• 제목/요약/키워드: sales and service

검색결과 909건 처리시간 0.034초

인터넷 쇼핑몰 이용 소비자의 식품 구매 의도 분석 (Research on Consumer's Food Purchasing Intentions through Internet Shopping Mall)

  • 김성희;주나미
    • 한국식생활문화학회지
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    • 제22권6호
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    • pp.705-712
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    • 2007
  • In spite of the fact that the food group(Food, Drinks and Health foods & Agricultural and Marine products) occupies little position in total sales of Internet shopping mall, the food group's sales in cyber shopping mall in 2006 have increased 678.1% over 5 years. In addition to the fact that the food consumption pattern has changed from quality-oriented to convenience, health and safety-oriented, the need to decrease the opportunity cost created by housework is rising in the context of increase of women's work participation rate. The wind of change like these will become the foundation on which cyber food industry will be developed. The factors having an effect on consumer purchasing intentions when one buy foods through internet shopping malls are researched in this thesis. For the investigation, women of 697 were surveyed by a questionnaire, and the data were analyzed by the SPSS for WINDOW(Version 12.0). The result is as follows: Factors having an effect on food purchasing intentions are Convenience(Timesaving, Troublesomeness), Customer service(Responsiveness, Reliability, Empathy, Tangibility), Perceived Customer Risk(Economic, Social, Performance risk) and Shopping experience(Easy to find out, Easy process for payment) in order.

광주지역에서 즉석 제조·판매하는 식육가공품의 안전성 조사 (A survey on the safety of livestock products sold at instant meat processing shops in Gwangju, Korea)

  • 고바라다;서은주;안아진;정보람;하이든;서두리;임진택;김용환;김은선
    • 한국동물위생학회지
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    • 제40권1호
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    • pp.47-52
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    • 2017
  • The main goal of this survey was to assess the current sanitation status and safety standards of meat processed products purchased at instant meat sales and processing operators. Analyses were carried out from April to September in 2016 in Gwangju area, Republic of Korea. A total number of 150 samples including seasoned meats, ground meat products, meat extract products, heated seasoned meats, sausages and hams from 35 butcher shops was collected. The number of inappropriate cases was revealed eleven cases (7.3%) in total viable count of bacteria (TVC), total coliform counts (TCC) and Listeria monocytogenes. The reported data indicate that more systemic and technical guidance is needed to monitor instant meat sales and processing operators in order to guarantee safety of meat processed products.

가정용(家庭用) 가스 보일러의 보증기간내(保證期間內) 수리율(修理率)에 관(關)한 실증적(實證的) 연구(硏究)(I) (An Empirical Study on the Repair Rate of Domestic Gas Boiler within Warranty Period(I))

  • 한재훈;김봉선
    • 대한안전경영과학회지
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    • 제16권1호
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    • pp.139-146
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    • 2014
  • As Crosby notes, the most companies spend 15 to 20% of their sales dollars on quality costs. Generally the most effective way to manage quality costs is to avoid having defects in the first place. In this paper we have studied about the repair(service) problem of domestic gas boiler within warranty period. We develop a system, which man could find the cause of the problem at an early stage and could devise a countermove to the problem under supposing that the service(repair) rate follows exponential distribution and the product is manufactured lot-for-lot continually. Using the developed early sensing system. it is expected to improve the reliability of the product, to save expenses of company and to improve customer's satisfaction. And the system will be expended to incorporate information technology, which can detect the repair rate automatically.

수정반복매매모형을 활용한 시설접근성의 변화가 주택가격 변화에 미치는 영향 분석 - 지하철 9호선을 중심으로 - (The Impacts of Time-Varying Accessibility of Facilities on Housing Price Change by the Modified Repeat Sales Model - The Case of Subway Line 9 in Seoul -)

  • 성현곤;김진유
    • 대한토목학회논문집
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    • 제31권3D호
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    • pp.477-487
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    • 2011
  • 본 연구는 수정반복매매모형을 활용하여 아파트가격에 영향을 미치는 요인들의 시계열적인 변화를 분석함으로써, 새로운 시설물의 신설이나 환경의 변화가 아파트가격에 미치는 영향력의 차이에 대해 살펴보았다. 지하철 9호선 주변의 아파트단지를 사례대상지로 한 분석결과, 주변 시설까지의 접근성이 아파트가격에 미치는 영향력은 시간에 따라 매우 다른 변화양상을 보이는 것으로 나타났다. 특히, 지하철 9호선이 개통된 이후에 지하철과의 접근성이 아파트가격에 미치는 영향력이 현격히 증가한 반면, 쇼핑시설이나 병원 등은 가격영향력이 상대적으로 감소하였다. 반면, 지하철 이용이 상대적으로 적은 초등학교 접근성은 지하철 개통이후에도 별 변화를 보이지 않았다. 이러한 결과는 새로운 시설의 입지가 주변주택가격 그 자체 뿐만 아니라, 가격에 영향을 미치는 다른 요인들의 영향력의 크기에도 영향을 미침을 시사한다.

국내 IT 제조기업의 전유성 확보 전략 (Appropriability Mechanism Strategy for Domestic IT Manufacturing Companies)

  • 이승준;박성택;김영기
    • 디지털융복합연구
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    • 제11권11호
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    • pp.233-242
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    • 2013
  • 기술혁신을 하기 위한 R&D에는 많은 시간과 비용이 투입된다. 따라서 기술혁신을 위해 투자된 연구개발 비용에 대한 전유성을 확보하기 위한 전략이 중요하다. 전유성이란 기술혁신에 대한 수익을 배타적으로 보호 확보할 수 있는 정도를 뜻하며 특허(patent), 영업비밀(secrecy), 리드타임(lead time advantage), 보완적 판매 및 서비스(complementary sales & service), 보완적 제조(complementary manufacturing) 등 5가지의 전유 메커니즘(appropriability mechanism)이 있다. 본 연구에서는 국내 소프트웨어 산업의 전문가들을 대상으로 어떠한 전유성 확보전략을 취하고 있는지에 대하여 설문조사를 하였고, 쌍대비교 기법을 통해 각 요인들의 우선순위를 도출하여 선행연구와 비교하였다. 분석 결과, 국내 IT 제조기업에서는 영업비밀, 특허, 리드타임, 보완적 판매 및 서비스, 보완적 제조의 순으로 전유 메커니즘을 선호하고 있음을 확인하였다.

직업과 생활기회에 관한 연구 (전북지역을 중심으로) (A Study on Occupations and Life Chance(The Case of Chonbuk Province))

  • 김영기;박재규
    • 한국인구학
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    • 제20권1호
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    • pp.129-159
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    • 1997
  • 본 연구는 한국사회의 산업화과정에서 배제되어 왔던 전북지역에서 직업집단들간에 생활기회가 얼마나 차등적으로 나타나고 있는지 분석하였다. 좀더 구체적으로 본 연구는 6개 직업범주에 속하는 사람들간에 생활기회의 하위영역인 건강상태와 여가생활 각각이 얼마나 차등적으로 나타나고 있는지 분석하엿다. 분석결과에 의하면, 직업별로 생활기회가 차등적으로 나타나고 있음을 확인할 수 있었다. 즉 직업적 위세가 높은 직업에 종사하는 사람들은 좀더 좋은 생활기회를 가지고 있으며, 역으로 직업적 위세가 낮은 직업에 종사하는 사람들은 열악한 생활기회를 가지고 있다. 먼저 전문-관리직 종사자들은 모든 영역에서 가장 우수한 생활기회를 누리고 있었다. 그 다음으로 전문-기술직, 사무직, 그리고 판매-서비스직 종사자들이 높은 생활기회를 누리고 있다. 그러나 이들 3개 직업집단들 모두가 모든 영역에서 일치된 생활기회를 가진 것은 아니다. 특히 전문-기술직 종사들은 일의 자율성과 안정성에도 불구하고 작업환경의 열악성과 그것이 건강에 미친 영향을 부정적으로 인식하고 있다. 반면에 판매-서비스직 종사자들은 낮은 사회적 인식에도 불구하고 일의 자율성과 높은 수입 등으로 비교적 높은 생활기회를 누리고 있다. 그러나 농업과 생산직 종사자들은 비교적 열악한 생활기회를 가지고 있다. 특히 농업 종사자들은 여가생활부문을 제외한 다른 부문에서 생산직 종사자들보다 상대적으로 좋은 기회를 가지고 있었다. The main purpose of this study is to describe the different life chances among various occupational groups in Chonbuk Province which has been excluded in the process of Korea's industrialization since the 1960s. More specifically, this study analyzed to what extent 6 occupational groups have the different life chances in the sub-levels such as health conditions and leisure life. According to our data analysis, it is found that the 6 occupational groups have the different life chances. That is, while those who are engaged in the higher prestigious occupation have a good life chance, those who in the lower prestigious occupation have a worse life chance. For example, among 6 occupational groups, professional-managerial who secure the higher autonomy and stability in their work have the highest life chance in the labor and health, and leisure life. Next, professional-technical, white-collar, sales-service occupants have the higher life chance after the professional-managerial. However, these 3 occupation groups are partially inconsistent in the two sectors of the life chance. Specifically, the professional-technical, despite their autonomy and stability in the work world, conceived that their work conditions are worse as well as badly influencing on their own health. On the other band, the sales-service workers group, despite their lower social status, is relatively autonomous and stable in their work environment and thus has the higher life chances. Finally, agricultural and productive workers have relatively the lower lift chances. Nevertheless, there are some clear differences among these 2 occupational groups. That is, the farmers have relatively the higher life chances in the sectors of socio-economic characteristics, and labor and health rather than productive workers. As a result, the productive workers are generally located in the lowest level of life chance. This fact is particularly attributed to the fragility of manufacturing industries in Chonbuk Province.

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지식서비스기업의 서비스 혁신에 영향을 미치는 조직의 역량에 관한 연구 (An Empirical Investigation Into the Effect of Organizational Capabilities on Service Innovation in Knowledge Intensive Business Firms)

  • 윤보성;김용진;진승혜
    • Asia pacific journal of information systems
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    • 제23권1호
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    • pp.87-106
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    • 2013
  • In the service-oriented economy, knowledge and skills are considered core resources to secure competitive advantages and service innovation. Knowledge management capability, which facilitates to produce, share, accumulate and reuse knowledge, becomes as important as knowledge itself to create service value. Along with knowledge management capability, dynamic capability and operational capability are the key capabilities related to managing service delivery processes. Previous studies indicated that these three capabilities are related to service innovation. Although separately investigate the relationship between the three capabilities. The purpose of this study is 1) to define variables that have effects on service innovation including knowledge management capability, dynamic capability and operational capability, and 2) to empirically test to identify relationship among variables. In this study, knowledge management capability is defined as the capability to manage knowledge process. Dynamic capability is regarded as the firm's ability to integrate, build, and reconfigure internal and external competences to address rapidly changing environments. Operational capability refers to a high-level routine that, together with its implementing input flows, confers upon an organization's management a set of decision options for producing significant outputs of a particular type. The proposed research model was tested against the data collected through the survey method. The survey questionnaire was distributed to the managers who participated in an educational program for management consulting. Each individual who answered the questionnaire represented a knowledge based service firm. About 212 surveys questionnaires were sent via e-mail or directly delivered to respondents. The number of useable responses was 93. Measurement items were adapted from previous studies to reflect the characteristics of the industry each informant worked in. All measurement items were in, 5 point Likert scale with anchors ranging from strongly disagree (1) to strongly agree (5). Out of 93 respondents, about 81% were male, 82% of respondents were in their 30s. In terms of jobs, managers were 39.78%, professions/technicians were 24.73%, researchers were 12.90%, and sales people were 10.75%. Most of respondents worked for medium size enterprises (47,31%) in their, less than 30 employees (46.24%) in their number of employees, and less than 10 million USD (65.59%) in terms of sales volume. To test the proposed research model, structural equation modeling (SEM) technique (SPSS 16.0 and AMOS version 5) was used. We found that the three organizational capabilities have influence on service innovation directly or indirectly. Knowledge management capability directly affects dynamic capability and service innovation but indirectly affect operational capability through dynamic capability. Dynamic capability has no direct impact on service innovation, but influence service innovation indirectly through operational capability. Operational capability was found to positively affect service innovation. In sum, three organizational capabilities (knowledge management capability, dynamic capability and operational capability) need to be strategically managed at firm level, because organizational capabilities are significantly related to service innovation. An interesting result is that dynamic capability has a positive effect on service innovation only indirectly through operational capability. This result indicates that service innovation might have a characteristics similar to process innovation rather than product orientation. The results also show that organizational capabilities are inter-correlated to influence each other. Dynamic capability enables effective resource management, arrangement, and integration. Through these dynamic capability affected activities, strategic agility and responsibility get strength. Knowledge management capability intensify dynamic capability and service innovation. Knowledge management capability is the basis of dynamic capability as well. The theoretical and practical implications are discussed further in the conclusion section.

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기업 규모별 의약품 해외 인허가 과정에서의 장애요인 비교분석 (A Comparative Analysis of Barriers for Korean Pharmaceutical Companies in Global Regulatory Affairs by Company Size)

  • 홍윤나;하동문
    • 보건의료산업학회지
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    • 제14권1호
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    • pp.55-65
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    • 2020
  • Objectives: To provide guidance for agency planning by identifying barriers faced by Korean pharmaceutical companies in global regulatory affairs. Methods: A questionnaire survey on global regulatory affairs was administered by email to personnel at Korean pharmaceutical companies. From a total of 60, 28 responses were collected. Respondents' companies were classified as small-sized or large-sized, based on whether their annual sales amounted to KRW 100 billion. Results: Small-sized companies were experiencing greater difficulties in receiving drug approvals from advanced countries, particularly during the Investigational New Drug (IND) and Good Manufacturing Practice (GMP) processes. Conclusions: Support measures to specifically help small-sized companies enter more advanced markets and further improved global regulatory guidelines that can meet large-sized companies' expectations are needed. Moreover, domestic and global regulatory standards should be harmonized to benefit both groups.

신규고객 유치에 따른 기존고객의 이탈가능성 연구 (A Study on the Current Customer's Defection Due to Promotions Focused on New Customer Acquisition)

  • 이기순;김상용
    • 한국경영과학회지
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    • 제32권1호
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    • pp.105-124
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    • 2007
  • CRM (Customer Relationship Management) becomes a crucial paradigm as the environment of the market changes. About the CRM actively maintaining and managing customers that have been already acquired, the research has been done as a plan to lure loyal customers who bring lucrative profits in the long term for the company in order to increase the value to the customers. However, in practice, the focus is on putting spurs to attracting new customers in a short term rather than retaining existing customers who give profitable revenues. If the company puts high emphasis on drawing the new customers, in a CRM's point of view in relation to the value of the customers, it can incur a loss in the long run. The reason is that if the firm conducts discriminative sales promotion, the existing clients with high loyalty will feel relatively treated inappropriately and they will have negative feelings such as being betrayed from the company they prefer. This occurrence of negative emotion can in-crease the possibility of highly profitable clients' secession. In consequence, this paper focusing on the process of the client segmentation at the mobile telecommunication services shows that the sales promotion strategy for the new customer attraction can lead to negative effect on the loyalty of the existing customers.

소비자 만족도에 관한 경험적 연구: 신흥 시장의 휴대폰 이용자를 대상으로 (An empirical study on customer satisfaction: Mobile phone users in an emerging market)

  • 자한 너스랏;라하만 모스타피줄;호싸인 알람기르;사이풀혹큐
    • 디지털융복합연구
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    • 제17권4호
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    • pp.75-85
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    • 2019
  • 휴대폰을 구매하는 과정에서, 소비자들의 선택 기준은 다양한 요인으로 구성된다. 이동 통신의 중요성이 증대된다는 점을 고려하여, 이 연구는 구조 방정식 모델을 통해 소비자 만족 행동에 영향을 미치는 요소들을 조사하고자 했다. 이 연구는 소비자 만족을 결정하는 여섯 가지 주요 요인을 제안하며, 인구통계학적 요인들의 조절 효과를 검증했다. 386 명의 적극적인 이용자로부터 수집한 설문 데이터를 분석했다. 연구 결과는 브랜드 명칭, 사회적 영향력, 그리고 애프터 서비스가 소비자 만족의 세 가지 중요한 결정 요인임을 보여준다. 또한 연구 결과는 인구통계학적 속성이 고객 만족에 영향을 미친다는 점을 제안한다. 이 연구는 휴대폰 소비자의 만족을 신흥 시장의 관점에서 조망함으로써, 이론적 이해를 확대하고 실무적 함의를 제공한다.