• Journal of the Korean Home Economics Association
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• v.44 no.11
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• pp.171-178
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• 2006

Recently more than ever, interest in Korean tradition has been on the increase, with an active movement to follow tradition. There are various merits for expression with the use of Korean paper as a clothing material. The purpose of this study was to assess the aesthetic characteristics of men's shirts fashioned using Korean paper (Hanji). The following conclusions were obtained from an analysis of the aesthetic characteristics of Hanji shirts. First, Hanji has a peculiar texture, with natural characteristics due to the direct use of naturally handcrafted materials. Hanji shirts have the natural beauty of pure Hanji, without artificial treatment or other subsidiary materials, with the exception of thread. Secondly, Hanji shirts with decorative details and trimmings, such as frills, pin tuck, embroidery and spangles, express an ornamental beauty. Thirdly, Hanji shirts with frills or a fringe have real movement when worn and spangles give the illusion of movement due to changes in color or twinkling caused by light giving the beauty of rhythmical motion. Fourthly, Hanji shirts produced using the application of various techniques, such as crumple, painting and dying, express artistic beauty. Fifthly, Hanji shirts can express traditional beauty, even if created whit modem designs, but using traditional materials.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.2
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• pp.81-100
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• 2014

The purpose of this study is to link traditional patterns to mordern clothing. Of all the traditional patterns, the fish pattern was chosen for use during the development of a creative one-piece design for woman and shirts design for man. This study is based upon document searches, including research papers. Through these searches, it investigates the symbolic meaning, formation of the fish pattern and the creative design process. Based on this investigation, the study attempts to modernize the fish pattern and apply the fish patterns to the design of a one-piece dress and shirts. The design procedure includes three sub-processes: selection, arrangement and color-scheme. The selection process, the form of the pattern was edited using Adobe Photoshop. The arrangement of the pattern was made through the checklist conception method, containing the following functions: expand, reset, repeat, omission and dismantling. For the color-scheme of the pattern, Paul Klee(1879-1940)work was selected, and the colors in his work were adopted when dyeing the rest of the one-piece dress and shirts as well as fish features. In conclusion, six designs of the one-pieces dress and shirts were created by using one of Korea's traditional patterns-the fish pattern. This kind of study not only let the world know about the unique beauty of nations but also helps to inspire people who has a profession in design, by suggesting design development process based on design competitiveness improvement factor from fusion of tradition and modern.

• Korean Journal of Human Ecology
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• v.19 no.2
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• pp.399-407
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• 2010

The purpose of this study was to investigate the visual images of shirts according to coloration and the interval of checked patterns. The experimental stimulus and questionnaires for scaling response were developed for this study. The stimuli were 12 color pictures, in which the gender, coloration(WG: white+gray, WK: white+black, GK: gray+black), and interval(0.5 cm, 1.5 cm, 3.5 cm, 5.5 cm) were manipulated. The 7-point rating scale was used for evaluation of the visual image. Data were obtained from 144 male college students and 144 female college students living in Gyeonggi, Gyeongnam, Seoul, Gwangju, Daegu, and Busan on December 2009. For data analysis, ANOVA and the Duncan-test were used by using the SPSS program. The results of this study were as follows; the visual images for shirts according to the coloration and interval of checked patterns consisted of four dimensions of attractiveness, appeal, youth, and modesty. Gender was the main factor when looking at attractiveness. Coloration had the main effect on appeal, youth, and modesty. Also, there was a significant interaction effect of gender and coloration on attractiveness, while there was a significant interaction effect of coloration and interval on modesty.

• Korean Journal of Human Ecology
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• v.14 no.4
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• pp.683-692
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• 2005

This study was intended to analyze the clothing shopping orientations and purchasing practices for men's dress shirts. It was conducted by means of convenience sampling survey with male office workers who usually wear dress shirts at work and who also live in Seoul, Geonggi, and Chungcheong area. The data collected were analyzed by frequency analysis, cross-tabulation analysis, factor analysis, t-test, and ANOVA using SPSS. The results are as follows: 1) Clothing shopping orientations were classified into six factors: brand oriented; planned; enjoying; expediency oriented; negative shopping; and low price oriented. There were partially significant differences in clothing shopping orientations according to the surveyees' age. 2) The surveyees prioritized low price and expediency in clothing shopping, but they also showed low interest in brands. 3) The criteria for purchasing were in the order of size, color, comfort, and design. There were also partially significant differences in the estimation criteria for dress shirts according to marital status and age. 4) Most respondents tended to purchase 3 or 4 pieces of dress shirts a year, paying 30,000 to 50,000 won for a piece, usually at department stores. 5) When they purchase a dress shirt, they always considers its size. In the case of married men, however, it is the laundry tag that they do care about.

• The Research Journal of the Costume Culture
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• v.17 no.6
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• pp.1009-1020
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• 2009

This study aims to express the androgynous image via shirts as a fashion item. Shirts are widely worn as a fashion item regardless of sex and age, with growing importance as a casual outer, with the increase in leisure activities driven by the recent implementation of the 5-Day Work Week system in Korea. As for the theoretical background, the study was reviewed previous studies of books, thesis, a series of publication, and the Internet sites on this topic. Through a careful analysis of these previous studies, it designed and made shirts that inspired by androgynous image. Conclusions of this study are as follows: First, the study found that meanings of symbolism in clothing continue to change, not fixed at all, depending on historic and cultural environments, and so does symbolism for femininity and masculinity of clothing. Second, shirts are widely worn as a fashion item regardless of sex and age, with growing importance as a casual outer, with the increase in leisure activities driven by the recent implementation of the 5-Day Work Week system in Korea. Third, two patters were used for the work in this study in order to emphasize its form, along with mono color white and stripe patterns. For materials, cotton and blend as a most basic material for a shirt were used with unique variations in the form. Fourth, decorative details or trimming such as ribbon tying methods, shirring, attaching in layers, and irregular pleading widely used for women's wear were applied, and silhouettes with strong drape feelings were used to add feminine feature to men' shirts, in an effort to propose a fashion design of the androgynous look. Fifth, clothes proposed in this study are different from feminine clothing item blouse, because they are androgynous shirts mixing masculinity and femininity. Stiff pads were used in collars and cuffs characteristics of men's traditional shirts to maintain masculinity of a shirt, and design was developed by adding feminine decorative elements, which is different from women's blouse.

• Korean Journal of Human Ecology
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• v.14 no.5
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• pp.833-846
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• 2005

The purpose of this study is to find out the various impressions that tone-on-tone coloration of shirts and ties gives. This experiment was based on the $2\times4\times4\times2$ factorial designs; colors (purple and green), shirt tones (vivid, light, dull, and dark), tie tones (vivid, light, dull, and dark) and perceivers' genders (male and female). The materials in the experiment developed for this study were composed of various stimuli and the response scales for each stimulus. The stimuli were 32 upper body photographs, which were color printed by CAD system (4D-box program). We unified those colors of shirts and ties, and then made shirt and tie tone different. 27 bi-polar adjectives, each of which was graded into seven in its degree, were used to evaluate the impression. The subjects of this research were 192 male and 192 female college students in Gyeongnam province including Jinju City. The data was analyzed by using SPSS program. Analyzing methods were one-way ANOVA and LSD test. The items of the adjectives were classified into 5 impression dimensions; potency, activeness, attractiveness, visibility and tenderness. In conclusion the impression through matching shirts and ties could be varied by the colors and the tones of shirts and ties. This study can be used as the basic color data in the males' clothes market which gradually pursuits high-quality, personality, and variety.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.11 s.158
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• pp.1519-1530
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• 2006

This study has surveyed and analyzed in 2005 S/S domestic men's street fashion by using the Web-SFAS system that was developed and completed in the earlier research. Total of 270 men who were sensitive to fashion were surveyed around 5 nationwide cities and 9 commercial zones. The analysis results of the questionnaire and image survey in 2005 S/S for each commercial zone was shown as follows. 1. The most interest in producing fashionable shape when they go out was in the order of clothes>hair style>shoes and it was found that the proper reason for visiting the commercial zone was to meet with friends>watching movies>shopping etc. 2. T-shirts were most preferred as upper garments and as for bottoms, blue jeans were preferred. Black, gray, and white colors were most preferred and blue color was most preferred primarily due to the preference for blue jeans. The color image was proven mainly modem and light tone, comfortable and casual items were preferred. An active comfort casual image emphasized with activeness by coordinating comfortable T-shirts or shirts with blue jeans were most preferred in 9 areas. 3. A clear difference was confirmed in color by commercial area. Blackish color was most prevalent in Daehakro whereas simple color was mostly shown around Hongik University area. Bright and unique colors such as green and violate were dominant at Dae-Gu Dongseongro, and basic colors such as white and black were preferred in Masan Hapseong-dong and Changwon Sangnam-dong. Through the results of nationwide street fashion survey, the each commercial zone has unique characteristics in fashion trend even in the same city, rather than the regional difference in Seoul and local city.

• The Southeast Asian review
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• v.23 no.1
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• pp.89-126
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• 2013

The Red shirts came to attract attention of the international community during April to May in 2010 by successfully organizing explosive popular demonstrations. The momentum was the military coup on September 9, 2006. The Red color was chosen amid movements against the new constitution instituted under the military junta. In discourse struggles, the Red shirts compared their resistance against the Democratic Party government lead by Abhisit Vejjajiva to that of phrai (commoner or serfs) against ammart (aristocrats or bureaucrats) under the pre-modern reign of sakdina. The Red shirts strongly accused Prem Tinsulanonda, the chief of the Privy Council, of being a mastermind of 2006 military coup, who symbolically represents the cohesion between the palace and the military. It has constituted an unprecedented defiance towards national taboo where the trinity of Nation, Religion, and King has been consecrated. The objective of this article is to review the Red Shirts' ideology, organizations and activities in terms of the modernized phrai's struggles for expanding counter-hegemony. While Antonio Gramsci focused on why socialist revolution had failed to materialize in capitalist Western Europe, I pay attention to why political liberalism has failed to wash away pre-modernity and take root in capitalist Thailand, applying the Gramscian concept of hegemony by contrasting 'hybrid ammart' with 'modernized phrai'.

• Journal of the Korean Society of Costume
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• v.63 no.8
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• pp.58-75
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• 2013

Steampunk is a term generally used for one of the S. F. subgenre in literature, arts, fashion styles, and lifestyles. This study clarifies formative characteristics as well as the meanings of steampunk fashion style based on its attributes in movies and animations. Attributes of the steampunk are blending time, blending technology, and introspection against science development. In order to have an objective research, this study researched frequency of the fashion item, color, accessory of the collected fashion image, and after interpreted that consequence. Men's steampunk fashion was composed of men's basic outfit such as shirts, vest, jacket, pants, and coats of the 19th century. Black color took up the largest proportion for color. In accessory, top hat, goggle, and steam-powered weapons, in order, were most commonly used. Women's steampunk fashion was composed of shirts and long one-piece dresses, long skirt simply applied 19th victorian style fashion. Yellow, brown, and black color took up the largest proportion of fashion color. In accessory, top hat, belt trimming, corset, and boots, in order, were most commonly used. It is the characteristics of the steampunk fashion that represents retro-future fashion, as it features steam-powered mechanic esthetics, a kind of DIY subculture and transcending division of nationality, class, and gender.

• Science of Emotion and Sensibility
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• v.16 no.1
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• pp.65-74
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• 2013

The visual sensibility and preferences are closely related with color combinations, stripe intervals, and stripe complexity. We studied the effect of stripes characteristics on visual sensibility and preferences for men's shirts fabrics. As a result of a factor analysis, the adjectives were classified by viewers into 5 factors as attraction, maturity, dignity, practicality, and simplicity. We found that stripe intervals had a significant visual effect on maturity, dignity, and practicality. The uneven stripes had higher scores for dignity and practical while lower for mature. The stripes with consecutive order of two different thickness were felt more strongly in attractive, practical, and preferred. The results also showed that stripes with compound and contrast colors were attractive and preferred.