• Journal of Service Research and Studies
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• v.6 no.3
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• pp.107-122
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• 2016

This study was intended to examine the effect that the quality of service delivered by social commercial companies and service providers and perception towards seriousness of service failure would have on the intention of repurchase and revisit. 10 hypotheses were derived from literature review. excluding the questionnaires that contained many missing values or inconsistent or insincere answers. The results of this study can be summarized from 3 aspects. First, it was found that the quality of service delivered by social commerce companies had a statistically significant effect on social commerce companies' service failure(Hypothesis 1) and social commerce company repurchase intention(Hypothesis 3) in connection with the effect that the quality of service delivered by social commerce companies and service providers would have. The quality of service delivered by service providers was found to have a statistically significant effect on service providers' service failure(Hypothesis 2) and service provider revisit intention(Hypothesis 4). Second, the perception towards seriousness of service failure by social commerce companies and service providers was found to have the following effect: The service failure by social commerce companies(Hypothesis 5) was found to have a statistically significant effect on service provider revisit intention(Hypothesis 8), but did not have a statistically significant effect on social commerce company repurchase intention (Hypothesis 6). The service failure by service providers was found to be statistically significant for service provider revisit intention(Hypothesis 7) and social commerce companies purchase intention(Hypothesis 9). Finally, service provider revisit intention was found to be statistically significant for social commerce company repurchase intention(Hypothesis 10).

• Journal of Digital Convergence
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• v.19 no.3
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• pp.1-12
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• 2021

This study aims to verify the mediating effect of social support in the relationship between online social relations service utilization(PC, mobile) and life satisfaction for middle-aged and Older Adults. For this purpose, the '2017 Digital Devide Survey' data collected by the National Information Society Agency was used, and among 2,300 middle-aged and Older Adults aged 55 or older, 1,488 people using the Internet were selected as the final analysis target. Then, using the structural equation, the mediating effect of social support was verified in the between online social relations service utilization and life satisfaction. As a result, it was verified that higher levels of mobile-based social relations service utilization have a positive effect on social support and life satisfaction. Also, it was confirmed that social support has a mediating effect in the relationship between the utilization of mobile-based social relations service and life satisfaction. However, the utilization of PC-based social relations services did not show to affect social support and life satisfaction. Therefore, the results of this study can be used as basic data for practical measures to increase the connection between mobile-based social relationship service education and social support promotion education for middle-aged and Older Adults. In addition, the study is meaningful in that it overcomes the limitations of measuring the use of online social relations services as one, and selects tools that are practically effective by dividing them into mobile and PC.

• Journal of Information Technology Applications and Management
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• v.27 no.6
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• pp.31-51
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• 2020

During the last decade, social live streaming service like Periscope, Ustream, and YouNow has developed from a niche market into a mainstream activity. In this media environment, social live streaming service has a tremendous impact on the social behaviors of users. Despite the rapid development, there are a lack of studies to make better understand the media environment changes through social live streaming service. This study adopted an affordances approach that leads us to identify six distinctive social affordances (visibility, accessibility, information sharing, social interaction, role-taking, interactive revenue) for user engagement in social live streaming service. Specifically, this study explores the impact of social affordances on perceived flow, followed by user engagement including passive and active engagement. Empirical data analysis with 258 questionnaires suggests that social affordances affected users' flow perception, and flow has an effect on active as well as passive engagement. Contrary to the expectation in a hypothesized research model, only the impact of accessibility on flow was rejected.

• International Journal of Internet, Broadcasting and Communication
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• v.13 no.3
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• pp.109-117
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• 2021

Although previous studies on social commerce have provided much insight, more studies in the perspective of social network are needed because social commerce happens within online communities or virtual groups, where buyers connect and interact with each other by sharing information. So, the purpose of this study is to investigate how transactive memory as network characteristic can affect social commerce behavior through social support and relationship quality. We verified the relational effect among social support, relationship quality, and social commerce intention in the Korean market context. Moreover, we found transactive memory capability also played an essential role in the field of social commerce. Specifically, we found consumer's transactive memory capability plays a significant moderating role in the relation between social support and relationship quality.

• Korean Journal of Social Welfare
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• v.58 no.2
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• pp.355-375
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• 2006

The objective of this study examined the effect of job characteristics on the job satisfaction of social worker employed by 1st social agency, hospitals. Data were collected by 240 social workers. Based on Hackman and Oldham's(1975) theory of core job characteristics, this study was to defined other element of job characteristics, in social worker's duties, focused on moderating effect of self-confidence for job satisfaction, and compared to social worker's job characteristics between 1st social agency and hospitals. The results of this study were summarized as follows; first, job autonomy, feedback among Hackman and Oldham's 5 core job characteristics showed positive influence on job satisfaction. The other job characteristics found out significantly effected social worker's job satisfaction than Hackman and Oldham's 5 core job characteristics. Second, identities of social worker's job, cognition of professional level, necessity, and self-confidence variables were found to have a statistically significant strong relationship with job satisfaction of 1st setting social worker. The other side, necessity, self-confidence, sex, social worker's academic career variables positive influenced medical social worker's job satisfaction. Third, the moderating variables which had significant difference among social worker's working conditions. 1st setting social worker's self-confidence partial moderated the effect of job characteristics on social worker's job satisfaction. But, medical social worker's self-confidence not moderated the effect of job characteristics on job satisfaction. As a result, Social worker's job satisfaction depended on job characteristics and self-confidence. Therefore, to assure the job satisfaction, redesign for social worker's job characteristics, reinforced their self-confidence. Staff-development education program, supportive environment, supervision program is strongly recommended.

• The Korean Journal of Community Living Science
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• v.21 no.3
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• pp.411-425
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• 2010

The purpose of this study is to examine the middle aged social preparation for later life and to explore the effect of social activities and social relationships on social preparation for later life. This research is also focused on gender differences in social activities, social relationships and social preparation for later life. The survey data was gathered from 424 middle aged citizens who live in the Gwangju & Jeonnam area, using a structured questionnaire. The statistical methods used for data analysis were descriptive statistics, cross tables, t-test, correlations, and hierarchical regression with SPSS win 18.0 program. The major findings of this study are as follows: Most of the respondents perceive an importance of social activities and social relationships. Middle aged women enjoy leisure activities such as learning and religious activity more than men. Middle aged men engage in hobby activities more than women. And most of respondents perceive they are making an effort to keep a relationship with spouses, family & friends. The results show that there are no differences in social preparation for later life between gender groups, but the variables which have an effect in social preparation for later life are different between gender groups. Social activities and Social relationships play an important role in social preparation for later life of Middle aged men and women. At the same time, Social activities and Social relationships have more positive effect on the social preparation of women. Implications of the results are discussed.

• Korean Journal of Adult Nursing
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• v.12 no.4
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• pp.533-545
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• 2000

The purpose of this study was to identify the effect of social support revealed in the time duration of sick role behavior compliance on the patients with hypertension using Quasiexperimental research design. Data collection was made through the interview survey technique from the hypertensive patients who received social support intervention (experimental group, n=41) and from those who were not exposed to the intervention(control group, n= 34). The subjects were registered in the cardiovascular outpatient clinic at the Chonnam National University Hospital from June 3, 1996 to November 30, 1997. $\chi^2$-test or t- test, Repeated measures ANOVA were utilized in the data analysis. The results were as follows: 1. The effect of social support intervention on sick role behavior compliance was significant in 1 month(F=69.17, p=.000), 6 months (F=11.51, p=.001), and 12 months(F=.07, p=.789) and between two groups(1 month; F=153.70, p=.000, 6 months; F=13.94, p=.000, 12 months; F=6.72, p= .011). 2. The effect of social support intervention on blood pressure was not significant through all the periods of time (F=1.21, p=.274) between the two groups(F=.12, p=.732). In conclusion, it was showed that social support had an effect on sick role behavior compliance and the effect of social support continued for twelve months(F= 10.03, p=.002) However, the score of compliance tends to decrease after 6 months of intervention. Therefore, this study indicated that social support re-intervention would be needed between six and twelve months.

• Journal of Industrial Convergence
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• v.20 no.10
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• pp.113-120
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• 2022

The study aims to explain the effect of bicultural acceptance on depression of multicultural adolescents and to analyze the mediating effect of social withdrawal between two variables. To accomplish the purpose, 1,158 subjects were selected from the 8th(2018) data of the Multicultural Adolescents Panel Study(MAPS), and the data collected were analyzed by using Process Macro Model and Bootstrapping analysis. The major findings are as follows. First, positive bicultural acceptance attitude of multicultural adolescents was shown to decrease their social withdrawal and depression. Second, social withdrawal of multicultural adolescents affected increase of their depression. Third, the effect of bicultural acceptance on depression of multicultural adolescents was partly mediated by their social withdrawal. Based on the above findings, practical alternatives and programs to reduce depression and social withdrawal of multicultural adolescents were suggested.

• Journal of Families and Better Life
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• v.34 no.4
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• pp.77-88
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• 2016

This study was conducted in order to find out protective factors on adolescent's social withdrawal. The purpose of this study was to test the mediator effects of adolescent's ego-resilience in the relation between affectionate parenting attitudes and adolescent's social withdrawal. The data were collected from 586 students of high schools located in 'D' city, Korea. Adolescents completed questionnaires on 'My Memories of Upbringing(EMBU-short)', ego-resilience, and 'Korean Youth Self Report(K-YSR)' scales. The correlation and structural equation model were conducted to examine the relations between the variables by using the SPSS 21.0 and AMOS 21.0. The results are as follow: First, while the affectionate parenting attitudes did not directly affect the adolescent's social withdrawal, the ego-resilience had a direct effect on the adolescent's social withdrawal. Second, there was a significant mediator effect of the adolescent's ego-resilience between the affectionate parenting attitude and adolescent's social withdrawal. In conclusion, these results can be used as basic data to prevent social withdrawal of adolescents and increase their ego-resilience.

• Journal of the Korea Society of Computer and Information
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• v.24 no.5
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• pp.139-147
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• 2019

This study is conducted to analyze how Social Media characteristics of restaurant franchise affect customer decision making and redelivery intention and find out how to do Social Media marketing which is getting important. Through this study, we will understand the direction of Social Media management. In this study, we had 220 users to respond questionnaires who looked up about restaurant franchise through Social Media. In the previous research, we classified the Social Media characteristics about the restaurant franchise into the fields of liveliness, agreement, reliability, communication, accuracy, and entertainment. In order to verify the hypothesis, we conducted single regression analysis and multiple regression analysis and verified the relationship between variables. First, we found that Social Media characteristics of restaurant franchise has a positive relationship with favorability. Second, Social Media characteristics of restaurant franchise has a positive relationship with satisfaction. Third, favorability has a positive effect on satisfaction. Fourth, favorability has a positive effect on the intention of re-inquiry and redeliver. Fifth, satisfaction has a positive effect on the revisit and intention to redirect. As a result of the study, we found that restaurant franchise will gain trust of customers if they take into account the characteristics of Social Media of restaurant franchise and conduct customized marketing according to the head office of restaurant franchise and perform continuous feedback and management in order to improve customer's favorability and loyalty.