• Korean Journal of Human Ecology
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• v.18 no.3
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• pp.719-727
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• 2009

The ultimate success of commercial applications of body scan data in the apparel industry will be consumers' substantial applications such as automated custom fit, size prediction, virtual try-on, personal shopper services (Loker, S. et al., 2004). In this study, we surveyed fifty consumers and forty-seven apparel industry workers about their recognition and interest in 3D body scanning and virtual try-on. The results are as follows: 55% of the apparel industry workers has recognized 3D body scanning as a convenient technology, but do not know how to use it. To the questions regarding virtual try-on, 53% of the workers give positive answers. The consumers have a more positive view on virtual try-on than the workers do. The workers predict that the application of 3D body scan technology to the apparel industry could offer customers helpful information in their clothing selection by using virtual images of various size and style, and increase mass production of MTM(Made-To-Measure). The answers from the male consumers in their twenties indicate that virtual try-on is useful by 88% on offline shopping and by 100% on online shopping. 53% of the workers and 68% of the consumers gave answers that just by virtual try-on they could judge the quality of the apparel products and purchase them. Absolutely 3D virtual try-on is an effective tool for online shoppers. 85% of the workers anticipate applications of the 3D body scanning also in 'body measurement', 'custom pattern development' as well as 'virtual try-on' in the near future. With the positive reactions and the stimulating interests in virtual try-on, the conditions of contemporary world encourage more active researches and wide usages of the technology in apparel industry.

• Journal of Fashion Business
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• v.5 no.3
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• pp.85-93
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• 2001

This study was aimed at reviewing the preceding studies regarding infants' physical characteristics and comparatively examining their apparel specifications among countries, and thereupon, surveying the sizes and specifications of each special infant apparel brand in korea, and thereby, providing for the basic data useful to consumers when they choose infants' apparel sizes and specifications, and at the same time to brand makers for effective exchange of information. Thus, domestic special infant's apparel brands were surveyed for their own sizes and specifications, and thereby, the basic data useful to consumers when they choose their infants' apparel sizes and specifications as well as to brand makers when they exchange information among themselves were produced. The results of this study can summarized as follows: As a result of surveying the general trend of the infant apparel brands in korea, it was found that 5 brands had been established before 1990's, and that the remaining 7 ones had emerged during 1990's. When viewed in terms of brands' originality, it was disclosed that 10 brands were korean originals, while 2 brands were foreign ones licensed. On the other hand, as a consequence of surveying the target age groups of each brand, it was found that the targe age groups differed much ranging from 0 to 72 months or more narrowly from 12 to 24 months, which means that the infant age has yet to be defined for all the brands. In the case of the domestic infant-clothing product respect of inner wear, 8 clothing companies are producing the the outside clothing. In the outside clothing, from 6 months to 36 months' infant is the object, and 6m, 12m, 18m, 24m, 30m, 36m appeared with the fact that it produces in 6 sizes. In the case of the f and the g company which has the difference of size control is big, the f company is producing infant clothing for the age 0 to 72 months in 6 size which the difference of the measurement between the size is a lot to be appear, on the other hand, the g company is producing infant clothing for the age 0 to 6 months in 6 size which the difference of the measurement between the size is small to be appear.

• Journal of Fashion Business
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• v.3 no.1
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• pp.55-64
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• 1999

The purpose of this research are to enhance the understanding of apparel CAD system and to suggest future research direction in the field of apparel CAD system. To do so, (1) the background and the concept, (2) the adoption situation, (3) the benefits and problems, (4) previous research are discussed. Also factors which can influence the adoption decision of apparel CAD system are Identified and related propositions which can provide the directions to future research are developed. Using the usage level of apparel CAD system adoption as the dependent variables, the selected organizational characteristics, as independent variables, are : firm size, product characteristics, and perception of apparel CAD system benefits.

• Science of Emotion and Sensibility
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• v.6 no.1
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• pp.17-26
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• 2003

With rapid expansion in e-retailing of apparel business, the virtual fitting model is used for comparing fit of the selected garments. The researchers experimented women's perceived body size for developing virtual fitting model. 50 women who were 20's in age were participated in the experiment They were graduate students with clothing & textile major. The results of this study showed that the subjects perceived themselves with fuller figure at waist or hips and with shorter figure at waist height than their actual body site. Many subjects believed that their body sizes were close to the average site. Especially, subjects whose abdomen girth of hip girth was much larger than average thought that they have relatively flat abdomen. It was concluded that not only the user's body measurements but also user's perception on their figure type are needed to be considered in the process of developing virtual fitting model for e-retailing of apparel. It was expected that the virtual fitting model of extraordinary size body would not be accepted by the female consumers even though they are extra large or small size person in reality.

• Journal of the Ergonomics Society of Korea
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• v.15 no.2
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• pp.113-124
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• 1996

This study was initiated to suggest the optimal size intervals for mail-order clothing. The questionnaire survey was carried at 360 women and 50 men who purchased apparels by mail-order. The garment sizes providing at the various mail-order companies in Korea were compared. The garment sizes that consumers wanted to purchase were also investigated. The collected data were analyzed and optimal size intervals for mail-order clothing were decided by the loss function. The results are as follow. 1) The optimal size intervals were varied from 4cm to 7cm. The total expected loss of the apparel sizes suggested in this study was less than that of the current mail-order apparel sizes. When the number of sizes for mail-order clothing is increased, the expected loss was reduced considerably. 2) The mail-order clothing is made for consumers with average body size. 30 The number of garment sizes available by mail-order was under three. 4) Subjects tend to select larger size garments, when the right size garments are not available.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.8
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• pp.1137-1145
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• 2000

The questionnaire survey was carried out to analyze the difference of consumers perception on apparel products presented in catalog, cable TV home shopping program, and internet shopping site. 676 men and 728 women participated in this survey and they were members of catalog shopping or cable TV home shopping companies or netizen. The results of this study show that the shoppers perception on apparel home shopping differed by the direct shopping media that they frequently utilize and by their demographic characteristics. The cable TV home shoppers had higher reliability on product quality than the shoppers using paper catalog or the internet shoppers. The cable TV home shopping members perceived that the apparel products available in cable TV home shopping were diverse and the information about the products was sufficient to decide purchase. The married women tend to think that the TV home shopping program provides diverse apparel products in the aspects of color, design, size and the information about the materials including fabric.

• Journal of the Korean Society of Clothing and Textiles
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• v.20 no.1
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• pp.28-42
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• 1996

The purposes of this sturfy were 1) to examine the difference between cognitive and actual age, 2) to understand apparel shopping orientations and the importance of store attributes related to cognitive age and 3) to identify relationship.; between apparel shopping orientations and importance of store attribute, ; in cognitively younger and older groups For the study, questionnaires were administered to 450 elderly women over 55 years of age. The questionnaires were designed to mea, ;ore apparel shopping orientations (hedonic, store loyal and brand conscious, careful and planned, confidented and independent, and economic shopping), importance of store attributes, cognitive age and demographics. Using a base of 204 women, data was analyzed by using descriptive statistics, t-test and correlation coeffictents. The results of this study weve summarized as follows. 1. The older women saw themselves on average 6. 6 years younger than they really were 77.6% of the respondents blieved themselves to be cognitively younger 2 Cognitively younger women were more hedonic and less carefull and planned than cognitively older women in apparel Shopping. 3. Cognitively older women thought that proximity and private dressing rooms in apparel stores were mote important attributes than cognitively younger women. In terms of apparel store attributes, older consumers placed importances on product quality, fit and size, design suited to their age, attractive price, and the availability to return unsatisfactory products, in orders.

• The Research Journal of the Costume Culture
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• v.27 no.6
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• pp.539-552
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• 2019

The purpose of the current study was to examine the role of information on shapewear's functionality in consumers' purchase decisions in an online shopping context. Through two steps of stimulus development process, four mock websites were developed to conduct a main study. In the main study, a 2 (visual information: absent vs. present images of the shapewear's functionality) x 2 (verbal information: absent vs. present descriptions of the shapewear's functionality) between-subject factorial design was employed to examine the impact of visual and verbal information regarding the functionality of shapewear on the consumer decision-making process (i.e., attitudes and purchase intentions). The results showed that verbal information about how shapewear reduces the size of specific body parts (i.e., waist, abdomen, hips, and thighs) were effective in increasing perceived attractiveness in an online context, which increased attitudes and purchase intentions. In addition, attitudes toward the shapewear mediated the effects of expected physical attractiveness on purchase intentions. The results of this study provided empirical support for the importance of expected physical attractiveness in consumers' online purchase decision on shapewear and useful managerial implications for enhancing the effectiveness of online shapewear presentations by including descriptions of the functionality of shapewear in decreasing the size of body parts.

• Fashion & Textile Research Journal
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• v.13 no.6
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• pp.934-942
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• 2011

This study was intended to analyze conventional grading increments and methods for middle-age men's pants, and to suggest new grading guidelines that will enable to improve satisfaction with size and silhouette as a result of combining the concept of grading, which help maintain the ratio and proportion by sizes as one of ready-made apparel's advantages, with body form oriented and aesthetic approaches. In the apparel industry, the current sizing specifications and methods adopted by relevant companies, as well as the characteristics of body forms of men aged 35 to 55 years were comparatively analyzed to find out problems and ultimately to suggest their solutions or improvements. It was considered that as the conventional grading practices used in the industry were customary on the basis of the past experiences, it was required to take the body forms of target consumers into account and also, to reconsider the conventional grading methods. Analyses of sizing and specifications by brands show that 4 to 19 sizes including 82 or 84 as standard size have been produced. Since men's apparel has a large number of sizes with the large range of sizes, grading is critically important. As silhouettes depend on the distribution of grading rule values at each point of increment pattern in the main regions during grading, it is necessary to consider both size grading and form variations. To maintain an appropriate silhouette with keeping the angle of center back line of a pattern, it is desirable to set the ratio of side line part to center part from the crease line to approximately 3:7. It is required to diversify the values of grading rules according to different sizes and pattern regions in consideration for the body forms of key consumers. In addition, if the natural lines of designs and patterns for the width increments of waist circumference and hip circumference, the increments of hip width in pant's front and back panels, the ratio of grading rule values of the right and left sides of crease line, knee circumference, thigh circumference and so on are taken into account, grading will be satisfactory in the all aspects of size, silhouette and ratio.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.5
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• pp.701-712
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• 2004

This study is aimed at the application of the apparel size system to be applied for the Internet shopping mall in Korea. Especially this is focused on the presumption of the body measurement according to the age groups and the figure groups. In this regard, a sizing system is to be developed that could be used to approach consumers more easily and provide more fitness and accuracy in terms of size. The target study was on a group of women nineteen to forty-nine years of age. The 4th National Anthropometry Survey data were used in the examination. The results in the study are as follows ; (1) On the Internet apparel shopping malls in relation with this study, no matter what size in the ready-to-wear enterprises was selected by the consumers who once put their information in the member registration, the most appropriate sizes for them are automatically given and transferred to the order forms of chosen enterprises with aid of internal programs of the internet webpage. In addition, when consumers enter their body sizes in the units that are familiar to them, such as inches or centimeters, the units are automatically programed so that they can be converted for the sake of convenience. ; (2) To extract an estimation equation of body size through Multiple Regression Analysis, the circumferences of chest and hip could be presumed by stature, weight, and waist circumference of which most consumers were well aware. For more accurate regression equations, groupings were made in the three categories of age(19∼29/30∼39/40∼49) and in the three body types(Type N, A and H). Then, the regression equations were established for three sectors, $\circled1$ 'chest circumference not filled up', $\circled2$ 'hip circumference not filled up' and $\circled3$ 'neither filled up for chest nor for hip circumference'. The final results of regression were presented in