• Title/Summary/Keyword: social bias

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Consumers' Overconfidence Biases in Relation to Social Exclusion

  • HAN, Woong-Hee
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.7
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    • pp.303-308
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    • 2020
  • Unlike previous studies of overconfidence bias that have been looking for causes of overconfidence bias in human cognitive error or in the desire to view oneself positively, this study presents the cognitive narrowing resulting from the social exclusion experience as the condition of overconfidence bias and investigates the mechanism of cognitive narrowing to overcome the negative emotions from social exclusion, and how overconfidence bias occur due to cognitive narrowing. Current study was performed with 94 undergraduate students. Participants were randomly assigned to social exclusion experience group or non-experience group. We analyzed how the degree of bias of overconfidence differs according to the social exclusion experience. The degree of overconfidence bias of the social exclusion experience group was higher than that of the non-experience group, and the difference was statistically significant. This study extends the concepts of escaping theory and cognitive narrowing to human cognitive bias and confirmed that social exclusion experience increased cognitive narrowing and overconfidence bias. Implications of this research and future research directions were discussed.

Does Social Exclusion Influence Consumers' Pseudodiagnosticity Biases towards Distribution Brands?

  • HAN, Woong-Hee
    • Journal of Distribution Science
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    • v.18 no.4
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    • pp.79-85
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    • 2020
  • Purpose: This study explores how cognitive impairment caused by social exclusion experience can be explained through cognitive narrowing and how it influences consumer's judgment and reasoning and results pseudodiagnosticity bias towards distribution brands. This study examines the characteristics of cognitive narrowing, which is one of the strategies for overcoming the negative emotions resulting from social exclusion, and how cognitive errors called pseudodiagnosticity bias occur due to cognitive narrowing in the evaluation of distribution brands. Research design, data and methodology: Present study was performed with 77 college students in Seoul. Participants were randomly assigned to the group who experienced social exclusion and the group who did not experience social exclusion. The analysis has been made of how the degree of bias of pseudodiagnosticity differs according to the experience of social exclusion by t-test. Results: The group who experienced social exclusion had a higher level of pseudodiagnosticity bias towards distribution brands than the group who did not experience social exclusion. Conclusions: This study confirmed what characteristics of cognitive narrowing, which is one of the strategies for overcoming the negative emotions resulting from social exclusion, and how cognitive errors called pseudodiagnosticity bias occur due to cognitive narrowing. Implications and future research directions were discussed and suggested.

Attention and Memory Bias to threatened stimuli in Individuals with High Social Anxiety (고 사회 불안 성인의 위협 자극에 대한 주의 및 기억 편향)

  • Jin-Ah Park;So-Yeon Kim
    • Science of Emotion and Sensibility
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    • v.27 no.2
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    • pp.113-126
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    • 2024
  • Individuals with social anxiety disorders tend to hold attentional bias toward threatening stimuli in social contexts regardless of task relevance. Although attentional bias is relatively consistent, findings on memory performance are mixed. This study examined attentional and memory biases toward threat stimuli in individuals with high levels of social anxiety. Participants included 19 individuals with high social anxiety (HSA) and another 20 individuals with low social anxiety (LSA). They performed a continuous attention task to measure attentional bias to threat. Afterward, they performed an unexpected memory task using distracting stimuli from the previous attention task to measure memory bias to task-irrelevant threatening stimuli. The results indicated that the HSA and LSA groups exhibited an initial attentional bias toward emotional faces. However, only the HSA group displayed prolonged attentional bias and demonstrated memory bias toward angry faces. Conversely, the LSA group exhibited attentional bias toward happy faces after 4 s. The findings imply that the absence of bias toward positive stimuli and the presence of bias toward negative stimuli may contribute to the maintenance and severity of social anxiety pathology.

COGNITIVE BIASES IN INTERPRETATION, EXPECTATION AND JUDGEMENT OF SOCIALLY ANXIOUS CHILDREN (사회불안 아동의 해석, 기대 및 판단에서의 인지 편향)

  • Yang, Yoon-Ran;Oh, Kyung-Ja
    • Journal of the Korean Academy of Child and Adolescent Psychiatry
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    • v.15 no.2
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    • pp.152-159
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    • 2004
  • Objective : The present study investigated the interpretation bias and expectation and judgemental bias of performance in socially anxious children. Method : Children with high social anxiety (n=18) and low social anxiety (n=16) were recruited through self-report and peer nomination, Participants performed three tasks to assess for cognitive bias. The first task measured interpretation of ambiguous social situations. The second task measured expectations regarding performance in a three minute impromptu speech. The third task assessed for judgemental bias via comparison between post-speech self rating and observer rating. Result : Children with high social anxiety did not differ significantly from low social anxiety children on the dependent measures assessing bias in interpretation, expectation and judgement. However, a significant difference was found in the judges' rating of children's performances on the speech task, with high social anxiety children obtaining significantly lower scores compared to low social anxiety children. Conclusion : The role of cognitive biases in the development and maintenance of social anxiety in children was discussed.

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Influence of North Korean Defectors' self-enhancement bias to their psychological adaptation in South Korea (북한이탈주민의 자기고양 편파가 남한 내 심리적 적응에 미치는 영향)

  • Jung-Min Chae;Seong-Yeul Han
    • Korean Journal of Culture and Social Issue
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    • v.9 no.2
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    • pp.101-126
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    • 2003
  • The purpose of present study is to investigate what is the most important factor among personality, social relation perception, and cultural influence on North Korean Defectors' self-enhancement bias, and how their self-enhancement bias influences on their psychological adaptation in South Korea. To implement this, we compared the self-enhancement bias of South Korean undergraduates and North Korean Defector undergraduates, and social desirability, too. However, there was no significant result. Based on this outcome, we focused on 121 North Korean Defectors' self-enhancement bias mechanism. We found that personality and social relation perception factors influenced significantly on their self- enhancement bias and furthermore their self-enhancement bias affected on their psychological adaptation. In addition to this, we identified sex difference at this mechanism. That is, women showed the same pattern with the existing findings in the study of self-enhancement bias mechanism, but men showed somewhat different pattern.

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Implication of Social Rejection in Cognitive Bias Modification Interpretation Training in Adolescents With Eating Disorders

  • Youl-Ri Kim;Sohee Lee;Yeon-Sun Cho
    • Journal of the Korean Academy of Child and Adolescent Psychiatry
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    • v.35 no.2
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    • pp.101-106
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    • 2024
  • Objectives: Difficulties in interpersonal relationships intensify negative emotions and act as risk and maintenance factors for eating pathology in eating disorders. Rejection sensitivity refers to the tendency to react sensitively to a rejection. Patients with eating disorders experience difficulties in interpersonal relationships because of their high sensitivity to rejection. Cognitive bias modification interpretation (CBM-I) is a treatment developed to correct interpretation bias for social and emotional stimuli. In this review, we searched for research characteristics and trends through a systematic literature analysis of CBM-I for eating disorders. Methods: Five papers that met the selection and exclusion criteria were included in the final literature review and analyzed according to detailed topics (participant characteristics, design, and results). Results: The literature supports the efficacy of the CBM-I in reducing negative interpretation bias and eating disorder psychopathology in patients with eating disorders. CBM-I targets emotional dysregulation in adolescent patients with eating disorders and serves as an additional strengthening psychotherapy to alleviate eating disorder symptoms. Conclusion: The current findings highlight the potential of CBM-I as an individualized adjunctive treatment for adolescents with eating disorders and social functioning problems.

Opinion Bias Detection Based on Social Opinions for Twitter

  • Kwon, A-Rong;Lee, Kyung-Soon
    • Journal of Information Processing Systems
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    • v.9 no.4
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    • pp.538-547
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    • 2013
  • In this paper, we propose a bias detection method that is based on personal and social opinions that express contrasting views on competing topics on Twitter. We used unsupervised polarity classification is conducted for learning social opinions on targets. The $tf{\cdot}idf$ algorithm is applied to extract targets to reflect sentiments and features of tweets. Our method addresses there being a lack of a sentiment lexicon when learning social opinions. To evaluate the effectiveness of our method, experiments were conducted on four issues using Twitter test collection. The proposed method achieved significant improvements over the baselines.

Enhancement program of social information processing based on metacognitive training for Schizophrenia patients

  • Park, Sungwon
    • International Journal of Advanced Culture Technology
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    • v.7 no.1
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    • pp.96-102
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    • 2019
  • The purpose of this study was to examine the effects of applying a program to enhance social information processing ability in schizophrenic patients. We confirmed the positive effects of the program on the theories of mind and attribution style, which are the social information elements of patients, and confirmed the effect of decreasing paranoid ideation. We used the theory of mind(hinting task, the false belief task), the attributional style questionnaire(external bias, personal bias), and the paranoia scale to test the effectiveness of the program. Specifically, in theory of mind, hinting task performance was improved(t=4.14, p=.000),. The scores of personal bias(t=-7.9, p=.000) and paranoid ideation(t=-2.98, p=.004) decreased. Further research is needed to verify the effectiveness of meta - cognitive training to enhance social information processing.

Identifying the Actual Impact of Online Social Interactions on Demand

  • Dong Soo Kim
    • Asia Marketing Journal
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    • v.26 no.1
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    • pp.23-30
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    • 2024
  • Firms often engage in manipulating online reviews as a promotional activity to influence consumers' evaluation on their products. With the prevalence of the promotional activities, consumers may notice and discount the reviews generated by the promotional activities. Discounting the firm-generating reviews may cause systematic measurement errors in the valence variable and lead to a negative bias when estimating the effect of consumers' organic reviews on demand. To correct the bias, this study proposes including product-specific bias-correction terms representing the proportion of extreme reviews in analysis. For illustration, the proposed method is applied to a demand model for data of movies released in South Korea. The results confirm a negative bias in the estimate of the valence sensitivity of demand. The negative bias potentially leads to an underestimation of the magnitude of the contagion effect through social interactions, a key component of evaluating the value of a satisfied consumer.

A Study on the Dual Mediating Effects of Individual Optimistic Bias and Information Security Intent in the Relationship between Information Security Attitude and Information Security Behavior of Social Welfare College Students (사회복지 전공대학생의 정보보안 태도와 정보보안 행위와의 관계에서 개인의 낙관적 편견과 정보보안 의도의 이중 매개효과)

  • Yun, Il-Hyun
    • Journal of Industrial Convergence
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    • v.19 no.6
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    • pp.145-153
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    • 2021
  • This study empirically verified whether there is a dual mediating effect of individual optimistic bias and information security intention in the relationship between information security attitude and information security behavior of social welfare college students. The subjects were 295 college students majoring in social welfare. Spss Process macro was used for analysis. As a result. first there was a significant positive correlation between the variables. Second in the relationship between information security attitude and information security behavior, individual optimistic bias and information security intent each had a simple mediating effect. Third when an individual's optimistic bias and information security intent were simultaneously input, each had a simple mediating effect. Fourth there was a double mediating effect between individual optimistic bias and information security intent. This study provided basic data for the expansion of information security model and information security education of social welfare students.