• Journal of Global Scholars of Marketing Science
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• v.20 no.2
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• pp.173-178
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• 2010

A privately held, third generation family owned company, Boom Technologies, Inc. (BTI), a provider of products and services to the electric utility, telecommunications and contractor markets, continues to make progress in exporting. Although export sales only equaled 5% of total revenue in 2008, BTI has an entire export division. Their export division's Managing Director reveals the trial and errors of a privately held company and their quest for success overseas. From its inception, BTI has always believed its greatest asset is its employees. When export sales struggled due to lack of strategy and direction, BTI hired a Managing Director for its export division. With leadership and guidance from BTI's president and from the Managing Director, they utilized the department's skills and knowledge. Structural changes were made to expand their market presence abroad and increase export sales. As a result, export sales increased four-fold, area managers in new countries were added and distribution networks were successfully cultivated. At times, revenue generation was difficult to determine due to the structure of the company. Therefore, in 1996, the export division was restructured as a limited liability company. This allowed the company to improve the tracking of revenue and expenses. Originally, 80% of BTI's export sales came from two countries; therefore, the initial approach to selling overseas was not reaching their anticipated goals of expanding their foreign market presence. However, changes were made and now the company manages the details of selling to over 80 countries. There were three major export expansion challenges noted by the Managing Director: 1. Product and Shipping - The major obstacle for BTI was product assembly. Originally, the majority of the product was assembled in the United States, which increased shipping and packaging costs. With so many parts specified in the order, many times the order would arrive with parts missing. The missing parts could equate to tens of thousands of dollars. Shipping these missing parts separately in another shipment also cost tens of thousands of dollar, plus a delivery delay time of six to eight weeks; all of which came out of the BTI's pockets. 2. Product Adaptation - Safety and product standards varied widely for each of the 80 countries to which BTI exported. Weights, special licenses, product specification requirements, measurement systems, and truck stability can all differ from country to country and can serve as a type of barrier to entry, making it difficult to adapt products accordingly. Technical and safety standards are barriers that serve as a type of protection for the local industry and can stand in the way of successfully pursuing foreign markets. 3. Marketing Challenges - The importance of distribution creates many challenges for BTI as they attempt to determine how each country prefers to operate with regard to their distribution systems. Some countries have competition from a small competitor that only produces one competing product; whereas BTI manufactures over 100 products. Marketing material is another concern for BTI as they attempt to push marketing costs to the distributors. Adapting the marketing material can be costly in terms of translation and cultural differences. In addition, the size of paper in the United States differs from those in some countries, causing many problems when attempting to copy the same layout and With distribution being one of several challenges for BTI, the company claims their distribution network is one of their competitive advantages, as the location and names of their distributors are not revealed. In addition, BTI rotates two offerings yearly: training to their distributors one year and then the next is a distributor's meeting. With a focus on product and shipping, product adaptation, and marketing challenges, the intricacies of selling overseas takes time and patience. Another competitive advantage noted is BTI's cradle to grave strategy, where they follow the product from sale to its final resting place, whether the truck is leased or purchased new or used. They also offer service and maintenance plans with a detailed cost analysis provided to the company prior to purchasing or leasing the product. Expanding abroad will always create challenges for a company. As the Managing Director stated, "If you don't have patience (in the export business), you better do something else." Knowing how to adapt quickly provides BTI with the skills necessary to adjust to the changing needs of each country and its own unique challenges, allowing them to remain competitive.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.13 no.9
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• pp.1760-1766
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• 2009

Digital broadcasting and digital CATV and IPTV will continue in the competition, regardless of how the content of the program was broadcast over the Internet distribution and the damage of piracy is also growing. Excellent quality of the content of the digital CATV sales of DVD and high-density storage media because there is no difference in content and quality is the problem of illegal distribution. However, users can record and reuse program in the position of the guaranteed rights, and the purpose of training in fair and illegal recording and distribution needs to be separate from it. In this paper using a digital certificate recorded by the user and the process to ensure the purpose of illegal distribution of pharmaceutical distribution system design and implementation of the program was broadcast.

• Journal of the Korea Safety Management & Science
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• v.15 no.4
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• pp.253-260
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• 2013

The importance of environmental protection has been increased recently. Thus the environmental management was settled in an important global competition factor. In the meantime logistics cost occupied the 8.03% of sales at 2011. This portion was greater than the portion of other countries and it was needed the reduction of logistics cost to secure the competition power. As thus in this paper we prepared the process which diminish the environmental discharge and decrease the logistics cost. We proposed the process to apply the MFCA to SCM, until now the MFCA had been used generally in manufacturing process. We defined the loss in SCM and the plus logistic, minus logistic, logistic center and the classification of cost to adopt the MFCA to SCM.

• Journal of the Korea Fashion and Costume Design Association
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• v.20 no.1
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• pp.17-28
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• 2018

This study reviewed corporate social responsibility activities of fashion companies and discussed strategies of social enterprises. The research was conducted on 6 Korean fashion companies with sales over KRW 1 trillion as of the end of the term in 2015. Corporate social responsibility activities of each company were investigated from economic, social and environmental viewpoints. The results of this study were as follows: First, each company promoted win-win growth, co-existence management, transparent management and ethics management through economic activities. They pursued win-win growth and co-existence management, which aimed to respect and grow with their partners. Also, they ensured transparent management and ethics management to show their moral management. Second, each company conducted various social contribution programs as part of their social activities. Through the programs, they made donations, supported welfare and culture, and practiced voluntary work, local activities, training and equal opportunities. Third, as for environmental activities, each company tried to protect nature through various activities such as donation to environmental organizations, environmental cleanup activities, environmental management from production to disposal, reuse, eco-friendly system, environmental volunteering, etc. Articles on fashion companies' social responsibility activities have an influence on boosting their attitude and image towards businesses.

• Culinary science and hospitality research
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• v.11 no.4 s.27
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• pp.164-177
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• 2005

This study is the present condition of running school based enterprises and tasks in the future, based on the 'regulations for establishment and management of school based enterprises' which came into effect in March, 2004. The investigation showed that 80% of respondents knew about the KIT's school-based enterprise, the bakery. And it seems that the fact that the college is running the bakery does not inspire any special confidence in the products. The students doesn't seem to purchase the products as much as staffs and the professors do, so more active promotions are necessary for student customers. The answer we got to the question 'if you enjoy the our bread and cookies, would you recommend them to your friends or family?' shows that some limit to the 'word of mouth marketing.' And increase in sales of the school based enterprise is closely related to how many times the customers visit the bakery. The school-based enterprise is regarded as one of the most effective alternatives to practice filed based education and innovate teaching methods.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.1
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• pp.104-114
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• 2009

The purposes of this study were to examine: 1) supporting activities of fashion brands for store-level visual merchandising(VM); 2) shop masters' attitude to VM supporting activities; 3) the differences in the perceived importance of VM, attitude to VM supporting activities, and shop masters' VM management by shop master characteristics; and 4) the influencing factors on shop masters' VM management. A total of 203 questionnaires collected from shop masters working for women's wear fashion brands were analyzed. Results revealed that VM manual was used most often as a VM supporting activity, and casual brands offered VM training and professional VM help more often than designer brands did. Shop masters' attitude toward necessity, participation and usefulness to VM supporting activities were related to each other as well as to the perceived importance of VM. There were differences in the perceived importance of VM and attitude to VM supporting activities by age and sales career and in the VM management by income. Brand knowledge, the perceived importance of VM, and participation to VM supporting activities affected VM management of shop masters.

• Journal of Information Technology Applications and Management
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• v.26 no.3
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• pp.1-18
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• 2019

As technology rapidly develops, the demand for manpower by new industries is increasing. In order to respond to the changing demands of the workforce, universities are actively introducing interdisciplinary majors, which is a program formed by two or more departments cooperating to develop new majors. Although the importance of the interdisciplinary major is increasing, universities have difficulties managing them due to non-flexible educational systems. The purpose of this study is to present an effective management direction for interdisciplinary majors based on the results of a survey on student satisfaction with interdisciplinary majors. Also, we analyzed the required level and possessed level of the IS practitioners' competencies, and developed specific educational directions for training IS talents. The results showed that there was a significant difference in satisfaction with the curriculum development and curriculum evaluation of existing subjects provided by existing departments and new subjects established of interdisciplinary majors, specifically the satisfaction of new subjects is higher than existing subjects. In the IS field, there was a high demand for education in the following areas, in order: information security, information technology strategy planning, information technology operation, information technology development, information technology management, information technology sales, and core competencies. Based on the results of the analysis, the satisfaction of students and the cultivation of the talents that the interdisciplinary major aims to develop can be improved.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.8
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• pp.445-450
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• 2020

This research investigates the role of entrepreneurial leadership in micro-enterprise development in the district of Majalengka in West Java, Indonesia. This study applied a qualitative content analysis method to understand the phenomenon of micro-enterprises comprehensively. The data of this research was collected using surveys, interviews, and a group discussion. The findings indicated that technological information adaptation plays a crucial role in the development of micro-enterprise development. Since the group of millennials dominated the leadership, it has provided more creativity by implementing technological information instead of the previous generation that faced difficulties in adopting the technology. This study noted that inadequate technology adaptation makes micro-business gradually lose customers, and the business was threatened to close. Meanwhile, the role of leadership drives the business development, sales have risen, the number of products has been increasingly diverse, and business capital and number of employees have grown. The establishment of an entrepreneur group could facilitate peer-to-peer contact, knowledge transfer, training, and intervention to enhance leadership and business development. This finding pointed out that the leadership will successfully influence business development when supported by several characteristics such as manage the business, capture opportunities, confidence, firmness, personal integrity, communication, and social and technical expertise.

• Journal of the Korea Safety Management & Science
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• v.26 no.1
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• pp.45-53
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• 2024

A Smart factories are systems that enable quick response to customer demands, reduce defect rates, and maximize productivity. They have evolved from manual labor-intensive processes to automation and now to cyber-physical systems with the help of information and communication technology. However, many small and medium-sized enterprises (SMEs) are still unable to implement even the initial stages of smart factories due to various environmental and economic constraints. Additionally, there is a lack of awareness and understanding of the concept of smart factories. To address this issue, the Cooperation-based Smart Factory Construction Support Project was launched. This project is a differentiated support project that provides customized programs based on the size and level of the company. Research has been conducted to analyze the impact of this project on participating and non-participating companies. The study aims to determine the effectiveness of the support policy and suggest efficient measures for improvement. Furthermore, the research aims to provide direction for future support projects to enhance the manufacturing competitiveness of SMEs. Ultimately, the goal is to improve the overall manufacturing industry and drive innovation.

• Journal of the Society of Cosmetic Scientists of Korea
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• v.30 no.4 s.48
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• pp.561-570
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• 2004

The purpose of this research is to examine the level of understanding, current management and degree of satisfaction about 'Cosmeceuticals' among pharmacists running pharmacists. Using this research as a foundation, pharmacies are able to prepare an implementation plan for the marketing of 'Cosmeceuticais'. The level of understanding among pharmacists surveyed was found to be rather low as yet, and it will be necessary to increase their specialized knowledge. Through this analysis of current conditions, several means for pharmacies to implement marketing of 'Cosmeceuticals' are evident. These include expanding the definition of 'Cosmeceuticals' reforming the system for inspecting 'Cosmeceuticals', developing and distributing various specialized 'Cosmeceuticals', initiating training for increasing the level of specialized knowledge of pharmacists, developing public information by corporations and consumer networks, driving coordinated marketing with medical associations, linking marketing with health foods, ensuring display space at pharmacies, and offering knowledgeable consultations and detailed information about the products. This research is significant in that it shows that a plan reforming pharmacy management, which is affected by the environment in pharmacies such as the separation of pharmacies from medical practices, should include the an increase in marketing for 'Cosmeceuticals'. This research will be of great usefulness in forming a foundation for the sales strategy and manufacturing of 'Cosmeceuticals' by pharmacists, for the training of distributors about 'Cosmeceuticals', and for developing a distribution strategy.