Asia-Pacific Journal of Business Venturing and Entrepreneurship (벤처창업연구)

The Korean Society of Business Venturing (한국벤처창업학회)
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Analyzing Education Needs for the Development of Entrepreneurship of University Student

대학생의 창업역량 개발을 위한 교육요구 분석

  • Lee, Ji An (Department of Education, Pusan National University) ;
  • Ahn, Young Sik (Department of Lifelong Education and Youth Counseling, Dongeui University)
  • Received : 2018.11.06
  • Accepted : 2018.12.25
  • Published : 2019.04.30
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Abstract

As the importance of entrepreneurship education has increased, universities are conducting various programs related to entrepreneurship for university students. Despite these efforts, however, the demand for a competency-oriented entrepreneurship education program to realize the entrepreneurial idea is not fully reflected. Therefore this study is conducted to provide strategies for the development, management, and facilitation of the entrepreneurship education program of university through the analysis of difference between the level of importance and level of performance for the development of entrepreneurship of university student. Through the literature review, entrepreneurship is classified the step of confirming entrepreneurial intention, drawing up a start-up model, and planning a venture start-up. This study is analyzed through the t-test to identify difference between level of importance and level of performance with the 15 items of 7 competencies. This study is used Borich needs analysis and the Locus for Focus Model to know the priority of education needs for the development of entrepreneurship of university student. As the result of study, university students' entrepreneurial competences between level of importance and level of performance are shown significantly different among 15 items, the first priority is 6 items and the second priority is 2 items using Borich needs analysis and the Locus for Focus Model. Four competence clusters such as self-analytic competence, ability of eliciting entrepreneurial idea, ability of analyzing idea validity, and business-plan presentation competency are suggested with the combination of first and second priority competence. In order to develop each competence, ability of eliciting entrepreneurial idea and ability of analyzing idea validity are the key of education, self-analytic competence is needed to strengthen the intention of entrepreneurship, and business-plan presentation competence is cultivated as the ability of persuading investors to realize business ideas and is applied to business situation.

창업교육의 중요성이 높아짐에 따라 대학에서는 대학생을 대상으로 창업과 관련한 다양한 프로그램을 진행하고 있다. 그러나 이러한 노력에도 불구하고 창업 아이디어를 실현할 수 있는 역량 중심의 창업교육 프로그램에 대한 요구는 충분히 반영하지 못하고 있다. 이에 본 연구에서는 대학생이 창업역량을 개발하는데 중요하게 생각하는 역량과 실제 수행하는 현재수준의 차이를 분석하여 대학에서의 창업교육 프로그램의 개발 운영 지원에 있어 시사점을 제시하고자 하였다. 이를 위해 선행연구를 바탕으로 창업역량을 창업의지확인단계, 창업모델구상단계, 벤처창업계획단계로 구분하여 7개 역량군에 대한 핵심역량 15개 항목의 중요도와 실행도의 차이를 t검정을 통해 분석하였다. 대학생의 창업역량 개발을 위한 교육요구 우선순위는 Borich 요구도 분석과 The Locus for Focus Model을 활용하였다. 그 결과 대학생의 창업역량에 대한 중요도와 실행도의 차이는 15개 항목에서 모두 유의미한 차이가 나타났으며, Borich 요구도 분석과 The Locus for Focus Model 분석에서 공통적으로 해당하는 최우선 순위는 6개 항목이었고, 차 순위는 2개 항목으로 나타났다. 최우선 순위의 역량과 차 순위의 역량을 종합하면 자기분석력, 창업아이디어 도출능력, 아이디어 타당성 분석력, 사업계획 프레젠테이션 능력으로 4개의 역량군으로 구분된다. 각 역량을 개발하기 위해서는 창업아이디어도출능력과 아이디어타당성분석력이 교육의 핵심이 되어야 할 것이며, 자기분석능력은 창업하고자 하는 의지를 확고히 하고, 사업계획프레젠테이션능력은 사업 아이디어가 꿈과 이상으로 끝나는 것이 아니라 현실에서 필요하고 투자자를 설득할 수 있는 능력으로 배양되어야 한다.

Keywords

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