• Korean Journal of Community Nutrition
• /
• v.14 no.6
• /
• pp.807-816
• /
• 2009

This day's research analyzed the difference between brand personality, self - image congruity, job satisfaction and their influences towards employees of family restaurants in order to suggest a plan which would induce researcher's interest as well as influencing diversification of management strategies toward dining-out business. The purpose of this research is to analyse the difference between brand personality, self - image congruity, job satisfaction and their influences towards employees of family restaurants. The survey questionnaires were distributed to 300 employees of family restaurants in Seoul from August 1th until August 30th 2009, and 257 of them were used for analysis. The top seven company's were chosen by base on data from 2009 Annual Dinner of the Korea. Statistics handling of this research used SPSS WIN 17.0 statistics package program, which performed frequency analysis, factor analysis, regrssion anlysis. The research result shows, first of all, the relationship between company's brand personality and personal self - image congruity, it shows that the company's brand personality has higher on 'ability/capability, loyalty/fidelity, and strong' the personal self - image congruity appeared higher. The relationship between company's brand personality and social self-image congruity, it shows that the company's brand personality has higher on 'ability/capability and loyalty/fidelity' the social self-image congruity appeared higher. Second of all, in a relation between the self-image congruity and job satisfaction, the personal self-image congruity has shown positive impact on job satisfaction. Third of all, in a relationship between the company's brand personality and job satisfaction, if 'interest or loyalty/fidelity' shows higher on brand personality, than job satisfaction has shown higher.

• The Journal of the Korea Contents Association
• /
• v.14 no.12
• /
• pp.674-682
• /
• 2014

The personality in Marx's philosophy can be defined as an 'activity on the basis of social relations'. This concept suggests two significant implications to the difference of sexual identity between the sexes. First, according to Marx's philosophy the personality is partially influenced by the ideology. Freud's theory of Oedipus is founded on the patriarchal culture including the ideology. Freud's concept of personality ignores that aspect. That's why Freud's theory of Oedipus complex can be criticized. This is because of his ignorance of the affecting power of male chauvinism in patriarchal society. Second, more importantly and definitely, the difference of activity, especially labor, that is, male's social labor and female's private labor, has influenced the difference of the personality of both sexes.

• Journal of the Korean Society of School Health
• /
• v.28 no.2
• /
• pp.120-126
• /
• 2015

Purpose: The purpose of this study was to understand interpersonal dispositions and social support among high school students and identify factors associated with depression. Methods: A total of 604 students (320 males and 284 females) from four high schools conveniently sampled from high schools in the Incheon area participated in a self-administered survey. Results: According to hierarchical multiple regression analysis, the following factors significantly affected the participants' depression levels with the explanatory power of 30.6%: grade, perceived health status, sympathetic-acceptable personality, sociable-friendly personality, rebellious-distrustful personality, parent support, peer support, and the support from community. Conclusion: In this study, interpersonal dispositions and social support were positively associated with depression. These results suggest that strengthening personal relations and social support can help high school students in terms of mental health and suicide prevention.

• Journal of the Korean Institute of Intelligent Systems
• /
• v.26 no.6
• /
• pp.458-463
• /
• 2016

In this paper, the fuzzy structure model for the consciousness structure of social workers related to the elder abuse factors was derived and analyzed. The characteristics of the model was obtained as follows. First, the elder abuse behavior at the top layer was related to the attitude of the elderly and the work overload of social workers. Second, the attitude of the elderly and the work overload of social workers at the middle layer were related to the personality of social worker, the physical and mental dependency of client, and the personality of client. Third, the personality of social worker, the knowledge of the elderly, the personality of client, and the physical and psychological dependence of the client affected directly the elder abuse behavior without going through the middle layer. Fourth, the work overload of social workers at the middle layer was affected the attitude of the elderly. Finally, the age of social workers, the working image, the job training, and provision of punishment to the social workers were the isolated layer, in which the relationship between the elder abuse behavior and related factors was not found.

• Journal of the Korean Home Economics Association
• /
• v.11 no.3
• /
• pp.329-344
• /
• 1973

The purpose of this study is to find how the mother's rearing patterns and attitudes influence on a child's social personality development. Many contemporary psychologists insist that mother's rearing attitudes and methods before age of six influence on child's social personality development a great deal. Freud divided the child's developmental stages into three : oral, anal, and phallic period. According to his assumptions the way of mother's feeding and weaning has very important relationship with the personality development through ora period and how to handle toilet training will greatly influence through anal period. In addition to this, Symonds declares that a mother's rearing attitudes will influence the establishment of social characteristics of the child. The moderate attitude-not too overprotective or rejective or submissive or dominate-is desirable. If mother's attitude declines to one aspect among these four kinds too much, the child would have chances to develop maladjusted social characteristics such as aggressiveness , submissiveness, dependency, and dominativeness. The hypotheses of this study were based on Freud and Symonds theory and tested by correlation and the difference of percentage. The results of the study were as follows : I. The relationship between rearing pattern and social characteristics 1. When the child has too strictly scheduled feeding time, he will have aggressive attitudes. 2. The longer the feeding period, the more dependency the child will have. 3. In case the toilet training was taken place too early or strictly, the child will withdraw into his shell. 4. When the child failed to perform the toilet training and was punished because of that, the child's personality will likely to be too submissive or aggressive. II. The relationship between mother's attitudes and social personality 1. When the mother's attitude is too overprotective the child showed withdrawn characteristics (r = 89) or dependency ( r = 24). 2. The child whose mother has too rejective attitude also showed withdrawn characteristics ( r = 31). As Sears insisted self-demanding schedule is recommendable and the weaning supposed to be started after age of one and a half years and finished around age of two. The toilet training which has rather severe consequences than the feeding methods should be started when the child is able to understand what is expected to him. Sears says that about two years after birth would be proper but individual difference should be considered. As a conclusion, Flexible and understanding attitudes and rearing methods is necessary for a sound establishment of social personality.

• The Journal of the Korea Contents Association
• /
• v.12 no.7
• /
• pp.497-509
• /
• 2012

The purposed of this study was to evaluate the effects of psycho-social maturity personality improvement program for university students. This program based on the book written by Lee et al.(2010) to improve the personality for university student was used. The program consisted of a total of 13 session and every session consisted of a 50 minutes lecture and 100minutes activity program. The researcher carried out the pre-test, post test and follow up test regarding psycho-social maturity and conducted Mann-Whitney U test and the ancova. The results showed who had participated in counseling groups reported significant improvement of psycho-social maturity total scores and sub scores, while the control group did not report any significant improvements. After 10 weeks follow-up point, these changes experienced by the experiment group on the improvement of the psycho-social maturity. Finally the personality program helped improve the psycho-social maturity.

• Journal of the Korean Home Economics Association
• /
• v.48 no.6
• /
• pp.17-30
• /
• 2010

The purpose of this study was to investigate the effects of young children's temperament, emotional intelligence, social behavior and mother's personality traits, and management strategy of peer relations on peer acceptance. Subjects were 412 5-years-old children and their mothers in Busan. The children responded to the Peer Nomination Inventory to assess peer acceptance and their teachers completed the EAS(Emotionality, Activity, Sociability), to assess the emotional intelligence and social behavior of the children. Mothers completed Eysenck Personality Questionnaire for personality traits and the Parental Involvement Checklist. Data was analyzed with descriptive statistics, Pearson's correlation, and simple and multiple regression analyses. The results showed that emotional intelligence of young children had a relatively significant effect on peer acceptance, followed by personality traits of mother's extraversion, the temperament of activity, and the management strategy of mediation-supervision. In conclusion, young children and their mother's variables have a complex, rather than simple, effect on peer acceptance of the children.

• Korean Journal of Occupational Health Nursing
• /
• v.22 no.4
• /
• pp.305-313
• /
• 2013

Purpose: The study was done to identify factors influencing health promoting behaviour in office workers according to the type A/B personality. Methods: The data were collected by questionnaires from 249 workers in Seoul and Gyung-gi province. Measures were a health promoting behaviour, the type of personality, self-esteem, perceived health status, social support, and job stress. The data were analyzed using Pearson correlation coefficients, t-test, and stepwise multiple regression with SPSS/WIN 15.0 version. Results: This study suggests that A type office workers have a little lower degree in health promoting behaviour, self-esteem, social support and have a higher degree in perceived health status, perceived symptoms and job stress than those of B type office workers. The factors which influence A type office workers on health promoting behaviour are social support, perceived health status and self-esteem, which accounted for 40.2% of the variance and those of B type office workers, self-esteem and perceived health status accounted for 24.5%. Conclusion: It needs to develop and operate self-management program for health maintenance and promotion for the type A/B personality White Collar Workers.

• Science of Emotion and Sensibility
• /
• v.7 no.2
• /
• pp.195-201
• /
• 2004

This study investigated the relationship between the physical features and personality impression of faces. Subjects were exposed to male and female facial photographic images. Using 7-points scales, subjects were asked to rate 31 personality traits. The three factors extracted from factor analysis were labeled social desirability, activity, and intelligence. The analysis of correlation between physical features and factor scores of faces indicated that there is a significant correlation between features of eye of male faces and intelligence and between features of chin of female faces and intelligence and social desirability. These results suggested that subjects judged the personality impression, based on different physical features in male and female feces.

• Asia Marketing Journal
• /
• v.25 no.4
• /
• pp.173-193
• /
• 2024

This study adopts organismic integration theory (OIT) to classify and contrast the predominant roles of five motivations (i.e., economic incentives, self-presentation, information acquisition, altruism, and enjoyment) in fostering three levels of behavioral engagement on brand-related social media content. This study further examines the moderating effect of personality (thinkers vs. feelers) on these relationships. The results of PLS-SEM reveal the greater impact of autonomous motivations on content consumption (enjoyment and information acquisition) and content contribution and creation (altruism and information acquisition), compared with controlled motivations (self-presentation and economic incentives). This study also finds that thinkers mostly engage on brand-related content for information acquisition and economic incentives, whereas feelers are mostly driven by enjoyment for content consumption and by altruism for content contribution and creation. This study addresses the inconsistency in prior research findings and provides practical implications to social media marketers.