• Title/Summary/Keyword: self-media

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A Study on the Structural Relationship between Benefit, Consumer-Brand Relationship and Brand Attachment (제품 편익과 소비자-브랜드 관계 및 브랜드 애착, 구전 간의 구조적 관계에 관한 연구)

  • Lim, Jae-Moon
    • Management & Information Systems Review
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    • v.29 no.1
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    • pp.117-144
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    • 2010
  • This paper planned to review positively the influence of leading variables - Functional benefits, Emotional benefits, Self-expressive benefits over Consumer-brand relationship, and the structural relationship between Consumer-brand relationship and Brand attachment, Word-of-mouse. For it, we verified our hypothesis utilizing Hierarchial chi-square analysis that was available to statistically verify the size between 2 paths out of Structural models As the result of research, Emotional benefits was more influential than Functional benefits in the formation of Consumer-brand relationship. Additionally, the influential difference between Emotional benefits and Self-expressive benefits was not found in the formation of Consumer-brand relationship. In other words, both Emotional benefits and Functional benefits were proved to have a positive influence on forming Consumer-brand relationship. On the other hand, Self expressive benefits played a more influential role than Functional benefit in the formation of Consumer-brand relationship. The fact was also proved that the higher the formation level of Consumer -brand relationship was, the greater positive influence over Brand attachment and Word-of-mouse Through the above results, it is more desirable to establish brand strategy for forming Consumer-brand relationship through Emotional benefits and Self expressive benefits rather than Functional benefits. Additionally, the Consumer-brand relationship formed by Value benefit is expected not only to get the level of attachment, showing like love, toward the brand deeper, but also to achieve the effect of positive, long term communication through voluntary Word-of-mouse.

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Dense-Depth Map Estimation with LiDAR Depth Map and Optical Images based on Self-Organizing Map (라이다 깊이 맵과 이미지를 사용한 자기 조직화 지도 기반의 고밀도 깊이 맵 생성 방법)

  • Choi, Hansol;Lee, Jongseok;Sim, Donggyu
    • Journal of Broadcast Engineering
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    • v.26 no.3
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    • pp.283-295
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    • 2021
  • This paper proposes a method for generating dense depth map using information of color images and depth map generated based on lidar based on self-organizing map. The proposed depth map upsampling method consists of an initial depth prediction step for an area that has not been acquired from LiDAR and an initial depth filtering step. In the initial depth prediction step, stereo matching is performed on two color images to predict an initial depth value. In the depth map filtering step, in order to reduce the error of the predicted initial depth value, a self-organizing map technique is performed on the predicted depth pixel by using the measured depth pixel around the predicted depth pixel. In the process of self-organization map, a weight is determined according to a difference between a distance between a predicted depth pixel and an measured depth pixel and a color value corresponding to each pixel. In this paper, we compared the proposed method with the bilateral filter and k-nearest neighbor widely used as a depth map upsampling method for performance comparison. Compared to the bilateral filter and the k-nearest neighbor, the proposed method reduced by about 6.4% and 8.6% in terms of MAE, and about 10.8% and 14.3% in terms of RMSE.

Analysis on Constructs Concept of Beauty service experts' Self Management (뷰티 서비스전문가의 자기관리 구성개념 분석)

  • Kim, Hyun-Jung;Myung, Kwang-Joo
    • Journal of the Korean Applied Science and Technology
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    • v.38 no.2
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    • pp.423-433
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    • 2021
  • The purpose of this study was to establish the concept of self-management in beauty service experts through two integrated research methods of open-ended questionnaires and focus group interview. For data collection, an open-ended questionnaire was conducted for 151 beauty service experts located in Seoul·Gyeonggi-do, and a focus group interview was conducted with 8 experts in beauty experts to collect data. Accordingly, the results derived through a series of research procedures are as follows. First, as a result of the inductive content analysis of the open questionnaire, the self-management of beauty service experts was derived into four types of intellectual management: health management, interpersonal management, appearance management, and technology management. Second, in the results of the focus group interview, the inductive content analysis was more validly supported, and the beauty service field-centered interview cases were dealt with in-depth, resulting in two additional attributes of contactless management and knowledge management. The results of this study can be used as basic data for establishing strategies for life as a successful professional of beauty service workers and developing self-management measurement tools for beauty service experts.

A Study on the Body Mass Index and Health Behaviors in College Students (일 지역 대학생의 비만도, 건강행위에 관한 연구)

  • Jin, Eun-Hee
    • The Journal of Korean Academic Society of Nursing Education
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    • v.11 no.2
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    • pp.200-205
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    • 2005
  • Purpose: This descriptive study was designed to investigative BMI(body mass index) and health behaviors in college students. Method: The subjects of this study consisted of 189 college women and 125 college men. Data were collected using self-report questionnaires from April 1 to April 10, 2005. Data were analyzed by the SPSS /pc 10.0 statistical program using frequency, t-test, $x^2$-test. Result: College women perceived themselves as more obese than indicated their BMI, and the most effective weight control factor was their response to images of people presented in the media. In general college men present more salubrious behavior than college women. Conclusion: The results suggest that health care providers need to educate female students about heathy behavior as well as the normal weight in BMI.

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The usage motivation of SNS: A Comparison of Open type and Closed type SNS (SNS의 이용 동기에 관한 연구: 개방형 SNS와 폐쇄형 SNS의 비교)

  • Jun, Byoungho
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.11 no.2
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    • pp.181-192
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    • 2015
  • A new communication revolution such as social networking service (SNS) has been transforming the way of interaction between people in both of individual level and organizational level. Recently many people have switched to closed type SNS such as Naver Band and Kakao group due to the several reasons. The purpose of this study is to investigate the usage motivation and satisfaction of SNS based on use and gratifications perspectives. Based on prior studies on use and gratifications of Internet-related media and SNS, information motivation, relationship motivation, pleasure/entertainment motivation, self-expression motivation, work motivation were identified as usage motivation of SNS. This empirical study explores how these motivations vary between open type SNS(facebook and twitter) and closed type SNS(band and kakao group). This study contributes to provide the base of activation strategies and practical implications for companies using SNS as a marketing tool.

Effective Learning Tasks and Activities to Improve EFL Listening Comprehension

  • Im, Byung-Bin
    • English Language & Literature Teaching
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    • no.6
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    • pp.1-24
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    • 2000
  • Listening comprehension is an integrative and creative process of interaction through which listeners receive speakers' production of linguistic or non-linguistic knowledge. Compared with reading comprehension, it may arouse difficulties and thus impose more burdens on foreign learners. The Audio-Lingual Method focused primarily on speaking. Mimicry, repetition, rote memory, and transformation drills actually interfered with listening comprehension. So learners lost interest and were not highly motivated. Improving listening comprehension requires continual attentiveness and interest. Listening skill can be extended systematically only when students are frequently exposed to a wide range of listening materials with an affective, cultural, social, and psycholinguistic approach. Therefore, teachers should help students learn how to comprehend intactly the overall meaning of intended messages. The literature on teaching listening skill suggests various useful activities: TPR, dictation, role playing, singing, picture recognition, completion, prediction, seeking specific information, summarizing, labeling, humor, jokes, cartoons, media, and so on. Practical classroom teaching necessitates a systematic procedure in which students should take part in meaningful tasks/activities. In addition to this, learners must practice listening comprehension trough a self-study process.

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Analysis of Educational Demands for Diet Education of Middle School Students in Daegu (식생활교육을 위한 대구시 중학생의 교육 요구도 조사)

  • Cho, Eun-Mi;Kim, Mee-Ra
    • Journal of the Korean Home Economics Association
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    • v.46 no.7
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    • pp.7-19
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    • 2008
  • The purpose of this study is to provide fundamental data for development of textbooks and guides on diet education for middle school students. A survey was conducted for 250 middle school students in Daegu, who have completed the nutrition courses. The data were collected from the results of a self-administered questionnaire. The results obtained by this research are as follows: 1) For the education for dietary habit and attitude at school, more than half of students answered 'not being done'(55.1%), and 'needed'(41.1%). 2) When educating food and nutrition at school, both boys and girls preferred 'classes using media such as movies and slides'. 3) The boys wanted to learn 'proper dining etiquettes'(23.5%), and girls wanted to learn 'weight management'(43.8%) for further courses of food and nutrition(p < .001) in the educational demand analysis.

A case study of Geometry Education using the GSP (GSP를 활용한 기하교육 사례 연구)

  • 한동숭;조지연
    • Journal of the Korean School Mathematics Society
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    • v.6 no.1
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    • pp.87-100
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    • 2003
  • In this paper we have studied the efficiency of GSP which is widely used in the school. In order to study the efficiency of the computer aided education we divided the students into two groups in the Namwon Middle School : One group called "A" is the classes using GSP, the other called "B" is the classes not using GSP. In the three times examination group A got good marks better than group B. In the questionnaires about the interest in geometry group A is higher than group B. By the results of this study the effort on education with using various multi media can come into the utmost educational effect. Therefore it is necessary for the teachers at school to have self training continuously in order to carry a higher educational quality.

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Self-propagation Worm definition of stereo type using NFR (NFR을 이용한 자체 전파 윔의 스테레오 타입 정의에 관한 연구)

  • Cho, Kyu-Huyng;Lee, Hyuk-Joo;Lim, Jong-In;Moon, Jong-Sub
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2007.02a
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    • pp.138-141
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    • 2007
  • 네트워크 상에서 활동하는 윔을 모델링하는 연구는 특정 윔에 한정되어 있다. 따라서 기존에 발표된 웜의 확산 모델링 연구는 그 범위를 다른 수많은 윔으로 확장하기에 어려움이 따르며, 이를 위한 표준화 연구도 부족한 실정이다 따라서 본 연구에서는 Non-fuction requrirement(NFR)의 개념을 이용하여 웜의 속성을 정의하고 이 정의를 바탕으로 자체 전파되는 웜의 표현 기법을 제안한다. 현재로서는 사용자의 추가적인 작동을 요구하지 않는 자체 전파 웜에 대하여 한정하고 있으나, 이를 확장하면 다양한 형태의 웜을 표현할 수 있는 도구가 될 수 있다.

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A Study on Characteristics of Fashion Opinion Leaders (패션 의견선도자(意見先導者)의 특성(特性)에 관한 연구(硏究) - 인구통계적(人口統計的).심리적(心理的).패션 커뮤니케이션 경로(經路) 변인(變因)을 중심으로 -)

  • Chung, Hyei-Young
    • Journal of the Korean Society of Costume
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    • v.14
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    • pp.185-198
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    • 1990
  • The purpose of this study is to identify and profile Korean women's fashion opinion leaders on demographic, psychological and communication channels dimensions. The questionnaire was administered to 1204 students from a purposively selected. women's universities in Seoul. The data was analyzed using $X^2$-test, t-test, multiple regression analysis and discriminant analysis, The significance level was set at. 05. The major findings derived from analysis are as follows: 1. Fashion opinion leaders are generally come from families with higher income, more education and higher occupational status than followers. 2. Fashion opinion leaders are more likely to be exhibitionistic, self-confident, individualistic, risk taking and gregarious than followers. 3. Fashion opinion leaders are more exposed to impersonal communication media, especially to fashion magazines than followers. These findings imply an obvious usefulness for both manufacturers in the apparel industry as well as retailers to help them in the identification of their target market for the introduction and acceptance of fashion items.

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