• Title/Summary/Keyword: self-media

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Benefits Segmentation and Knitwear Purchasing Behavior (혜택세분화에 따른 20대 여성의 니트웨어 구매행동에 관한 연구)

  • 이옥희;김경희
    • Journal of the Korean Society of Clothing and Textiles
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    • v.27 no.6
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    • pp.601-611
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    • 2003
  • The main objective of this study was to investigate the relationship between benefits segmentation and knitwear purchasing behavior of college female students. A questionnaire was developed to measure benefits segmentation, knit wear purchasing behavior. The questionnaire was administered to 505 college female students in Chonbuk and Chonnam. The data was analyzed using percentage, frequency, mean, factor analysis, cluster analysis and ANOVA, Duncan multiple range test. The results of the study were as follows: The college female students were classified into four subdivisions by the cluster analysis: recreation pursuit group, fashion pursuit group, individuality pursuit group, self-improvement pursuit group on the basis of pursuit benefit factors. The knitwear purchasing motives of consumers were significantly different according to pursuit benefit subdivision. The individuality pursuit group was the highest user of mass media fashion information sources. The fashion pursuit group used purchasing experience and advice of others less than other groups. Consumers' evaluation criteria of knitwear products were significantly different depending on pursuit benefit subdivision in design and coordination, goods traits, practicality, individual expression, and external criterion. The other groups used purchasing experience and advice of others more than the fashion pursuit group.

A Survey of Sailors Knowledge, Attitudes and Preventive Behaviors about AIDS (선원들의 에이즈에 관한 지식, 태도 및 예방행위에 관한 조사연구)

  • 문정자;김재호
    • Journal of the Korean Institute of Navigation
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    • v.21 no.4
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    • pp.103-116
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    • 1997
  • This study was to assess Korean sailors' knowldege, attitudes and behaviors about AIDS. The subjects of this study were 379 safety-trainee sailors. Data were collected by self reporting on a questionnaire during February to March 1996. The results were as follows : The mean score on AIDS knowledge was 17.3 out of a possible maximum score of 24.0. With respect to diseas transmission , only 45.6-86.5percent of the sailors correctly indicated that causal contact does not lead to contraction AIDS. The younger, unmarried , and educated groups had a higher level of knowledge about AIDS. With respect t sailors' attitudes about ADIS, 85.2 percent of the sailors reported that the AIDS is as big a problem as the media suggested, and over half of the sailors(53.8%) reported that they are being afraid of getting AIDS. One attitude, which was most pervasive(903.1 percent agreeing) was that it is important for sailors to receive AIDS education as a part of social education classes. In attitudes , there was statistical significance by age group, marital statistical signifiacance by age group , marital status, and educational level. With respect to sailor's preventive behaviors about AIDS, the mean score was 7.1 out of a possible maximum score of 9.0. It was shown that the older age, married groups had a higher level of preventive behaviors about AIDS.

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An Empirical Investigation on the Adoption of E-Commerce in Bangladesh

  • Hoque, Md. Rakibul;Ali, Mohammad Afshar;Mahfuz, Mohammad Abdullah
    • Asia pacific journal of information systems
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    • v.25 no.1
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    • pp.1-24
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    • 2015
  • Electronic Commerce or e-commerce implies such an industry where goods and services are bought and sold over electronic systems. This is rapidly growing sectors in Bangladesh which influence local and international trade. Government of Bangladesh has also initiated quite a good number of measures for the expansion of e-commerce. However, low adoption of e-commerce is not uncommon in Bangladesh. The objective of this study is to determine the factors that influence the adoption of e-commerce services in Bangladesh. Extended version of Technology Acceptance Model (TAM) is envisaged as the theoretical backbone of the study. Reliability analysis using Cronbach's Alpha test indicates that the research model is internally consistent. The study reveals that 35 percent of respondents became interested in e-commerce services from advertisement on Internet or other electronic media. The findings of the study shows that all the four constructs, namely-Computer Self Efficacy, Perceived Credibility, Perceived Usefulness and Perceived Ease of Use have significant effect on the adoption of e-commerce. The study has also demonstrated that Perceived Usefulness appeared as the most important factor in describing user's adoption of e-commerce.

An Anti-vibration Design of Slim-type Optical Disk Drive (슬림형 광 디스크 드라이브의 방진설계)

  • Kim, Nam-Woong;Kim, Kug-Weon;Hong, Goo;Chung, Mun-Chae;Kim, Wae-Yeul
    • Journal of KSNVE
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    • v.9 no.2
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    • pp.324-330
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    • 1999
  • With the increase of track density, high rotational speed and the compatibility for various media such as CD-ROM, CD-R/RW, DVD-ROM/RAM/RW etc. in optical disk drive, the effective anti-vibration design is so crucial for robust operaton. Especailly when the drive is self-excited by unbalanced disk, internal sled base vibration and its external transmission to the case bring about so severe problem. Generally these two consideration points the practical anti-vibration design process to control thses two conflictive properties using finite element analysis. As an example of the design process, Duro 25 and 40 visco-elastic rubber mount was selected and analyzed. The stiffness obtained from FEM rubber model was well matched with the experiments. Also it was confirmed that the internal and external vibration induced from unbalanced disk have good agreement with experimental results. The proposed design process is adopted to the slim-type optical disk drive.

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Prioritizing the Preferences of Iranian Cancer Patients Regarding Acquisition of Health Information: Strategy for Patient Education

  • Zadeh, Jamileh Mahdi;Fard, Farahnaz Ghahreman;Madani, Raihaneh;Iravani, Homa;Kahouei, Mehdi
    • Asian Pacific Journal of Cancer Prevention
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    • v.17 no.6
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    • pp.2983-2988
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    • 2016
  • Recognizing cancer patients' preferences to obtain health information can help improve and reform the methods of communicating and providing proper services and consequently lead to effective patient education. The present cross-sectional study to prioritize the preferences of cancer patients regarding the acquisition of health informationwas conducted on cancer patients referred to hospitals affiliated to Semnan University of Medical Sciences in 2015. An anonymous self-administered questionnaire was developed. In the field of side effects of medications, 50 (46.7%) reported knowing about weight change, in the area of achieving relative health, 62(57.9%) announced awareness about diet, and 45 (42.1%) reported physical complications as a first regarding information needs. In the area of obtaining information, 50 (46.7%) tended to take their information through means outside of the hospital setting. These results can help with design of clinical information systems, as they inform the most relevant and useful coverage designed for cancer patients. Providing useful information through healthcare providers, the media and clinical information systems can act as a major source of social support for cancer patients.

Cultural Barriers Influencing Midwives' Sexual Conversation with Menopausal Women

  • Khadivzadeh, Talat;Ghazanfarpour, Masumeh;Roudsari, Robab Latifnejad
    • Journal of Menopausal Medicine
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    • v.24 no.3
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    • pp.210-216
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    • 2018
  • Objectives: The present study aimed to determine the barriers influencing the sexual conversation. Methods: In this descriptive cross-sectional study, 200 midwives were selected through convenience sampling method from private and public clinics in Mashhad, North East of Iran. A self-structured questionnaire was used to collect the study data. Results: The mean age of subjects was $39.58{\pm}8.12years$ with $13.49{\pm}7.59years$ of work experience. A number of cultural conditions act as an inhibitory force for the midwives to address sexual issues with menopausal women. Menopausal women visit a doctor at the acute stage when emotional and physical problems make sexual discussion difficult for the midwives (86.5%). Other related causes for not having proper sexual conversation were insufficient knowledge (51.4%), inadequate education provided via public media through health providers (83.5%), midwives or their patient's shame (51.5%), and attempt to get help from traditional healers, friends, relatives and supplicants instead of midwifery staff (78.5%). Also, we found that sexual workshops, communication workshops, and work experiences had a significant influence in changing the views of midwives. Conclusions: Cultural barriers prevent the patients and providers from communicating effectively with each other, thus highlighting the need for sexual and communication workshops for the health care providers.

Subjectivity Study on Broadcasting of Civil Defense Exercise in Nation : Focused on Fire-fighting Officers (국가 민방위 훈련 방송에 대한 주관성 연구 : 소방공무원을 중심으로)

  • Lee, Jei-Young;Kim, Jee-Hee
    • Journal of Convergence for Information Technology
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    • v.9 no.12
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    • pp.216-226
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    • 2019
  • The purpose of this study was to provide basic data for developing strategic programs based on broadcasting of civil defense exercise in nation focused on fire-fighting officers. 33 Q-population (concourse) was selected based on the media related literature review described above, and interviews targeting the general public. As the next step representative statements were chosen randomly and reduced in number to a final 25 statement samples for the purposes of this study. The methodology of a Q-study does not infer the characteristics of the population sample from the sample, selecting of the P-sample is likewise not governed probabilistic sampling methods. Finally, in this research, 41 people were selected as the P-sample.

A Study on the Proper E-Learning System ECube for Self-directed Learning Environment (자기주도적 학습환경에 적합한 이러닝 시스템 ECube에 관한 연구)

  • Lee, Tea-Won;Lee, Hyuk;Lee, Hee-Sung;Choi, Jun-Hyung;Han, Jae-Yun;Hwang, Ga-Young;Jung, Young-Ae
    • Proceedings of the Korea Information Processing Society Conference
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    • 2012.04a
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    • pp.1294-1297
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    • 2012
  • 기존의 이러닝에서는 교수자가 강의동영상을 통하여 주로 단방향으로 지식을 전달하였다. 이런 문제점을 해결하기 위해 본 연구에서논 실시간 상호작용이 가능한 이러닝시스템인 ECube을 제안하고 구현하였다. 교수자에게는 학습자와 실시간 소통을 위한 실시간 강의기능, 전문가의 도움없이 미디어 제작과 편집이 가능한 동영상삼 저작도구인 EMC(Effective Media Contents) 솔루션을 제공한다. ECube 시스템 안의 EMC 솔루션만으로도 자막, 이미지, 퀴즈, 비디오를 합쳐 통합된 콘텐츠의 제작이 가능하다. 학습자에게는 실시간 강의를 수강하는 동안에 발표수업에 참여할 수 있는 기능을 지원하고 자신의 학습에 관한 학습계획부터 학습성과까지의 내용을 문서화할 수 있는 기능을 제공한다. 이 기능을 활용하여 학습자는 과목별 포트폴리오 작성이 가능하여 자기주도적 학습을 수행할 수 있는 학습환경을 제공한다.

The Effect of Knowledge and Attitudes on Preventive Behaviors Plan for Zika Virus Infection in University Students (대학생의 지카바이러스 감염에 대한 지식 및 태도가 예방행위계획에 미치는 영향)

  • Lim, Seungjoo;Kim, Youngji
    • Journal of muscle and joint health
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    • v.28 no.3
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    • pp.209-216
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    • 2021
  • Purpose: This study aimed to determine the effect of knowledge and attitudes of preventive behavior plans (PBPs) on Zika virus infection among university students. Methods: Participants included 130 students from H University in Korea. Electronic self-reported questionnaires were used to collect data. Data were analyzed using descriptive statistics, t-test, ANOVA, Pearson's correlation coefficient, and regression analysis with SPSS/WIN 23.0. Results: The mean percentile score for knowledge was 35.52±20.63. The mean scores for attitudes and PBPs were 3.31±0.47 and 3.07±0.72, respectively, out of 5 points. Knowledge (t=-5.79, p<.001), attitudes (t=-3.17, p=.002), and PBPs (t=-2.67, p=.009) differed significantly with respect to awareness concerning Zika virus infection. The factor 'attitudes' significantly affected PBPs, with an R2 value of 12.0% (β=.27, p<.001). Conclusion: Developing a correct attitude toward Zika virus infection may be key to improving preventive behaviors. Health education messages should be tailored to increase preventive behaviors against Zika virus infection. Nursing educators will benefit from partnerships with health educators and by using internet media to speed up the dissemination of Zika virus information.

Analysis of the Contents of Anti-Smoking Advertisement (금연공익광고의 메시지 유형 분석)

  • Soh, Hyeonjin
    • The Journal of the Convergence on Culture Technology
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    • v.4 no.4
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    • pp.89-94
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    • 2018
  • The study analyzed the characteristics of anti-smoking advertisements in Korea and examined if these characteristics were appropriate in terms of their effects. 68 TV anti-smoking ads were content-analyzed, focusing on ad appeal, message frame, message orientation, communication goal, and ad type. According to research, TV anti-smoking ads in Korea used messages that had the following characteristics: First, physical type messages that emphasize the effects of smoking on health, second negative frame messages that show negative consequences of smoking, third self-oriented messages that emphasize the consequences of smoking on oneself, fourth messages that intend to change attitude toward the smoking, and fifth storytelling techniques. Based on the results of previous ansi-smoking ad effect research, practical implications were discussed to enhance the effectiveness of the nation's anti-smoking advertisements.