• Asia Marketing Journal
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• v.15 no.4
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• pp.223-241
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• 2014

In May 2012, the collaboration of Hana Bank, top financial service company, and SK Planet, top telecommunication service provider, introduced a new credit card that was filled with all-in-one benefits into the market. Leveraging strong infrastructure of two companies, each top in its own industries, the awareness and preference of 'Club SK Card' brand rapidly increased to about 25% in less than one year. Moreover, this new card was enthroned in the most sold credit card of year 2012, accounting for a market share of 7.2% in the credit card market and more than 80% in the mobile credit card market. To make these results possible, 'Club SK Card' marketing team developed an effective marketing communication strategy which followed the 6M model. The mission of the marketing communication strategy was simple and clear. It was to deliver the card's inherent strengths on consumer benefits that come from the support of subsidiary and affiliated companies of SK Planet. According to OK Cashbag data, the marketing communication team selected the appropriate target consumers and approached them directly, inducing actual purchase behavior. The target consumers received straightforward messages about 'Club SK Card' and were led to join in the new membership at their most frequently visited supermarket or franchise restaurant. The straightforward communication message embedded in an eye-catching commercial ad with a hook song accompanied with a dance was delivered via public media. The ad became so popular that many other television programs quoted or made parodies of the ad. Courtesy of the commercial ad, the brand name disseminated rapidly and widely among the public. In October 2012, an ingenious planning and persistent implementation of the communication strategy results 'Club SK Card' to be ranked top in brand awareness as well as advertising preference tests.

• Journal of the Korean Academy of Child and Adolescent Psychiatry
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• v.34 no.4
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• pp.275-282
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• 2023

Objectives: This study aimed to identify the psychiatric comorbidity status of adult patients diagnosed with attention-deficit hyperactivity disorder (ADHD) and determine the impact of comorbidities on neuropsychological outcomes in ADHD. Methods: The study participants were 124 adult patients with ADHD. Clinical psychiatric assessments were performed by two board-certified psychiatrists in accordance with the Diagnostic and Statistical Manual of Mental Disorders, Fifth Edition. All participants were assessed using the Mini-International Neuropsychiatric Interview Plus version 5.0.0 to evaluate comorbidities. After screening, neuropsychological outcomes were assessed using the Comprehensive Attention Test (CAT) and the Korean version of the Wechsler Adult Intelligence Scale, Fourth Edition (K-WAIS-IV). Results: Mood disorders (38.7%) were the most common comorbidity of ADHD, followed by anxiety (18.5%) and substance use disorders (13.7%). The ADHD with comorbidities group showed worse results on the Perceptual Organization Index and Working Memory Index sections of the K-WAIS than the ADHD-alone group (p=0.015 and p=0.024, respectively). In addition, the presence of comorbidities was associated with worse performance on simple visual commission errors in the CAT tests (p=0.024). Conclusion: These findings suggest that psychiatric comorbidities are associated with poor neuropsychological outcomes in adult patients with ADHD, highlighting the need to identify comorbidities in these patients.

• Journal of Korean Elementary Science Education
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• v.43 no.1
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• pp.148-157
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• 2024

The purpose of this study was to develop an artificial intelligence-based marine ecological education program to improve the ecological sensitivity of elementary school students. The program was taught 11 times within 4 weeks, and an ecological sensitivity test was conducted before and after the program. The statistical results of the tests showed that the developed program improved the ecological sensitivity of elementary school students. Through in-depth interviews, improvements were found in all the areas, such as empathy for the living things, interest in nature, enjoyment of nature, and wonder about nature. Through the marine ecological classes, which used artificial intelligence and virtual reality, the students were able to get closer to nature, and the student participation activities showed a positive effect on their ecological sensitivity. This indicates that experience-oriented education methods are more effective than simple explanatory classes to improve the students' ecological sensitivity, and artificial intelligence technology proved effective in increasing the students' immersion in the class.

• Geomechanics and Engineering
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• v.37 no.2
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• pp.123-133
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• 2024

This study investigates the effects of loading frequency (f) and specimen size on the liquefaction resistance of clean sand. A series of cyclic direct simple shear tests were conducted on Jumunjin sand with varying consolidated relative densities (40% and 80%), f values (0.05, 0.10, and 0.20 Hz), and diameter to height (D/H) ratios (3.63, 3.18, 2.82, and 2.54). The results demonstrated the significant influence of f and D/H ratio on the number of cycles to liquefaction (N_cyc-liq) and the cyclic resistance ratio (CRR₁₅). It was observed that increasing f linearly increased N_cyc-liq. Increasing the specimen height also led to higher N_cyc-liq values irrespective of the f or relative density. Moreover, a positive correlation between CRR₁₅ and f indicated that higher f yielded higher CRR₁₅. This relationship was more pronounced in dense sand than in loose sand. Specimen height also significantly affected CRR₁₅, with increasing the specimen height resulting in higher CRR₁₅ values. Furthermore, the effect of f on CRR₁₅ was less significant compared to the influence of specimen height. The effect of f on the normalized cyclic resistance ratio (NCRR) was relatively negligible for loose sand but more substantial for dense sand depending on the D/H ratio. Data analysis revealed that the NCRR generally decreases as the D/H ratio increases. An interpolation formula was provided to calculate the NCRR based on the D/H ratio regardless of the f and relative density.

• Journal of Practical Engineering Education
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• v.16 no.1_spc
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• pp.59-64
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• 2024

As the aging population grows, the incidence of cancer is increasing. Skin cancer appears externally, but people often don't notice it or simply overlook it. As a result, if the early detection period is missed, the survival rate in the case of late stage cancer is only 7.5-11%. However, the disadvantage of diagnosing, serious skin cancer is that it requires a lot of time and money, such as a detailed examination and cell tests, rather than simple visual diagnosis. To overcome these challenges, we propose an Attention-based CNN model skin cancer classification system. If skin cancer can be detected early, it can be treated quickly, and the proposed system can greatly help the work of a specialist. To mitigate the problem of image data imbalance according to skin cancer type, this skin cancer classification model applies the Over Sampling, technique to data with a high distribution ratio, and adds a pre-learning model without an Attention layer. This model is then compared to the model without the Attention layer. We also plan to solve the data imbalance problem by strengthening data augmentation techniques for specific classes.

• Steel and Composite Structures
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• v.50 no.3
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• pp.265-280
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• 2024

The collapse behavior observed in single-story beam-column assembly (SSBCA) do not accurately represent the actual overall stress characteristic of multi-story frame structure (MSFS) under column loss scenario owing to ignoring the interaction action among different stories, leading to a disconnection between the anti-collapse behaviors of "components" and "overall structures", that is, the anti-collapse performance of frame structures with two different structural scales has not yet formed a combined force. This paper conducts a numerical and theoretical study to explore the difference of the collapse behaviors of the SSBCA and MSFS, and further to reveal the internal force relationships and boundary constraints at beam ends of models SSBCA and MSFS. Based on the previous experimental tests, the corresponding refined numerical simulation models were established and verified, and comparative analysis on the resistant-collapse performance was carried out, based on the validated modeling methods with considering the actual boundary constraints, and the results illustrates that the collapse behaviors of the SSBCA and MSFS is not a simple multiple relationship. Through numerical simulation and theoretical analysis, the development laws of internal force in each story beam under different boundary constraints was clarified, and the coupling relationship between the bending moment at the most unfavorable section and axial force in the composite beam of different stories of multi story frames with weld cover-plated flange connections was obtained. In addition, considering the effect of the yield performance of adjacent columns on the anti-collapse bearing capacities of the SSBCA and MSFS during the large deformation stages, the calculation formula for the equivalent axial stiffness at the beam ends of each story were provided.

• Nutrition Research and Practice
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• v.18 no.2
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• pp.223-238
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• 2024

BACKGROUND/OBJECTIVES: The purpose of this study was to establish a fruit-cooking method suitable for older adults with masticatory dysfunction. MATERIALS/METHODS: Five types of fruits were selected to make fruit jelly and puree: apple, sweet persimmon, mandarin, Korean melon, and watermelon. Recipes were selected based on the Korean Industrial Standard (KS) for senior-friendly foods (KS H 4897), which classifies foods into 3 levels (L1-L3) based on their hardness and viscosity. RESULTS: In South Korea, senior-friendly foods are classified into 3 stages based on their hardness. Stage 1 is for foods that are able to eat with teeth (hardness greater than 50,000 N and less than 500,000 N), Stage 2 is for foods that are able to eat with gums (hardness greater than 20,000 N and less than 50,000 N), and Stage 3 is for foods that are able to eat with the tongue (hardness less than 20,000 N). As a result of measuring the hardness by varying the shape of the fruit, it was found that nearly all fruits could be eaten fresh by chewing with the teeth (L1) but did not meet the KS for mastication using the gums (L2) or tongue (L3), so the cooking method was selected as fruit jelly and fruit puree. Only sweet persimmon, which had a hardness of 61,624-496,393 N, was not suitable for consumption in fresh fruit, unprocessed form. Based on their hardness measurements, fruit jellies (27,869 to 36,343 N) and fruit purees (315 to 1,156 N) met the L2 and L3 requirements, respectively. The viscosity results of all fruit purees met the L3 requirement. CONCLUSION: These results offer a simple cooking method to prepare texture-modified fruits suitable for safe consumption by older adults living with masticatory difficulties in general households and nursing facilities.

• Journal of Korean Foot and Ankle Society
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• v.28 no.1
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• pp.27-30
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• 2024

Several types of soft tissue masses occur in the lower extremities. A mass associated with blood vessels is often difficult to diagnose. A 15-year-old male patient visited the author's hospital with discomfort and edema in his right calf that had persisted for six months. A physical examination showed no palpable mass other than mild edema. Three masses were found during the ultrasound scan along the small saphenous vein. The masses had a cyst-like appearance and were filled with thrombus. In duplex ultrasound, vascular reflux was represented inside the masses. During surgery, it was suspected that vascular deformation occurred in the small saphenous vein, and simple ligation and resection treatments were performed. The patient was finally diagnosed with venous aneurysms accompanied by thrombosis based on the histology tests. The symptoms disappeared after surgery, and there were no recurrences or unusual findings at the follow-up one year later. Venous aneurysms occurring in the superficial veins of the lower extremities are rarely reported, but treatment and diagnosis are important. This paper reports a case of an aneurysm on the small saphenous vein.

• Journal of the Korea institute for structural maintenance and inspection
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• v.13 no.3 s.55
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• pp.101-109
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• 2009

An algorithm is proposed for estimating dynamic displacements of a bridge by using FBG sensors and by superposing some measurable low modes. Modal displacements are obtained from the beam theory and the generalized coordinates are deduced from the strains measured by FBG sensors. By considering flexural and torsional modes occurred in bridges only as flexural modes of a simply supported beam by separating a bridge into multiple girders or parts, the proposed algorithm can be applied to various types of bridges. Guidelines are provided theoretically for determining the number of modes and the number of strain gages to be used. The proposed algorithm has been examined through simulation studies on various types of bridges, laboratory experiments on a model bridge, and field tests on a simple span PC Box girder bridge. Through the simulation study, the effects of the error in the vibration modes and measurement noise on estimating the dynamic displacements are analyzed.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.24 no.4
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• pp.65-70
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• 2024

Biodiversity, which has recently become increasingly recognized due to the destruction of the ecosystem, is an important factor in the survival of humans and the ecosystem, and has a significant impact on the survival of endangered species. Accordingly, social education is necessary to maintain biodiversity, and education through media can be more effective than simple theory because it is more accessible and has higher demand. This study developed a game to improve awareness of endangered species protection by investigating and analyzing theories and research data from existing literature. Pre- and post-tests were conducted on the game developed as a result of the research to confirm that it had an effect of improving awareness. The results of the research are expected to be utilized in educational institutions such as schools through supplementation.