• 한국정보시스템학회지:정보시스템연구
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• 제31권3호
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• pp.89-108
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• 2022

Purpose The purpose of this study is to clarify the conceptualizations of mandatory and reward that have come into focus in the definition of digital shadow work. And explore how users in a shared services environment view cost and coercion from the perspective of digital shadow work. Design/methodology/approach We conducted one-on-one interviews with 4 participants, with each interview being an average of 25 minutes. Based on literature review, stakeholder observation, and interviews on digital shadow work so far, very objective results can be derived through triangulation based on the basis of multiple sources. Findings According to the results of the preliminary study, there are some rewards for each type of digital shadow work, but time saving and service convenience are considered more than financial rewards. Unfair demands in determining whether to implement them in consideration of the difficulty and expected benefits of the demanding digital work can cause dissatisfaction with the service. Academic implications and future research directions are also discussed.

• 한국정보시스템학회지:정보시스템연구
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• 제30권1호
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• pp.105-121
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• 2021

Purpose Today, through digital services, many people enjoy a conveient and comfortable life. Nevertheless, it is easy to find people in our daily lives who are buried in work without any payment that we did not do before digital services. Such un-payed works under digital environment are called digital shadow works. The purpose of this study is to classification and dynamics of digital shadow works and to suggest research direction. Design/methodology/approach Based on two dimension, voluntary participation ('should' type and 'want' type) and work orientation (management-operation), digital shadow works were classified into four categories - chore, makeup, routine, and quest. Findings In digital shadow work there are four types of dynamics - routine and quest, makeup and chore, makeup and quest, and quest and actions in offline. According to the classification and analysis of dynamics, three research directions in digital shadow work are suggested and discussed- digital shadow works operation mechanism considering dynamics, expansion of existing user theories based on survey method by digital shadow works and social influences by digital shadow works.

• 한국정보시스템학회지:정보시스템연구
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• 제32권2호
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• pp.25-43
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• 2023

Purpose In online delivery platforms, platform workers are required to perform both platform labor, which is compensated with immediate wages, and shadow work which is a kind of unpaid job to support the platform labor. Thus, the objective of this study is to empirically examine how platform workers' platform labor and shadow work affect their job burnout and their turnover intention in the online delivery platform context. Design/methodology/approach This study developed a research model by employing platform labor and shadow work to influence job burnout and turnover intention. This study also tested the model by partial least square techniques after collecting 169 cross-sectional data from food delivery riders in Korea. Findings This study found that both platform labor and shadow work affected platform workers' job burnout. In addition, the results showed that shadow work influenced their turnover intention while platform labor did not affect the turnover intention. Based on the results, this study contributed to relevant researchers who are interested in platform contexts by offering measurable constructs on platform labor and shadow work. In addition, this study could provide practitioners with practical implications on managing platform workers.

• 한국IT서비스학회지
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• 제21권6호
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• pp.91-116
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• 2022

This research shows how the perception of digital shadow work varies depending on the user's period of use of digital services in applications, which are key areas of digital services. The purpose of this research is to investigate how the digital shadow work type changes over time. This research adopted a qualitative research method for location-based service "help application" users and examined the change in perception from the app service acceptance stage to the app service continuous use stage with two-times interviews of ten users by a longitudinal research design. This study conducted a longitudinal analysis focusing on how digital shadow work occurs in the application subscription process, exploring phenomenologically how the type changes throughout the process over time.

• 한국정보시스템학회지:정보시스템연구
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• 제30권2호
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• pp.79-103
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• 2021

Purpose Based on consumers' economic, psychological, self-development and conversion costs, this study discusses the relationship between consumers' negative attitude to their shadow work during the course of using self-service in unmanned supermarkets and their behavior. Design/methodology/approach Along with the Hirschman(1970)'s EVLN(Exit, Voice, Loyalty, and Neglect) reviewed, the proposed model of this study is based on the S-O-R model(Mehrabian and Russel, 1974) and mental accounting theory(Thaler, 1999), having empirical validation. Findings In the process of visits and consumption in unmanned supermarkets, increasing economic and psychological benefits can effectively reduce consumers' negative attitudes towards shadow work. In addition, the increase in switching costs will also effectively reduce consumers' negative attitudes towards shadow work. When shadow work holds a negative attitude, all the three kinds of actions will occur. Unmanned supermarket operators use consumers to create value while giving a certain return to them, which is conducive to the sustainable development of unmanned supermarket enterprises.

• 한국IT서비스학회지
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• 제22권5호
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• pp.31-49
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• 2023

Due to the outbreak of the COVID-19, self-service technology is widely used in Korea, and demand for disposable cups is increasing significantly. Waste and recycling of disposable cups have become a social concern for Koreans and Korea implemented the "Disposable Cup Deposit Systems" again in December 2022. Whether the emergence of this system can change the way people behave in environmental protection is a question to be examined in this study. Companies participating in the disposable cup deposit system are hoping that customers will actively recover cups through self-service in the process of collecting disposable cups. The government, along with businesses, transfers recovery work to customers through self-service technologies and schemes. Due to the increase in Shadow Work and the strengthening of consumer environmental protection consciousness, this paper focuses on how unmanned service types such as self-service technology can affect people's environmental protection behavior. An empirical analysis with 477 samples examined how the characteristics of shadow work, perceived efficacy, environmental awareness, and ecological guilt affect user's environmental protection behavior. Perceived efficacy that acts as a mediator and ecological guilt that plays as a moderator are investigated. Although there have been many studies on the effects of shadow work on customer behavioral intentions before, it has been very rare to study the effects of shadow work perceived by people on environmental behavioral intentions from an environmental protection perspective. This study shows that the higher the perceived efficacy of consumers, the more people prefer self-service technology and the stronger the environmental protection behavior. Also, consumers' ecological guilt significantly moderates the relationship between environmental consciousness and eco-friendly behavior. It is expected that companies and governments will be able to understand the impact of shadow work on consumers' environmental protection behavior and further promote environmental protection by appropriate policies and marketing strategies.

• 경영정보학연구
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• 제23권4호
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• pp.165-182
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• 2021

코로나19는 소비자의 소비패턴을 비대면 방식으로 전환시켰다. 소비패턴이 디지털화되면서 소비자는 자신이 스스로 해야 하는 일들이 수반되는 이른바 그림자노동을 수행하는 것이 일상이 되었다. 온라인 식료품 서비스 이용 과정에서 소비자가 그림자노동을 인식한다면, 이는 온라인 쇼핑 회피는 물론 다른 채널로의 전환에도 영향을 줄 수 있다. 이에 본 연구에서는 소비자의 그림자노동인식이 모바일 쇼핑회피와 채널전환의도에 어떠한 영향을 미치는지를 검증하고자 한다. 본 연구는 식료품 구독 서비스 경험이 있는 소비자 283명을 대상으로 온라인 설문조사를 통해 연구자료를 수집하고 PLS 분석을 통해 그림자노동인식에 대한 효과를 검증하였다. 분석결과, 사용자의 그림자노동인식은 모바일 쇼핑회피는 물론 채널전환의도에 긍정적인 영향을 미치는 것으로 나타났으며, 모바일 쇼핑회피 또한 채널 전환의도에 긍정적인 영향을 미치는 것으로 나타났다. 본 연구의 결과는 그림자노동 관련 연구와 모바일 쇼핑 서비스관련 연구분야에 학문적 기여가 가능하며, 플랫폼 및 큐레이션 기업에 실무적 시사점을 제안할 수 있다.

• 정보화정책
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• 제30권2호
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• pp.86-108
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• 2023

본 연구는 중소벤처기업부의 상담업무 관리시스템 도입과 함께 코로나-19 이후 디지털 전환으로 비대면 상담(화상상담)의 증가에 따라 광주·전남 비즈니스지원단 상담위원들에게 발생하는 그림자 노동을 현상학적으로 설명하였다. 상담위원들의 새로운 시스템 사용 경험을 통해 사용기간, 사용 경험, 나이, 인식 등이 디지털 그림자 노동의 강도에 영향을 미칠 수 있음을 확인하였다. 디지털 그림자 노동이 선택할 수 없는 업무 영역에서 발생할 경우, 오랜 기간 지속적으로 사용하면 이들은 그림자 노동으로 인식하기보다는 기본 업무로서 당연한 일로 받아들였다. 반면에 새롭게 확장되는 화상상담시스템의 경우 부담감·불편함을 토로하는 상담위원들이 종종 있었으며 시간과 비용을 절약할 수 있음에도 불구하고 대면을 선택하는 경향을 보였다. 디지털 시스템의 성공적인 정착을 위해서는 그림자 노동을 최소화하기 위한 시스템 준비와 불편함, 부담감을 줄이는 방안과 적응 기간 등이 고려되어야 함을 실무적으로 제안할 수 있다.

• 한국정보시스템학회지:정보시스템연구
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• 제28권2호
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• pp.93-107
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• 2019

Purpose The purpose of this study is to explain the mechanism of user behaviors in password reset context based on descriptive data from conducting interviews. Specifically, this study attempted to describe the process of changing password from the shadow work perspective. Design/methodology/approach This study has interviewed 8 participants who can freely use numerous online web-sites. This study also employed the grounded theory methodology to analyze interview manuscripts. After conducting analyzing the manuscripts, this study has extracted 46 codes in the coding steps and ultimately presented 8 categories by combining similar concepts from those codes. Findings According to the results, this study provides new viewpoints to explain unique user behavior in the password reset context by capturing the shadow work based on the results. This study further offers practical implications to numerous practitioners by finding various codes, which related to users' reaction and behavior.

• 정보화정책
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• 제30권4호
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• pp.62-88
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• 2023

키오스크 도입은 인건비 절감 효과를 누리면서 일상생활의 필수요소로 자리매김하고 있지만, 디지털 격차에 따른 고령층 등 약자에 대한 사회문제도 야기해 왔다. 본 연구는 고령층의 셀프서비스 키오스크 사용 중에 발생하는 심리적 경험인 그림자노동 지각 관점에서 키오스크 사용갈등에 연관성이 높은 요인들을 파악하고자 하였다. 고령층 159명의 설문 분석 결과, 고령층 이용자의 기술스트레스 및 주관적 규범은 사용갈등과 유의한 연관성이 있음을 밝혔으며, 그림자노동 지각정도는 이들 관계에서 부분 매개효과를 가지고 있었다. 또한 사용경험은 기술스트레스의 그림자노동지각에 대한 관계를 완화시키는 조절효과를 보였다. 본 연구의 결과는 고령층의 디지털 그림자노동 이슈에 대한 이해를 높이고, 디지털 기술 배려 및 디지털 포용 관점에서 연구적 시사점을 제공한다.