• 경영과정보연구
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• 제33권2호
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• pp.225-239
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• 2014

촉진 활동과 관련된 보상 프로그램의 효과는 단기적 성과에 집중되거나 일시적인 재구매를 유도하는 한계를 지니고 있다. 이에 본 연구는 불만족 보상 연구의 확장을 위해 보상방식이 소비자의 반응회복에 미치는 영향에 있어 보상시기와 보상강도의 상호작용 효과를 중심으로 검증하였다. 본 연구의 목적은 첫째, 보상방식인 경제적, 비경제적 그리고 결합보상이 소비자의 인지적 반응회복과 감정적 반응회복에 미치는 영향의 차이를 검증하는 데에 있다. 둘째, 보상방식에 따른 소비자의 반응회복 효과에 있어 보상시기와 보상강도의 조절적 역할을 확인하는 데에 있다. 연구의 설계를 위해 3X2X2의 피험자 간 완전 요인설계를 이용하였다. 주요 연구 결과 첫째, 보상방식에 따라 소비자의 반응회복에 미치는 영향의 차이가 있었다. 둘째, 보상방식이 소비자의 반응회복에 미치는 영향은 보상시기에 따라 차이가 있었다. 셋째, 보상방식이 소비자의 반응회복에 미치는 영향은 보상강도에 따라 차이가 있었으며, 소비자 반응 회복정도는 결합보상에서 영향력이 가장 큰 것을 확인하였다. 본 연구는 일반적인 보상 프로그램에서 다루어지는 보상 시기를 소비자들의 불만족 상황에 새롭게 적용시키는 것에 의의를 두고 있으며, 본 연구를 통해 선행 연구들의 실증분석 결과를 지지하고 그 역할을 여러 각도에서 확장시키고자 하였다.

• 경영과학
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• 제27권3호
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• pp.149-160
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• 2010

This paper focuses on frequent flyer programs (FFPs), which have long been used by most airlines as a powerful marketing tool. Since the preference for FFPs reward services and the customer perceived values of mileage points differ among FFPs members, airlines should design a customer-oriented reward service based on customer preference to motivate the use of mileage points. The intention for using mileage points is affected by various kinds of attributes such as reword items, consuming mileage points for rewards and time of usage. In this paper, we focus on evaluating customer perceived values of attributes of FFPs reward services. A conjoint analysis model is applied to get the preference value of each attribute. Some empirical experiments are conducted in relation to Korean customers. From the empirical survey, the preference values of attributes are evaluated for different scenarios with respect to the number of mileage points. With the preference values of attributes, we can find several implications for airlines regarding the development of various FFPs strategies.

• 경영과정보연구
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• 제30권3호
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• pp.133-151
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• 2011

본 연구는 이동통신사의 멤버십카드를 소지한 고객을 대상으로 이동통신사가 제공하는 보상이 통신사만족에 영향을 미치는데 있어 고객유형의 조절효과를 확인하는 연구로서, AMOS의 개별모수 차이검증을 통해 보상프로그램 가치와 통신사 만족간의 관계에서 고객유형별(거래지향형/촉진둔감형) 차이가 있는 지를 밝히고 보상프로그램 가치들 간의 상대적 영향력의 차이를 비교하였다. 분석결과 먼저, 보상 실용성과 통신사 만족, 보상 쾌락성과 통신사 만족 간의 경로계수값이 유의한 차이를 보이지 않아 고객유형이 조절효과를 가지고 있다라고 보기는 어려웠다. 그러나 보상프로그램 가치들 간의 상대적 영향력에서 있어서 거래지향형 고객과 촉진둔감형 고객 둘 다 보상 실용성이 보상 쾌락성보다 더 크게 영향을 미쳤고, 보상 실용성의 경우 촉진둔감형 고객이 거래지향형 고객보다 더 큰 영향을 미침을 확인하였다.

• Asia Marketing Journal
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• 제18권4호
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• pp.77-98
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• 2017

This research explores two key facets of behavior (reward point accrual and redemption) that consist of a loyalty program. It focuses on assessing the impact of accrual effort level on three types of redemption behavior: speed, unit size, and hedonic preference at the individual level by using large scale transaction data from a multi-vendor loyalty program providing flexible environment for point accrual and redemption. Findings from this research demonstrate that customers tend 1) to speed up point redemption, 2) to enlarge the size of redeemed points, and 3) to prefer utilitarian rewards as the level of effort at the accrual stage of reward point increases.

• 한국체육학회지인문사회과학편
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• 제54권2호
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• pp.285-297
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• 2015

이 연구의 목적은 국내 스키리조트 고객 보상프로그램 요인을 전문가 패널 측면과 고객측면에서 조사하여 파악하는 것이다. 스키리조트 고객 보상프로그램 조사의 대상과 방법으로는 전국 6개 스키리조트의 실무 종사자 28명과 학계 전공 교원을 중심으로 7명을 선정하고, 최종 3차 라운드까지 28명의 패널을 대상으로 델파이 기법을 이용하여 전문가 패널측면의 고객보상프로그램 요인을 조사하였다. 이를 토대로 2014년에 국내 스키리조트를 방문한 경험이 있는 50명(이용경력 2년 이상, 시즌 이용일수 3일 이상)의 고객에게 인터뷰와 설문조사를 실시하여 중요성을 조사하였다. 이 두 조사를 비교·검토하였다. 자료처리는 PASWWIN Ver. 18.0을 이용하여 기술통계분석(Descriptive Statistic Analysis)과 켄달 W 검증(Kendall W Test)을 사용하였다. 결과로서 할인요인 8항목, 프로모션요인 10항목, 패키지 항목 5항목, 편의 6항목인 것으로 나타났다.

• 한국초등과학교육학회지:초등과학교육
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• 제21권1호
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• pp.101-109
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• 2002

A cooperative teaming has been taken to consolidate the autonomous motivation of students and to develop a desirable attitude in a mutual cooperative atmosphere. Some studies on the reward effect showed that the reward after the evaluation, in the processes of cooperative learning, worked on students' learning motive directly, and the group reward was effective in learning attitude and the individual reward in academic achievement, respectively. Assuming that the group reward and the individual reward are organized and applied as a complex reward, the effects of rewards will appear, this study examined the effect of the complex reward on academic achievement and teaming attitude. For this study. 2 classes were randomly selected out of a elementary school in Gwangju and the teaming unit was based on chapter 4「The structure and function of plants」 in the 5-1 elementary Science textbook. This research has been done for 4 weeks after the students learned STAD for 8 weeks previously. The learning attitude was examined in pre and post tests, and the academic achievement was inspected twice at 2-week intervals after the pre test. The results were analysized by the SAS program In the case of academic achievement, both groups showed a significant improvement(p<.05). The experimental group showed no significant improvement in the first test, compared with the control group(p>.05), but after 4 weeks, it showed a significant improvement in the second test, compared with the control group(p<.05). From this result, it is identified that the reward should be done for a long time and the individual reward of the complex reward is successful in improving academic achievement. However, in the case of learning attitude, there was no meaningful difference in both groups(p>.05). But the control group showed a significant improvement, compared with the experimental group(p<.05). According to this result, it is indicated that the group reward only is more effective in improving learning attitude and complex reward can decrease the individual competition in experimental group.

• 대한물리의학회지
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• 제12권1호
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• pp.113-120
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• 2017

PURPOSE: The purpose of this study is to provide the basic data for developing the self-leadership program by identifying the effect of self-leadership on intrinsic motivation among physical therapy students. METHODS: One hundred physical therapy students in E university of Gyeonggido were recruited by convenience sampling from October 4 to 14, 2016. Of them, 89% were chosen and 79% were analyzed after excluding the cases with wrong answers. The survey, using Likert's five scales was conducted with fifteen items of intrinsic motivation (Cronbach's ${\alpha}$, .84) and thirty-five items of self-leadership (Cronbach's ${\alpha}$, .90). Frequency analysis, correlation analysis regression diagnostics, and multiple regression analysis were done with SPSS 20.0 Statistics program (IBM, Korea). RESULTS: The total score of Self-leadership was 3.61 and of substrategies was 4.05 (Natural reward strategy), 3.38 (Behavior-focus strategy), and 3.43 (Constructive thought pattern strategy), respectively. The score of intrinsic motivation was 3.43. The substrategy of Self-leadership indicated positive correlation with intrinsic motivation. The correlation values in higher order were .75 (Natural reward strategy), .66 (Behavior-focus strategy), and .61 (Constructive thought pattern strategy). The Constructive thought pattern strategy (t=5.18, p=.00) and Natural reward strategy (t=2.10, p=.38), except Behavior-focus strategy were effective on intrinsic motivation, according to the multiple regression analysis. CONCLUSION: Before stepping up to the next level of being a physical therapist, students must go through the educational program to improve the Constructive thought pattern strategy and Natural reward strategy.

• 한국조리학회지
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• 제13권4호
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• pp.80-91
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• 2007

The purpose of the study is to investigate how customer reward programs that are provided strategically to develop customer favors are assessed by customers, if they affect customer loyalty and what effect using membership card(how many possess and use it) takes. The findings from the study can be summarized as follows. Firstly, customer loyalty showed high when shared value and convenient value are felt for preference and referring effect and when shared value and allied value were felt for revisit. Secondly, when the number of cards in possession was a lot, high customer loyalty existed. Thirdly, when the number of cards in use was a lot, the customer loyalty was high. The customer's awareness of values, e.g. economic, shared, use, convenience and allied values, put a very meaningful positive effect on loyalty, i.e. preference, referring effect and revisit. The more the number of food service provider's' membership cards in use and in possession was, the higher customer loyalty was. This implies that continued development of business partners and quality control are critical for various benefits and shared value of the customer reward pro-grams and service upgrade.

• 한국직업건강간호학회지
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• 제17권1호
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• pp.55-63
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• 2008

Purpose: The purpose of this paper is to analyze the effect of job stress on work impairment. Method: 354 workers' data from Seoul and the Gyeonggi area were collected between February 1 and March 30 2006 by structured questionnaire. The questionnaire was meant to determine demographic data, job stress, and work impairment questionnaire. Data analyzed by SPSS 12.0 and AMOS 5.0 program. Results: Job stress was ranked job demand, insufficient job control, organizational system, lack of reward, job insecurity, interpersonal conflict, and occupational climate. The work impairment of completing work was increased when the stress of insufficient job control, lack of reward, job insecurity, and occupational climate were increasing. The work impairment of avoiding distraction was increased when the stress of job demand, insufficient job control, organizational system, lack of reward, job insecurity, and occupational climate were increasing. The stress of job demand, lack of reward, job insecurity, and occupational climate had an effect on avoiding distraction. The stress of lack of reward and occupational climate had an effect on completing work. Conclusion: If employers manage job stress of job demand, lack of reward, job insecurity, and occupational climate, their business will benefit.

• 한국경영과학회지
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• 제38권1호
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• pp.103-121
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• 2013

Since American Airlines's mileage program emerged in market, loyalty programs have gained popularity. Many companies have generated many kinds of reward cards in order to induce precious consumers. As a result, reward cards are very important in consumer goods market and become diversified. In spite of its importance, little is known about how these cards influence consumer's perception. The prior research has not focused on reward card types and psychological variables. Accordingly this research intends to investigate psychological variables such as transaction coupling and sunk cost perception. According to the theory of regulatory focus, promotion focus consumers would point to gain-nongain frame work, but prevention focus consumers would point to loss-nonloss frame work. The paper proved the effect of reward card types and regulatory focus on transaction coupling and sunk cost perception. Based on the results from 2(type of card : visible vs invisible) ${\times}$ 2(regulatory focus: promotion vs prevention) between-subjects factorial design experiments, we found that consumer's transaction coupling and sunk cost perception of visible reward card are better recognized than invisible reward card. In addition, the results show that there is a significant interaction effect between the type of reward card and regulatory focus. Specifically promotion focused consumers tend to reveal better perception than prevention focused consumers in use of invisible cards. However, prevention focused consumers tend to show better perception than promotion focused consumers in use of visible cards. These findings will contribute to significant academic development and practically useful help to marketing managers.