• Asia pacific journal of information systems
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• 제20권1호
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• pp.57-79
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• 2010

In a virtual community, one can possess multiple identities and pretend to be different by creating self-identity in contrast with his or her actual self. Does false identity undermine the qualitative growth of a virtual community by reducing members' accountability? Or does it stimulate their contributive behaviors by ensuring freedom of speech? It is imperative to understand the effects of multi-identity considering the distinct properties of a virtual community in which people easily change their identities at little or no cost. To answer these questions, we adopted the concept of self-discrepancy from the social psychology theory rooted in the concept of the self and developed a theoretical model to predict quality of contribution of the individual member in virtual communities. Based on the self-discrepancy theory, we first identified two different domains of the self: (1) an "actual self" that consists of attributes that the person believes he or she currently possesses in real life and (2) a "cyber self" that consists of attributes the person believes he or she possesses in a virtual community. Next, we derived an index for two different types of self-discrepancy by using the differences between the actual and the cyber identities: Personal Self-discrepancy and Social Self-discrepancy. Personal Self-discrepancy reflects the degree of discrepancy between actual and cyber identity regarding a person's intelligence, education, and expertise. Social Self-discrepancy reflects the degree of discrepancy between actual and cyber identity regarding a person's morality, sociability, and accordance with social norms. Finally, we linked them with sense of virtual community, perceived privacy rights, and quality of contribution to examine how having a multi-identity influences an individual's psychological state and contributive behaviors in a virtual community. The results of the analysis based on 266 respondents showed that Social Self-discrepancy negatively influenced both the Sense of Virtual Community and Perceived Privacy Rights, while Personal Self-discrepancy negatively influenced only Perceived Privacy Rights, thereby resulting in reduced quality of contribution in virtual communities. Based on the results of this analysis, we can explain the dysfunctions of multi-identity in virtual communities. First, people who pretend to be different by engaging in socially undesirable behaviors under their alternative identities are more likely to suffer lower levels of psychological wellbeing and thus experience lower levels of sense of virtual community than others. Second, people do not perceive a high level of privacy rights reflecting catharsis, recovery, or autonomy, even though they create different selves and engage in socially undesirable behaviors in a virtual community. Third, people who pretend to be different persons in terms of their intelligence, education, or expertise also indirectly debase the quality of contribution by decreasing perceived privacy rights. The results suggest that virtual community managers should pay more attention to the negative influences exercised by multi-identity on the quality of contribution, thereby controlling the need to create alternative identities in virtual communities. We hope that more research will be conducted on this underexplored area of multi-identity and that our theoretical framework will serve as a useful conceptual tool for all endeavors.

• 한국콘텐츠학회논문지
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• 제8권2호
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• pp.173-181
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• 2008

기존의 기업문화를 고려하면, 여성들이 일과 가정의 양립이 어려워 국가나 기업의 측면에서 인력손실을 초래하였다. 그러나 기업이 조직내 가족친화적 문화의 하나로 육아에 대한 사회적 책임을 올바르게 인식하고 적극적인 의지를 갖게 된다면 전통적 육아의 방식을 탈피하고, 노동시장 내의 직장보육시설 확대를 통한 경쟁력제고와 더불어 사회적 기여를 할 수 있는 토대가 마련될 수 있을 것이다. 따라서 본 연구는 성별분업의 문화가 가정 내에서 뿐만 아니라 기업에서도 가족중심의 가족친화적 문화로 변화를 이루어야 함을 피력하고, 직장보육시설의 확대를 위해 기업이 사회적 책임을 통감해야 한다고 보는 관점에서 정부는 가족친화적 조직문화를 지닌 기업을 적절하게 지원하고 이를 통해 기업은 이윤추구와 더불어 사회적 공헌을 하여 사회적 정당성을 확보할 수 있음을 밝힌다.

• 한국지능정보시스템학회:학술대회논문집
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• 한국지능정보시스템학회 2004년도 추계학술대회
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• pp.361-368
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• 2004

The purpose of the study was to explore the potential of the Social Network Analysis as an analytical tool for scientific investigation of learner-learner, or learner-tutor interaction within an Computer Supported Corporative Learning (CSCL) environment. Theoretical and methodological implication of the Social Network Analysis had been discussed. Following theoretical analysis, an exploratory empirical study was conducted to test statistical correlation between traditional performance measures such as achievement and team contribution index, and the centrality measure, one of the many quantitative measures the Social Network Analysis provides. Results indicate the centrality measure was correlated with the higher order learning performance and the peer-evaluated contribution indices. An interpretation of the results and their implication to instructional design theory and practices were provided along with some suggestions for future research.

• Asia Marketing Journal
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• 제25권4호
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• pp.173-193
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• 2024

This study adopts organismic integration theory (OIT) to classify and contrast the predominant roles of five motivations (i.e., economic incentives, self-presentation, information acquisition, altruism, and enjoyment) in fostering three levels of behavioral engagement on brand-related social media content. This study further examines the moderating effect of personality (thinkers vs. feelers) on these relationships. The results of PLS-SEM reveal the greater impact of autonomous motivations on content consumption (enjoyment and information acquisition) and content contribution and creation (altruism and information acquisition), compared with controlled motivations (self-presentation and economic incentives). This study also finds that thinkers mostly engage on brand-related content for information acquisition and economic incentives, whereas feelers are mostly driven by enjoyment for content consumption and by altruism for content contribution and creation. This study addresses the inconsistency in prior research findings and provides practical implications to social media marketers.

• Nutrition Research and Practice
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• 제10권1호
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• pp.108-114
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• 2016

BACKGROUND/OBJECTIVES: Sustainable practices in foodservice organizations including commercial and noncommercial ones are critical to ensure the protection of the environment for the future. With the rapid growth of the foodservice industry, wiser usage of input sources such as food, utilities, and single use packaging should be reconsidered for future generations. Therefore, this study aims to investigate the customer's perceptions on sustainable practices and to identify the relationship among sustainable practices, social contribution and purchase intention. SUBJECTS/METHODS: The study was conducted using content analyses by reviewing articles on sustainable food service practices published domestically and abroad. Thereafter, data were collected with a face-to-face survey using a questionnaire and analyzed with factor analyses and multiple regressions. RESULTS: Sustainable practices classified with factor analysis consisted of 6 dimensions of green food material procurement, sustainable food preparation, green packaging, preservation of energy, waste management, and public relations on green activity, with a total of 25 green activities in foodservice operations. Consumers were not very familiar with the green activities implemented in the foodservice unit, with the lowest awareness of "green food material procurement (2.46 out of 5 points)", and the highest awareness of "green packaging (3.74)" and "waste management (3.28). The factors influencing the perception of social contribution by foodservice organizations among 6 sustainable practice dimensions were found to be public relations on green activity (${\beta}=0.154$), waste management (${\beta}=0.204$) and sustainable food preparation (${\beta}=0.183$). Green packaging (${\beta}=0.107$) and the social contribution of the foodservice organization (${\beta}=0.761$) had strong relationships with the image of the organization. The purchase intentions of customers was affected only by the foodservice image (${\beta}=0.775$). CONCLUSIONS: The results of this study suggest that sustainable practices by foodservice organization present a good image to customers and increase the awareness of valuable contributions that benefit the customer as well as the community.

• 사회복지연구
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• 제47권4호
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• pp.309-332
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• 2016

본 연구의 목적은 국민건강보험 지역가입자의 부담능력별로 수직적 형평성을 측정하고, 각 부담능력 및 인구학적 특성이 보험료의 변화와 인과관계를 보이는지 종단 분석하는 것이다. 분석대상은 한국복지패널 6차(2011년)-10차(2015년) 조사에 모두 참여한 지역가입자 가구주이다. 분석방법으로는 카크와니(Kakwani) 누적지수 산출 및 패널회귀분석을 적용하였다. 연구결과는 첫째, 2011년-2015년까지 카크와니 지수는 종합소득에 대한 보험료 부과가 역진적임을 나타내고 있다. 둘째, 패널회귀분석 결과 종합소득이 적은 가구일수록 보험료 부담이 통계상 유의미한 부(-)의 영향력을 보여 역진적임을 보였다. 이를 통해 국민건강보험 지역가입자의 보험료 부과체계 개편에 대한 정책적 함의를 제시하였다.

• 융합보안논문지
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• 제20권4호
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• pp.13-25
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• 2020

국가안보는 국민의 생명을 지키고 국토를 보호한다는 의미에서 국가의 가장 중요한 책무 증 하나이다. 특히 최근 한반도를 둘러싼 강대국의 정세는 국가안보를 심각하게 위협할 정도로 급변하고 있다. 이 상황을 극복하기 위해서는 국민들의 군에 대한 신뢰를 바탕으로 한 국가안보의식이 매우 중요한 시점이다. 이에 울산 지역에 소재한 대학생들을 대상으로 군에 대한 신뢰가 국가안보의식에 미치는 영향을 조사하였다. 분석 결과는 다음과 같다. 첫째, 군 신뢰 중 사회기여와 군사능력이 높게 평가된 반면 성실성과 조직문화특성은 상대적으로 낮게 평가 되었다. 둘째, 군 신뢰와 국가안보의식간에는 모두 유의적인 정적 상관관계가 있었으나 사회기여와 안보의식간의 상관관계는 상대적으로 낮았다. 셋째, 군 신뢰 중 성실성, 조직문화특성, 군사능력의 순으로 국가안보의식에 유의적인 정적 영향력이 있었으나 사회기여는 유의적인 영향력이 없었다.

• 대한방사선기술학회지:방사선기술과학
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• 제30권3호
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• pp.271-280
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• 2007

이 연구의 목적은 방사선과 학생들의 직업가치관 유형을 분석하여 그 특성을 규명하는데 있으며 전국에 소재한 7개 대학 방사선과 학생 791명을 대상으로 자료를 수집 분석하여 직업가치관 유형을 추출하고, 직업가치관 특성을 알아보기 위하여 관련 변인에 대한 차이를 검증하였다. 이 연구에서 얻어진 결론은 다음과 같다. 1. 방사선과 학생들의 외재적 직업가치관(지위, 경제적보상)은 내재적 직업가치관(사회기여, 성취, 능력, 직업흥미)보다 높게 나타났다. 2. 방사선과 학생들이 중요하게 생각하는 직업가치관 유형은 경제적 보상, 지위, 성취, 능력, 직업흥미, 사회기여 순으로 나타났다.

• 도시과학
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• 제7권2호
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• pp.1-9
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• 2018

In this study, Analysis of DRT model and contribustion based on the case of local governments adopting the Demand Responsive Transit(DRT) in order to provide transportation in public transportation service weak area. Based on the case of Yeoju Area, the contribution of the DRT was analyzed. The DRT model was established as a fixed and call type model with taxi and bus transportation. Based on the results of the happy taxi service in Yeoju Area in 2016, the contribution of DRT was analyzed. According to the happy taxi performance of Yeoju city, it was introduced to 27 villages, and operated 4,188 times. And 9,111 people used it and Yeoju Area supported about 53 million Won. The contribution of local governments was analyzed in terms of local government, users, and social aspects. On local government aspects, we analyzed the budget cuts and complaints resolution. On the user aspects, we analyzed waiting time reduction, walking time reduction, travel time reduction, comfort, punctuality, and stability. On social aspects, we analyzed taxi and regional economy activation, and convenience of mobility.

• 유통과학연구
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• 제20권4호
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• pp.51-63
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• 2022

Purposes: The purpose of this study is to develop and test a possible model that investigates the relationships between green investment, CSR disclosure, social collaboration initiatives, and firm distribution performance to deal with environmental change because it's become the major stakeholder since it affects increasingly global company performance index. Research methodology: In this study a quantitative method was adopted. The 220 respondents were owners and managers of manufacturing enterprises from Indonesia. The structural equation model (SEM) was used to test the hypotheses, and the Partial Least Square (SmartPLS) was used as the data analysis tool. Findings: The study's finding shows that green investment has a significant effect on CSR disclosure, and CSR disclosure has a positive relationship with social collaborative initiatives and the firm's distribution performance. Similarly, social collaborative initiatives also significantly impact a firm's distribution performance. Limitations: This study uses variables that are still abstract and have not been able to regress the dimensions contained there into conclusion variables for each antecedent variable. In addition, this study only used a sample with a small scope, namely Central Java Province, Indonesia. Contribution: The findings of this study contribute to the body of literature in the field of organizational management and support the agency and stakeholder theories. For the practical contribution, this study provides the way to build and implement green-based investment strategies as a competitive edge and improve firm's distribution performance.