• Title/Summary/Keyword: start business

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Analyzing Education Needs for the Development of Entrepreneurship of University Student (대학생의 창업역량 개발을 위한 교육요구 분석)

  • Lee, Ji An;Ahn, Young Sik
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.14 no.2
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    • pp.73-82
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    • 2019
  • As the importance of entrepreneurship education has increased, universities are conducting various programs related to entrepreneurship for university students. Despite these efforts, however, the demand for a competency-oriented entrepreneurship education program to realize the entrepreneurial idea is not fully reflected. Therefore this study is conducted to provide strategies for the development, management, and facilitation of the entrepreneurship education program of university through the analysis of difference between the level of importance and level of performance for the development of entrepreneurship of university student. Through the literature review, entrepreneurship is classified the step of confirming entrepreneurial intention, drawing up a start-up model, and planning a venture start-up. This study is analyzed through the t-test to identify difference between level of importance and level of performance with the 15 items of 7 competencies. This study is used Borich needs analysis and the Locus for Focus Model to know the priority of education needs for the development of entrepreneurship of university student. As the result of study, university students' entrepreneurial competences between level of importance and level of performance are shown significantly different among 15 items, the first priority is 6 items and the second priority is 2 items using Borich needs analysis and the Locus for Focus Model. Four competence clusters such as self-analytic competence, ability of eliciting entrepreneurial idea, ability of analyzing idea validity, and business-plan presentation competency are suggested with the combination of first and second priority competence. In order to develop each competence, ability of eliciting entrepreneurial idea and ability of analyzing idea validity are the key of education, self-analytic competence is needed to strengthen the intention of entrepreneurship, and business-plan presentation competence is cultivated as the ability of persuading investors to realize business ideas and is applied to business situation.

Note on Debate over Relationship Between Business Model and Strategy

  • PARK, Kyoo-Ho
    • East Asian Journal of Business Economics (EAJBE)
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    • v.10 no.4
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    • pp.39-45
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    • 2022
  • Purpose - This short paper reviews the debate dealing with the relationship between strategy and traditional strategy approach on the one hand, and business models and new business model approach on the other hand and tries to offer useful direction to be more helpful to theoretical discussions. Research design, data, and methodology - This paper makes a theoretical analysis to explain the confusion surrounding the debate, reviewing mainly literature survey papers and finds theoretical conjecture and its limitations in order to present useful direction to the future theoretical work. Result - In order to comprise its diversity, business model studies should consider the characteristics of each firm, sector, and market. Adding further elements which are related to each sector or market, theoretical studies can capture the diverse phenomena related to business model and business model innovation. Conclusion - The traditional strategy perspective can be utilized to the Business model phenomenon in the case of incumbent firms and non-digital sector and existing markets. Meanwhile the new business model perspective can be utilized to business model phenomena in case of start-ups and digital sector and emerging markets. Reconciling two perspectives, the studies dealing with the business model should focus on the characteristics of firms, markets, and knowledge from the perspective of business model innovation.

A Social Network Analysis of the Ecosystem Transformation Caused by Technological Innovation

  • Cho, Namjae;Oh, SeungHee
    • Journal of Information Technology Applications and Management
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    • v.21 no.4
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    • pp.187-201
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    • 2014
  • As the complexity of business environment increases rapidly the use advanced information technology start to affect not only the business processes of individual companies but also the fundamental nature of business and industrial ecosystem. The changes observed at the level of business and industrial ecosystem encompasses a broad range of transformation. This unit of analysis is not sufficiently dealt with by existing information system research. This research attempted to analyze the changes in business ecosystem caused by digital transformation using Social Network Analysis. We studied structural change of the Korea film industry ecosystem chronologically divided by critical events. The film industry is chosen because it is an industry very sensitive to the changes in technology and has gone through massive transformation during the last three decade by way of using modern information technology.

A Study on Transferring Power Model in Chinese Family Business (중국 가족기업의 경영승계 모형에 관한 연구)

  • Kim, Mie-Jung;Son, Dong-Jin
    • International Commerce and Information Review
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    • v.8 no.4
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    • pp.277-300
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    • 2006
  • In the initial stage of a national economic development of China, the family business takes enterprise's organizational form ruling position. The private enterprise of China is mainly family business; the family makes the mainly proprietorship in other words. Even in the private enterprise after developing, 70 percents are managed as a family This paper start to study the Transferring Power Patterns in family business using the Company's Life Circle Theory and some other correlative theories. Based on the Transporting Power Model, the paper gives a comprehensive explanation for the choice of transferring power pattern in the family business of China.

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Formal Business Plans as Myth and Ceremony: Education and Practical Implications

  • Mahdjoubi, Darius;Gibson, David V.
    • World Technopolis Review
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    • v.4 no.4
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    • pp.222-237
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    • 2015
  • Business plan competitions and related education are common activities to regions that are, or desire to be, important innovative and start-up regions. The literature is contradictory regarding the value of formal business plans (FBPs) toward venture planning, capital acquisition, and education. This study analyzes the relevant literature and sample of 35 FBPs to assess these contradictions. We propose the theoretical constructs of "myth and ceremony" to explain the loose coupling of FBPs to real business environments, an observation consistent with theory that suggests organizations perpetuate the myths of their institutional environment to maintain their legitimacy. We offer Action Business Planning as an alternative to more accurately address the realities of venture creation and survival, and for education.

Platform Business and Value Creation: Using Public Open Data (플랫폼 비즈니스와 가치 창출: 개방형 공공데이터 활용)

  • Han, Junghee
    • Knowledge Management Research
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    • v.20 no.1
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    • pp.155-174
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    • 2019
  • Variety of data have been opened or connected by several levels of government. In smart city initiatives, open data become the source of a new business model. This paper is to foster ways of public open data (POD) by analyzing the start-up company that utilizes POD. In order to fulfill it, this paper adapts the case study research. Findings say that POD has potential to validate and further enrich the platform business. But to find which types of public open data are most prevalent is insufficient. To do this, it is more needed that sophisticated and many cases should be examined. However, this paper shows that platform business by using POD could lead to reduce the cost and increase the benefits for both providers and customers. From the findings, this paper shows that public open data has an important role not only to boost new venture creations which are prevalent ways of smart city but also to foster different platforms enabling new value capture and creation according to development of internet of things based on ICT technology.

The Impacts of Entrepreneurial Orientation and Digital Orientation on Business Network, Development of Innovative Product and Internationalization Performance - Focused on International Venture Firms - (국제기업가지향성과 디지털지향성이 비즈니스 네트워크, 혁신적인 제품개발 및 국제화 성과에 미치는 영향 - 국제신생벤처기업을 중심으로 -)

  • Mi-Jung Kim;Myung-Su Chae
    • Korea Trade Review
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    • v.46 no.3
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    • pp.227-245
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    • 2021
  • This study aims to examine how entrepreneurs' international entrepreneurial orientation and digital orientation affect business networks, innovative product development, and internationalization performance in a digital environment. For this purpose, data were collected from the CEOs of 192 domestic start-up venture companies. The causal relationship between the variables was analyzed through confirmatory factor analysis and structural model analysis using AMOS(18.0 version) for the collected data. It was confirmed that international entrepreneurial orientation and digital orientation have a positive effect on business networks. And the business network was found to have a positive effect on innovative product development and internationalization performance

Industry Structure, Technology Characteristics, Technology Marketing and Performance of Technology -Based Start-ups: With Focus on Technology Marketing Strategy (기술창업의 산업구조 기술특성 및 기술마케팅전략이 창업성과에 미치는 영향: 기술마케팅 전략 유형 조절변수)

  • Han, Sang-Seol
    • Journal of Distribution Science
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    • v.14 no.2
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    • pp.93-101
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    • 2016
  • Purpose - This study aims to advance our knowledge about factors influencing technical startup performance through analysing technical startup process empirically. This study was conducted to focus on industry structure(industry growth rate, competitive intensity, and enter barriers), technology characteristics(technical excellence and wide range of technical application), and the performance in the technology-based start-ups. Specifically, analyzing moderating effect of technology-marketing strategy, this studied how moderating variables affect technical startup performance under industry structure. Research design, data, and methodology - The subject of this study was technology-based start-ups company that received technology transfer from public organization. The development of the paper model is based on the literature of the preceding research analysis in technology commercialization, performance of technology-based start-ups, and marketing strategy. This study has a construct that was defined in the previous studies, such that technology marketing strategy was defined into the two ways of being broad or narrow in strategic application. From November 3. 2015 to December 22, 220 questionnaires were distributed with targeting to start-up companies in technology-based. 188 responses were collected for empirical analysis except the missing and wrong value responses. This data were used for structural equation modeling and regression analysis. Results - The results of this study are as follows. First, as industry structure variables influencing on performance(technical, financial) of technology-based start-ups, industry growth rate, competitive intensity and enter barriers of variables were verified; high growth rate has more positive effect on performance than low growth rate, competitive low intensity has more positive effect on performance than competitive high intensity, low enter barriers have more positive effect on performance than high enter barriers. Second, as technology characteristics variables influences on the performance(technical, financial) of technology-based start-ups, technical excellence and wide range of technical application of variables were verified ; technical high-excellence has more positive effect on performance than technology low-excellence, wide range of technical application has more positive effect on performance than narrow range of technical application. We also find that technology marketing strategy(broad/narrow) in moderating factors on performance (technical, financial) is as follows. Analyzing the moderating effect depending on technology marketing strategy(broad/narrow), application of technology, and the types of technology strategy(broad/narrow) were revealed that broad marketing strategy had a more significant effect on performance of technology-based start-ups. With AMOS, the relevancy of the study model revealed higher for broad technology-marketing strategy than narrow technology marketing strategy, and the explanatory power revealed to be 6.4% higher in broad marketing strategy than narrow marketing strategy. Conclusions - This study confirmed that industry structure and technology characteristics are important factors influencing the performance of technology-based start-ups. Technology-marketing strategy affects the performance of technology-based start-ups between industry structure and technology characteristics. According to additional analysis, moderating variables and technology-marketing strategy are important factors influencing the performance of technology-based start-ups under industry structure and technology characteristics. Broad type of technology-marketing strategy has more attractive industry structure and excellent technology characteristics than narrow types of technology-marketing.

A study on Assessing Positive Impacts to Small Business Startups by Government Policy of Promoting Small Business (소상공인 창업지원제도가 창업성과 창출에 미치는 영향 연구)

  • Kim, Sang-Soon;Kim, Jong-Weon;Yang, Young-Seok
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.7 no.2
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    • pp.167-175
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    • 2012
  • This paper study about how government start-up promotion policies have strongly impacts on business startup pattern and its performance. In Korea, the economic crisis of the late 1990s, the recession continues to stumble, and corporate restructuring occurs, let a small mass of unemployed, the Soho establishment 'Sojabon' started brewing two booms. Small business owners and their economic contribution to this portion of the axis with respect to support economic growth theory, on the basis that you need to install the Support Center for more small business owners and small business owners and social atmosphere, changing the term action to promote the establishment and growth of employment opportunities through by creating regional, has been promoting the balanced development of between business. This scheme focus on examining the types and characteristics of the government support schemes with respect to start-process business plan completion, financing capability, utilizing level of experts, location advantage, level of industry differentiation. Results of this study shows how significantly entrepreneurship influence on business startup pattern determining successful performance of business startup and let potential entrepreneur utilize it as to proceed business planning and establishing strategies.

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A Qualitative Case Study on the Success of Fashion Retail Start-up by Young Entrepreneurs (청년 창업가의 패션소매 창업 성공에 관한 질적 사례연구)

  • Oh, Hyun Jeong
    • Journal of the Korean Society of Clothing and Textiles
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    • v.42 no.1
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    • pp.133-147
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    • 2018
  • This study examines the experience structure and success theme in the business experience of successful young entrepreneurs in the fashion field. The study was conducted as a qualitative case study. The participants were three CEOs with more than 10 years fashion businesses experience with small and medium enterprises. Data were collected from July 2016 to June 2017 through in-depth interviews in Seoul and Gwangju as well as literature collected from other journals, newspaper articles, and books. Collected data were first summarized in 284 meaning units and then reduced to 53 common meanings through description, analysis, and interpretation processes that produced 16 sub-themes. Finally, six successful themes were extracted. The study results are as follows. First, the experience structure for successful entrepreneurs is formed by the qualitative difference of experience according to time order. Second, there are six successful themes found in the fashion start-up process. 1. Developing talent as entrepreneurs with a sense of fashion and enthusiasm 2. Passing on trial and error as a chance to communicate with customers 3. Challenge the fashion retail market with global online start-up opportunities 4. Building a system that responds to market environment changes 5. Leading and distinguishing with expertise from entrepreneurs 6. Evolve into the coexistence of members.