Human Ecology Research

The Korean Home Economics Association (대한가정학회)
권호 표지
DOI QR코드

DOI QR Code

Consumers' Attitudes toward the General and Fashion-Specific Climate Environments: Focusing on the Relations with Values, Knowledge, and Climate Cognition

소비자들의 일반기후환경태도와 패션기후환경태도: 가치와 지식 및 기후인식과의 관계를 중심으로

  • Ihn Hee Chung (Department of Materials Design Engineering, Kumoh National Institute of Technology)
  • 정인희 (금오공과대학교 소재디자인공학과)
  • Received : 2023.10.16
  • Accepted : 2023.10.24
  • Published : 2023.11.30
Download PDF
⟨ Previous Next ⟩

Abstract

This study investigated female consumers' attitudes toward the general and fashion-specific climate environments and analyzed the relations between the attitudes and the variables such as values, knowledge, and climate cognition. The data was collected from a sample of 450 women in their 20s, 30s, and 40s via quota sampling from a selfreported online survey in 2023. The measurement comprised the attitudes toward the general and fashion-specific climate environments, Rokeach's 18 terminal values, Holbrook's 8 consumer values regarding fashion products, climate environmental knowledge related to fashion, the cognition concerning the climate crisis, and several demographic variables. Descriptive statistics, factor analysis, reliability analysis, and correlations were applied to the data using SPSS. As a result, two factors were determined for the attitudes toward the general and fashion-specific climate environments, respectively: social and personal. Family security, happiness, and self-respect were identified as important terminal values. Quality, efficiency, aesthetics, and ethics were considered important when the current sample group purchased fashion products. The mean score of climate environmental knowledge related to fashion was lower than neutral; however the cognition of the climate crisis was considerably high. Attitudes toward the general and fashion-specific climate environments showed positive relations with values, knowledge, and climate cognition. The results were discussed to provide some insight and suggestions to carbon neutrality and the related studies.

Keywords

Acknowledgement

This research was supported by Kumoh National Institute of Technology (2021)

References

  1. Assael, H. (1987). Consumer behavior and marketing action. Pws-Kent & Nelson International Thomson Books. 
  2. Baek, S., Shin, H. J., & Kim, C. J. (2021). Development of an instrument for measuring action competence on climate change within high school students. Journal of the Korean Association for Science Education, 41(6), 533-542. 
  3. Cheah, I., & Phau, I. (2011). Attitudes towards environmentally friendly products: The influence of ecoliteracy, interpersonal influence and value orientation. Marketing Intelligence & Planning, 29(5), 452-472. https://doi.org/10.1108/02634501111153674 
  4. Cho, Y. J. (2022). An exploratory study on consumers' perception towards upcycling through big data analysis. The Journal of Next-Generation Convergence Technology Association, 6 (2), 172-185. https://www.earticle.net/Article/A408418  https://doi.org/10.33097/JNCTA.2022.06.02.172
  5. Cieciuch, J., Schwartz, S. H., & Davidov, E. (2015). Values, social psychology of. In J. D. Wright (Ed.). International encyclopedia of the social & behavioral sciences (2nd ed., pp. 41-46). Elsevier. https://doi.org/10.1016/B978-0-08-097086-8.25098-8 
  6. Doopedia. (2021). Retrieved April 26, 2021 from https://terms.naver.com/entry.naver?docId=1822199&cid=40942&categoryId=31637 
  7. "Fashion conscious or eco-conscious? Consumers, sustainability and the fashion production process". (2016). Strategic Direction, 32(4), 12-14. https://doi.org/10.1108/SD-01-2016-0006 
  8. Fraj, E., & Martinez, E. (2006). Environmental values and lifestyles as determining factors of ecological consumer behaviour: An empirical analysis. Journal of Consumer Marketing, 23(3), 133-144. https://doi.org/10.1108/07363760610663295 
  9. George Mason University Center for Climate Change Communication. (2023). Retrieved October 7, 2023, from https://www.climatechangecommunication.org/climate-change-american-mindbeliefs-attitudes-spring-2023-3/ 
  10. Ghazali, E. M., Nguyen, B., Mutum, D. S., & Yap, S. F. (2019). Proenvironmental behaviours and value-belief-norm theory: Assessing unobserved heterogeneity of two ethnic groups. Sustainability , 11(12), 3237. https://doi.org/10.3390/su11123237 
  11. Grazzini, L., Acuti, D., & Aiello, G. (2021). Solving the puzzle of sustainable fashion consumption: The role of consumers' implicit attitudes and perceived warmth. Journal of Cleaner Production, 287, 125579. 
  12. Hayles, C. S., Dean, M., Lappin, S. A., & McCullough, J. E. (2013). Climate change adaptation: A decision support framework to encourage environmentally responsible behaviour. Smart and Sustainable Built Environment, 2(2), 192-214. https://doi.org/10.1108/SASBE-11-2012-0059 
  13. Hickman, C., Marks, E., Pihkala, P., Clayton, S., Lewandowski, R. E., Mayall, E. E. et al. (2021). Climate anxiety in children and young people and their beliefs about government responses to climate change: A global survey. The Lancet Planetary Health, 5(12), e863-e873. https://doi.org/10.1016/S2542-5196(21)00278-3 
  14. Holbrook, M. B. (1999). Introduction to consumer value. In M. B. Holbrook (Ed.), Consumer value: A framework for analysis ans research (pp. 1-28). Routledge. 
  15. Hong, E. S., & Hwang, D. S. (1996). The overall values and the value styles of urban homemakers: Using Rokeach's value instrument. Journal of the Korean Home Economics Association, 34(6), 81-98. 
  16. Hong, E. S., & Yang, N. H. (2003). A study on terminal values and money spending styles of girls in Yanbian, China and those in South Korea. Journal of the Korean Home Economics Association, 41(7), 25-38. 
  17. Jimenez-Marin, G., Galiano-Coronil, A., & Tobar-Pesantez, L. B. (2022). Organizational communication and social marketing strategies targeting Spanish consumers of fashion: Sustainability as a form of happiness management. Corporate Governance, 22(3), 506-520. https://doi.org/10.1108/CG-05-2021-0187 
  18. Kahng, H. W., Lee, K., Koh, A. R., Chung, M. S., Nam, M. W., & Kim, Y. J. (2012). The social psychology of clothing. Gyomoonsa. 
  19. Koh, A. R., Nam, M., & Cho, Y. J. (2002). A study on apparel benefits and buying behavior according to Values and Lifestyles. Journal of the Korean Home Economics Association, 40(5), 119-132. 
  20. Korea Technology and Information Promotion Agency for SMEs. (2022). CCUS Development issues and direction of advance. TIPA Issue Report, 2, 1-36. 
  21. Lee, B. K. (2019). Diffusion of good consumption of sustainable fashion for the global environment. Seoul Institute. 
  22. Lee, G. Y., & Lee, M. (2021). Trends in carbon neutral technology policies in major countries: Analysis of the trend of carbon neutral technology policy in G7 countries and suggestions for domestic policy direction. GTC Focus, 21(1). 
  23. Lee, H., & Ma, J. J. (2020). A study of the trend in sustainable fashion research based on the previous research achievements of the Centre for Sustainable Fashion. The Research Journal of the Costume Culture, 28(5), 652-668. https://doi.org/10.29049/rjcc.2020.28.5.652 
  24. Lee, S. K., Chung, I. H., & Cho, Y. J. (2022). Effect of the ethical consumption tendency of Millennials and members of Generation Z on the purchase intention of social enterprise fashion products. Family and Environment Research , 60 (3), 443-458. https://doi.org/10.6115/fer.2022.029 
  25. Lee, Y. I. (2009). The effect on perception of consumer value of product characteristics and market position. Journal of Commodity Science and Technology, 27(4), 135-145. 
  26. Li, J., & Leonas, K. K. (2022). Sustainability topic trends in the textile and apparel industry: A text mining-based magazine article analysis. Journal of Fashion Marketing and Management, 26(1), 67-87. https://doi.org/10.1108/JFMM-07-2020-0139 
  27. Lira, J. S. d., & Costa, M. F. d. (2022). Theory of planned behavior, ethics and intention of conscious consumption in slow fashion consumption. Journal of Fashion Marketing and Management, 26(5), 905-925. https://doi.org/10.1108/JFMM-03-2021-0071 
  28. Mac Lennan, M. L. F., Tiago, E. F., & Pereira, C. E. C. (2023). Technological and non-technological trends in fashion eco-innovations. Innovation & Management Review, 20(1), 60-75. https://doi.org/10.1108/INMR12-2020-0177 
  29. Mohr, I., Fuxman, L., & Mahmoud, A. B. (2022). A triple-trickle theory for sustainable fashion adoption: The rise of a luxury trend. Journal of Fashion Marketing and Management, 26(4), 640-660. https://doi.org/10.1108/JFMM-03-2021-0060 
  30. Nguyen, Y. T. H., & Nguyen, H. V. (2021). An alternative view of the millennial green product purchase: The roles of online product review and self-image congruence. Asia Pacific Journal of Marketing and Logistics, 33(1), 231-249. https://doi.org/10.1108/APJML-10-2019-0612 
  31. Papadopoulou, M., Papasolomou, I., & Thrassou, A. (2022). Exploring the level of sustainability awareness among consumers within the fast-fashion clothing industry: A dual business and consumer perspective. Competitiveness Review, 32(3), 350-375. https://doi.org/10.1108/CR04-2021-0061 
  32. Park, Y. (2016). The clothing selection criteria according to consumers' eco-friendly attitude and demographic characteristics. Journal of the Korea Fashion & Costume Design Association, 18(1), 11-22. 
  33. Park, Y. J., & Kim, K. O. (2012). Consumer values derived from products by consumers: Difference among the four types of products classified with product attributes and visibility. Journal of the Korean Home Economics Association , 50 (7), 81-96. https://doi.org/10.6115/khea.2012.50.7.081 
  34. Perez, A., Collado, J., & Liu, M. T. (2022). Social and environmental concerns within ethical fashion: General consumer cognitions, attitudes and behaviours. Journal of Fashion Marketing and Management, 26(5), 792-812. https://doi.org/10.1108/JFMM-04-2021-0088 
  35. Ritch, E. L. (2015). Consumers interpreting sustainability: Moving beyond food to fashion. International Journal of Retail & Distribution Management, 43(12), 1162-1181. https://doi.org/10.1108/IJRDM-04-2014-0042 
  36. Ritch, E. L. (2020). Experiencing fashion: The interplay between consumer value and sustainability. Qualitative Market Research, 23(2), 265-285. https://doi.org/10.1108/QMR-09-2019-0113 
  37. Ritch, E. L. (2022). Consumer interpretations of fashion sustainability terminology communicated through labelling. Journal of Fashion Marketing and Management, 26(5), 741-758. https://doi.org/10.1108/JFMM-03-2021-0075 
  38. Schwartz, S. H. (1992). Universals in the content and structure of values: Theoretical advances and empirical tests in 20 countries. Advances in Experimental Social Psychology, 25, 1-65. https://doi.org/10.1016/S0065-2601(08)60281-6 
  39. Seo, H., & Yoon, J. (2022). Analysis of perception of climate change using social media. The Journal of the Korea Contents Association, 22(9), 29-45. https://doi.org/10.5392/JKCA.2022.22.09.029 
  40. Shen, B., Wang, Y., Lo, C. K. Y., & Shum, M. (2012). The impact of ethical fashion on consumer purchase behavior. Journal of Fashion Marketing and Management, 16(2), 234-245. https://doi.org/10.1108/13612021211222842 
  41. Shirvanimoghaddam, K., Motamed, B., Ramakrishna, S., & Naebe, M. (2020). Death by waste: Fashion and textile circular economy case. Science of the Total Environment, 718, 137317. https://doi.org/10.1016/j.scitotenv.2020.137317 
  42. Son, M. Y. (2017). Study on consumer cognition and clothing behavior of climate change. Journal of Fashion Business, 21(4), 61-72. https://doi.org/10.12940/jfb.2017.21.4.61 
  43. Suk, H., & Lee, E. J. (2013). The value, knowledge, and sustainable consumption behavior of fashion consumers. Journal of the Korean Society of Clothing and Textiles, 37(3), 424-438. http://doi.org/10.5850/JKSCT.2013.37.3.424 
  44. Suk, H., & Lee, E. J. (2017). Fashion consumer's environmental awareness, pursuing values in disposal, sustainable fashion consumption attitude and fashion disposal behavior. The Research Journal of the Costume Culture, 25(3), 253-269. https://doi.org/10.7741/RJCC.2017.25.3.253 
  45. Suwarsi. (2019). A study on factors influence ethical consumerism: Focus on theory of planned behavior (TPB) (Unpublished master's thesis). Kyung Hee University, Seoul, Korea. 
  46. United Nations Alliance for Sustainable Fashion. (2023). Retrieved February 24, 2023, from https://unfashionalliance.org/ 
  47. Watson, M. Z., & Yan, R. N. (2013). An exploratory study of the decision processes of fast versus slow fashion consumers. Journal of Fashion Marketing and Management, 17(2), 141-159. https://doi.org/10.1108/ JFMM-02-2011-0045