• Journal of Distribution Science
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• v.20 no.6
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• pp.1-10
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• 2022

Purpose: This research proposes a new modified Recency-Frequency-Monetary (RFM) model by extending the model with spatial analysis for supporting decision-makers in discovering the promotional target market. Research design, data and methodology: This quantitative research utilizes data-mining techniques and the RFM model to cluster a university's provider schools. The RFM model was modified by adapting its variables to the university's marketing context and adding a district's potential (D) variable based on heatmap analysis using Geographic Information System (GIS) and K-means clustering. The K-prototype algorithm and the Elbow method were applied to find provider school clusters using the proposed RFM-D model. After profiling the clusters, the target segment was assigned. The model was validated using empirical data from an Indonesian university, and its performance was compared to the Customer Lifetime Value (CLV)-based RFM utilizing accuracy, precision, recall, and F1-score metrics. Results: This research identified five clusters. The target segment was chosen from the highest-value and high-value clusters that comprised 17.80% of provider schools but can contribute 75.77% of students. Conclusions: The proposed model recommended more targeted schools in higher-potential districts and predicted the target segment with 0.99 accuracies, outperforming the CLV-based model. The empirical findings help university management determine the promotion location and allocate resources for promotional information distribution and student recruitment.

• Journal of Internet Computing and Services
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• v.10 no.5
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• pp.79-93
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• 2009

For developing the location based service which is individualized and specialized according to the characteristic of the users, the spatio-temporal pattern mining for extracting the meaningful and useful patterns among the various patterns of the mobile object on the spatio-temporal area is needed. Thus, in this paper, as the practical application toward the development of the location based service in which it is able to apply to the real life through the pattern mining from the huge historical data of mobile object, we are proposed STOMP(using Frequency of sequence and Weight) that is the new mining method for extracting the patterns with spatial and temporal constraint based on the problems of mining the optimal moving pattern which are defined in STOMP(F)[25]. Proposed method is the pattern mining method compositively using weighted value(weights) (a distance, the time, a cost, and etc) for our previous research(STOMP(F)[25]) that it uses only the pattern frequent occurrence. As to, it is the method determining the moving pattern in which the pattern frequent occurrence is above special threshold and the weight is most a little bit required among moving patterns of the object as the optimal path. And also, it can search the optimal path more accurate and faster than existing methods($A^*$, Dijkstra algorithm) or with only using pattern frequent occurrence due to less accesses to nodes by using the heuristic moving history.

• Journal of Korean Society for Geospatial Information Science
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• v.15 no.1 s.39
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• pp.23-29
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• 2007

Spatial outliers in remotely sensed imagery represent observed quantities showing unusual values compared to their neighbor pixel values. There have been various methods to detect the spatial outliers based on spatial autocorrelations in statistics and data mining. These methods may be applied in detecting forest fire pixels in the MODIS imageries from NASA's AQUA satellite. This is because the forest fire detection can be referred to as finding spatial outliers using spatial variation of brightness temperature. In this paper, we propose a new forest fire detection algorithm which is based on local spatial association analysis, and test the proposed algorithm to evaluate its applicability. In order to evaluate the proposed algorithm, the results were compared with the MODIS fire product provided by the NASA MODIS Science Team, which showed the possibility of the proposed algorithm in detecting the fire pixels.

• Journal of Korean Society for Geospatial Information Science
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• v.23 no.2
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• pp.89-96
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• 2015

Location-based social media data have high potential to be used in various area such as big data, location based services and so on. In this study, we applied a series of analysis methodology to figure out how the important keywords in location-based social media are spatially distributed by analyzing text information. For this purpose, we collected tweet data with geo-tag in Gangnam district and its environs in Seoul for a month of August 2013. From this tweet data, principle keywords are extracted. Among these, keywords of three categories such as food, entertainment and work and study are selected and classified by category. The spatial clustering is conducted to the tweet data which contains keywords in each category. Clusters of each category are compared with buildings and benchmark POIs in the same position. As a result of comparison, clusters of food category showed high consistency with commercial areas of large scale. Clusters of entertainment category corresponded with theaters and sports complex. Clusters of work and study showed high consistency with areas where private institutes and office buildings are concentrated.

• The KIPS Transactions:PartD
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• v.16D no.1
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• pp.113-122
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• 2009

Since the traditional pattern mining methods only probe unspecified moving patterns that seem to satisfy users' requests among diverse patterns within the limited scopes of time and space, they are not applicable to problems involving the mining of optimal moving patterns, which contain complex time and space constraints, such as 1) searching the optimal path between two specific points, and 2) scheduling a path within the specified time. Therefore, in this paper, we illustrate some problems on mining the optimal moving patterns with complex time and space constraints from a vast set of historical data of numerous moving objects, and suggest a new moving pattern mining method that can be used to search patterns of an optimal moving path as a location-based service. The proposed method, which determines the optimal path(most frequently used path) using pattern frequency retrieved from historical data of moving objects between two specific points, can efficiently carry out pattern mining tasks using by space generalization at the minimum level on the moving object's location attribute in consideration of topological relationship between the object's location and spatial scope. Testing the efficiency of this algorithm was done by comparing the operation processing time with Dijkstra algorithm and $A^*$ algorithm which are generally used for searching the optimal path. As a result, although there were some differences according to heuristic weight on $A^*$ algorithm, it showed that the proposed method is more efficient than the other methods mentioned.

• Proceedings of the National Institute of Ecology of the Republic of Korea
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• v.1 no.1
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• pp.31-40
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• 2020

The rapid development of technologies in unmanned aerial vehicles (UAVs) has led to their use in various areas. UAVs are mainly used for commercial purposes, but their utilization is increasingly important in other areas because their operation cost is less than satellites and aerial imaging. The utilization of UAVs in the environment/ecology area is relatively new. Therefore, identifying the trends of UAV-related spatial information is significant in basic research for UAV utilization. This study quantitatively identified domestic and international research trends related to UAV utilization and analyzed research areas. An attempt was also made to identify upcoming UAV-related topics in the environment/ecology research field using text mining to analyze the bibliographic information of global research literature. Domestic UAV-related studies were classified into seven clusters where basic research on "UAV technology/industry trends" was abundant, and studies on data collection and analysis through UAV remote sensing technology have increased since 2015. Eight clusters were identified for international studies where the most active research area international was "remote sensing technology/data analysis". In addition, Canopy, Classification, Forest, Leaf Area Index, Normalized Difference Vegetation Index, Temperature, Tree, and Atmosphere appeared as the main keywords related to environment and ecology. The appearance frequencies and association strengths were high because the advancement in UAV optical sensor technology and the rapid development of image processing technology enabled the acquisition of data that could not be obtained from existing spatial information. They are recognized as future research topics as related domestic studies have begun corresponding to international research.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.13 no.10
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• pp.5244-5259
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• 2019

With the continuous development of LBS (Location Based Service) applications, privacy protection has become an urgent problem to be solved. Differential privacy technology is based on strict mathematical theory that provides strong privacy guarantees where it supposes that the attacker has the worst-case background knowledge and that knowledge has been applied to different research directions such as data query, release, and mining. The difficulty of this research is how to ensure data availability while protecting privacy. Spatial multidimensional data are usually released by partitioning the domain into disjointed subsets, then generating a hierarchical index. The traditional data-dependent partition methods need to allocate a part of the privacy budgets for the partitioning process and split the budget among all the steps, which is inefficient. To address such issues, a novel two-step partition algorithm is proposed. First, we partition the original dataset into fixed grids, inject noise and synthesize a dataset according to the noisy count. Second, we perform IH-Tree (Improved H-Tree) partition on the synthetic dataset and use the resulting partition keys to split the original dataset. The algorithm can save the privacy budget allocated to the partitioning process and obtain a more accurate release. The algorithm has been tested on three real-world datasets and compares the accuracy with the state-of-the-art algorithms. The experimental results show that the relative errors of the range query are considerably reduced, especially on the large scale dataset.

• Journal of the Korean Association of Geographic Information Studies
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• v.13 no.1
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• pp.128-141
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• 2010

Drought indices such as SPI(Standard Precipitation Index) and PDSI(Palmer Drought Severity Index) estimated using ground observations are not enough to describe detail spatial distribution of drought condition. In this study, the drought index with improved spatial resolution was estimated by using the CART algorithm and ancillary data such as MODIS NDVI, MODIS LST, land cover, rainfall, average air temperature, SPI, and PDSI data. Estimated drought index using the proposed approach for the year 2008 demonstrates better spatial information than that of traditional approaches. Results show that the availability of satellite imageries and various associated data allows us to get improved spatial drought information using a data mining technique and ancillary data and get better understanding of drought condition and prediction.

• Journal of Korea Spatial Information System Society
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• v.9 no.1
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• pp.105-115
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• 2007

Data mining extracts interesting knowledge from a large database. Among numerous data mining techniques, research work is primarily concentrated on clustering and association rules. The clustering technique of the active research topics mainly deals with analyzing spatial and attribute data. And, the technique of association rules deals with identifying frequent patterns. There was an advanced apriori algorithm using an existing bit-clustering algorithm. In an effort to identify an alternative algorithm to improve apriori, we investigated FP-Growth and discussed the possibility of adopting bit-clustering as the alternative method to solve the problems with FP-Growth. FP-Growth using bit-clustering demonstrated better performance than the existing method. We used chess data in our experiments. Chess data were used in the pattern mining evaluation. We made a creation of FP-Tree with different minimum support values. In the case of high minimum support values, similar results that the existing techniques demonstrated were obtained. In other cases, however, the performance of the technique proposed in this paper showed better results in comparison with the existing technique. As a result, the technique proposed in this paper was considered to lead to higher performance. In addition, the method to apply bit-clustering to GML data was proposed.

• Spatial Information Research
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• v.22 no.4
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• pp.11-20
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• 2014

This study aims to provide information about the research-trends in the area of Geospatial Information using text-mining methods. We derived the National R&D Reports and papers from NDSL(National Discovery for Science Leaders) site. And then we preprocessed their key-words and classified those in separable sectors. We investigated the appearance rates and changes of key-words for R&D reports and papers. As a result, we conformed that the researches concerning applications are increasing, while the researches dealing with systems are decreasing. Especially, with in the framework of the keyword, '3D-GIS', 'sensor' and 'service' xcept ITS are emerging. It could be helpful to investigate research items later.