• Journal of the Korea Society of Computer and Information
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• v.24 no.3
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• pp.191-199
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• 2019

This study is about online purchases of foods that have been reluctant to deal with distribution processes and reliability issues. We find out that attributes of the online food market affects behavior intention and whether it differs according to consumption tendency. A survey was conducted on consumers who had ever purchased food online for hypothesis testing. Reliability and feasibility were reviewed for the collected data and the hypothesis was verified through structural equation model analysis. While product diversity, product information and customer service factors of the online food market significantly affect behavior intention, price is not. We identified differences in the impact of behavior intention on consumption tendencies. For the Gaseongbi group, only the product information factors have significant effect on behavior, and for the Gasimbi group, the price and customer service factors have a significant effect on behavior intention. The findings provide theoretical and practical implications for marketers to study various marketing method based on consumer tendencies.

• International Journal of Computer Science & Network Security
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• v.21 no.4
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• pp.313-324
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• 2021

This study empirically investigates the factors influencing the intention to accept mobile technology in Saudi healthcare service delivery using the extended unified theory of acceptance and use of technology model (UTAUT) with perceived reliability and price value. Accordingly, a conceptual model combining behavioral constructs with those linked to the technology acceptance model is developed. This model aims to identify factors that predict patients' acceptance of mobile technology healthcare service delivery. The developed model is examined using responses obtained from a survey on 545 participants receiving healthcare services in Saudi Arabia. Thus, we have conceptualized the developed model and validated seven hypotheses involving key constructs. Results suggest that performance expectancy, effort expectancy, social influence, facilitating conditions, price value, and perceived reliability are direct predictors of user behavior to accept mobile technology in healthcare service delivery. The results provide empirical evidence to the literature on the effect of facilitating conditions and effort expectancy on mobile health (mHealth) adoption. The results show that the COVID-19 pandemic has significantly increased the adoption of mHealth services in Saudi Arabia.

• The Research Journal of the Costume Culture
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• v.32 no.2
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• pp.181-198
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• 2024

Fashion stress is a pertinent aspect of modern consumer culture that has been underexplored in academic research. This study developed a conceptual framework of fashion stress and a multidimensional scale to measure consumers' fashion stress. The qualitative study included literature reviews on consumption stress, shopping stress, and consumer behavior, as well as focus group interviews to gain insight into various dimensions of fashion stress. NVivo 12.0 was used to analyze the qualitative data and identify core categories following the grounded theory methodology. The quantitative study involved a preliminary and a primary surveys to verify the validity and reliability of the fashion stress scale. A total of 220 questionnaires were used for data analysis. The results show that fashion stress consists of eight factors: care, shopping, fit, brand, financial, closet, style, and disposal. Choice difficulty plays a significant role in all factors of fashion stress. Moreover, shopping stress had a negative impact on impulse buying, while other factors such as fit, brand, closet, and disposal stress had a positive impact on impulse buying. Thus, fashion stress is a potential antecedent of impulsive consumer behavior. The results also confirm the validity and reliability of the scale. The fashion stress scale developed in this study offers researchers a valuable tool for assessing and understanding consumer experiences.

• The Journal of the Korea Contents Association
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• v.12 no.10
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• pp.178-194
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• 2012

Regional medical center, this country's public health researchers to activate discussion about public health nature of publicness and Regional medical center to identify actual conditions of the present analysis of previous studies based on the experience of researchers and policy factors, environmental factors, financial factors, and self-sustaining factors affecting the activation of the public health by assuming that the four provinces, Chungnam Regional Medical Center conducted the survey to target four factors through empirical analysis and 40 kinds of relationships with sub-variables hypothesis. To empirical analysis as a background element present hypotheses and research model setting, study population and method of analysis of the set, factor analysis and reliability, validity analysis conducted, and Windows 7 operating system SPSS 19.0 analysis tool for Regional Medical Center enable the public health was to investigate the relationship between factors and variables, PLS 2.0 as an analytical tool to test the hypothesis through the analysis of the model was used.

• Fashion & Textile Research Journal
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• v.12 no.5
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• pp.657-666
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• 2010

As the beauty industry has strong intangible attributes unlike the other service industry, the provision of service quality capable of fulfilling customer's desire and customer's satisfaction activity due to this are important. The purpose of this research is to provide marketing materials capable of maximizing consumer's satisfaction as a study on assessment of service quality according to a character type of customers by beauty shop type with the target of customers using a beauty shop. The sub-dimension of a personality type of beauty shop's customers is five factors, which were named neurose, sincerity, extroversion, openness and affinity, and the sub-dimension of service quality is five factors, which were named specialty, responsiveness, empathy, tangibility and reliability. It could be known that the service quality according to the character type of customers by beauty shop has influence on all of tangibility, reliability, expertise, responsiveness and empathy factors. Accordingly, this research would be utilized as good material for service improvement that can divide service quality by beauty shop and maximize satisfaction of consumers. Based on the above research results, marketing implications are that the customized promotional management according to the character type of customers by beauty shop is necessary and the granular management manual according to customer's differentiation by beauty shop is necessary. The effect that a personality type of customers by beauty shop has on the empathy factor among service quality factors shows a significant difference in neurose and openness factors in case of beauty salons, and shows a significant difference in sincerity and openness factors in case of skin care salons.

• Culinary science and hospitality research
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• v.23 no.4
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• pp.203-215
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• 2017

The purpose of this study is to investigate the effect of educational service quality on educational satisfaction and job usability. The results of the analysis are as follows. First, based on the theoretical background, factor analysis and reliability analysis were conducted. Five factors of tangibility, responsibility, reactivity, assurance, and empathy were found in the educational service quality. In addition, it was confirmed that there was no problem as a single factor in educational satisfaction and job availability, and these factors showed high reliability and validity. Second, in the relationship between educational service quality and educational satisfaction, all five factors which education service quality factors were found to affect educational satisfaction. The higher the factor of educational service quality, the students will be able to increase their satisfaction with education, which was a degree of satisfaction with the education of contract department. Third, in the effects of educational service quality factors on job availability, tangibility, responsibility, reactivity, and assurance have no effect and empathy affects job availability. In this study, although the factors of education service quality is high except empathy, it is not possible to increase the job availability that leads to successful business results. Fourth, job availability affects educational satisfaction. Therefore, the higher the level of job availability, educational satisfaction will also increase. The following are implications of this study. First, high-quality lectures, hands-on training, and educational programs are needed and values that students pursue must continuously increase. Second, there is a need for measures to improve job availability such as the formation of curriculum related to jobs and the demand for the training courses of restaurants.

• Archives of design research
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• no.16
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• pp.17-25
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• 1996

, \l!ernatives in multi dimensional decision prohlems generally possess numerous attrihutes by which they can be describ('d and compared, The ('\';dllation factors include all attributes that have Ic\'(']s specified by quantitative and qualitativc objectil'l'S, Howev'('f since qualitative factors arc difficul! to quantify as num('ral estimates, these factors have tended to bl' ignored without regard for their importance to human contrnl. In this study, the author adapted :j ('va]uation methods with critrria which have qualitative and qualitative attributes: the Intuitive Evaluation ~1cthods the Accumulativc' Evaluation Model the Benchmarking Evaluation Methods, and studied the corrC'iation between them, The results show that Ill(' :j Mrthods have reciprocal relationships under reliability (r=O, (XX)]] In order to removl' obstacles of desi!;n ev'aluation ( lots of timl' l'llnsumption, constr;lints of placc" difficulties of hu!;!' data procc'ssin!;), it is necessary to be developed a new ('va]uation syst('rn which could prov'idc' effective rat in!; of desi!;n v'alm's 10 make value judw'rnents, , \l!ernatives in multi dimensional decision prohlems generally possess numerous attrihutes by which they can be describ('d and compared, The ('\';dllation factors include all attributes that have Ic\'(']s specified by quantitative and qualitativc objectil'l'S, Howev'('f since qualitative factors arc difficul! to quantify as num('ral estimates, these factors have tended to bl' ignored without regard for their importance to human contrnl. In this study, the author adapted :j ('va]uation methods with critrria which have qualitative and qualitative attributes: the Intuitive Evaluation ~1cthods the Accumulativc' Evaluation Model the Benchmarking Evaluation Methods, and studied the corrC'iation between them, The results show that Ill(' :j Mrthods have reciprocal relationships under reliability (r=O, (XX)]] In order to removl' obstacles of desi!;n ev'aluation ( lots of timl' l'llnsumption, constr;lints of placc" difficulties of hu!;!' data procc'ssin!;), it is necessary to be developed a new ('va]uation syst('rn which could prov'idc' effective rat in!; of desi!;n v'alm's 10 make value judw'rnents,alm's 10 make value judw'rnents,

• Journal of the Korean Dietetic Association
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• v.25 no.4
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• pp.257-268
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• 2019

This study provides basic data on how stress impacts the processed convenience foods purchase attitudes and the selection attributes of housewives. The stress consists of 3 factors, which were housework stress, family relation stress and economic stress. The processed convenience food purchase attitude consisted of 2 factors, which were peripheral influence purchase and conviction purchase. The processed convenience food selection attribute consisted of 4 factors, which were quality, convenience, packaging and price. Factor loading confirmation and reliability test were conducted, and the reliability was confirmed with Cronbach's alpha coefficients for all the factors exceeding 0.5. The high stress levels showed significantly high stress factors of housework, family relations and economic stress (P<0.001). The high stress group was shown to make purchases by recognizing peripheral influences (P<0.01). When the selection properties of processed convenience foods depending on different stress levels were examined, it was revealed that among the three groups, the low stress group least considered the price aspect (P<0.01). After deducting the factors, AMOS (Analysis of Moment Structure) was used to conduct the confirmatory factor analysis for verifying validity. The structural equation model was used to determine the path coefficient. From the processed convenience foods purchase attitude, the peripheral influence purchase had significantly positive (+) effects on convenience (P<0.05). Also, conviction purchase was shown to have significantly positive (+) effects on quality (P<0.05). Housework and family relation stress were shown to have negative (-) effects on processed convenience foods selection attribute, and economic stress was shown to have positive (+) effects, although no significant relationships were revealed.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.4
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• pp.2285-2294
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• 2014

Stoltz's AQP is a tool to estimate the level of adversity. The purpose of study is to test the reliability and validity of AQP. The participants were 297 nurses of tertiary hospital in Korea. Data were collected from Aug. to Oct. 2013. Resilience Scale was used as criterion of AQP. Cronbach's alpha test, item total correlation, exploratory factor, correlation analysis, and ANOVA test were used. In result, factor analysis was accounted for four factors explaining 56.256% of total variance and corresponding factors were factor 1 (Control, 10.7%), factor 2 (Ownership, 13.7%), factor 3(Reach, 17.4%), factor 4 (Endurance, 14.9%). The internal consistency was acceptable (Cronbach's alpha=.84). Four factors were positively correlated with RS. AQP is a reliable and valid instrument to measure for adversity quotient in Korean nurse.

• Journal of Internet Computing and Services
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• v.13 no.2
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• pp.127-136
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• 2012

IT industry is rapidly changing technologies and trends are leading the field. Website also typical of these areas in the field of IT as a sector, technological advances faster, depending on the nature of the IT industry and the emergence of new services, changes in a variety of platforms, and is rapidly rising. In addition, a website containing information in accordance with the social situation changes and exposure of the agenda and vary greatly. Therefore, these changes in terms of B2C websites that can make a difference in the reliability factor looks. From this perspective, in this study to compare data before and after 10 years on the reliability factor by conducting longitudinal studies, most are not addressed in previous studies due to time differences website users to change the reliability of the analyzed factors.