• Title/Summary/Keyword: start business

Search Result 985, Processing Time 0.024 seconds

The Effect of Consumers' Choice Overload and Avoidance of Similarity on Innovativeness and Use Compatibility in Online Recommendation Service (소비자의 선택 과부하와 유사성 회피 성향이 온라인 추천 서비스의 혁신성과 사용 적합성 지각에 미치는 영향)

  • Yoon, Namhee;Lee, Ha Kyung;Jang, Seyoon
    • Fashion & Textile Research Journal
    • /
    • v.21 no.2
    • /
    • pp.141-150
    • /
    • 2019
  • Online recommendation services help people search for an appropriate product among a huge assortment in stores that also minimize consumers' choice overload. People with a need for uniqueness are likely to prefer this online recommendation service based on individual needs and tastes. This study verifies the effect of consumers' choice overload and similarity avoidance in consumers' evaluation towards an online recommendation service with a focus on innovativeness and use comparability. Two-hundred consumers participated in this study and data were collected through an online survey firm. A mock retailer's webpage was created and showed six types of sneakers, which was presented as a result of product recommendation based on consumers' personal information. Data was analyzed using confirmatory factor analysis (CFA), analysis of variance (ANOVA), and regression analysis. The results show that people with a high similarity avoidance perceive an online recommendation service as an innovative and compatible service. They also perceive a high level of use compatibility for an online recommendation service, especially when it is difficult to choose a product under choice overload. Innovativeness and use compatibility of an online recommendation service increase behavioral intention. The results of this study can contribute to strategies to start online recommendation services from online retailers' websites that identify circumstances in which consumers can adopt innovative services in a positive manner.

Big Wave in R&D in Quantum Information Technology -Quantum Technology Flagship (양자정보기술 연구개발의 거대한 물결)

  • Hwang, Y.;Baek, C.H.;Kim, T.;Huh, J.D.
    • Electronics and Telecommunications Trends
    • /
    • v.34 no.1
    • /
    • pp.75-85
    • /
    • 2019
  • Quantum technology is undergoing a revolution. Theoretically, strange phenomena of quantum mechanics, such as superposition and entanglement, can enable high-performance computing, unconditionally secure communication, and high-precision sensing. Such theoretical possibilities have been examined in the last few decades. The goal now is to apply these quantum advantages to daily life. Europe, where quantum mechanics was born a 100 years ago, is struggling to be placed at the front of this quantum revolution. Thus, the European Commission has decided to invest 1 billion EUR over 10 years and has initiated the ramp-up phase with 20 projects in the fields of communication, simulation, sensing and metrology, computing, and fundamental science. This program, approved by the European Commission, is called the "Quantum Technology Flagship" program. Its first objective is to consolidate and expand European scientific leadership and excellence in quantum research. Its second objective is to kick-start a competitive European industry in quantum technology and develop future global industrial leaders. Its final objective is to make Europe a dynamic and attractive region for innovative and collaborative research and business in quantum technology. This program also trains next-generation quantum engineers to achieve a world-leading position in quantum technology. However, the most important principle of this program is to realize quantum technology and introduce it to the market. To this end, the program emphasizes that academic institutes and industries in Europe have to collaborate to research and develop quantum technology. They believe that without commercialization, no technology can be developed to its full potential. In this study, we review the strategy of the Quantum Europe Flagship program and the 20 projects of the ramp-up phase.

Developing Information Services and Social Integration of Marriage Migrant Women in Korea (정보서비스와 결혼이주여성의 사회통합)

  • Kim, Anna
    • Journal of the Korea Institute of Information and Communication Engineering
    • /
    • v.22 no.12
    • /
    • pp.1631-1638
    • /
    • 2018
  • Korea has experienced an increase in the number of immigrants in accordance with accelerated globalization. In particular, the rapid surge in international marriages and multicultural families has created social adaptation or inclusion problems for these families in Korean society. This paper examines how information services or technological education programs affect the social integration of marriage migrant women in Korea. Using survey data on international marriage migrant women, we conducted multiple and logistic regression models to examine the relationship between information and technology services and life satisfaction and employment status. The results show that the experience of using social services tends to have positive effects on life satisfaction. Having experiences of information services or technological education improves marriage migrant women's chances of employment and increases their willingness to work or start a business. This indicates the importance of information services or technological educational training and social services in improving social adaptation and integration of marriage migrant women in Korea.

Domestic Research Trend of College Students' Start-up and Entrepreneurship (국내 대학생 창업에 대한 연구 동향)

  • Kim, Kyu-Tae
    • Journal of the Korea Convergence Society
    • /
    • v.10 no.7
    • /
    • pp.199-211
    • /
    • 2019
  • This study analyzed the research trends of college students' entrepreneurship in 172 scholarly articles in the registered journals of the Korea Research Foundation from 2010 to 2018. The results of this study are as follows: First, the research areas and topics on university students' entrepreneurship focuses on not only characteristics of entrepreneurship and entrepreneur but also entrepreneurship education. Also, the research method was dependent on the quantitative research method coupled with the statistic techniques such as descriptive statistics, correlation, t-test, ANOVA, regression analysis, and structural equation modeling. In future research, it is necessary to expand research areas to startup idea design, startup business environment and policies. Also, it is necessary to explore various variables related to entrepreneurship, not focusing on specific variables such as entrepreneurship, entrepreneurship education as well as to analyze meta analysis of the relationship between the variables influencing on the entrepreneurial intention. In addition, qualitative research and mixed research are needed to explore the process of developing entrepreneurship and the factors affecting the process of entrepreneurship.

An Evaluation on the Audio-visual Investment Fund's Contribution to Korean Film Production Capital (한국영화 제작자본에 대한 영상전문투자조합 정책의 기여도 평가)

  • Kim, Mee-Hyun
    • The Journal of the Korea Contents Association
    • /
    • v.19 no.9
    • /
    • pp.212-220
    • /
    • 2019
  • This study evaluates the extent to which the government's financial support policy, the Audio-visual investment fund, contributed to raising capital for Korean films. Audio-visual investment fund in the Korean film industry, which has been formed through the public sector support since 1999. The Audio-visual investment fund is a leading financial support policy for the Korean film industry, and began with the investment of the Small and Medium Business Administration and the Korean Film Council. It has become an important source of Korean film production costs and has spread to other cultural industry sectors, as a way of capital procurement for a start-up companies and cultural projects. This study reconstruct the data of the organizations such as the size of a new investment fund by public sector, the ratio of public capital contribution, the amount and number of investment in Korean films, investment multiplier compared to equity investment, and the internal return rate(IRR) of liquidation funds in the Korean film capital market from 1999 to 2017. The purpose of this project was to provide the basis for assessing the achievements of the Audio-visual investment fund policy in contributing to the growth of the film industry.

A Study on the Design of Bridge Model Community Learning Center(CLC) (브릿지 모델 지역학습센터(르완다) 설계 모형 연구)

  • Chung, Jae-Yong;Park, Hoon
    • Journal of the Architectural Institute of Korea Planning & Design
    • /
    • v.34 no.1
    • /
    • pp.83-94
    • /
    • 2018
  • UNESCO has continued to work in Africa, especially in the six southern sub-Saharan countries, and Asia, where international cooperation is needed. The CLC (Rwanda Community Learning Center) covered in this study aims to create a regional learning center in Rwanda and to recover local communities and provide learning environment. During the course of this study, we conducted field trips for actual planning and reviewed the current state of educational and cultural facilities that recently opened and are operated, and found implications. In consultation with the Rwandan Educational Commission, the site for CLC was decided, the building was designed, and the construction is about to start. The results of this study are as follows. First, in addition to the efforts of the activists in the village, which can be considered the smallest unit of a local community, the approach for establishing an architectural space and active education and community environment can be evaluated as a result of experimental efforts. Second, we can pay attention to the attempts to realize local communities. The bridge business is based on the multi-purposes such as early childhood education, technical education for adults, and community restoration of local residents and it reflects space and program plans for this purposes. It also reflects detailed plans such as differentiating the flow planning depending on users' time of use. Third, we can explain the characteristics of architectural planning considering local characteristics such as active use of local materials. Due to the characteristics of a developing country, there were significant considerations on maintenance, and to this end, the plan included plans for the environment and use of materials that are easily maintained. In addition, the participation of local residents in the process of establishment was suggested as a possibility to serve an educational role.

Design and Implementation of a Survey System for Expanding Big Data-Based Commercial District Service (빅 데이터 기반의 상권 서비스 확장을 위한 설문조사시스템 설계 및 구현)

  • Lee, Won-Cheol;Kang, Man-Su;Kim, Jinho
    • The Journal of Bigdata
    • /
    • v.5 no.2
    • /
    • pp.171-186
    • /
    • 2020
  • The proportion of micro-enterprises and self-employed in Korea is excessively high compared to that of major developed countries, and frequent start-ups and business closures are repeated, causing enormous damage to the national economy. In order to solve this problem, various studies are underway for micro-enterprises, and the government provides commercial district information analysis services using big data for micro-enterprises. Among the commercial district information analysis services, the commercial district information analysis of our village store operated by the Seoul Metropolitan Government is continuously improving its service to provide the big data analysis service related to micro-enterprises. Since the service was built by integrating big data provided by various organizations, however, there are limitations in data reliability, data analysis, and service composition. In order to overcome these limitations, this paper proposes a location-based survey system that can be analyzed in conjunction with big data-based commercial district services. The proposed questionnaire survey system established the basis for expending the big data commercial district analysis service by linking the survey information and commercial district information.

Study on Measures to Activate Technology Startup through National R&D Support Project

  • YUN, Jeong-Keun
    • The Journal of Economics, Marketing and Management
    • /
    • v.8 no.4
    • /
    • pp.1-12
    • /
    • 2020
  • Purpose- The purpose of this study is to increase the effect of public technology transfer through government R&D support to secure the competitiveness of public technology startups. The government's R&D budget in 2019 is over 20 trillion won, and there is a legitimate need to increase the performance of technology startups through such R&D results. Research design, data, and methodology- In this paper, we comprehensively analyzed the current status of public research institutes and R&D support projects suitable for founders and analyzed and presented cases of follow-up research conducted by the Institute of Science and Technology Jobs to analyze actual performance cases of R&D support institutes. Results- In this conclusion, a developmental model of public technology entrepreneurship was proposed to increase the performance of public technology commercialization with the scalability of research institutions. In order to create a public technology information system between consumers and suppliers, a Steinweiss-type technology commercialization model for public technology commercialization, and a job-creating enterprise-type linkage R&D support business model were presented to create the results of R&D support organizations. Conclusions- Through the results of this study, it is meaningful to analyze the performance cases of technology commercialization of R&D support institutions, which have not been studied so far, to build competitiveness of research institutions and to present a growth model for the spread of technology startups. This study has implications in terms of suggesting a way to build competitiveness in technology commercialization between market demanders and suppliers by linking existing public technology startups, which deviated from the simple commercialization support system, with job creation by expanding the R&D support system.

The Analysis on the Recyclability of Shenlong Automobile Company in China using SWOT Technique

  • Zhao, Wei;Jung, Heonyong
    • International Journal of Advanced Culture Technology
    • /
    • v.10 no.3
    • /
    • pp.146-155
    • /
    • 2022
  • The purpose of this study is to investigate the recyclability of Shenlong in China using SWOT. The main analysis results are as follows. First, provided that the company's current capacity utilization rate is seriously insufficient, reducing staff is one among the effective ways. Second, Shenlong should open a web store to cater to young people's online shopping behavior, and further expand the brand visibility using national mainstream media and online shopping platforms like Taobao and JingDong to market Dongfeng Peugeot and Dongfeng Citroen on the whole network. Third, under the premise of maintaining the present best-selling models, Shenlong should appropriately reduce the amount of models, adjust the assembly capacity ratio of every model and every displacement in real time per the newest market trends, increase the agility of auto companies' production, and timely meet the wants of domestic consumers. Fourth, dual-brand coordination and channel integration are very necessary, and also the profitability and profitability of dealers are going to be further improved, thereby increasing sales. Fifth, target building new energy leading products of Shenlong, strive to attain the forefront of the industry within the sales of recent energy vehicles within 5 years, and gradually expand new energy vehicle products from passenger vehicles to passenger vehicles and commercial vehicles. Finally, the marketing field of Shenlong Automobile should achieve "three major changes", that is, change from a goal-driven type to a demand-driven type, cancel the bundling of outlet invoicing goals and delivery incentive tiers; start from basic capabilities, and set pragmatic and challenging goals; focus Channels, to realize following the activation of outlets, and single store sales increase.

An Exploratory Study on the Relationship with Previous Project Risk Evaluation and Project Performance (사전 프로젝트 리스크 평가와 프로젝트 성과와의 관계에 관한 탐색적 연구)

  • Hosnag, Kim;Kyungsik Yang
    • Journal of Service Research and Studies
    • /
    • v.12 no.3
    • /
    • pp.70-92
    • /
    • 2022
  • Project risk assessment is the most important activity performed at the beginning of a project because it can judge the performance of the project in advance. In this study, We were evaluated risk with traditional risk factors such as technology and schedule, etc, and Indirect risks factors such as financial, strategic, and special risks. and then, we analyzed what kind of relationship these risk evaluation factors have on business performance and customer satisfaction. As a result of the research, it was found that the risk evaluation items had a relationship with performance and customer satisfaction. However, It is possible that the performance may differ depending on how risks are managed after risk assessment. Therefore, follow-up studies should be conducted, including information on risk management practices. This study is meaningful that presenting practical risk evaluation items and at the same time identifying the relationship with performance. We plan to further the study in future studies including the evaluation of risk management process.