• 패션비즈니스
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• 제15권3호
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• pp.156-165
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• 2011

The purpose of this study was to examine the influence of major variables and their relationship with the males' appearance consciousness that affect the men's cosmetic consumption. Also, the study also intended to verify the differences of men's cosmetic consumption between Chinese and Thai males. The samples consisted of 200 males who ranged in age from 18 to 35 years (M=24.64). One hundred participants were Thai and one hundred were Chinese. Based on literature review, six research questions were proposed. For data analysis, descriptive statistics, factor analysis, t-test, and multiple regression were used for this study. As the results, the sociocultural attitudes of consumers towards their appearance are positively relevant to the self-esteem and public self consciousness. Also, appearance consciousness such as appearance evaluation and appearance orientation led more cosmetic consumption. Chinese males revealed higher scores on public self-consciousness, appearance orientation, and sociocultural attitudes toward appearance than Thai males. Based on these results, some implications for global cosmetic markets would be suggested.

• 융합정보논문지
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• 제11권11호
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• pp.195-203
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• 2021

본 연구의 목적은 치위생학과 학생들의 취업스트레스를 조절하고자 외모만족도, 자아효능감과의 관련성을 파악하여 진로성숙도 향상을 위한 교육적 방향 구축과 심리적 자원을 탐색하는데 기초자료를 제공하기 위한 서술적 조사연구이다. 자료 수집은 2019년 11월 25일부터 12월 13일까지 충청·전라도 치위생학과에 재학 중인 연구에 동의한 학생들을 대상으로 편의추출하여 자기기입식 설문법을 작성하였다. 외모만족도는 자아효능감과 양의 상관관계를 나타냈고, 취업스트레스와는 음의 상관관계를 나타냈으며, 자아효능감과 취업스트레스는 음의 상관관계를 나타내었다. 취업스트레스의 영향요인은 자아효능감, 외모만족도, 전공만족도로 나타났다. 이에 치위생전공 대학생들의 취업역량 집중강화를 위해 올바른 미적 가치관에 기반한 긍정적인 외모 수용과 자아효능감 증진을 융합한 실제적인 상담프로그램이 고려될 필요가 있을 것으로 사료된다.

• 복식
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• 제57권9호
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• pp.97-109
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• 2007

This study is to examine the relation between self-consciousness and appearance management behavior; to grasp the appearance management behavior depending on self-consciousness which older women feel personally; to understand their needs more deeply; and to give support in planning and conducting marketing strategies effectively in the beauty and fashion market. The subjects of this study were aged women ranging 55 to 69 in age, living in Daegu and Geongsangbukdo. 500 questionnaires were distributed and 397 questionnaires out of 440 returned were used in the data analysis. The results through statistic analyses are following: 1. Among older women, the higher social self-consciousness group appeared to pursue six types of appearance management behavior(i.e., weight body-shape care, skin care, cosmetic behavior, hair care, cosmetic surgery, and clothing behavior) much more than the lower social self-consciousness group. 2. Compared with the lower private self-consciousness group, the higher private self-consciousness group appeared to care for not only weight body-shape care but also skin care, cosmetic care, and cosmetic surgery, clothing behavior with more interest in ordinary times. In terms of hair care, though, there was no significant difference between the higher private self-consciousness group and the lower private self-consciousness group. 3. There was no statistically significant difference between the higher social anxiety group and the lower social anxiety group in weight body-shape care, skin care, cosmetic behavior, hair care, cosmetic surgery, and clothing behavior.

• 대한가정학회지
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• 제36권2호
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• pp.47-60
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• 1998

The effects of personal(gender, physical growth) and environmental(communication with parent, intimacy of friendship, school performance, and satisfaction of school-life) factors on adolescent's self-esteem were examined in a samlpe of 525 first and second grades in middle school. The subdomains of the self-esteem were peer-related self, home self, teacher-related self, academic self, physical appearance self, physical competence self, personality self, and general self. T-test, Pearson's correlation, and regression were used as statistical analysis. Results were as follows. First, there was evidence of a gender difference in the level of the subsdomains of self-esteem: teacher-related, physical-appearance, physical-competence, and personality. Second, the factor which was the most powerful predictor of each subdomain of the self-esteem was as follows 1) the most powerful predictor of the peer-related self was the intimacy of friendship, 2) the most powerful predictor of the home self was the communication with parent, 3) the most powerful predictor of the teacher-related self was the satisfaction of school-life, 4) the most powerful predictor of the academic self was the school performance, 5)the most powerful predictor of the physical-appearance self, the physical competence self, and the personality self was the satisfaction of school-life, 6) the most powerful predictor of the general self was the school performance.

• 가정과삶의질연구
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• 제27권6호
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• pp.1-12
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• 2009

The purpose of the study is to investigate developmental changes in the effect of sociocultural factors towards appearance, body mass index and self-esteem on body image. Participants were 315elementary school, 305middle school students, 310hight school students and 346college students from Seoul and Gyeonggi Province. Collected data were analyzed through Cronbach's $\alpha$, Two-way ANOVA, Pearson's correlation, and stepwise multiple regression. The findings of the study were as follows: 1) Sociocultural factors towards appearance, body mass index, self-esteem and body image differed by grade and gender. 2) Peers, self-esteem, BMI and mass media were significant predictors of elementary school students' body image. Mass media, BMI and self-esteem were significant predictors of middle school students' body image. Self-esteem, peers, BMI, gender and mass media were significant predictors of high school students' body image. Self-esteem, mass media and BMI were significant predictors of college students' body image.

• 한국의상디자인학회지
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• 제16권1호
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• pp.153-167
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• 2014

The purpose of this study is to compare and analyze about the Telecasters's appearance management, external image & awareness on Self-Efficacy. The method of this study is carried out form 2 January 2013 until 20 January. with the 164 telecasters who announcers, voice actors, gag men, singers. The results of the research is summarized below: First, Among the telecasters, singer is the highest awareness of the beauty services importance about the fashion, makeup, hair, skin care, cosmetic surgery. Especially, about the awareness of the beauty services importance about the fashion, makeup, hair, singers> announcers> voice actors> gagmen appear one after another. Second, about the importance awareness of the beauty services importance & the relation of self-efficacy, for announcers, the more higher awareness the fashion, makeup, hair, the higher self-efficacy of the confidence, effective expression, etc.. For voice actors, the more higher awareness the hair, skin care, the fashion, make up, cosmetic surgery, the higher self-efficacy of the new image making, the confidence, task efficiency improvement, etc... For gagmen, the more higher awareness the fashion, hair, skin care, makeup, cosmetic surgery, the higher self-efficacy of the self-expression, the confidence, the new image making, task efficiency improvement, etc.. For singer, the more higher awareness the makeup, hair, cosmetic surgery, skin care, fashion, the higher self-efficacy of the task efficiency improvement, the self-expression, the confidence, the new image making, etc.. Third, about the importance awareness of the appearance management behavior, external image, about the importance awareness of the appearance management behavior, singer is the most higher awareness, announcers> voice actors> gagmen appear one after another. about the importance awareness of the external image, singer is the most higher awareness, voice actor> announcers> gagmen appear after another. The meanings of this study provide the telecasters's image's fields with the effective basic data.

• 한국생활과학회지
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• 제12권4호
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• pp.433-447
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• 2003

Since self-efficacy was suggested by Bandura(1977) as the most important factor that affects human behavior, preceding studies about self-efficacy are frequently related with children, and it is a main stream that only personal factors are chosen as related factors of these studies. Considering we don't have enough studies about family factors that reflect qualitative and relational factors of adolescents' home background, this study was aimed to seize the actual condition of self-efficacy meaning perceived and emotional faith about their own ability. These are our major concerns: 1. What kind of tendency does self-efficacy and appearance stress of adolescents, family functioning show? 2. How strong are relative influences of variables on self-efficacy of adolescents? This study was operated on July and August, 2002, aimed 378 middle school and high school students in Jeon-Nam, Mokpo area. 378 question sheets were used for analysis. Followings are results of this study. First, aimed students' average mark of self-efficacy was 2.09, which meant a normal level. And in low-ranked part, self-control-efficacy was the highest, and confidence task difficulty preference was following. Furthermore, whole self-efficacy showed a little difference from the demographic factor of adolescents. In low-ranked part, however, confidence and self-efficacy showed a somewhat difference. As students grew up, confidence decreased, and male students showed higher self-control-efficacy than female ones. Second, appearance stress and family functioning degree had a strong relation with self-efficacy. Family functioning, had important interrelation not only with whole self-efficacy but also with low-ranked part of self-efficacy. In low-ranked part, self-control-efficacy and task difficulty preference were proportional to the family functioning degree. From these results, we can find that the appearance stress was an actual factor that affected the self-efficacy of adolescents, and their self-efficacy was strongly related with family functioning degree. Accordingly, affirmative emotion in family, harmonic communication among family members and sharing housekeeping works had an immediate influence on elevation of self-efficacy.

• International Journal of Costume and Fashion
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• 제12권1호
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• pp.49-63
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• 2012

The objectives of this study were to investigate appearance management behaviors and hairstyle preferences in accordance with personality types and self-image, and to examine the characteristics that influence simultaneously the appearance management behaviors. A survey was used for as for this research. The personality properties of introversion and extroversion were further divided, based on the aspects of emotions, thoughts, behaviors, and interpersonal psychological functions. The subjects were 383 girls in their first year of high school in Seoul. The extrovert type showed a higher level of management for clothing, hair and face than the introvert type. The emotional extrovert type and the interpersonal extrovert type showed the highest level of clothing management, the active extrovert type showed the highest level of face management, and the interpersonal introvert type showed a very low level of hail management. The high school girls who had a higher social and mature self-image showed a higher level of clothing, hair and face management. Introverted girls preferred a mid-length straight hairstyle more than extroverted girls. The higher the social and mature self-images girls had, the more they preferred a long wave hairstyle. The higher the cute image they had, the more they preferred wave hairstyle. The entire appearance management behavior was affected significantly by extroversion, mature image, and allowance, simultaneously.

• 한국의류학회지
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• 제41권5호
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• pp.858-871
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• 2017

The present study purported to understand the relationships between SNS appearance-related photo activity, body image and self-esteem among young women. Objectification Theory and Social Comparison Theory explain the process how young women's SNS appearance-related photo activity influence their body satisfaction through a perceived media pressure, objectification of their own bodies and appearance comparison. These process ultimately affect the self-esteem of young female users. A research model was proposed and related hypothesis were examined. We collected an online questionnaire from 400 female participants in their 20's. Data were analyzed using SPSS 23.0 and AMOS 18.0. Structural equation modeling analyses suggested that the proposed research model provided a good fit to the data and supported most hypothesis. The results indicated that the level of SNS appearance-related photo activity significantly influences young female user's body satisfaction and self-esteem. The findings of this study were consistent with previous literature on media and body image. Limitations and future research suggestions were also described.

• 가정과삶의질연구
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• 제27권2호
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• pp.227-241
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• 2009

This study examined to find out mediating variable between ordinary stress and anxiety-depression. The subjects were 2,844 4th grade elementary school in Korea. The instruments used were questionnaires about anxiety-depression, ordinary stress, anger control ability and negative self-concept. Data were analyzed by t-test and regression. Major findings were as follows: (1) There were significant difference in parent-, appearance-, possession-related stress, anger control ability, negative self-concept and anxiety-depression according to sex. (2) Parent-, schoolwork-, peer-, appearance-related stress and anger control ability had a significant effect on the anxiety-depression. The principal finding was that anger control ability had mediating role between ordinary stress(schoolwork-, peer-, appearance-related stress) and anxiety-depression in male, one side parent-related stress and anxiety-depression in female. (3) Parent-, schoolwork-, peer-, appearance-related stress and negative self-concept had a significant effect on the anxiety-depression. The principal finding was that negative self-concept had mediating role between ordinary stress(parent-, schoolwork-, peer-, appearance-, possession-related stress) and anxiety-depression in male, one side parent-, peer-related stress and anxiety-depression in female.