• Journal of the Korean Operations Research and Management Science Society
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• v.39 no.1
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• pp.29-48
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• 2014

The recent keyword advertising does not reflect the individual customer searching pattern because it is focused on each keyword at the aggregate level. The purpose of this research is to observe processes of customer searching patterns. To be specific, individual deal-proneness is mainly concerned. This study incorporates location as a control variable. This paper examines the relationship between customers' searching patterns and probability of purchase. A customer searching session, which is the collection of sequence of keyword queries, is utilized as the unit of analysis. The degree of deal-proneness is measured using customer behavior which is revealed by customer searching keywords in the session. Deal-proneness measuring function calculates the discount of deal prone keyword leverage in accordance with customer searching order. Location searching specificity function is also calculated by the same logic. The analyzed data is narrowed down to the customer query session which has more than two keyword queries. The number of the data is 218,305 by session, which is derived from Internet advertising agency's (COMAS) advertisement managing data and the travel business advertisement revenue data from advertiser's. As a research result, there are three types of the deal-prone customer. At first, there is an unconditional active deal-proneness customer. It is the customer who has lower deal-proneness which means that he/she utilizes deal-prone keywords in the last phase. He/she starts searching a keyword like general ones and then finally purchased appropriate products by utilizing deal-prone keywords in the last time. Those two types of customers have the similar rates of purchase. However, the last type of the customer has middle deal-proneness; who utilizes deal-prone keywords in the middle of the process. This type of a customer closely gets into the information by employing deal-prone keywords but he/she could not find out appropriate alternative then would modify other keywords to look for other alternatives. That is the reason why the purchase probability in this case would be decreased Also, this research confirmed that there is a loyalty effect using location searching specificity. The customer who has higher trip loyalty for specificity location responds to selected promotion rather than general promotion. So, this customer has a lower probability to purchase.

• Proceedings of the IEEK Conference
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• 1998.06a
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• pp.757-760
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• 1998

A new motion estimation algorithm with lower computational complexity and good image quality when compared to the FBMA will be presented in this paper. In the proposed method, by considering the relation between neighboring blocks, the searching area in the algorithm is adjustable according to mean absolute difference of the block. By the computer simulation the computation amount of the proposed than that of the FBMA and the good result of the PSNR can be attained.

• The Journal of Korean Association of Computer Education
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• v.20 no.4
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• pp.67-75
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• 2017

This study analyzed the impact of ICT usage on elementary and secondary school students on the result of ICT literacy levels for finding out why most of students were 'normal' or 'basic'. As a result, we found out that the learning action, information searching and leisure action of student using ICT had correlation with ICT literacy level. The higher the rate using ICT for learning, information searching and leisure, the higher the ICT literacy level of student. But the higher the rate using ICT for communication, the lower the ICT literacy level of student. Accordingly, we proposed the policy not to increase simply ICT using of student, but to teach how to use ICT for learning and information searching.

• Journal of the Korean Society for Library and Information Science
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• v.52 no.3
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• pp.289-334
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• 2018

Even though information in many languages other than English is quickly increasing, English is still playing the role of the lingua franca and being accounted for the largest proportion on the web. Therefore, it is necessary to investigate the key features and differences between "information searching behavior using mother tongue as a search language" and "information searching behavior using English as a search language" of users who are non-mother tongue speakers of English to acquire more diverse and abundant information. This study conducted the experiment on the web searching which is applied in concurrent think-aloud method to examine the information searching behavior and the cognitive process in Korean search and English search through the twenty-four undergraduate students at a private university in South Korea. Based on the qualitative data, this study applied the frequency analysis to web search pattern under search language. As a result, it is active, aggressive and independent information searching behavior in Korean search, while information searching behavior in English search is passive, submissive and dependent. In Korean search, the main features are the query formulation by extract and combine the terms from various sources such as users, tasks and system, the search range adjustment in diverse level, the smooth filtering of the item selection in search engine results pages, the exploration and comparison of many items and the browsing of the overall contents of web pages. Whereas, in English search, the main features are the query formulation by the terms principally extracted from task, the search range adjustment in limitative level, the item selection by rely on the relevance between the items such as categories or links, the repetitive exploring on same item, the browsing of partial contents of web pages and the frequent use of language support tools like dictionaries or translators.

• Proceedings of the Korean Geotechical Society Conference
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• 1999.03a
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• pp.331-338
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• 1999

In the present study, a searching technique for critical slip surface in two dimensional slope stability analysis is proposed. The failure surface generation and analysis has been usually limited to simple geometric shapes. However, more random surfaces need to be examined for some particular ground conditions. For this purpose, random searching technique is developed using genetic algorithm. The generalized limit equilibrium method is employed as the method of stability analysis. Using this technique, the factor of safety is compared with the result by using simplified Bishop's method. In addition, the convergent trend of fitness value is analyzed.

• Journal of Korea Society of Digital Industry and Information Management
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• v.9 no.3
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• pp.145-153
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• 2013

Multimedia contents' searching methods in existing mobile computer environment tend to be brought with many over heads when attempting to search data in large bulks. The MINT system has been studied to resolve such problem. However, MINT system delivers many over heads by searching multimedia contents through applying B-Tree. The suggested method is said to be CST-MCR searching system based on CST-Tree. The specific characteristic of this method is improved MINT system by applying CST-Tree's index. The result of capacity evaluation came out with improved capacity of 4.27% from MINT system and CST-MCR methods in average. Conclusively, it has been proven that the suggested method is superior.

• Proceedings of the IEEK Conference
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• 2003.11b
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• pp.129-132
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• 2003

The metathesaurus(UMLS, 2003AA edition) supports multi language and includes 875, 233 concepts, 2, 146, 897 concept names. It is impossible for PubMed or NLM serve searching of the metatheaurus to retrieval using a query that is not to be text, a fault sentence structure or a part of concept name. That means the user notice correctly suitable medical words in order to get correct answer, otherwise she or he can't find information that they want to find I propose that the method of searching unified medical language system using automatic modified a query for problem that I mentioned. This method use dictionary that is standard for automation of modified query gauge similarity between query and dictionary using string comparison algorithm. And then, the tested term converse the form of metathesaurus for optimized result. For the evaluation of method, I select some query and I contrast NLM method that renewed Aug. 2003.

• Culinary science and hospitality research
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• v.11 no.1
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• pp.70-86
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• 2005

This study is a research on eating-out customer's behavior of inquiring information through the supporting research on the searching information behavior of the customers who visit family restaurants. The result was deduced that the types of eating-out customer's behavior of searching information were different to age, sex, education, incomes, etc., based on demographic analysis. In addition, this study investigated the satisfaction with information and the information types of eating-out customers with verification.

• Journal of the Korean Society for information Management
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• v.16 no.3
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• pp.101-115
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• 1999

In this paper, we described web content searching system focused on the natural monuments, the endangered and reserved wild animals, the rare wild animals relevant to CITES & IUCN red data book, and the Korean endemic species. As a result of this research, we developed system for inserting and modifying of contents and efficient web searching system on the multimedia contents.

• Journal of the Institute of Electronics Engineers of Korea TC
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• v.46 no.11
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• pp.32-39
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• 2009

In this thesis, design effective elimination interference algorithm of ICS repeat system for repeater that improve frequency efficiency. Gennerally, LMS Algorithm apply to ICS repeat system. Error convergence speed and accuracy of LMS Algorithm are influenced by reference signal. For improve LMS Algorithm, suggest Adaptive searching channel estimate algorithm. For using channel characteristic, adaptive searching channel estimate algorithm make reference signal similar interference signal by convolution operation and complement LMS algorithm demerit. For make channel similar pratical channel, apply Jake's Rayleigh multi-path model. LMS algorithm and suggested adaptive searching channel estimate algorithm that have 16 taps apply to ICS repeat system under Rayleigh multi-path channel, so simulate with MATLAB. According to simulate, ICS repeat system with LMS algorithm show -40 dB mean square error convergent after 110 datas iteration and ICS repeat system with adaptive searching channel estimate algorithm show -80 dB mean square en-or convergent after 120 datas iteration. Analyze simulation result, suggested adaptive searching channel estimate algorithm show 40 dB accuracy than LMS algorithm.