• 한국의류산업학회지
• /
• 제10권5호
• /
• pp.618-624
• /
• 2008

The purposes of this study were to explore the perceived risk of smart clothing, to classify consumers by risk perception of smart clothing, and to investigate the differences among the segmented groups in regard to the evaluation of newness and innovativeness of smart clothing. In addition, the relationship among perceived risk, evaluation of newness and innovativeness of smart clothing were examined. A questionnaire was administered to 338 male and female subjects aged from 17 to 50. Analysis was performed by factor analysis, cluster analysis, ANOVA, and Pearson's correlation analysis. The results showed that the perceived risk of smart clothing was composed of 4 factors: economic risk, social risk, functional risk and physical risk. Consumers were classified into four groups: high risk perception group, low economic risk perception group, low functional risk perception group, and low social risk perception group. ANOVA showed that there were significant differences among four groups regard to the evaluation of newness and innovativeness of smart clothing. High risk perception group most highly evaluated the newness and innovativeness of smart clothing. There were positive correlation among the perceived risks, the evaluation of the newness and innovativeness of smart clothing.

• 복식문화연구
• /
• 제14권6호
• /
• pp.900-916
• /
• 2006

The purposes of this study were to define housewife's risk perception and risk reduction behavior when purchasing children's wear, and to identify the differences according to the clothing buying behavior and demographic characteristics. Data were gathered through survey with 429 housewives in Seoul and metropolitan area, and then statistically analyzed by descriptive statistics, factor analysis, Analysis of Variance (ANOVA), Duncan's test, and Pearson's correlation analysis. The results showed partially significant differences in risk perception, especially economic risk and social psychological risks, among housewife consumer groups according to the clothing buying behavior and the demographic characteristics. There were significant differences in risk reduction behaviors among the groups, especially brand preference/industry information, observation/experience, and media information. Also, correlations between risk perception and risk reduction behaviors were found. The social psychological risk perception was highly correlated to the risk reduction behaviors, while the time/convenience loss risk was not correlated to any risk reduction behavior. The results of this study provide insight into children's wear business through suggesting marketing implication.

• International Journal of Advanced Culture Technology
• /
• 제8권3호
• /
• pp.28-37
• /
• 2020

This is an era in which companies should realize sustainable management through business models that propose social values beyond financial benefits and solve social problems. Accordingly, the role of corporate designers should be extended to social value propositions and materializations, including corporate profit-seeking. Among the members and organizations of the company, design organization and designers have strengths in terms of humanities and creativity compared to other organizations and members. We should actively seek opportunities for corporate designers to find the context of connecting businesses and society on their own, actively seek opportunities to integrate them with corporate design, expand the role of corporate designers through creative ideas, and actively pursue sustainable and wide social career development that encompasses both inside and outside of the company. To this end, we suggested three transitions of thougths to change the perception of fixed and straight-line forms of enterprise organization, enterprise design approach and product development process so far to present useful insights through case studies, how enterprise designers can accommodate social impact through new communication and access.

• 유통과학연구
• /
• 제13권12호
• /
• pp.5-11
• /
• 2015

Purpose - The purpose of this research is to investigate the influence of social status perception and interest in social issues on the authenticity perceived by consumers of the corporate social responsibility (CSR) activities of premium brands. Research design, data, and methodology - Behavioral experiments were performed to observe the impact of consumers' social status perception and interest in social issues on their perceived authenticity of CSR motivation related to premium brands and consumer behavior. Results - We found that the possibility of social mobility and the degree of individuals' interest in the environment and CSR enable them to reconsider the authenticity of CSR motivation, thereby having positive effects on purchase intention, willingness to recommend the product, and brand value. This research also showed that proactive customers who seek to move up the social ladder have a stronger interest in social issues such as the environment or CSR. Conclusions - Our research suggests that when conducting a consumer segmentation analysis for the launch of CSR products (products released for CSR), a positive mind-set toward social mobility serves as an effective criterion.

• 한국의류학회지
• /
• 제43권4호
• /
• pp.549-561
• /
• 2019

This study investigated the impact of appearance pressure from celebrities' social media upon internalization of mesomorphic ideal and muscularity dissatisfaction and the moderating role of time spent on social media in the relationships among variables in a sample of young Korean men (N=247). Those men who regularly participate in physical activities more than three times a week were included in our sample. Structural equation modeling analysis revealed that celebrities' social media pressure directly influenced both internalization and muscularity dissatisfaction, and internalization predicted muscularity dissatisfaction. A significant mediating effect of internalization in the relationships between celebrities' social media pressure and muscularity dissatisfaction was found. However, the moderating effect of time spent on social media was not found. The present results highlight the significant and negative effects of celebrities' social media on male's body image perception. By comparing the results of this study to previous studies, we can anticipate that the effects of social media on users' body image concerns can differ between male and female in the matter of time spent on social media. Implications of the study results and suggestions for future studies are discussed.

• 한국콘텐츠학회논문지
• /
• 제16권11호
• /
• pp.384-398
• /
• 2016

본 연구는 Q방법론을 이용하여 학교사회복지사들이 청소년들의 학교폭력을 어떻게 인식하고 있는지를 탐색하려는 목적을 가지고 있다. 본 연구를 위하여 Q방법론을 적용하여 청소년의 학교폭력과 관련된 31개의 Q표본을 선정하여 33명의 학교사회복지사들에게 분류표를 작성한 결과 3개의 유형이 도출되었다. 제1유형은 '비전문적인식 부모 개선형', 제2유형은 '소극적인식 책임 모호형', 제3유형은 '전문적인식 책임 부재형'으로 명명되었다. 이러한 유형은 전반적으로 학교사회복지사들은 청소년들의 학교폭력에 대한 전문가로서 직접적인 개입을 원하나 현실적인 개입의 어려움으로 나타났다. 이상의 연구결과를 통해서 학교사회복지사들의 청소년들의 학교폭력에 대한 주관적 인식은 향후 청소년들의 변화에 영향을 미칠 것으로 판단되며, 학교에서는 이를 통해 청소년들의 학교폭력에 대한 인식과 유형화를 통한 예방과 개선을 위한 기초자료로 활용하는데 의의가 있다.

• 한국인터넷방송통신학회논문지
• /
• 제23권5호
• /
• pp.169-175
• /
• 2023

본 논문에서는 소셜미디어 빅데이터를 활용하여 박물관과 게이미피케이션을 이용한 박물관 관련 빅데이터를 분석하고 소셜미디어에서 거론되는 관람객들의 인식을 파악하고 비교하여 게이미피케이션 이용 방안을 제시한다. 본 논문은 수집된 데이터를 바탕으로 박물관을 관람한 관람객과 게이미피케이션을 이용한 박물관의 관람객의 인식을 비교 분석하여 자료를 제공하는 것이 목적이다. 본 논문은 소셜미디어 분석툴인 TEXTOM을 활용하여 소셜미디어 분석을 통해 관람객의 인식을 조사하여 인식 차이를 파악한다. 분석결과 기존에 전시형태로 관람하는 박물관에 비해 게이키피케이션을 활용한 박물관 관람에 재미와 흥미를 느낀다는 것으로 나타났다. 더불어 키워드 및 연관 키워드 분석결과를 바탕으로 국립중앙박물관과 독립기념관의 박물관 인식, 관람동기, 관람형태를 확인하였다. 더불어 기존 박물관에 비해 게이미피케이션을 이용한 박물관을 관람한 관람객의 성취감이 더 높이 나타나는 것을 확인할 수 있다. 향후 박물관 관람에 있어 게임 관련 콘텐츠를 개발 및 활성화하여 많은 관람객들이 박물관에 관심도를 높이고 재미와 흥미를 느낄수 있을것이라 판단된다. 연구의 분석결과는 박물관에 관람한 관람객의 전반적인 인식을 파악하기 위한 기초자료로 의미있을 것이라 사료되며, 이를 바탕으로 관람객이 박물관을 다양하게 관람 및 체험할 수 있도록 활성화될 것이라 기대한다.

• 한국지역사회생활과학회지
• /
• 제22권3호
• /
• pp.341-349
• /
• 2011

As elder abuse has become a social problem, it has drawn a great deal of attention from researchers and policy-planers. While there have been a number of studies addressing various issues related to elder abuse, the present study aims to explain whether and how the perception of elder abuse would differ among the elderly themselves. In particular, the study focuses on the differences between urban and rural areas. Family-centered culture is believed to have a stronger influence in rural areas compared to urban areas. This cultural tradition highlights the importancy of the family compared to the individuals. Thus, the elderly who experience abuse would take it as personal matter rather than publicizing it. In addition, the information and campaigns on preventing elder abuse are less prevalent in rural areas than in urban areas due to limited communication networks. For these reasons, the study suggests a hypothesis that the elderly in rural areas are less perceptive to elder abuse. Using 6,709 persons aged 65 and over from a nationwide survey conducted by the Korean Institute for Health and Social Affairs in 2009, the study ran regression analysis on 4 types of elder abuse including psychological, financial, physical and neglect. The results show that regardless of types of abuse, the elderly in rural areas have lower levels of perception than the elderly in urban areas do. In addition, the frequency of social activities is positively related to the perception of elderly abuse. This is also true for the different types of elder abuse. The findings suggest that social effort to prevent elder abuse consider the urban-rural differences and their sources.

• 한국엔터테인먼트산업학회논문지
• /
• 제14권8호
• /
• pp.323-336
• /
• 2020

본 연구의 목적은 지역사회 인식이 청소년의 삶의 질을 예측하는 경로과정에서 사회적 위축과 공동체 의식의 매개효과를 검증하는 것에 있다. 제시한 연구목적의 검증을 위해, 본 연구는 한국청소년정책연구에서 배포한 아동·청소년패널(KYPS) 4차년도 자료에서 고교 1년생 총 2,000명을 연구대상으로 추출하였다. 본 연구는 분석방법으로 AMOS 18.0의 구조방정식 모형(SEM)이 적용되었으며, 매개경로의 유의도 검증을 위해 sobel test 방식을 응용하였다. 제시한 연구방법을 통해 도출된 연구결과는 다음과 같다. 첫째, 지역사회 인식이 청소년의 삶의 질을 설명하는 적접경로의 효과성이 검증되었다. 둘째, 지역사회 인식이 사회적 위축과 공동체 의식을 매개하는 간접경로의 효과성이 검증되었다. 이러한 연구결과를 기반으로 하여, 본 연구는 청소년의 삶의 질을 위한 개입방법과 후속 연구를 위한 제안점을 제시하였다.

• 한국IT서비스학회지
• /
• 제23권3호
• /
• pp.103-118
• /
• 2024

Due to the advancement of virtual reality technology, virtual idols are widely used in industrial and cultural content industries. However, it is difficult to utilize virtual idols' social perceptions because they are not properly understood. Therefore, this paper collected and analyzed YouTube comments to identify differences about social perception through comparative analysis between virtual idols and general idols. The dataset was constructed by crawling comments from music videos with more than 10 million views of virtual idols and more than 10,000 comments. Keyword frequency and TF-IDF values were derived from the collected dataset, and the connection centrality CONCOR cluster was analyzed with a semantic network using the UCINET program. As a result of the analysis, it was found that virtual idols frequently used keywords such as "person," "quality," "character," "reality," "animation," while reactions and perceptions were derived from general idols. Based on the results of this analysis, it was found that while general idols are mainly evaluated with their appearance and cultural factors, social perceptions of virtual idols' values are mixed with evaluations of cultural factors such as "song," "voice," and "choreography," focusing on technical factors such as "people," "quality," "character," and "animation." However, keywords such as "song," "voice," "choreography," and "music" are included in the top 30 like regular idols and appear in the same cluster, suggesting that virtual idols are gradually shifting away from minority tastes to mainstream culture. This study aims to provide academic and practical implications for the future expansion of the industry and cultural content industry of virtual idols by grasping the social perception of virtual idols.