• Title/Summary/Keyword: reward program

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Analysis of Reward and Royalty Programs Affecting Customer Satisfaction and Recommendations in the Purchase Process in Luxury Goods (명품 구매과정에서 고객만족과 추천의향에 영향을 미치는 보상 및 로열티 프로그램의 분석 - 고급 수입차 매장을 중심으로 -)

  • Choi, Soo Young;Park, Keun Young;Han, Hyun-Soo
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.41 no.4
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    • pp.146-159
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    • 2018
  • This study analyzed what premium features significantly affect customer satisfaction and their recommendation, and what factors significantly affect product attributes. In the process, first, the loyalty program and the customer compensation program were studied to determine the impact of the customer satisfaction and recommendation. The study analyzed that quality and design of product properties had significant effects on all factors, but the brand was not significantly affected. Second, while superiority, differentiation and scarcity of luxury items are significant to customer satisfaction but superiority is only significant in relation to recommendation intention. Third, the preceding study shows that the customer compensation program has a significant impact on sales growth, but the study found that it was not for imported luxury car customers. Fourth, if the royalties program is low in awareness, it has been analyzed that the scarcity and customer satisfaction relationships among luxury goods have been adjusted. On the contrary, if there is a high level of awareness, it is analyzed that there is a control effect customer satisfaction and differentiation among luxury brands. In the conclusion, in order to satisfy customers at the import luxury car market, the differentiation of luxury goods by standard index must be strengthened and the brand must be strengthened among the attributes of the product. In addition, by raising awareness of the royalties program, the relationship between differentiation and customer satisfaction can be enhanced.

An Analysis of Instruction Consulting System in Universities and its Implications (대학 수업컨설팅 체제 분석 및 시사점)

  • Park, Soo-Jung;Song, Myunghyun
    • The Journal of the Korea Contents Association
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    • v.16 no.11
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    • pp.116-127
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    • 2016
  • The instructional consulting has emerged as an important teaching development program in university. So, this research aims to analyze the instructional consultation system in centers for teaching and learning in four-year-course universities and deduce implications from it. To this end, focusing on instruction consulting program types, status, and example cases for promotion, homepages were reviewed and phone interview was conducted from July to August, 2015. The results were as follows. First, 9 types of instruction consulting system in universities were found. Second, the status of offering the programs and implementing them did not correspond to each other. Third, universities were mainly using in-school consultants. Fourth, universities had various ways of using the results and reward systems. Lastly, as for the example cases, through various consulting programs, consultant pools, use of results and reward system, and connection with other programs, it was found that instruction consulting system was operated organically. The implications that the research result offers are as follows. First, there should be accurate diagnosis of instructors and customized consulting systems based on needs. Second, there should be supports inside schools and cooperation between external organizations that can help raise consulting teams of various backgrounds. Third, the instructional consulting should be made through joint considerations and reflections of instructors. Fourth, universities should provide systematical support for instructional consultation and have higher awareness about it.

A Study on Efficiently Designing Customer Rewards Programs (고객 보상프로그램의 효율적 구성에 관한 연구)

  • Kim, Sang-Cheol
    • Journal of Distribution Science
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    • v.10 no.1
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    • pp.5-10
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    • 2012
  • Currently, the rewards programs offered by many companies to strengthen customer relationships have been working quite well. In addition, many companies' rewards programs, designed for stabilizing revenue, are recognized to be effective. However, these rewards programs are not significantly differentiated between companies and there are no accurate conclusions currently, which can be made about their effects. Because of this, a company with a customer rewards program may not comprehend the true level of active participation. In this environment some companies' rewards programs inadvertently hinder business profitability as a side effect while attempting to increase customer loyalty. In fact, airline and oil companies pass on the financial cost of their programs to the customer, and as a result, they have been criticized publicly. The result of this is that the corporations with bad rewards programs tend to get a bad image. In this study of stores' rewards programs, we centered our focus on the design of the program. The main problem in this study is to recognize the financial value of the rewards program and whether it can create a competitive edge for the companies despite the cost issues experienced by them. Customers receiving financial rewards for their business may be just as satisfied with a particular company or store versus those who are not, and the program, perhaps, does not form a distinctive competitive advantage. When the customer is deciding between competing companies to secure their product needs with, we wanted to figure out how much of an affect a valuable reward program had on their decision making. To evaluate this, we set the first hypothesis as, "based on the level of involvement of the customers, there is a difference between customers' preferences for rewards programs." In the results of Experiment 1 we saw that in a financial compensation program for high-involvement groups and low-involvement groups, significant differences appeared and Hypothesis 1 was partially supported. As for the second hypothesis that "customers will have different preferences between a financial rewards programs (SE) and a joint rewards programs (JE)," the analysis showed that the preference for JE was significantly higher than that for other programs. In addition, through Experiment 2, we were able to find meaningful results, which revealed that consumers have shown a significant difference in their preferences between SE and JE. The purpose of these experiments was to enable the designing of a rewards program by learning how to enhance service information distribution and strengthen customer relationships. From the results, there should be a great amount of value for future service-related endeavors and academic research programs. The research is significant, because the results can be found to have a positive effect on reward program designs however, it does have the following limitations. First, this study was performed using an experiment, and all experiments have limitations. Second, although there was an individual evaluation and a joint evaluation, setting a proper evaluation criteria was difficult. In this study, 1,000 Korean won (KRW) in the individual evaluation had a value of 2 points, and, in the joint evaluation, 1,000 KRW had a value of 1 point. There may have been alternative ways to differentiate the evaluations to obtain the proper results. In this study, since there was no funding, the experiments were performed orally however, this was complementary to the study. Third, the subjects who participated in this experiment were students. Conducting this study through experimentation was unavoidable for us, and future research should be conducted using an actual program with the target customers.

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Effects of Human Resource Management Activities and R&D Capabilities of SMEs on Organizational Effectiveness (중소기업의 인적자원관리활동과 연구개발 역량이 조직유효성에 미치는 영향)

  • Noh, Seong-Yeo;Seo, Jong-Seok;Ock, Young-Seok
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.39 no.3
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    • pp.100-108
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    • 2016
  • The purpose of this study is to present a business strategy plan to increase organizational effectiveness of small and medium-sized enterprises. The research investigated in the level of human resource activity, such as recruitment, education, evaluation, compensation and development for the employees and executives who are working at small and medium-sized enterprises where located in Busan and Gyongnam province. With this, the research carried out actual proof analysis on the level of human resource activity effects on organization effectiveness like job satisfaction and organizational commitment. The following implications can be acquired from the result of multiple regression analysis on the 201 employees of small and medium enterprises. First, small and medium-sized enterprises should carry out human resource management activities and improve research and development capacity to enhance organization effectiveness. Second, in order to improve job satisfaction of the members of small and medium-sized enterprises, the management should concentrate on recruitment activity and reward maintenance management activity and come up with strategies to enhance learning ability and external network ability. Third, in order to enhance organizational commitment of the members of small and medium-sized enterprises, recruitment activity, training activity, and reward maintenance management activity should be carried out and the management should come up with strategies to enhance learning ability and external network ability. In this research, the objective was only to find out antecedents of organization effectiveness, but considering that causality might arise among the antecedents, in the studies hereafter, the verification on the structural relationship of various factors will be needed.

Study on Job Stress and Job Satisfaction of Dental Hygienists in Changwon (창원지역 치과위생사의 직무스트레스와 직무만족에 관한 연구)

  • Lee, Myeong-Ju;Kwon, Sun-Hwa;Goo, Hyo-Jin
    • Journal of Korean Clinical Health Science
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    • v.1 no.3
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    • pp.39-48
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    • 2013
  • Purpose. This study was performed on survey related dental hygienist job stress and job satisfaction, to improve the work efficiency of the dental hygienist and for dental hygienist to eliminate the cause of stress for health promotion and for management to be able to help to finding ways to provide basic data. Method. This survey is based on 235 people who are dental hygienists working in Changwon city from November 1 to November 30 2012, by statistical analysis of collected data using SPSS Win Program 20.0 version t-test, univariate analysis of variance (one-way ANOVA), correlation analysis that performed to determine statistical significance with a significance level of 0.05 was considered. Results. For correlation of job satisfaction and job stress, the job demands, job insecurity, and workplace culture shows a negative correlation. For Correlation of the physical environment, insufficient job control, interpersonal conflict, and organizational system is, lack of reward shows a positive correlation. The less job stress due to Insufficient job control, interpersonal conflict, organizational system, is, the higher job satisfaction due to job demands and workplace culture is.(p <0.05), The higher job stress is, the higher the job satisfaction is(p <0.05). Conclusions. Job satisfaction and job stress may be relevant each other, there fore several measures should be sought to solve insufficient job control, interpersonal conflict, organizational system and the lack of reward, consequently to increase the job satisfaction of dental hygienists.

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The Effects of Self-Leadership on Career Decision-making Self-efficacy and Career Preparation Behavior - Focused on Culinary Major Students - (셀프리더십이 진로결정 자기효능감 및 진로준비행동에 미치는 영향 - 조리전공 대학생을 중심으로 -)

  • Seo, Kyung-Hwa
    • Culinary science and hospitality research
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    • v.23 no.2
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    • pp.146-158
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    • 2017
  • This study conducted a survey to investigate career decision-making self-efficacy, and career preparation behavior related to self-leadership among students major in culinary area. Frequency analysis, factor analysis, reliability analysis and multiple regression analysis were employed using SPSS 16.0 Version statistical package program, and various results were discovered. First, all the subfactors of self-leadership factors (behavior focused, natural reward, and constructive thought strategy) had a positive effect on career decision-making self-efficacy factors (occupational information, goal setting, career planning, problem solving, self-appraisal). Second, all the factors of self-leadership factors (behavior focused, natural reward and constructive thought strategy) had a positive effect on career preparation (information search activity, goal achievement activity). As a result, the study confirmed that strengthening of self-leadership for culinary major college/university students is important predictor for development with career decision-making self-efficacy and career preparation behavior.

A Study on the Management of Reading Certification System by Elementary School Libraries in Gapyeong, Gyeonggi-do (경기도 가평지역 초등학교 도서관의 독서인증제 운영에 관한 연구)

  • Ryu, Yeon-Yi;Kang, Soon-Ae
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.23 no.1
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    • pp.235-255
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    • 2012
  • The Reading Certification System is a form of reading education, a program in which homeroom teachers or librarians certify and reward students' reading and reading activities in order to raise motivation for reading. This study investigates and analyzes the management of the Reading Certification System in elementary school libraries in Gapyeong County, indicating problems and providing ways to resolve them by examining theories on school libraries' reading education and the Reading Certification System through a documentary survey and by conducting a survey of librarians and students on the categories of management, effectiveness, satisfaction levels, reading activities and reading motivation factors. An analysis of the survey results yielded the following suggestions for improvement: there should be a recommended books selection, a separate budget for a diverse reward system and more reading activities for students with low participation levels. I hope the results of this paper will be used as a reference when implementing the Reading Certification System in elementary schools, and that it will be an opportunity in changing perspective when applying the system.

Influence of social characteristics and self leadership on stress coping method in the dental hygiene students (치위생과 학생의 사회학적 특성과 셀프리더십이 스트레스 대처방식에 미치는 영향)

  • Lee, Hye-Kyung
    • Journal of Korean society of Dental Hygiene
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    • v.15 no.5
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    • pp.849-856
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    • 2015
  • Objectives: The purpose of the study is to investigate the influence of social characteristics and self leadership on stress coping method in the dental hygiene students. Methods: A self-reported questionnaire was completed by 436 dental hygiene students in J area from November 10 to December 10, 2013. The questionnaire consisted ofsocial characteristics of the subjects, self leadership, and stress coping method. The reliability was evaluated by Cronbach alpha. Data were analyzed by frequency, one-way ANOVA, multiple regression analysis using the SPSS 12.0 statistical package program. The self leadership was developed by Mans and adapted and modified by Kim and Park. The leadership included 18 questions of self expectation, rehearsal, goal setting, self reward, self criticism, and constructive area. The stress coping method was developed by Folkman and Lazarus, and adapted and modified by Park. The stress coping method included 24 questions of problem focused coping, seeking social support, emotion focused coping, and wishful thinking. Results: The best stress coping method was wishful thinking and the score was 2.81. The priority order of stress coping method included social support, problem focused coping, and emotion focused coping. The self-expectation, goal setting, self-criticism proved to be highly relevant factors. The explanation power of stress coping method was 29.1 percent. The self expectation, rehearsal, self reward, and self criticism were passive coping methods and the explanation power was 15.4 percent. Conclusions: The self leadership is the most important factor to fulfill the interpersonal relationship abilities, major satisfaction, and satisfaction with clinical practice. The self leadership leads to stress coping ability.

Influential Factors on Job Engagement in Police Officers (경찰관의 직무열의에 영향을 미치는 요인)

  • Lee, Yoonjeong
    • Journal of the Korea Convergence Society
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    • v.10 no.11
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    • pp.557-564
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    • 2019
  • The purpose of this study was to examine the influencing factors of job engagement among Korean police officers. This was the secondary analysis of data from the 5th Korean Working Conditions Survey (KWCS). The study subjects included 185 Korean police officers. Collected data were analyzed using descriptive statistics, t-test, ANOVA, Pearson's correlation and multiple regression with IBM SPSS Statistics 24.0 program. Job insecurity (${\beta}=-.34$, p<.001), job reward (${\beta}=.39$, p<.001), subjective health status (${\beta}=.22$, p<.001), and organizational justice (${\beta}=.20$, p=.002) were significant influencing factors on job engagement, explaining 59.3% of the variance (F=34.26, p<.001). Effective and systematic strategies to improve Korean police officers' job engagement should focus on job reward, job insecurity, subjective health status, and organizational justice. The results of this study can be utilized as base data to improve Korean police officers' job engagement.

The Influence of Professor' Leadership Types on Major Satisfaction and Learning Immersion (교수의 리더십 유형이 대학생들의 전공만족과 학습몰입에 미치는 영향)

  • Park, Moon-Soo
    • Journal of the Korean Data Analysis Society
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    • v.20 no.6
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    • pp.3127-3137
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    • 2018
  • The study has been focused on identifying the impact of professors' types of leadership on major satisfaction, learning immersion in college students. To achieve this goal, the results of a survey of 543 affiliated students from september 2017 to november were as follows. Data processing has been done using the IBM SPSS statistics 25 program, and t-test and multi-return analysis were performed to determine the characteristics of the survey subjects, to verify the validity and reliability of the survey tools, and to identify differences and influence between factors. First, there was a difference between gender and grade, but by major, there was no difference. Second, learning immersion varies by major, gender and grade. Third, the factors that significantly influence a type of leadership's satisfaction with a major were shown to have a significant impact on vision and sense of duty, individual consideration, situational reward but were not significant in exceptional control by exception. Fourth, the impact of the types of leadership on learning immersion showed that vision and sense of duty, and situational reward, but individual consideration and exceptional control by exception were not significant.