• The Research Journal of the Costume Culture
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• v.20 no.2
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• pp.154-168
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• 2012

This study examined size combination suitability of the underwear sets in home shopping and discussed the degree of consumer satisfaction as well as purchase criteria and evaluation after purchase of women's underwear. The survey was conducted from 1st to 15th September 2010 on a total of 300 women aged between 20 to 50, living in Seoul and Gyeonggi-do region who had bought women's underwear through home shopping. The completed data, 245 out of 300, was used for the final analysis. The analysis conducted in the study with SPSS statistics package includes frequency analysis, reliability analysis, factor analysis, chi-square analysis, $t$-test, ANOVA and Duncan's Multiple Range test. Evaluation items on purchase criteria and evaluation after purchase were processed with factor analysis. The results of the present study showed that product differentiation strategies are required based on age in order to improve consumer satisfaction and repurchase intention in home shopping underwear. Moreover, most of underwear products sold in sets in home shopping are provided based on the brassiere size. As a result, women who do not fit into the home shopping underwear size combination may be less satisfied. When consumers choose their own brassier and briefs size or combinations of various brassier and briefs sizes, it would increase consumer satisfaction.

• Journal of the Korean Home Economics Association
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• v.43 no.8 s.210
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• pp.69-81
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• 2005

The purpose of this study is to design high school boy's uniforms, which fit well and express the traditional aesthetics of Korean clothing. Korean traditional clothing is getting ground for the use as active wear as well as formal wear such as wedding or special holiday clothing. This is partly due to the introduction of western clothing in Korea because of the practical nature of this type of clothing. This study was carried out as follows: 1. First, 197 high school boys from 5 different high schools were surveyed. All of these schools use Korean style school uniforms. The survey asked the students about their satisfaction with the current designs, problems and design preferences for Korean style high school uniforms. In general, the boys are not satisfied with the aesthetic and fashionable aspects of their uniforms. 2. The second survey dealt with design preferences from a variety of design options of Korean-style school uniforms. The design options were presented to the students as in the form of 10 different types jackets and 6 different types of pants. Using the results of the second survey as a guideline, the designs of Korean style school uniforms were developed. 3. In order to make the test garments, a block bodice pattern for the Korean style school uniforms was developed. Using the developed bodice block pattern, 6 designs were made of wool. The 6 test designs consisted of 3 different types of jackets and 3 different types of pants. 4. Incorporating the most preferred design features, school boy Korean style school uniform designs were developed. The characteristics of the design include neck line opening and its finishing, AH and sleeve shape, embroidered traditional patterns and fastenings. In this study we were able to develop comfortable clothing, which expressed the traditional aesthetics of Korean clothing.

• Journal of the Korea Fashion and Costume Design Association
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• v.15 no.3
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• pp.137-156
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• 2013

The purpose of this study is to analyze the general status of wearing clothes and clothing purchase of middle-aged women in the 40's to 50's, the patterns and colors of clothes they prefer, clothing preference related with fitting or such, and also complaints. And this paper also divides the middle-aged women into those in the 40's and 50's to analyze how they differ in terms of the apparel brands and fitting they prefer and also the status of wearing clothes. For the research, a survey was performed to 350 women, and the survey data went through x2 and t-test analysis by using SPSS 20.0 to examine significant difference. The results of this study are as follows: the women in the 40's included as the subjects showed a high frequency of clothing purchase from casual brands or SPA brands and regarded design to be important at the clothing purchase. Meanwhile, the women in the 50's indicated a higher frequency of clothing purchase of middle-aged women's apparel brands, outdoor brands, madam clothes, or designer brands and thought activity to be crucial at the clothing purchase. As the women in the 40's and 50's showed difference in the brands they preferred, particularly the fitting indicated difference in terms of dissatisfaction. While those in the 40's preferring and buying young casual showed particularly more fitting problems in the arm-hole girth, upper arm circumference, bust size, and thigh or hip area, those in the 50's indicated fitting problems in the hip circumference or waist measurement. It is expected that this study will be used as foundational data to set up the target age by related apparel companies or develop clothes with great size fitting and design satisfaction.

• Journal of Fashion Business
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• v.20 no.5
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• pp.60-75
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• 2016

This research was conducted to understand the different circumstances for wearing shirts by adult males aged 20-39, and to provide this basic information to the shirt industry prior to developing new functional men's shirts. A total of 345 respondents participated in the survey. Most of questionnaire, frequency, mean and standard deviation were calculated and the differences between the 20s and 30s were analyzed by t-test or ${\chi}^2$ test. The results of the survey are as follows. Grading the satisfaction degree of their body parts, the respondents were relatively unsatisfied with their height, weight, and waist, abdominal and hip circumferences. Majority preferred department stores, discount stores and outlets for purchasing shirts. Many have never owned tailored shirts - men in 20's had less experience with tailoring than men in 30's. The foremost selection criterion for purchasing shirts was fit -during purchase, men in their 20's considered fit more important than men in their 30's. The most preferred unbuttoning of the top button when wearing shirts. For favored collar shapes with one button unbuttoned, the most valued collar angle and style was V-neck shape when unbuttoned, low collar band, collar with unopened collar, and stiff collars. Most shirt designs and details included slim fit, no dart in the front and one dart on the back. Men in 20's more preferred the no dart in the front and one tuck on the back, as compared to men in 30's. On the other hand, men in their 30's preferred one dart shirts than men in 20's. Regarding shirt bands and cuffs, one button and regular collar and one button cuffs with round angle design, were the most preferred, respectively.

• Journal of the Korean Society of Costume
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• v.56 no.4 s.103
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• pp.15-32
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• 2006

The purpose of this study is to research on the actual condition of production and selling in silver apparel market. For the questionnaire, 19 women's wear brands which were in higher ranking of sales in boutiques and madame-zone of department stores were selected. Pattern makers of each brand were questioned about 40 items for this research. The results of the questionnaire were as follows: 1) According to the result of the survey on the made-to-wear production of 19 ready-to-wear manufacturers, there was the gap was in ages between the target and the real consumer. Consumers of these brands were older and aged more broadly than their target ages. 2) Most of the consumers of silver-zone has thick waists, common heights, fat shapes. Custom-made clothes are ordered in many cases because of the big abdomen(50.0%) and H-shape(58.3%) of a somatotype. The body size variation of user population is needed for a good fit. 3) All brands(100%) of this research are using KS standards in the label of clothing, but they don't use these data in their production by reason of unawareness and distrust about these data. These inconsistency between the label and the real size of products may cause a confusion when consumers buy ready-to-wear. 4) Silver apparel manufacturers have need of anthropometry information and dummy(78.6%) suitable for their target consumers to increase their satisfaction about their apparel fit.

• Journal of the Korea Society of Computer and Information
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• v.24 no.4
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• pp.129-136
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• 2019

The purpose of this study was to provide basic data necessary for the development of clothing that can improve the satisfaction of body shape of elderly men by examining subjective characteristics and characteristics of perception type of older men's body shape. Using the Q methodology, I investigated and analyzed the process of formation and main characteristics of subjectivity of various types of recognition that elderly men express about their body shape. There were four types of perception of body shape in elderly men: flat hip and bird legs skinny body, back bent and abdominal obese body, thick neck and upper body development body, forward cervical neck and protruding abdomen obese body. The actual body shape of elderly men was classified according to the bust, waist circumference, hip circumference, and body part angle. But recognition body shape of elderly men was classified by visual factors like the abdomen, the angle of the neck, the inclination of the back, the slope of the waist, and the degree of obesity. It is necessary to consider the trend of silver fashion which is increasing in demand. In addition, it is necessary to develop clothing patterns of comfortable fit through ergonomic study on the physical characteristics of older men. Consideration should be given to the design and pattern that can reduce the difference between the ideal body shape and the body shape recognized by older men.

• Journal of the Korea Society of Computer and Information
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• v.24 no.3
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• pp.113-122
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• 2019

In this study, I analyzed the measurement data of the early 20s male who are emphasizing the importance of good clothes in the fashion of body-contact clothes. Through this, I tried to provide basic data necessary for making clothing for early 20s male. Using data from Size Korea's 7th Human Body Survey, 588 people aged 20-25 years were analyzed and classified into four types. Type 1 have a thick and short body, narrow ankle and calf, thin legs. And the hip is not sagged, and height is a little short. So I named it 'short & thick body with bird legs'. Type 2 have a broad shoulder, slim and long body, and no sagging shoulders. So I named it 'slim inverted triangular figure'. Type 3 have a small height, thin and short body, and a thick ankle and calf. So I named it 'short & thin body with thick legs'. Type 4 have a tall height, narrow shoulder, and sagging hip and shoulders. So I named it 'Long triangle'. In order to improve fit of body-contact clothes reflecting the trend of men's wear in recent years, it is necessary to develop clothing prototypes by body type. 20s have the most ideal body shape after completion of growth, but differences in the length, thickness, and thickness of the trunk. This is reflected in the apparel pattern system, and it can be expected to increase consumers' satisfaction if they are used to make excellent ready-to-wear patterns.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.3
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• pp.487-501
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• 1997

Prepurchase decision making process was investigated for the female high school students grouped by fashion leadership. Differences in the fashion leadership were also investigated among the groups determined by demographic characteristics. Data were obtained from 600 female students attending at 4 different high schools in Seoul by self-administered questionnaires, and 430 were used for the data analysis. Respondents were divided into 5 groups by fashion leadership: innovators(6.3%), early adopters(29.8%) , early majority(43.7%) , late majority(16.9%) , laggards(3.3%) , The groups with higher monthly allowances and monthly clothing expenditures showed higher fashion leadership. At the problem recognition stage, students with higher fashion leadership felt buying needs more often than those with lower fashion leadership. At the information search stage, students with higher fashion leadership tended to use higher number of information sources and mass media, visited stores more often, spent more time and collected new information more often, and tended to show higher satisfaction levels with searched information than students with lower fashion leadership. Leaders tended to search information at bonded goods stores and small shops in the area, and laggards prefered to visit small stores in the market. At the alternative evaluation stage, students with higher fashion leadership reported to use higher number of evaluative criteria and consider brand name, acknowledgment of others, becomingness with wardrobe as important criteria for evaluating apparel products; those with lower fashion leadership thought utility, comfort, size, sewing quality an6 fit as key criteria.

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.8
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• pp.791-801
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• 2012

We performed an assessment of wearing, purchasing, satisfaction, and the fit of brassieres according to body and breast type for college women to provide basic data on the manufacture of an ergonomic brassiere. The classifications of domed and conical breast type or projecting and conical breast type were unclear. Flat breast were dissatisfied with the shape of small and flat, and drooping breast were dissatisfied with the shape of big, projected, and drooping. In purchasing a brassiere, the majority of subjects were ignorant of their brassiere size, and over 80% of the subjects bought a brassiere without trying it on. Over 50% of those surveyed said they found it difficult to buy a well-fitted brassiere, particularly for the flat and drooping breast type. Over 70% of those surveyed wore a brassiere of 3/4 cup size, the slim body type wore a brassiere of 1/2 cup size; however, the obese body type wore a brassiere of full-cup size. The flat-breast or slim-body wore a brassiere of a thick pad type but projecting-breast or drooping breast wore brassiere of a thin pad type. Many of the subjects wore an unfitted brassiere in cup size and under bust size. In the classification of breast type, there were slight differences between the breast type that they recognized and the breast type that they were shown. There were distinctions in function, satisfaction, and fitness based on breast type. Therefore, the development of an ergonomic brassiere should considered the characteristics of breast type for fitness and comfort.

• Journal of the Korea Fashion and Costume Design Association
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• v.17 no.2
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• pp.11-25
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• 2015

This study analyzed features in contemporary men's collection to provide data for characteristics of kitsch in men's collection. The research method was to see background of the concept of kitsch through the domestic and international publications, the Internet, paper. Five designers' collections that have characteristics of kitsch were selected. The range of collection is from the 2000 S/S to 2011 F/W in Men's collection. The results are as follows: kitsch characteristics could be classified by amusements, inappropriateness, satire. First, exaggerative amusements in men's collection appeared exaggerated form, large size, which is ridiculous at the same time. Infantile amusements represents the image of a pure concentric matching accessories such as toys to the children express. sensual amusements reveals the sexual instincts and desires and people can feel satisfaction through sensual amusements. Second, inappropriateness is characteristic of kitsch to escape from normal life. Clothing does not fit the body and destroyed the design or design of this feature appears. It looks clumsy and strange. Inappropriateness characteristic in men's collection can be divided into inadequate performance and sexual inappropriateness. Third, satire can be divided into resistant satire, imitative satire, and popular satire. Resistance satire with anti-social tendencies through their clothing is achieved by expressing their needs. It was affected by sub-culture like Hippie or Punk. Imitative satire is to imitate other culture, customs and race. It is to resolve complaints through the consumption of things in disparities of wealth and materialism in the society. Popular satire is to express emotions that are free using materials that can recycling like can, bottle or paper.