• The Research Journal of the Costume Culture
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• v.32 no.1
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• pp.38-57
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• 2024

This study utilizes social big data to investigate the factors influencing the awareness, attitude, and behavior toward vegan fashion consumption among global and Korean consumers. Social media posts containing the keyword "vegan fashion" were gathered, and meaningful discourse patterns were identified using semantic network analysis and sentiment analysis. The study revealed that diverse factors guide the purchase of vegan fashion products within global consumer groups, while among Korean consumers, the predominant discourse involved the concepts of veganism and ethics, indicating a heightened awareness of vegan fashion. The research then delved into the factors underpinning awareness (comprehension of animal exploitation, environmental concerns, and alternative materials), attitudes (both positive and negative), and behaviors (exploration, rejection, advocacy, purchase decisions, recommendations, utilization, and disposal). Global consumers placed great significance on product-related information, whereas Korean consumers prioritized ethical integrity and reasonable pricing. In addition, environmental issues stemming from synthetic fibers emerged as a significant factor influencing the awareness, attitude, and behavior regarding vegan fashion consumption. Further, this study confirmed the potential presence of cultural disparities influencing overall awareness, attitude, and behavior concerning the acceptance of vegan fashion, and offers insights into vegan fashion marketing strategies tailored to specific cultures, aiming to provide vegan fashion companies and brands with a deeper understanding of their consumer base.

• International Journal of Computer Science & Network Security
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• v.21 no.8
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• pp.360-368
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• 2021

This study aims at knowing both the level of information security awareness in the use of social media among female secondary school students in Makkah Al-Mukarramah, and the procedures that students follow when exposed to hacking or other security problems. The study relied on the descriptive survey approach. The results showed a high percentage of social media use among the study sample, and the most used applications by the students are snapchat and Instagram applications successively. In fact, 48% of the study sample have awareness of information security, the majority of the students memorize the password in the devices, most of them do not change them, and they have knowledge of fake gates and social engineering. However, their knowledge of electronic hacking is weak, and students do not share passwords with anyone at a rate of 67%. At the same time, they do not update passwords. Moreover, most of the procedures followed by students when exposed to theft and hacking is to change the e-mail data and the password, and the results varied apart from that, which reflects the weak awareness of the students and the weakness of procedures related to information security. The study recommends the necessity to raise awareness and education of the importance of information security and safety, especially in light of what the world faces from data electronic attacks and hackings of electronic applications.

• The Journal of Fisheries Business Administration
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• v.45 no.1
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• pp.49-61
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• 2014

This study investigates the effects of the purpose of fishery firms' social contributions on consumers' purchase intention as a mediator or their fishery firms' brand evaluation. We surveyed 300 consumers in order to empirically test the suggested relationship. The purpose of fishery firms' social contributions was divided into social contribution activities and public interest marketing strategies. Fishery firms' brand evaluation was divided into three aspects including brand awareness, brand image, and brand loyalty. The results showed that the purpose of fishery firms' social contributions significantly affect consumers' purchase intention, brand loyalty as well as brand image except brand awareness. Fishery firms' brand evaluation significantly affect consumers' purchase intention. This study suggests that social contribution activities and public interest marketing strategies are essential for the positive brand evaluation of fishery firms.

• Journal of Fisheries and Marine Sciences Education
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• v.25 no.4
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• pp.848-862
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• 2013

This study shows how social presence(SP) dimensions influence online consumer's behavior in the social commerce(SC) context. It is expected that the results could be utilized in the development of SC websites. According to the results, the awareness and cognitive SP dimensions affected consumer trust, but affective SP did not. And then consumer trust toward SC websites as a belief affected attitude and intention of consumer. Thus, it was re-confirmed that a consecutive influential relationship in the theory of reasoned action, i.e., "belief-attitude-intention", was significant in SC context as well. Finally, it is required as a future research how to implement the awareness and cognitive SP dimensions in the SC websites.

• Knowledge Management Research
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• v.15 no.4
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• pp.189-206
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• 2014

Knowledge management is considered an important factor for competitive advantage and sustainability for firms. As many knowledge management systems failed to achieve the desired results, enterprise social media (ESM) has received considerable attention as an alternative solution for knowledge sharing within a firm. This paper attempts to investigate the influence of various aspects of ESM on knowledge sharing. While previous literature mainly focused on structural aspects of ESM, this study focuses on social psychological aspects, such as social connectedness, social awareness, and social presence, along with reputational aspects (such as self-presentation). Further, in order to clarify knowledge sharing behavior, this study classifies knowledge sharing behavior into two categories, knowledge contribution and knowledge acquisition. The data used in this study was collected from 179 individuals who have experience in their own ESM. The results show that both social connectedness and self-presentation positively influence the two types of knowledge sharing behavior, i.e., acquisition and contribution. Meanwhile, social awareness turns out to be a significant determinant of knowledge contribution only. Contrary to our expectations, however, social presence does not significantly influence knowledge sharing behavior.

• Journal of Korea Entertainment Industry Association
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• v.14 no.3
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• pp.393-402
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• 2020

The purpose is to provide the basic information about the changes of the social distance, disability awareness, and activity satisfaction of the occupational therapy students through the parachute play. The subjects were 10 students in the third grade of the occupational therapy. They participated in the parachute play for 4 weeks. Their social distance, disability awareness and activity satisfaction were evaluated. The results showed the changes that the social distance was decreased, disability awareness and the activity satisfaction was increased after the play. Thus, to form the positive social distance and disability awareness and increase the activity satisfaction, the parachute play should be provided for the occupational therapy students.

• International Journal of Knowledge Content Development & Technology
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• v.11 no.3
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• pp.7-27
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• 2021

This study was carried out to examine the awareness and use of social media tools by library and information professionals (LIPs) in selected academic libraries in South-west, Nigeria and the challenges they face in the use of social media technologies. Descriptive survey was adopted for this study. The population of the study comprised 217 library and information professionals from 10 selected academic libraries in south-west, Nigeria. A total enumeration technique was used to cover all the library and information professionals, 136 respondents filled and returned the questionnaire, given a response rate of 62.7%. The questionnaire was used as instrument for data collection. Descriptive statistics was used to analyze the data collected. The findings show that majority of LIPs possessed a high level of awareness in the use of social media tools. The study also revealed that social network tools were highly used by LIPs in the academic libraries studied and the types of social media used by LIPs was also revealed. The major challenges faced in the use of social media include inadequate power supply, lack of Internet access and time constraints. The paper recommended that to enhance the use of social media by LIPs, there is need for constant awareness of the importance of social media tools to LIPs and libraries in effective service delivery, LIPs should be ready to learn, unlearn and be learned in the use of social media and university libraries should provide enabling environment such as internet connectivity, power supply and policy to guide LIPs in social media usage.

• Korean Journal of Adult Nursing
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• v.24 no.5
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• pp.531-539
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• 2012

Purpose: The purpose of this study was to identify the influencing factors associated to students nurses' cultural awareness toward immigrants for marriage and foreign workers. Methods: The participants were 107 nursing students in C city in Chungnam province. The data were collected with structured questionnaire. Collected data were analyzed using t-test, ANOVA, correlation analysis, and stepwise multiple regression. Results: The mean score of cultural awareness was 3.67. The degree of cultural awareness was different according to educational experience related multiculture and age. The variables predicting cultural awareness were social distance of foreign workers, emotions of immigrants for marriage and age. These factors accounted for 26% of the variance of cultural awareness in nursing students. Conclusion: The results indicate education related multiculture should be provided to nursing students to reduce the social distance between students and foreign workers and enhance positive emotions for immigrants.

• The Korean Journal of Community Living Science
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• v.15 no.4
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• pp.33-44
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• 2004

The characteristics of social and cultural life in agricultural regions in Korea encompass several positive external effects: quality of food services, awareness of environmental conservation, aesthetic enjoyment of nature and so on. The objectives of this study were (1) to measure the awareness among Korean youth of the benefits of rural life; (2) to delineate the differences between rural and urban youth; and (3) to promote an awareness of the importance of the social benefits of living in the country. To fulfill these purposes, a field survey method was used. The subjects were 211 third grade students from middle schools in rural and urban regions in Korea. The statistical methods used for this data included frequencies, percentages, 1-tests, etc. The study generatedconclusive findings about viewpoints toward the natural environment, urban and rural social culture, and perceptions of economic status. It showed significant differences between rural and urban youth's awareness of ideas such as'green field supply','labor power supply'and 'biodiversity conservation'.

• Knowledge Management Research
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• v.15 no.4
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• pp.207-221
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• 2014

Due to the awareness for the importance of social capital, many researches have investigated that social capital contributes to the successful implementation of product innovation. Although most researchers tried to model the effect of social capital on product innovation as a linear relation, we consider it too simplistic and fuzzy because knowledge utilization which ultimately leads to product innovation should exist in the relationship between social capital and product innovation. Using 107 survey data, this study found there is a partial mediating effect of knowledge utilization on the link between structure aspect of social capital and product innovation (i.e., new product development and improvement in existing products). Next, this study reported knowledge utilization does act as a perfect mediating variable on the link between awareness aspect of social capital and improvement of existing products, but act as a partial mediating variable on the link between awareness aspect of social capital and new product development. Finally, this study found that knowledge utilization does not act as a mediating variable on the link between relation aspect of social capita and product innovation.