• Title/Summary/Keyword: social happiness

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A Study of College students's Consumer Behavior of the Midwest(Yunnam) in China(Part II): The Consumer's Traits of Market Segmentation Based on the Apparel Benefits (중국 중서부 지역(운남성) 대학생들의 소비자 행동연구(제 2보): 의복추구혜택에 따른 세분시장의 소비자특성)

  • Lee, Okhee
    • Journal of Fashion Business
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    • v.18 no.4
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    • pp.97-113
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    • 2014
  • This study investigates consumer's traits of market segmentation based on the apparel benefits. The subjects were 302 college students living in Yunnam, China. The mean, ANOVA, factor analysis, Duncan test, and K-means cluster analysis were used for statisticals analysis. The results of this study are as follows. The college students were classified, into six subdivisions, according to the apparel benefits by cluster analysis: indifference group, utility pursuit group, hedonic/brand pursuit group, individuality pursuit group, social recognition/fashion pursuit group, and pursuit benefits-minded group. In the factors of happiness-pursuing and life-centered of materialism, significant differences were found according to the groups of apparel benefits, and all factors of symbolic consumption and brand loyalty were found to have significant differences according to the groups of apparel benefits. The evaluation criteria of clothing were significantly different, depending on apparel benefits subdivision in criteria of aesthetic, socio-psychological, and utility. The use of information was shown to have significant differences, according to the groups of apparel benefits. The study results are highly expected to be utilized as useful sources in marketing plans for the midwest of China.

Cruise Look Design Inspired by the Ocean Life Motif (해양 생물 모티브를 응용한 크루즈 룩 디자인)

  • JeKal, Mee;Lee, Youn-Hee
    • The Research Journal of the Costume Culture
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    • v.16 no.4
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    • pp.634-645
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    • 2008
  • The purpose of this study was to develop cruise look design inspired by the ocean life motif using by computer CAD system. Domestic and international brands were selected for this study researching cruise line collection. A variety of literature and online site for concept of cruise look and sustainable design was studied. Adobe Illustrator CS2 and Adobe Photoshop CS2 program were used for cruise look design through analysis of 07/08 S/S trend. The diffusion of cruise look reflects a societal trend to be changed life pattern. The results of this study are as below. First, as this society has become modernized with advancement of technology, people have been increasingly interested in the pursuit of happiness and the concept of 'quality of life', thereby creating a new trend of consumption culture. As a result, fashion market place changed targeting sensible and self-enrichment customers. Second, as combining rapid technological innovation and mass production, industrial design caused environmental pollution and the problems are being worsen. Fashion design has same problems and led to eco-friendly design by the large. Third, as the change of style influenced by economic and social condition, cruise look re-defined and became more common. The change of various fields led to fashion market place should be changed. The cruise look design using computer program will give more benefits to many designers.

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An analysis of botanical patterns식 religious symbol in clothing - focusing on comparison of Korea and Byzantine - (동서양 복식에 나타난 식물문양의 종교적 상징성 연구 -한국과 비잔틴의 비교를 중심으로-)

  • 이윤정
    • Journal of the Korea Fashion and Costume Design Association
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    • v.5 no.3
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    • pp.37-48
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    • 2003
  • 'Pattern' is of very unique nature in each and every country around the world, and its aesthetic feeling of 'pattern' has been handed down according to its nationality and cultural development process. That is, 'pattern' is ornament to symbolize each country's aesthetic standard or choice through some shape, reflecting social consciousness or religion philosophy. Mostly based upon literature survey and case study, this survey paper analytically compares oriental botanical pattern with occidental botanical figure, which has been influenced by Buddhism-Confucianism and Christian religion respectively. The results show that some patterns are commonly used in both area, while meaning differently in some cases: lotus (life), pomegranate (wealth and prosperity in orient, resurrection in occident), grape (fecundity in orient, wealth in occident), dangcho (fecundity in orient, victory in occident). And the other patterns look uniquely used either just in orient or only in occident. For instance, oriental area had its own patterns such as peony (meaning wealth and honour), peach (longevity), ume flower (happiness), orchid (fecundity); while occidental area used lily (purity), olive (peace), palm (victory), and so on. Interestingly, the botanical patterns were used as main patterns in orient whereas as minor in occident.

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Effects of Sex Role Attitudes on Body Image and Appearance Management Behavior of Men in their 20s

  • Chun, Su-Young;Shin, Yeun-Wook;Koh, Ae-Ran
    • International Journal of Human Ecology
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    • v.8 no.2
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    • pp.141-151
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    • 2007
  • The purpose of this study is to classify men in their 20s by their sex role attitudes, and to study their appearance management behavior and inner characteristic variables such as socio-cultural attitudes on appearance and bodily image, which are expected to influence the appearance management behavior of each classified group. For this, a survey of 393 males in the 20s in Seoul and metropolitan areas was conducted. Factor analysis, Cronbach's alpha coefficient, and F-test were conducted on the data. First, as a result of analysis on sex role attitudes, four groups were categorized: Masculinity, Femininity, Androgyny and Undifferentiation. Second, the analysis of individual variables resulted in appearance management behavior being separated into five categories: Interests in fashion, Proper choice of clothing, Importance of bodily attractiveness, Pursuit for personality and Complementation of physical weaknesses. The socio-cultural attitude on 'appearance' was sub-categorized into Internalization, and Awareness, while 'body image' was divided into Cognitive behavioral and Affective aspects. Regarding differences in socio-cultural attitudes for appearance, body image and metro-sexual lifestyle attitudes, the androgyny group produced the highest scores. Based on these results, it can be concluded that people who take care of their physical appearance, cope effectively with social and circumstantial requirements for happiness and success, and respond flexibly and affirmatively.

The Effect of Psychological Well-Being on Life Satisfaction for Employees

  • Jung, Myung-Hee
    • The Journal of Industrial Distribution & Business
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    • v.8 no.5
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    • pp.35-42
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    • 2017
  • Purpose - This study investigated small business members' cognition of happiness in accordance with changes of employment environment at the nation's industrialization. The study verified effects of labor workers' psychological wellbeing conditions upon life satisfaction as well as the effects of job burden and family burden of employment instability. Research design, data, and methodology - The subjects were small business workers in Seoul and Metropolitan areas. The author collected 150 copies of effective questionnaires. Regression analysis, hierarchical analysis and 3-stage mediation regression analysis were done. Results - The findings of this research was that psychological wellbeing factors alleviated job burden and family burden to increase satisfaction with life. Employment instability moderated between job burden and satisfaction with life, job burden between environmental control and satisfaction with life, and family burden between goal and satisfaction of life. Members needed sub factors of psychological wellbeing, especially reflection for self-acceptance. Conclusions - This study inspected effects of small business workers' psychological wellbeing upon life satisfaction at changes of management environment as well as labor environment to verify effects of job burden, family burden and employment instability and to find out conditions of human resources management from point of view of small business and workers.

A Study on Spatial Layout Corresponding to Free Learning Semester Curriculum of Middle School (중학교 자유학기제 교육과정 운영에 대응하는 공간배치 대안 연구)

  • Kang, Hye-Jin;Jung, Jin-Ju
    • Journal of the Korean Institute of Educational Facilities
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    • v.21 no.4
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    • pp.11-20
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    • 2014
  • A total of 2,325 schools including all of the middle and high school have operated variation type since government announced the "Variation Type classroom System Promotion Plan" in May 2009. New education policy, free learning semester of middle school, was introduced after current government took office, followed by extended application of educational policy. Korean students have a low level of happiness and interest in the school due to admissions intensive competition and the investment memorize education and cramming education. Therefore, in consideration of youth development stage, free learning semester system introduction commitment was announced in November 2012, and free learning semester was operated by way of showing an example in 2013, and then expansion implementation plan of 2015 was established, because free learning semester introduction in middle school stage is increasing. This study considers concept and operation method to free learning semester of middle school which are newly introduced, based on the policy documents of Ministry of Education. Also, through the example of Japanese schools, this analyses creativity, personality, social skills, and healthy corresponding to a free learning semester curriculum of middle school, and present method to apply for Korea.

Concept analysis of Korean spiritual health: Using a hybrid model (혼종모형을 이용한 한국인의 영적건강 개념분석)

  • Choi, Gyeong Hye;Kim, Joo Hyun
    • The Journal of Korean Academic Society of Nursing Education
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    • v.27 no.2
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    • pp.117-131
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    • 2021
  • Purpose: This study is a qualitative study that investigated the nature of Koreans' spiritual health using a hybrid model, clarifying the definition and attributes of the concept. Methods: The nature and definition of Koreans' spiritual health were identified through a review of the extensive literature at the theoretical stage and then compared with an analysis of the in-depth interview data conducted by the researcher in the fieldwork stage. Results: Koreans' spiritual health comprised nine attributes: awareness of the meaning and purpose of life, self-awareness, self-acceptance and recognition, self-transcendence, self-integration, harmony of relationships, self-actualization and development, the inner affective attributes of hope, happiness, fulfillment and thankful mind, and the interpersonal affective attributes of one connected mind, compassion, generosity and humility. The scope of the Absolute is expanded to 'heaven' and 'ancestors', and harmony with the community is emphasized. Conclusion: We have found that Koreans' spiritual health is important for total nursing care and that mental, social and physical health can be improved if spiritual health is promoted. Considering this point, personal and organizational efforts are needed to ensure that spiritual nursing is positively applied in community and clinical settings.

The Effect of Spending Distribution on Financial Well-Being among Young Working Women

  • ZAINOL, Zuraidah;OMAR, Nor Asiah;ZAINOL, Zuraini;MOHD SHOKORY, Suzyanty;ABAS, Bahijah
    • Journal of Distribution Science
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    • v.20 no.11
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    • pp.1-9
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    • 2022
  • Purpose: This study determines the effect of spending distribution, namely experiential, impulsive, self-expressive, prosocial, and conspicuous spending, on the financial well-being of young working women in Malaysia. Research design, data and methodology: This study employed a quantitative and deductive approach. A sample of 400 young working women was selected using a systematic sampling technique. Data were collected using a self-administered questionnaire and analysed using Structural Equation Modelling (CB-SEM). Results: The findings revealed prosocial and impulsive spending as the significant spending distribution to affect financial well-being. The effect of prosocial spending is positive on financial well-being, while the effect of impulsive spending is a negative predictor of financial well-being. All other spending distribution - experiential, self-expressive, and conspicuous spending - do not have a significant effect on financial well-being. Conclusion: To achieve financial well-being, young working women need to distribute the spending budget for the happiness of others and reduce impulse buying. The findings provide useful insights on the significant role of spending distribution in influencing, how to fuel young working women to develop good spending habits that consequently improve their financial well-being, for themselves and Malaysian economics, as well as the plausible solution to overcome financial problems and high indebtedness.

Consumers' Attitudes toward the General and Fashion-Specific Climate Environments: Focusing on the Relations with Values, Knowledge, and Climate Cognition (소비자들의 일반기후환경태도와 패션기후환경태도: 가치와 지식 및 기후인식과의 관계를 중심으로)

  • Ihn Hee Chung
    • Human Ecology Research
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    • v.61 no.4
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    • pp.599-613
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    • 2023
  • This study investigated female consumers' attitudes toward the general and fashion-specific climate environments and analyzed the relations between the attitudes and the variables such as values, knowledge, and climate cognition. The data was collected from a sample of 450 women in their 20s, 30s, and 40s via quota sampling from a selfreported online survey in 2023. The measurement comprised the attitudes toward the general and fashion-specific climate environments, Rokeach's 18 terminal values, Holbrook's 8 consumer values regarding fashion products, climate environmental knowledge related to fashion, the cognition concerning the climate crisis, and several demographic variables. Descriptive statistics, factor analysis, reliability analysis, and correlations were applied to the data using SPSS. As a result, two factors were determined for the attitudes toward the general and fashion-specific climate environments, respectively: social and personal. Family security, happiness, and self-respect were identified as important terminal values. Quality, efficiency, aesthetics, and ethics were considered important when the current sample group purchased fashion products. The mean score of climate environmental knowledge related to fashion was lower than neutral; however the cognition of the climate crisis was considerably high. Attitudes toward the general and fashion-specific climate environments showed positive relations with values, knowledge, and climate cognition. The results were discussed to provide some insight and suggestions to carbon neutrality and the related studies.

Research on factors influencing happiness (행복의 영향요인에 관한 연구)

  • Kyung-Hwa Lee
    • Journal of Advanced Technology Convergence
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    • v.2 no.4
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    • pp.37-42
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    • 2023
  • People can live happily in modern society without a complicated philosophy or a clear philosophy of life. This does not mean that life is meaningless or confusing. People can be satisfied with simple, concrete solutions to the meaning of life and live without the need to completely systematize everything. In other words, life can have various meanings for everyone, and this does not necessarily need to be defined by a philosophical system. Although we cannot clearly divide everyone's life into one philosophical system, each person's life can nevertheless have many meanings. This meaning can be found in each person's sense of purpose, worth, ability, and self-worth.