functioning of elderly. Interestingly, having a positive self-perception of aging could protect the underperformance caused by STT.

• The Korean Journal of Woman Psychology
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• v.15 no.2
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• pp.259-283
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• 2010

The present study was conducted to examine the effect of attitude, subjective norm, and perceived behavior control in explaining multicultural receptive behavior intention as well as multicultural receptive behavior, i.e., test the theory of planned behavior(Ajzen, 1991), to investigate the role of Korean social identity in the prediction of multicultural receptive behavior, and to investigate the role of stereotype and prejudice(i.e. attitude about object) in the prediction of multicultural receptive behavior. A sample of 505 undergraduate participated in the survey. The results from stepwise regression analyses indicated that the multicultural receptive intention was explained 47.4% by the theory of planned behavior, while multicultural receptive behavior was explained 61.1% by this theory. When the Korean social identity, stereotype and prejudice were added into the stepwise regression analysis, the variance was increased to 51.8% for multicultural receptive intention and 65.9% for multicultural receptive behavior. Furthermore, the influence of the Korean social identity on multicultural receptive intention/behavior was weak, but the influence of the stereotype on multicultural receptive behavior was strong. Finally the implications and limitations of the present study as well as the future directions of this area were discussed.

• Proceedings of the Korea Society of Design Studies Conference
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• 2005.05a
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• pp.84-85
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• 2005

• Journal of the Korean Society of Costume
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• v.58 no.10
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• pp.112-122
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• 2008

The purposes of this study were to verify how internalization of ideal beauty stereotype and objectified body consciousness by sociocultural pressure factors had an influence on body satisfaction and examine the relation between body satisfaction and appearance management behavior. To achieve the purposes, a survey was conducted to 419 female adults, whose ages were from 18 to 29. Data were analyzed by structure equation modeling of Amos 4.0 and SPSS 10.0 program. The results of this study were summarized as follows: First, there were significant differences in sociocultural pressure, objectified body consciousness, internalization of ideal beauty stereotype, body satisfaction and appearance management behavior variables. Second, sociocultural pressure factors such as, family, friends, media had a positive effect on objectification that female adults saw themselves from the viewpoint of a watcher; when females more highly recognized sociocultural pressure like family, friends and media, their satisfaction with body became lower. Third, when females had high tendency of objectification and high body satisfaction, they affirmatively managed their appearance.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2000.04a
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• pp.173-178
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• 2000

Subjective correspondence among visual variables, auditory variables and vibratory feedback to a hand was experimentally examined to improve usability of a remote controller. First, we studied the correspondence among visual variables represented on a screen or auditory variables and the duration of vibratory stimulus to the subjects' hand by subjective evaluation. Subjective rating method was used in ten items; suitability, comprehensibility, ease-to-use, naturalness, variety, activity, usualness, interest, wish-to-use and feeling of pleasure. Second, to show the effects of multi-modal interface using visual sense, the sense of auditory and vibratory sense, we combined positive stereotype of visual variables and auditory variables provided with the first experiment. The results showed some stereotype between visual variables or auditory variables and duration of vibratory stimulus. Some of the variables such as size, direction of motion, hue, brightness of color and volume of sound had high correspondence with the duration of vibration.

• Journal of Family Resource Management and Policy Review
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• v.15 no.3
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• pp.83-97
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• 2011

The purpose of this study was to investigate stereotypes, affect and social distance toward people from Southeast Asia among visiting supervisors for multicultural families and to explore the factors that influence social distance. The subjects were 243 visiting supervisors for multicultural families. The data were analyzed with SPSS for Windows 15.0 through means, standard deviations, Cronbach's a, Scheff$\acute{e}$ tests, Pearson's correlation, and stepwise regression. It was found that stereotypes and affect among visiting supervisors toward people from Southeast Asia were somewhat positive, at a little higher than midpoint. Social distance, on the other hand, was found to be a little lower than midpoint. To discover the factors that influenced social distance, a stepwise regression was executed. Stereotype was the factor with the highest magnitude of effect and affect was the second- strongest factor in explaining the social distance found among visiting supervisors. Age was the third significant factor in explaining social distance. These variables accounted for 35.7% of variance in the social distance data.

• Journal of the Korea Safety Management & Science
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• v.15 no.2
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• pp.63-69
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• 2013

The purposes of this study are to survey stereotypes of control-display relationships for seven principal controls in passenger cars using the paper-pencil and hardware tests, and to examine stereotype strength of the paper-pencil test through comparing the stereotypes for the controls derived by the two methods. Ninety two and 60 college-aged students participated in the paper-pencil test and the real car simulation of the hardware test, respectively. There are dominant motion-directions for all controls in the paper-pencil test, while in the hardware test, there are dominant motion-directions for six controls including head light, high beam, door window, ignition key, door key and door lock controls. The stereotypes of motion-directions for six controls obtained by the paper-pencil test were the same as or similar to those by the hardware test. It was inferred from this that the congruence of the stereotypes by the two methods might be attributed to two simple motion-direction principles of 'clockwise for increase' and 'upward for increase.' Although it is known that the hardware test would be best for obtaining accurate stereotypes between controls and displays, this study implies that if the paper-pencil test is well designed, the paper-pencil test can produce the same results as the hardware test at low cost and without consuming time.

• Korean Journal of Child Studies
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• v.36 no.4
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• pp.33-48
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• 2015

It is generally known that children's development of 'gender schema' and 'gender role stereotype' has a positive relationship with the notion of 'gender role preference'. This study analyzed an unusual case focusing on the role playing of two brothers'. The elder brother, Hyoung-Gyoo, always preferred to take the female role, and he had a preference for feminine names like "Cordelia" whilst engaging in role playing situations. The brothers can be said to have crossed the border into the realm of intersexual role playing. The results revealed Hyoung-Gyoo's clear discrepancy between gender-related perceptions and reality, and showed his younger sibling Je-Gyoo's high level of acceptance towards his brother's extraordinary gender role preference. The results of this study can serve as a useful reference point for detailing unusual development from early childhood regarding 'opposite-gender-role seeking' characteristics.

• Journal of Korean Institute of Industrial Engineers
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• v.29 no.4
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• pp.283-291
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• 2003

The purposes of this study are to investigate the stereotype of position and direction that users expect door lock control devices in different orientations, and to collect information regarding preferred door lock design and orientations. Six hundred subjects aged from lOs to 60s were surveyed under the operating conditions of three different door locks(cylindrical, circular-type, and lever-type auxiliary locks) mounted on the miniature door in two different orientations(right and left side). The door locks presented to the subjects were the most widely used door locks in our living environment. The results indicated that if the door locks were seen from the inside, 59~67% of the subjects expected 'vertical' position locking depending on the door lock control types, cylinder or auxiliary lock. When the door locks were seen from the outside, the locking direction of door lock control was not consistent either 'clockwise' or 'counterclockwise'. It was rather dependent on the orientation of the door lock positions. As a concluding remark, it is better to design and install door lock control devices in the way that users expect them to work.