• Title/Summary/Keyword: social dimensions

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The Effect of Attributes of Innovation and Perceived Risk on Product Attitudes and Intention to Adopt Smart Wear (스마트 의류의 혁신속성과 지각된 위험이 제품 태도 및 수용의도에 미치는 영향)

  • Ko, Eun-Ju;Sung, Hee-Won;Yoon, Hye-Rim
    • Journal of Global Scholars of Marketing Science
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    • v.18 no.2
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    • pp.89-111
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    • 2008
  • Due to the development of digital technology, studies regarding smart wear integrating daily life have rapidly increased. However, consumer research about perception and attitude toward smart clothing hardly could find. The purpose of this study was to identify innovative characteristics and perceived risk of smart clothing and to analyze the influences of theses factors on product attitudes and intention to adopt. Specifically, five hypotheses were established. H1: Perceived attributes of smart clothing except for complexity would have positive relations to product attitude or purchase intention, while complexity would be opposite. H2: Product attitude would have positive relation to purchase intention. H3: Product attitude would have a mediating effect between perceived attributes and purchase intention. H4: Perceived risks of smart clothing would have negative relations to perceived attributes except for complexity, and positive relations to complexity. H5: Product attitude would have a mediating effect between perceived risks and purchase intention. A self-administered questionnaire was developed based on previous studies. After pretest, the data were collected during September, 2006, from university students in Korea who were relatively sensitive to innovative products. A total of 300 final useful questionnaire were analyzed by SPSS 13.0 program. About 60.3% were male with the mean age of 21.3 years old. About 59.3% reported that they were aware of smart clothing, but only 9 respondents purchased it. The mean of attitudes toward smart clothing and purchase intention was 2.96 (SD=.56) and 2.63 (SD=.65) respectively. Factor analysis using principal components with varimax rotation was conducted to identify perceived attribute and perceived risk dimensions. Perceived attributes of smart wear were categorized into relative advantage (including compatibility), observability (including triability), and complexity. Perceived risks were identified into physical/performance risk, social psychological risk, time loss risk, and economic risk. Regression analysis was conducted to test five hypotheses. Relative advantage and observability were significant predictors of product attitude (adj $R^2$=.223) and purchase intention (adj $R^2$=.221). Complexity showed negative influence on product attitude. Product attitude presented significant relation to purchase intention (adj $R^2$=.692) and partial mediating effect between perceived attributes and purchase intention (adj $R^2$=.698). Therefore hypothesis one to three were accepted. In order to test hypothesis four, four dimensions of perceived risk and demographic variables (age, gender, monthly household income, awareness of smart clothing, and purchase experience) were entered as independent variables in the regression models. Social psychological risk, economic risk, and gender (female) were significant to predict relative advantage (adj $R^2$=.276). When perceived observability was a dependent variable, social psychological risk, time loss risk, physical/performance risk, and age (younger) were significant in order (adj $R^2$=.144). However, physical/performance risk was positively related to observability. The more Koreans seemed to be observable of smart clothing, the more increased the probability of physical harm or performance problems received. Complexity was predicted by product awareness, social psychological risk, economic risk, and purchase experience in order (adj $R^2$=.114). Product awareness was negatively related to complexity, meaning high level of product awareness would reduce complexity of smart clothing. However, purchase experience presented positive relation with complexity. It appears that consumers can perceive high level of complexity when they are actually consuming smart clothing in real life. Risk variables were positively related with complexity. That is, in order to decrease complexity, it is also necessary to consider minimizing anxiety factors about social psychological wound or loss of money. Thus, hypothesis 4 was partially accepted. Finally, in testing hypothesis 5, social psychological risk and economic risk were significant predictors for product attitude (adj $R^2$=.122) and purchase intention (adj $R^2$=.099) respectively. When attitude variable was included with risk variables as independent variables in the regression model to predict purchase intention, only attitude variable was significant (adj $R^2$=.691). Thus attitude variable presented full mediating effect between perceived risks and purchase intention, and hypothesis 5 was accepted. Findings would provide guidelines for fashion and electronic businesses who aim to create and strengthen positive attitude toward smart clothing. Marketers need to consider not only functional feature of smart clothing, but also practical and aesthetic attributes, since appropriateness for social norm or self image would reduce uncertainty of psychological or social risk, which increase relative advantage of smart clothing. Actually social psychological risk was significantly associated to relative advantage. Economic risk is negatively associated with product attitudes as well as purchase intention, suggesting that smart-wear developers have to reflect on price ranges of potential adopters. It will be effective to utilize the findings associated with complexity when marketers in US plan communication strategy.

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Multi-layers of Geographical Meanings in the Korean Bonkwan (本貫의 累層적 意味와 그 起原에 대한 歷史地理的 探索)

  • 전종한
    • Journal of the Korean Geographical Society
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    • v.36 no.1
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    • pp.35-51
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    • 2001
  • Social historical geography is interested in geographical elements related with a social group and perceives the diverse dimensions of a geographical phenomenon. The purpose of this study is to examine and interpret the multi-layers of meanings associated with the ancestral places of lineage group, i.e. Bonkwans(本貫)in Korea with a viewpoint to social historical geography. The term Bonkwan does not appear in any historical records prior to ths 10th century. Thereafter it is used continuoushy by lineage groups or by govermment agents till the 17th century. I believe that during this long-term period Bonkwan assumed multiple geographical meanings which varied from period to period, such as residence place, a place of origin, and a place symbolizing power. Each layer of meaning was the product of a certain period and of a cetain lineage. Its first meaning was produced in the early Koryo kingdom. Its second meaning from late in the same kingdom to the early part of Chosun kingdom. In order to understand the meaning of Bonkwan correctively, we need to see it at a large perspective. That is to say, it needs to be viewed in the framework of immigration study of each lineage because the term is more is moreof a social construct than a fixed notion.

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Effects of Representation Forms on Analysts' Identification of Systems Development Problems - An Empirical Study -

  • Kim, Jong-Uk
    • Asia pacific journal of information systems
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    • v.10 no.2
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    • pp.71-95
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    • 2000
  • Despite repeated exhortation about the importance of social and human dimensions of systems development, socio-organizational issues continue to be neglected and ignored in the current information systems practice. A review of the human information processing literature suggests that the reasons for this continuing lack of attention to social issues may be found in the limitations of human cognition and information processing capacities. Bostrom and Heinen(1978) and Kumar and Bjorn-Anderson(1990) also suggest that the inadequate attention to social problems and issues by the analyst could originate from the analysts limited problem perception. This research explores how the representation forms of information systems(IS) methodology used in understanding and modeling the problem situation affect such systems development problem perception. Typically, a system development methodology prescribes the use of system models(i.e., system representations) to understand, analyze, evaluate, and design the information system. Given the size and complexity of information systems, and the abstraction and simplification underlying the modeling process, system representations usually depict only a limited set of aspects of the system. Thus, a methodology whose representations are limited to technical aspects will tend to limit the analyst's perspective to a technical one only(Kumar & Welke, 1990). Following the same line of argument, in contrast, it is the conjecture of this study that a methodology which specifies both social and technical aspects of IS development will help the analyst develop a more comprehensive view of the IS problem domain. Based on the above concept, a theoretical model was first developed which explained the systems analysts cognitive process. Drawing on this model, a research model was developed hypothesizing the impacts of representation forms on problem identification. The model was tested using a laboratory experiment with 70 individual subjects. A special computer software was developed with a hypermedia authoring tool to conduct the experiments in order to avoid experimenter biases and to maintain consistency in administrating repeated experiments. The program, designed to replace the experimenter, consisted of functions such as presenting the subjects with problem material, asking the subjects questions, and saving the typed answers of the subjects. The results indicate that representation forms strongly influence problem identification. It was found that the use of the socio-technical representation form led to the findings of more social problems than the use of technical representation form. The results imply significant effects of representation forms on problem findings and also suggest that the use of adequate representation forms may help overcome dysfunctional effects of our limited information processing capacity.

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The Play of Korean Preschool Children (취학전 아동의 놀이 형태 분석)

  • Choi, Jeen
    • Korean Journal of Child Studies
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    • v.1
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    • pp.15-27
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    • 1980
  • PURPOSE This study was intended to analyze the play-form of normal preschool children as related to age, sex, educational experience and social maturity. METHOD 1. Subjects The subjects of this study were eighty seven 3-, 4- and 5-year-old preschool children attending educational institutions in Seoul. 2. Instruments The instruments used in this study consisted of twenty one-minute observations in 5 preschool settings and a questionnaire designed to measure the children's social maturity filled in by their parents. The observations provided information on the children's free play, that is 1) play-form: solitary, parallel and group play 2) use/non-use of toys 3) behavior: play, activity, doing nothing, onlooking 4) stationary/moving dimensions 5) play group size The questionnaire measured such factors as communication, socialization, locomotion, self-help and self-direction. 3. Data Analysis Data analysis consisted of percentage and Chi square. RESULTS 1. Play-Form The relationship between age and play-form proved to be significant at the .05 level. That is, in both boys and girls, solitary play decreased with age and group play increased with age while parallel play maintained a similar position. The relationship between sex and play-form proved to be significant at the .05 level in 3-& 4-year-old children, but not significant in 5-year-old children. That is, in their $3^{rd}$ year boys engage in the solitary play more than girls and in their $4^{th}$ year boys engage in more group play than girls. 2. Toys Without differentiation of sex and age, cases of using toys in play exceed those cases where toys were not used. 3. Behavior The relationship between age and behavior proved to be significant at the .05 level in both boys and girls. That is, with increase of age, play decreased and activity increased in boys while play increased and doing nothing decreased in girls. 4. Moving Status Totally, moving occurred more frequently in play than stationary status. Moving proved not to have a significant relationship with age, but it did Navel a significant relationship with sex at the .05 level. That is, moving tended to increase with the increase in age in both boys and girls, but not at a significant level. Boys moved significantly more than girls in all three age levels. 5. The Relationship between Educational Experience and Play-Form There was a tendency for children with longer preschool experience to engage in less solitary play and more group play than children who had less than one semester of preschool experience, but this difference was not statistically significant. 6. The Relationship between Social Maturity and Play-Form The high social maturity group engaged in less solitary play and more group play than the low social maturity group, but this was not a statistically significant difference. 7. Play Group Size Play group size was 2~10 children, but the majority of play groups consisted of 2~3 children. There was a tendency for play groups composed of 2 children to decrease with age and play groups composed of 3 children to increase with age. No significant difference was found between the sexes in play group size.

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Education as a Capability for Community Development with a Case of Community Development Model in Kerala, India (사회발전을 위한 토대역량으로서 교육 - 인도 케랄라(Kerala)주(州) 지역사회발전 모델을 중심으로 -)

  • Yoo, Sung-Sang;Chun, You-Jin
    • Korean Journal of Comparative Education
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    • v.26 no.4
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    • pp.55-80
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    • 2016
  • Kerala, a southern-west state of India, has been vigorously studied due to its unique development status. Indeed, Kerala shows such a high level of social development as Human Development Index indicates, yet it is suffering from the low level of economic. As a result, scholars have examined a broad range of rationales to understand the 'Kerala Development Model' as discussing historical contexts, social welfare policies, land reforms by Communist Party of India, and so on. Among them, scholars agree that education is one of the most critical factors that led to social development of Kerala. Despite the consensus, there has been lack of research that deeply look into how education has been delivered, what impacts it has on people, and why it contributes to social development in Kerala. This research, thus, would discuss the meanings, values and impacts of education with the capability approach that is originally termed by Amartya Sen. The approach criticize the dominant paradigm of 'development' that is materialistic oriented, instead it emphasizes expanding a range of capabilities of people to reach 'development' that people can act upon what they value and cherish. Based on Sen's perspective, we believe that dimensions of education can be re-defined and expanded in a relation to development.

The Impacts of Childhood Trauma on Psychosocial Features in a Chinese Sample of Young Adults

  • Wang, Dandan;Lu, Shaojia;Gao, Weijia;Wei, Zhaoguo;Duan, Jinfeng;Hu, Shaohua;Huang, Manli;Xu, Yi;Li, Lingjiang
    • Psychiatry investigation
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    • v.15 no.11
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    • pp.1046-1052
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    • 2018
  • Objective The aims of the present study were to explore the occurrence of childhood trauma and importantly to determine the impacts of childhood trauma on psychosocial features in a Chinese sample of young adults. Methods A survey was carried out in a group of 555 university students by using Childhood Trauma Questionnaire (CTQ), Self-rating Depression Scale (SDS), Self-rating Anxiety Scale (SAS), Dysfunctional Attitudes Questionnaire (DAS), Eysenck Personality Questionnaire (EPQ), and Social Support Rating Scale (SSRS). The moderate-severe cut-off scores for CTQ were used to calculate the prevalence of childhood trauma, and then psychosocial features were compared between individuals with and without childhood trauma. Results A proportion of 18.6% of university students had self-reported childhood trauma exposures. Subjects with childhood trauma reported higher scores of SDS, SAS, DAS, and psychoticism and neuroticism dimensions of EPQ (t=4.311-5.551, p<0.001); while lower scores of SSRS and extraversion dimension of EPQ (t=-4.061- -3.039, p<0.01). Regression analyses further revealed that scores of SAS and DAS were positively (Adjusted B=0.211-0.230, p<0.05), while scores of SSRS were negatively (Adjusted B=-0.273- -0.240, p<0.05) associated with specific CTQ scores. Conclusion Childhood trauma is still a common social and psychological problem. Individuals with childhood trauma show much more depression, anxiety, distorted cognition, personality deficits, and lower levels of social support, which may represent the social and psychological vulnerability for developing psychiatric disorders after childhood trauma experiences.

A case study on Korea Creative Leadership - Focusing on the contribution of social benefiting (한국의 창안(創案)리더십 사례연구 - 사회편익(社會便益)의 공헌(貢獻)을 중심으로 -)

  • Lee, Kyung Nam
    • The Journal of Korean Philosophical History
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    • no.23
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    • pp.129-154
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    • 2008
  • This essay is a landscape of core values and relevant evidences about Creative Leadership in order to make sketches of Korean-style leadership framework. Glancing through this work, you can smell the distinctions of Korea creative leaders, particularly, in the aspects of procommunity pragmatism and ordinary innovation. Most Korea creative leaders were social mentors and masters who had enlarged their influences from the individual domain to social area in all the dimensions of human life. At the individual stage, the Creative Leadership suggests 'Jungki(正己)' as a core value of themselves, which is materialized as such competencies as self-assertiveness, observation and experimentation, and strong inquiry. Because most of them were technical masters dealing with new methodology and new knowledge including alchemy, medicine and weapons, the creative leaders show us very unique core values and competencies in the life sequences of the individuation, relationship, organization and community unlike other Korean-style leaderships and global practices. You can taste and compare these things: 'Kihyulsangtong(氣血相通)' as a core value and respect- for- others, style analysis, persuasion as core competencies in the stage of relationship, nextly, 'Suhshi(授時) & Jungeum(正音)' as a core value and coordination and adjustment, teamwork as core competencies in the stage of organization, finally, 'Hunmin(訓民) & Hwalin(活人)' as a core value and vision-building, social benefiting, ordinary innovation as core competencies in the stage of community. The value of this study is focused on the construction of Korean-style leadership framework based on the Creative Leadership through vivid stories about great leaders in our history.

A Study on the Strategic Orientation and the Performance of IT Startups : The Moderating Effect of Corporate Social Responsibility Orientation (IT스타트업의 전략적 지향성과 성과에 관한 연구 : 기업의 사회적 책임 지향성 조절효과)

  • Shim, Yunsoo;Seo, Jounghae;Park, Eunmi
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.16 no.1
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    • pp.127-138
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    • 2021
  • The aim of this study is to investigate the effects of each of the three sub-dimensional strategic orientations of technology orientation, customer orientation, and competitor orientation, on performance, targeting IT startups based on technology. and to analyze moderating effect of corporate social responsibility, which is more important to modern society. For the analysis, , The IT startups completed empirical research through path analysis after evaluating the suitability of measurement models and structural models using PLS-SEM for 94 companies less than 7 years that have moved in startup support institutions. As a result of the study, the three sub-dimensions of strategic orientation, technology orientation, customer orientation, and competitor orientation, all had a positive (+) effect on startups' performance. and the Corporate social responsibility orientation was verified as moderating the startup's strategic orientation and startups' performance. The results of this study imply the importance of corporate social responsibility orientation in the strategy setting of start-ups, as well as the direction of strategy-setting for technology-based startups for competitive advantage and long-term survival.

Validation of Short Form Age Integration Scale and Relationships between Socio-Demographic Characteristics and Age Integration: A Comparison of Age Groups (단축형 연령통합척도 타당화 및 인구사회학적 특성과 연령통합인식 관계: 연령집단 간 비교)

  • Chung, Soondool;Lim, Jeungsuk
    • 한국노년학
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    • v.40 no.1
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    • pp.73-89
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    • 2020
  • This study validates an abridged version of the age integration scale by Chung et al. (2015), which constitutes sub-dimensions of age flexibility and age heterogeneity-from Riley et al. (1994)-and observes disparities in the perception of age integration among different socio-cultural characteristics. This study analyzed 1,433 people in the "Age Integration and Generation Integration Survey" data, with the support of the Social Science Competency Enhancement Project (SSK) (supported by the Korea Research Foundation). This paper analyzed the data using exploratory factor analysis, confirmatory factor analysis, multiple-group factor analysis, and a compare means test. The results are as follows. First, the scale was abridged to 13 items from 28, of which eight items concern age heterogeneity and five concern age flexibility. Second, the multi-group analysis did not show a significant difference among younger, middle, and older age groups, therefore allowing the scale to be used among all age groups. Third, when sociocultural characteristics were observed, younger adults showed differences in their levels of age integration, age heterogeneity, and age flexibility regarding their residential area. Middle-aged adults showed dif f erences in their levels of age integration, age heterogeneity, and age flexibility regarding their residential area and social status. Older adults showed differences in their level of age integration regarding their residential area, education level, and social status. They also showed differences in the level of age flexibility regarding their residential area and social status and differences in the level of age heterogeneity regarding their residential area and education. Based on the results of the study, political and practical measures to promote perception on age integration in the future were suggested.

Body-Related Values and Body-Esteem in East Asian Women: A Cross-National Study Focusing on Korean, Chinese, and Japanese College Students (동아시아 여대생들의 신체가치관과 신체존중감: 한국, 중국, 일본의 비교)

  • Wan-Suk Gim;Jungsik Kim
    • Korean Journal of Culture and Social Issue
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    • v.13 no.4
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    • pp.113-134
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    • 2007
  • This study investigated body-related values, body-esteem, and the relationship between them based on the survey data drawn from female college students in three East Asian countries(Korea, Japan, and China). 168 Korean, 108 Chinese, and 152 Japanese female college students responded to questions designed to measure four sorts of body values (operability, inclination, locus of evaluation, and social utility) and four dimensions of body esteem (appearance, weight, health, overall). The results showed that body-related values and body-esteem differ among three countries. Japanese showed the highest acceptance level for the voluntary body alteration(operability), while chinese scored the lowest. Inclination to body appearance over health was higher in Korean than in Japanese and in Chinese. Korean also evaluated the importance of body appearance and its social utility the highest, followed by Japanese and Chinese. There were dramatic differences in body esteem between Korean and Japanese. Regarding body-esteem, Korean showed the highest appearance-esteem, but the health-esteem was the lowest. On the contrary, Japanese showed the highest health-esteem, but the appearance-esteem was lowest. Chinese showed the highest weight-esteem. Four sorts of body values showed significant correlations with appearance-esteem and weight-esteem, respectively but not with health-esteem. Overall, the result supported the prediction that different political, social, and economic backdrops in three countries would be related with different body-related values and body esteem in the female college students.

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