• 경영과정보연구
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• 제9권
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• pp.139-163
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• 2002

While the corporate practice of sponsoring major events has existed since the turn of the century, it has only recently become one of the fastest growing areas of advertising and promotion. Despite its long history and recent growth, however, event sponsorship has yet to receive the same kinds of rigorous theoretical and methodological attention that marketing researchers have devoted to other areas of advertising and promotion. Also, the recent Olympic Games in Sydney serve as excellent showcase of the sponsorship phenomenon. On the hand it becomes very clear that an event of such magnitude cannot take place without the commercial support of the sponsors. At the same time, there is a growing concern that the Olympic Games are losing their spirit and are over-commercialized because of the excessive sponsorship-linked marketing activities. At the centre of the debate is the impact and the reaction of the consumers to the growing use of sponsorship to stage major events. While the Olympic Games might be an extreme example of the growth and impact of sponsorship, the proliferation of the phenomenon is widespread across other sports events as well as other cultural and community based events. But a comprehensive model of sponsorship is not currently available in the literature. This research is the aim of the current research to investigate consumer attitude constructs towards sponsorship such as sport involvement, attitude towards the event, attitude towards commercialization. The results still have potentially significant applied and theoretical implication. First, This investigation is the first known effort, grounded in consumer behavior theory, to model antecedent variables believed to influence consumer response to event sponsorship in Korea. Second, these findings are in line with previous research, as sports involvement attitude towards the event, and attitude towards commercialization are found to be significant influences on respondents' ability, motivation and opportunity to process sponsorship information, as well as directly and indirectly impacting emotional response.

• 가족자원경영과 정책
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• 제17권1호
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• pp.139-158
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• 2013

This research aimed to determine how a combined yoga and tea meditation program would affect the happiness of adolescents. The investigation was conducted over a total of 11 sessions held twice a week with 15 female middle-school students. Each session lasted 90 min and comprised preparation for 5 min, Hatha yoga for 50 min, tea meditation for 15 min, the expression of feelings for 15 min, and 5 min were allocated to finishing the program and announcing the next session time. A t-test was performed before and after the program to analyze the effects of the program. A goodness of fit test, which is related to the improvement of happiness, was done through a path analysis. As a result, we were able to determine meaningful changes in the t-test scores of happiness, stress, and quality of life. The scores of mindfulness, physical self-concept, and self efficiency changed positively, but meaningful changes were not shown. To derive a final conclusion, we verified the mediator effect with respect to happiness through a structural model. Consequently, physical self-concept was activated as a promoter for improving self-efficiency and mindfulness. Mindfulness was the key factor that improved the happiness of the adolescent subjects.

• 대한가정학회지
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• 제44권5호
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• pp.21-33
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• 2006

The purpose of this study were 1) to analyze customer relationship management(CRM) based on the online customer experiences by product types (i.e., men's, women's, casual, sports wear), 2) to analyze CRM based on the off-line customer experiences by product type, and 3) to examine customer purchase behavior of fashion products and internet usage behavior by product types. Survey and 1:1 interview were conducted from January 13th to May 16th, 2005. Six consumers from each brand (i.e., 3 loyal customers and 3 general customers) in a total of 24 customers were selected from each product type. For the data analysis, content analysis and descriptive statistics (i.e. frequency) were used. Among the key study findings first, as a result of the on-line CRM experience, the customers of men's wear preferred receiving customized information through e-mail or SMS service. The customers of sports wear preferred receiving a different level of information and participating in customized product service. Second, as a result of the off-line CRM experience, the customers of men's wear need to be encouraged to join a membership at a sales encounter and the customers of women's wear preferred receiving quick information of new products and participating in a design development planning of the merchandising process. Third, the purchasing behavior of the customers of women's wear are influenced mostly by the salesperson and the store atmosphere when they purchase clothes and the customers of men's wear are price-sensitive. The results of this study can be used when fashion brands perform strategic planning and decision making on CRM.

• 디지털융복합연구
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• 제12권11호
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• pp.387-393
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• 2014

본 연구는 가축을 대상으로 이표용 맥파 압력센서, 전도성 섬유센서, 광센서 중 사육 가축에 적용 할 최적의 맥파 센서를 분석하기 위하여 소10마리, 돼지 10마리를 대상으로 맥파 압력센서, 전도성 섬유센서, 광센서를 적용한 결과, 소는 광센서가 압력센서와 전도성 섬유센서에 비하여 평균값에 대한 표준편차가 작은 것으로 나타나 광센서가 가장 안정적인 것으로 나타났고, 돼지는 압력센서, 전도성 섬유센서, 광센서 모두 안정적인 맥파수를 나타냈다. 따라서 소와 같이 신체부의의 굴곡이 많고 털이 길고 조밀한 가축의 경우, 광센서를 이용한 맥파 측정에 가장 효율적인 것으로 나타났다.

• 디지털융복합연구
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• 제11권11호
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• pp.561-571
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• 2013

본 연구는 하체 경락 수기요법이 비만 여성들의 신체구성과 혈중지질의 변화에 미치는 영향을 알아보고자 시행되었다. 비만 여성 30명이 실험에 참여하였으며, 하체 경락수기요법군 15명과 반신욕 병행 하체 경락수기요법군 15명을 대상으로 5주간 주2회로 처치하였다. 신체조성의 변화에서 두 집단 모두 BMI, 체지방률, 복부지방률이 감소하였고, 혈중지질의 변화에서도 TC, LDL-C, TG는 감소하였다. HDL-C는 경락수기요법군 0.98%, 반신욕 병행 경락 수기요법군은 1.12%가 증가한 것으로 나타났다. 따라서 하체 경락 수기요법의 5주 처치는 중년 비만 여성들의 신체 구성과 혈중 지질이 감소하여 에스테틱 분야에서의 하체 비만관리 프로그램으로 권장할 수 있으리라 사료된다.

• Journal of Sport and Applied Science
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• 제5권2호
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• pp.39-46
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• 2021

Purpose: This study aims to analyze the management environment provincial and municipal professional soccer teams based on financial statements at a time when strengthening the financial soundness of domestic professional soccer teams is emphasized. Research design, data, and methodology: This study analyzed the financial statements (2018-2020) of the six teams of the provincial and municipal professional soccer teams whose financial statements were disclosed. The statements includes indicators of growth, profit and stability, which represents the main business performance of the entity. Results: As a result of the study, First, in terms of sales growth, sales in 2020 fell sharply year-on-year due to the impact of Covid-19. Second, the increase in sales through the import of player transfer fees had a positive impact on the growth of the business performance of the provincial and municipal professional soccer teams. Third, the profitability of the provincial and municipal professional soccer team is still low. Fourth, the debt ratio of the provincial and municipal professional soccer team was high, indicating that stability was serious. Conclusions: In order to increase sales, various strategies and measures are needed to overcome external factors such as media content products and non-face-to-face content strategies. The provincial and municipal professional soccer team, which has weak self-sustaining operations, needs to generate more profits through transferring players as a new management (profit) model, and first of all, a long-term strategy is needed to secure financial stability by improving the club's profitability.

• 한국컴퓨터정보학회논문지
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• 제27권3호
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• pp.239-249
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• 2022

이 연구는 국내 및 해외의 스쿠버다이빙리조트 활성화 요인을 도출하고 비교 분석하는데 목적이 있다. 국내와 해외 스쿠버다이빙리조트의 경영대표, 교육팀장 등 운영에 관련된 전문가 30명을 대상으로 3차례에 델파이 조사를 진행하였다. 국내와 해외의 활성화 요인을 비교 분석한 결과 공공다이빙 장소의 편의시설 확충, 다이버들을 위한 안전시설 및 의료시설 설치, AED, 산소 등 응급처치 시스템 구축, 다이빙 보트 내 입·출수 리프트, 화장실 등 편의시설 필요, 다이빙 보트 스크루 안전망 설치, 지역 보트 운항 가이드 라인, 스쿠버다이빙 정규 코스 교육 프로그램, 전문 스쿠버다이빙 강사 및 가이드 고용, 다양한 SNS를 이용한 소통 및 홍보, 다이버의 입소문을 통한 홍보, 지역 다이빙 리조트 연합회 활동, 한인 다이빙 연합회 활동, 지역 어촌계와의 소통 및 상생 정책, 지역 관광산업과 연계정책이 공통적인 중요 활성화 요인으로 나타났다.

• International Journal of Computer Science & Network Security
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• 제22권11호
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• pp.87-92
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• 2022

Today the system of higher education needs significant reforms. Intellectualization of the educational process in HEIs aims to improve the quality of educational services. Intellectual information technologies are information technologies that help a person to accelerate the analysis of the political, economic, social, and technical situation, as well as the synthesis of management decisions. The basis for their mastery is information and communication technologies. The purpose of the research work is to identify the relationship between the introduction of information and communication technologies and the increase in the level of intellectualization of higher education. The article substantiates the expediency of introducing information and communication technologies in order to improve the intellectualization of the educational process in higher education. An empirical study of the variables that characterize the level of intellectualization of higher education through the proposed techniques has been conducted. The tendencies characteristic of pedagogical conditions of implementation of information and communication model in the educational process were revealed. It is proved that the level of intellectualization of higher education depends on the implemented pedagogical conditions. The effectiveness of the proposed information and communication model is also confirmed. Given the data obtained during the study and the low constraints that may affect the results of further research on this issue should focus on the study of other variables that characterize the state of intellectualization of the educational process.

• 한국프랜차이즈경영연구
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• 제5권2호
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• pp.69-79
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• 2014

본 연구는 현 시대에 점점 증가하는 여가 스포츠인 골프에 대한 선택 기준이 일반인들의 신규 회원 가입결정에 어떠한 작용을 야기 시키는 지를 현실적으로 입증하고자 수행되었다.결과를 살펴보면 심층면담, 직접참여를 통해 "시간적 여유", "점점 저렴해지는 기자재", "다양해진 프로그램", "가까운 곳에 위치", "자기개발 및 대인관계"의 항목들이 여가 스포츠 중 일반인들이 선택하는데 있어 많은 영향을 미치는 것으로 나타났다. 이중에서도 가장 많은 답변을 지닌 것은 "점점 저렴해지는 기자재", "자기개발 및 대인관계"로 나타났다. 이 같은 결과는 각박한 현시대를 살아감에 있어 여가 스포츠를 선택하는 가운데 경제적 측면을 무시할 수 없는 것이 사회현상이며 자기계발 및 대인관계가 조직사회에서는 진급이나 매출향상, 신분상승 의 기회를 제공하는 핵심적 역할의 통로가 되고 있음을 제시하고 있다.

• 경영과정보연구
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• 제37권2호
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• pp.125-147
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• 2018

본 연구는 팬시민행동이 스포츠마케팅 성과 간 구조적 관계에 관한 연구로 부산지역 롯데자이언츠 팬을 대상으로 220부의 설문지를 배포하였으며, 205부의 설문지를 최종 사용하였다. 연구모형을 바탕으로 SPSS 25.0과 Smart PLS 2.0을 이용하여 가설을 검증한 결과 총 17개의 기설 중 4개의 가설(가설 5-3, 가설 6-1, 가설 6-2, 가설 6-3)을 제외하고 모든 가설이 채택되었다. 이에 대한 구체적인 결과는 다음과 같다. 첫 번째, 팬시민행동은 구단자산(가설 1), 스폰서 자산(가설 2), 지역 자산(가설 3)에 모두 정(+)의 영향을 미치고 있는 것으로 나타났다. 두 번째, 구단자산은 스폰서 자산(가설 4)에 모두 정(+)의 영향을 미치고 있는 것으로 나타났으며, 지역이미지(가설 5-1), 지역사회기여(가설 5-2)에 정(+)의 영향을 미치고 있는 것으로 나타났다. 반면에 사회적 교류(가설 5-3)에는 통계적으로 유의하지 않는 것으로 나타났다. 마지막으로 스폰서 자산과 지역자산과의 관계는 다음과 같다. 기업이미지는 지역 자산 모두에 통계적으로 유의하지 않으며, 기업인지도는 모두 정(+)의 영향을 미치고 있는 것으로 나타났다. 본 연구의 결과는 팬 시민행동이 스포츠마케팅 성과에 미치는 영향에 대한 종합적인 이해와 이론적, 실무적 시사점을 제공할 것으로 기대된다.