• Fashion & Textile Research Journal
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• v.15 no.5
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• pp.713-721
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• 2013

This study compares the perceived body image of female college students in Korea and Japan as well as explains the difference in the level of self-esteem, body cathexis, body image and fashion leadership based on nationality and body. The sense of fashion leadership affected by these factors was also analyzed. A high ratio of Korean and Japanese female students perceived themselves as obese compared to actual body physique. It was shown that body was highly distorted. They showed a comparatively low level of satisfaction with appearance in contrast to their high interest in their appearance and weight. Thin bodied individuals showed a high level of self-esteem and body cathexis; however, persons with an obese body showed a low level of body cathexis. They showed high interest in appearance regardless of body physique; however, they remain unsatisfied with their appearance. Individuals with an obese body and a standard somatotype showed a high concern with weight. A high fashion opinion leadership was reciprocal to a high interest in appearance and satisfaction with appearance. Korean female students showed an indirect positive effect on fashion opinion leadership through body cathexis, self-esteem, interest in appearance, and satisfaction with appearance. A thin body showed a positive effect on fashion opinion leadership and an obese body had a negative effect. Fashion innovativeness was directly influenced persons with a high degree of self-esteem and interest in appearance. Japanese female students were directly affected by fashion innovativeness; however, Korean female students were indirectly affected by fashion innovativeness through self-esteem and interest in appearance.

• Journal of Fashion Business
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• v.19 no.6
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• pp.14-27
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• 2015

This study explores the comparison of body image, body satisfaction, and clothing behaviors between Korean and British young women. Body image was measured by two methods: visual and verbal. For the data analysis, the Statistical Package for Social Science (SPSS) Version 16.0 for Windows was used to provide descriptive statistics, an independent sample t-test, and paired sample t- tests were applied in this study. Our results show that Korean and British female college students perceived ideal-body images that were smaller than their self defined body images. The ideal and self-images were significantly different in both groups. Both groups were dissatisfied with their own body size. The study was limited to a small sample size. Future studies using more participants from a more diverse age group and ethnic groups are recommended. The study will help marketers and retailers develop new products and new markets aimed at Korean and British women related to body image and body satisfaction.

• Women's Health Nursing
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• v.6 no.1
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• pp.129-141
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• 2000

The purpose of this study is to investigate the relationship between eating disorders, body image, and self-esteem of high school girls. Data were analysed by SPSS/PC using frequency, percentage, mean, standard deviation, ANOVA, & Pearson correlation coefficient. The results of this study are as follows. 1. The mean of body weight and height of the subjects were 52.49kg, 161.16cm. As defined by BMI, the obese subjects were very rare(2.1%) and the rest(97.9%) was under weight or normal. 2. More than 53% of the subjects perceived their weight as overweight, while 2.1% of the women were obese as defined by BMI. Ninety-three percent of the subjects were not satisfied with their body shape. 3. For the need for weight control, subject's own judgement(70.8%) was the highest percentage. High percentages of the women reported a decrease in the amount of eating(22.9%), and an increase in the amount of exercise(52.8%) as effective methods of weight control. 4. The total mean score of anorexia nervosa was higher than bulimia nervosa. 5. The scores of eating disorders did not differ significantly by the BMI score : The score of eating disorders was highest in the group os the overweight. 6. The score s of body image did not differ significantly by the BMI score : The score of body image was highest in the group of the overweight. 7. No significant difference was found in over all self esteem scores according to the BMI scores. 8. There was high positive correlation between BMI and eating disorders(r=.2158, p=.0094), between self-esteem and body image(r=.4288, p=.0001), and positive correlation between BMI and self-esteem(r=.1569, p=.0604), and between BMI and body image(r=.1354, p=.1056).

• Journal of Fashion Business
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• v.5 no.2
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• pp.117-127
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• 2001

This study identified self-image of the eldery wemen by relatied to body-satisfaction, self-image, shopping-orientatons. For study, a questionnaire was used a method of mearsurement and eldery women in seoul and kyunggi were selected as a sample. Data was processed by SPSS PC+ program and analyzed by using frequency, percentage, t-test, factor analysis and Pearson's correlation. As a result, the body-satisfaction of eldery women was very low, their pursuiting self-image was gracios, younger, noble. The self-image classified grace attraction factor, intelligence factor and activity factor. Relationship between body-satisfaction and self-images was significant to gracious attractive factor and active factor. The shopping-orientatons classified brand name disply factor, personality pride factor, pratical benefit factor, prudence factor, planning purchase factor. Shopping-orientatons and self-images were significant to Pearson's correlation. The aim of this study help fashion contractors and retailers to establish effective marketing strategies.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.11
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• pp.1333-1345
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• 2011

This study establishes public self-consciousness, sociocultural attitudes toward appearance, and objectified body consciousness as causal variables to identify their direct or indirect effects. This study is an aggregate analysis of existing studies that reveals the relations of how these factors turn to be the image management behaviors. A survey was conducted on 962 women from the ages of 20 to 59 who live in the Daegu and Gyeongbuk areas. The data analysis was performed through programs such as AMOS 16.0 and SPSS 18.0 for Windows. The findings are as follows: first, public self-consciousness had a direct effect on the sociocultural attitudes toward appearance and on objectified body consciousness, whereas it affected image management behaviors directly or indirectly. This means that as women become aware of others' attention, they recognize the social importance of appearance, internalize ideal social standards, and observe and evaluate their own bodies from a third person's viewpoint regarding the standards for a body required by society; in addition, these procedures lead them to manage their image behaviors. Second, the sociocultural attitudes toward appearance had a direct influence on objectified body consciousness; however, they had an indirect effect on image management behaviors. This demonstrates that body consciousness plays a role as a mediator between the sociocultural attitudes toward appearance and the image management behaviors. Third, it appeared that objectified body consciousness directly affected image management behaviors. Objectified body consciousness was identified as a causal variable that exerts immediate influence on image management behaviors where the more objectified body consciousness women objectified themselves as the body standards that created further image management behaviors.

• Journal of Fashion Business
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• v.13 no.5
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• pp.45-54
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• 2009

The purpose of this study was to examine if there were differences in public self-consciousness, body image, and socio-cultural influence between males and females. Six hundred twenty-six adults participated in this study. For data analysis, descriptive statistics, t-test and reliability test were used. The result of this study is as follows. First, compared to males, females had higher scores on appearance orientation(AO), appearance evaluation(AE), and weight occupation(WP). Also females were more dissatisfied with their bodies such as lower body part or middle body part than males. That is, women had lower body image than men. Second, there was not significantly difference in self-esteem between males and females. Third, females had higher scores on public-consciousness than males did. Fourth, compared to males, females were more influenced by socio-cultural factors such as internalization and awareness. Finally, women had more higher scores on appearance behavior management than men. Based on these results, this study would provide more efficient strategies to reduce negative body image, especially in women.

• Journal of Korean society of Dental Hygiene
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• v.4 no.1
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• pp.81-91
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• 2004

The ultimate purpose of this study is to provide the basic data for effective intervention of the patients complaining of their aspects and themselves and to help dental hygienists of keep them remaining healthy effectively. The data was collected by questions from 269 people including the outpatients requiring regular care from dental clinic from December 10, 2003 to January 10, 2004. Secord & Jourard's apparatus which measures the degree of self-satisfaction to the body image and Rosenberg's equipment measuring the degree of self-respect were used for this study. The data were analysed using a computerized program named statistical package for social science including t-test, ANOVA and Pearson-correlation coefficient. The result's of this study were summarized as follows: 1. The body image and the sense of self-respect were decided by the various characters of the inquired person. Comparing the inquired person's body image in terms of general background, they showed a big difference in sociability(p=0.004), age(p=0.003), sex(p=0.043). However the experience accident any and the frequency of visiting dental clinic had little effect on deciding their body image. Comparing the self-respect. in terms of the general background, they showed a significant. difference in sociability(p=0.002), age(p=0.041), experience of any accident(p=0.012), whereas age, sex, religion, the frequency of having treatment didn't show any difference with them. 2. The relationship between the score of their body image and the sense of self-respect was positively correlated(r=0.391, p=0.000).

• Journal of Korean Academy of Fundamentals of Nursing
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• v.1 no.2
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• pp.113-126
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• 1994

This study was designed and undertaken to find out the influence of aerobic dancing on women's body image and self-concept, and to determine that body image is directly related to their self-concept. The data were collected from August 1st to September 30th, 1993. The subjects in this study were 150 women registered at aerobic center in Taejon city over for 4weeks(aerobic dancing group) and 132 women who visited at 3 beauty shop located in Taejon city and did not participate in any sports program over for 4 weeks (genernal group). Data were analysed for mean, $X^2-test$, T-test, ANOVA and Pearson-correlation coefficients using the SPSS program. The results of this study were as follows ; 1. Hypothesis I : 'There will be a difference in body image between aerobic dancing group and general group', was rejected (t=1.46, p>0.05) 2. Hypothesis II : 'There will be a difference in self-concept between aerobic dancing group and general group', was supported (t=2.38, p<0.05) . 3. Hypothesis III : 'The more positive body image will be, the higher self-concept will be', was supported(r=0.3393, p<0.01). 4. In the relationships between the body image and the general characteristics of the subjects, occupation(aerobic dancing group and total group), religion(general group), and marriage status(total group) were statistically significant results. 5. In the ralationships between the self-concept and the general characteristics of the subjects, the relationship between evaluational self-concept and occupation was statistically significant result in the total group, between the cognitive self-concept and occupation was in the general group and total group, and between evaluational self-concept and education was in the aerobic dancing group.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.7 s.144
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• pp.948-958
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• 2005

The purposes of this study were to segment adolescents into groups by family and school factors and to investigate the differences among the groups regarding body image and self-esteem. The study distributed the questionnaires to the adolescents who were middle and high school students in South Korea. The total respondents were 2240. The data were analyzed by factor analysis, cluster analysis, ANOVA, Duncan test, and $X^2-test$. Factor analysis showed that body image had four dimensions: appearance management, physical attractiveness, weight control, and the opposite sex fear. The cluster analysis showed that Korean adolescents were segmented into four groups (family preference/school preference group, family dissatisfaction/school dissatisfaction group, family average/peer competition group, family average/peer dissatisfaction group). The four groups were significantly different in regard to three dimensions of body image, self-esteem, and demographics. For example, the family preference/school preference group was most satisfied with their bodies, had a lowest opposite sex fear, and had a highest self·esteem. However, family dissatisfaction/teacher dissatisfaction group was most dissatisfied with their bodies, had a greatest interest in their appearance, and had a lowest self-esteem.

• Women's Health Nursing
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• v.17 no.2
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• pp.126-136
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• 2011

Purpose: The increase of cosmetic surgery procedures is partly motivated by more positive attitude toward cosmetic surgery as a means of improving physical appearance. In this study factors expected to predict need for cosmetic surgery were examined. Methods: A descriptive design was used with 321 high school girls who completed a questionnaire about sociocultural attitudes toward appearance, body image, self-esteem, and need for cosmetic surgery. Stepwise multiple regression analysis was performed to examine factors affecting need for cosmetic surgery. Results: Bivariate correlations showed that need for cosmetic surgery was positively correlated with internalization and awareness of sociocultural attitudes toward appearance, and appearance orientation in body image and negatively correlated with self-esteem and ideal body mass index (BMI). Multiple regression showed that the predictive variables explained 22.1% in need for cosmetic surgery. The significant factors influencing need for cosmetic surgery were greater internalization and awareness of sociocultural attitudes toward appearance, better appearance evaluation and higher appearance orientation in body image, lower self-esteem, and lower ideal BMI. Conclusion: Overall, results of this research suggest that prevention of media influence and body image disturbances, and promotion of self-esteem are very important to young women.