• 한국IT서비스학회지
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• 제15권3호
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• pp.15-31
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• 2016

Sales Force Automation (SFA) is a strategic information system and one of the components of operational CRM system. SFA supports salespeople's activities such as selection of potential customers, creative value proposition, after-sales services, etc. SFA is increasingly used in many companies because it has the advantages to raise the salespeople's productivity by developing forecasting ability, value proposition ability, after sales service ability etc. Many researches have shown that implementation of SFA leads to the increase of salepeople performance, organizational performance, and quality of customer relationship. However, Some prior studies have discussed on the SFA implementation failure and pointed out that one of important causes of this failure is salespeople's resistance to SFA. Although many researches explain SFA acceptance phenomenon using Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB), these researches didn't deeply investigate the salespeople's resistance to SFA. Therefore, this study focuses on the factors influencing salespeople's resistance to SFA and the relationships among these factors. This study identified three factors (salespeople's perceived loss of power, perceived loss of autonomy, and perceived time and effort waste) influencing salespeople's resistance to SFA. The hypotheses testing results showed that salespeople's perceived loss of power and perceived time and effort waste significantly increased salespeople's resistance to SFA. And salespeople's perceived loss of power plays a mediating role between perceived loss of autonomy/perceived time and effort waste and salespeople's resistance to SFA. At the end of the paper, theoretical and managerial implications of this study and the limitations and future research directions are discussed.

• 한국항공운항학회지
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• 제13권2호
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• pp.1-13
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• 2005

The objective of the study is to analyze the pilot's behavior such as preference and management technique to the automation of aircraft through Flight Management Attitude Questionnaire(FMAQ) survey. Participants in the survey are grouped in rank and nationality, and attitudes of those groups toward the automation are analyzed. Previous empirical studies have demonstrated large cross-nation differences in attitudes regarding task performance across several work domains including aviation. Analysis of the survey shows that the pilots in Asia region like the automation and its usage more than the pilots in western and Oceania regions. The trust in the automation is higher among glass cockpit pilots than among the conventional aircraft pilots. More foreign pilots than Korean pilots believe that the automation may deteriorate their flight skills. While more Korean pilots than foreign pilots agree that their flight skills can be kept by manual controls. The pilots also feel that the automated cockpits would require more verbal communications between crew members. For improving the automation management skills and the effective automation usage, the Situation Awareness training and Crew Resource Management(CRM) training are strongly suggested.

• 한국콘텐츠학회논문지
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• 제2권1호
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• pp.113-119
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• 2002

인터넷의 폭발적인 확산은 다양한 서비스를 지원하는 웹사이트를 활성화시켰고 구매나 콘텐츠의 이용과 같은 다양한 인터넷 기반의 비즈니스 활동이 일어나고 있다. 또한 사용자들에 대한 경쟁적인 서비스는 웹사이트 운영의 차별화 된 전략을 필요로 하게 만들었고, 개인화 된 서비스의 필요성을 대두시켰다. 개인화를 지원하는 서비스는 주로 고객의 개별적인 특성이나 선호도를 기반으로 정량적인 자료를 통해 이루어지고 있다. 본 연구는 인터넷 감성 커뮤니티에 로그인하는 사용자의 사용자 정보를 이용하여 생체리듬을 파악하고, 사용자의 생체리듬에 따라 로그인한 사용자의 생체리듬에 가장 적합한 사용자 인터페이스를 제공하는 인터넷 감성 커뮤니티 서비스 방법 및 시스템의 설계에 초점을 두고 있다. 제안한 시스템을 한 사용자 감성 기반의 개인화 된 서비스의 제공은 고객의 충성도의 향상을 통해 웹사이트 가치를 높일 수 있을 것이다.

• 한국진공학회지
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• 제11권4호
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• pp.218-224
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• 2002

반도체 박막의 분석에서 중요한 분석 대상의 하나인 미량 불순물의 정량분석을 위한 표준절차를 확립하고 그에 필요한 인증표준물질의 개발하였으며 이를 이용하여 국내공동분석을 실시하였다. 공동분석에 사용된 붕소가 균질하게 도핑된 박막 인증표준물질과 분석시편은 이온빔 스퍼터증착법에 의해 제작하였으며, 가장 정량적이고 감도가 높은 ICP-MS를 이용한 동위원소희석법으로 인증하였다. 이러한 인증표준물질과 SIMS에 의한 실리콘 내 의 붕소의 정량분석에 대해 이미 확립되어 있는 국제표준절차인 ISO/DIS-14237에 의거하여 국내 공동 분석을 시행하였는데, 이번의 공동분석에서 얻어진 붕소농도의 전체 평균값이 ICP-MS에 의한 인증치에 약 2% 정도의 오차를 보여주고 있어 분석의 정확성이 확인되었다.

• 보건행정학회지
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• 제12권2호
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• pp.1-22
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• 2002

Since the early 1980s scholars have applied latent structure and other type of finite mixture models from various academic fields. Although the merits of finite mixture model are well documented, the attempt to apply the mixture model to medical service has been relatively rare. The researchers aim to try to fill this gap by introducing finite mixture model and segmenting inpatients DB from one general hospital. In section 2 finite mixture models are compared with clustering, chi-square analysis, and discriminant analysis based on Wedel and Kamakura(2000)'s segmentation methodology schemata. The mixture model shows the optimal segments number and fuzzy classification for each observation by EM(expectation-maximization algorism). The finite mixture model is to unfix the sample, to Identify the groups, and to estimate the parameters of the density function underlying the observed data within each group. In section 3 and 4 we illustrate results of segmenting 4510 patients data including menial and ratio scales. And then, we show AHP can be identify the attractiveness of each segment, in which the decision maker can select the best target segment.

• 한국의류학회지
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• 제31권8호
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• pp.1222-1230
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• 2007

This study measured the PPL communication effect whether the respondents had purchased the PPL products in the movie or not. The experiment of this study was held to females in their twenties(mostly university or graduate school students), and they answered the questionaries after being exposed to the 15-minute-edited movie. The results were as follows. In cognitive dimension, there were no differences of the recognition and the recall between two groups. In emotional and behavioral dimensions, the group with the purchase experiences of the PPL brands in the movie showed the more positive brand attitude and the higher purchase intention. The implications based on this results are as follows. First, to strengthen the brand image, the brand identity has to be established systematically. Second, the fashion marketers should constantly implement CRM(Customers Relationship Management) to the customers who purchased the brand products to make them loyal customers.

• 한국항공운항학회지
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• 제20권1호
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• pp.46-54
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• 2012

One major safety issue of surface operations is the occurrence of runway incursions. Runway incursions are the consequence of multiple operational and/or environmental factors. Human error is known to contribute to almost every runway incursion. One major contributing factor for runway incursion is crew's lack of situational awareness during airport surface operations, induced by weather considerations, by complex airport factors or by crew technique itself; it is also caused by ATC issues. Various airport factors may affect pilot situational awareness, distract the crew, or lead to crew confusion. The recommendations to avoid runway incursions are manifold; Proper Crew's CRM/TEM skills, adequate communication technique, proper knowledge of airport surface markings, lights and signs and preparation of preparation of expected taxi out/in routing. Also runway incursion risk assessment on specific airport before flight may lead to aware of risk level and contribute to prevent runway incursion.

• 대한안전경영과학회지
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• 제13권4호
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• pp.283-290
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• 2011

According to the rapid evolution of information technology, the salesperson's business efficiency and faster information sharing within the enterprise that need to improve competitiveness has been increasing steadily. In general, many companies has been managed the sales through the ERP system. However, the ERP informations as a result of operating activities can not perform customer maintenance activities from strategic planning. Therefore, a series of sales activities information as corporate intellectual assets is needed strategic business solutions for managing it. In this study, the web-based SFA systems were designed for salesperson. Salespersons improve the efficiency of the business through management and improvement activities of sales information. The systematic customer information management contribute to improving the company's revenue through improved customer service satisfaction.

• 복식문화연구
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• 제29권4호
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• pp.505-521
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• 2021

This study analyzed the effects of consumer confusion on shopping fatigue and negative purchasing behaviors in an internet shopping environment. Further, the effects of shopping fatigue on negative purchasing behaviors were analyzed. The survey was conducted among consumers in their 20s and 40s in the Seoul metropolitan area who had experience of purchasing fashion products through internet shopping. A total of 392 questionnaire were analysis, with frequency, reliability, factor, correlation, and regression analysis completed using the SPSS statistics program. The results of the study showed that consumer confusion and shopping fatigue in internet shopping environment affected negative purchasing behaviors. First, consumer confusion comprised overload confusion, similarity confusion, and ambiguity confusion. It was found that overload confusion and similarity confusion significantly affected shopping fatigue. Second, shopping fatigue significantly affected negative purchasing behaviors, and an increased level of shopping fatigue result in, increased purchase delay and non-purchase behavior. Third, consumer confusion (overload confusion, similarity confusion, ambiguity confusion) significantly affected purchase delay behavior, while similarity confusion and ambiguity confusion significantly affected non-purchasing behavior. These results will provide useful data for e-CRM and marketing directions of internet companies and will contribute to rational decision-making of internet consumers and improve the quality of consumer life.

• 한국정보통신학회논문지
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• 제11권4호
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• pp.641-647
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• 2007

전자무역에서 WMS는 물류산업을 보다 편리하고 효율적으로 개선시키는데 많은 부문에 기여했다고 할 수 있다. 그러나 운영 측면에서 볼 때 전자데이터 등의 폭발적인 수요 폭주로 인하여 운송방법 등의 기술적인 문제점들이 적잖게 노출되어 있는 것이 현실이다. 따라서 우리나라가 물류정보 중심지로 성장하기 위해서는 전자무역 ERP 관리하의 SCM 기반구축과 WMS를 충분히 활용하여야 할 시점이다. 본 연구의 목적은 전자무역 WMS의 효율적인 운영을 위하여 첫째, 우리나라 전자무역의 부분별 종합 WMS의 플로우 과정을 고찰하고 둘째, 전자무역 WMS의 문제점과 개선방안을 제시 하고자 한다. 본 논문은 WMS의 기술적인 방향을 제시하기보다는 실무적 관점에서 해석적 기초를 제시하는데 그 목적이 있다.