• The Research Journal of the Costume Culture
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• v.24 no.2
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• pp.166-179
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• 2016

The purpose of this study was to identify images of saleswomen by uniform and body type and to determine if the images have an effect on customer satisfaction and revisiting intention. This study was conducted between February 10th and February 23rd 2015, using a questionnaire to collect data from 608 adults from Seoul, Deajeon, and Chungnam Province. A $2{\times}2$ (body $type{\times}clothes$) factorial experimental design was used. Frequency, factor, and reliability analysis, analysis of variance, one-way ANOVA, Tukey test, and multiple regression analysis methods were used to analyze data. The study results were as follows: First, images of saleswomen with different uniform and body types were classified based on the following three factors: professionalism, kindness and attractiveness. Second, the saleswomen's uniforms had significant impact on perceived attractiveness, with women who wore skirt suits being identified as more attractive than women with pant suits. The saleswomen's body types had significant effect on professionalism, kindness and attractiveness. Women with average body types were perceived positively in terms of professionalism and attractiveness, whilst women with large body types were perceived positively in terms of kindness. Third, the combination of uniform and body type had a significant effect on perceived professionalism. Women with average body types wearing pant suits were perceived to have high degree of professionalism and women with large body types wearing skirt suits were evaluated to have high professionalism. Fourth, the images described as attractive and kind for both uniform and body type had a positive influences on customer satisfaction and revisiting intention.

• Journal of Physiology & Pathology in Korean Medicine
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• v.22 no.6
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• pp.1410-1415
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• 2008

Acupuncture and herbal treatment are based on diagnosis of cold and heat pattern in Traditional Korean Medicine. This diagnosis is accomplished through pulse, tongue and question examination, which are not objective. Quantification and objectification of this diagnosis process are required for efficacious treatment and traditional medicine development. In this study, we developed the cold-heat pattern questionnaire for this purpose. Seventy nine patients who visited oriental medical hospital were included in this study. The cold-heat pattern questionnaire was composed of many questions about patient's physical condition, which were derived from The Traditional Oriental Medical Literature with Delphi Technique. Patients filled out the cold-heat pattern questionnaire by themselves. Diagnosis of cold and heat pattern are conducted separately by oriental medical doctors with more than 5 years' clinical experience. Various physical condition factors were derived for the cold-heat pattern questionnaire. (Preference temperature, Body temperature, Pain type, Face color, Urine, Stool and secretion features) Each cold and heat symptoms group acquired internal consistency. (Cronbach's ${\alpha}$ : Cold - 0.605, Heat - 0.722) There were significant associations between doctor's diagnosis and cold symptoms in 'Aversion to cold', 'Desire for heat', 'Pale face', 'Loose stools'. (p-value < 0.05) There were significant associations between doctor's diagnosis and heat symptoms in 'Desire for cold', 'Body feverishness', 'Thirst'. (p-value < 0.05) The internal consistency results suggest that the cold-heat pattern questionnaire assured reliability. Besides, these results showed that cold-heat symptoms are apt to appear together with, and this can be indirect evidence that diagnosis of cold-heat pattern is valuable for comprehension about disease pattern. Moreover, respective symptoms of cold-heat pattern showed different significance with doctor's diagnosis. Consequently these significant symptoms can be more considered for comprehension of cold-heat pattern.

• Journal of the Korean Institute of Landscape Architecture
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• v.30 no.4
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• pp.19-27
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• 2002

When we research a landscape or make a Landscape Impact Assessment, we use the image of a specific season like summer or fall. Since there are four distinct seasons, each with a different landscape, researchers need to understand viewers′visual preferences for individual seasonal landscapes. The purpose of this study is to investigate viewers′visual preferences according to seasonal change and the respondent′s age, gender and profession. In this research, the independent variable is season: suing, summer, fall, winter and snowy winter. Three landscape types used in the experiment: forest, street and agriculture. Each landscape type has two sites for reliability. The assessment media for this research are pictures featuring landscapes taken in each of the four seasons. The study used the "paired comparison" method for taking the score of visual preference. The results of this study are as follows: 1. The summer landscape has the highest visual preference score. However, spring and fall landscapes should also be considered for visual landscape evaluation. 2. The visual preference of winter landscape covered with snow is very high, but since snow is temporal and irregular, it is difficult to consider this factor for visual landscape evaluation. 3. The visual preference score of winter is the lowest of four seasons. The attractive factors of spring are flowers, summer is greenery and fall is autumnal tints. But these are not present in winter. 4. The result of visual preferences according to age groups, gender and profession have no serious differences. 5. Visual preference to scenery of 4 seasons by age group was not different from general preference and thus was concluded to have no connection with age. 6. As a result from the research of visual preference to scenery of 4 seasons by sex, women were shown to like snow-scene more than men. This study presents an indication of general preferences of seasonal landscapes. It is expected that more advanced study will proceed after this one.

• Culinary science and hospitality research
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• v.9 no.4
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• pp.13-36
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• 2003

The aim of this study was to understand how the employee satisfaction effect to their turnover trends through the survey on the employee satisfaction and the turnover trend in the pastry and bakery department on the objection of the employee of the bakers of the luxurious hotels in Seoul area. The study was selected to study the luxurious hotels located in Seoul area and make the objection of the employee in the pastry and bakery kitchen. As the contents of the assumption of the study, the independent variable was ' the pastry and bakery employee's organizational factor ', and the dependant variables were ' job satisfaction of the pastry and bakery employee ', ' turnover trends of the pastry and bakery employee ' and implicates the comparison and the mutual relationship between variables to shows the confirmation of them. As the measurement tools, it adopted the reliability analysis, the technical statistics analysis, the frequency analysis, cross-section analysis and on the verification of the assumption, it was used linear regression analysis. The result of the study showed that the satisfaction degree toward the work schedule showed to be as the personal elements while the systematic organizational establishment and the management policy, the work capacity and the job placement, the cooperation with other parts and the operation of the work time showed to be as the organizational elements. The job satisfaction elements showed as the satisfaction on the system and the rule of the job, the satisfaction on the right and belonging, the satisfaction on the achievement and the communication. As regarded to the job turnover, the turnover intention concerned the opportunity, disappointment of assignment, general complaint, and work condition. Those were shown to be elements of the job satisfaction and the turnover of the employee. And also, that were necessary to manage the job satisfaction and the turnover of the employee concerning these factors.

• The Korean Journal of Community Living Science
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• v.15 no.4
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• pp.127-136
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• 2004

Local fairs are often part of the economic development strategy of rural areas. This study aims to find out marketing strategies for promoting the sales of regional specialty products through local festivals in rural Korea. The data were collected in late 2003 (from a sample of interviews and surveys from 351 visitors. The data were analyzed using the SPSS computer program. The results were as follows; First, the factors that visitors were considered in purchasing were quality (49.5％), commemorative value (36.9％), and reliability (33.0％). And the top reasons cited for not buying were lack of distinction (45.1％) and high prices (26.6％). The discount rates expected in markets was 16.8％. Second, 49.8％ of visitors has spent over 10,000 won and their purchase pattern has been for themselves and their family. Third, the public organizations for certi(ication for visitors were the National Agricultural Cooperative Fedration (37.9％) and the Ministry of Agriculture and Forestry (MAF) (22.5％). In conclusion, it was important for local stakeholders to provide more locally-manufactured, seasonal and traditional food, and to plan more locally characteristic events for their fairs. Further recommendations have included having a guide showing pricing and quality standards for products bought at rural fairs, developing product ideas for inducing impulse purchases, active promotion and marketing at event sites, and setting a standard system of warranties on products under the certification of the local authorities and with the financial support of the MAF Such recommendations were aimed at increasing the sale of traditional and regional specialty products at local festivals.

• Research in Community and Public Health Nursing
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• v.28 no.4
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• pp.513-523
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• 2017

Purpose: We evaluated the psychometric properties of a questionnaire on the acceptance of the quality improvement information system (QIIS) among long-term care workers (mostly nurses). Methods: The questionnaire composes of 21 preliminary questions with 5 domains based on the Technology Acceptance Model and related literature reviews. We developed a prototype web-based comprehensive resident assessment system, and collected data from 126 subjects at 75 long-term care facilities and hospitals, who used the system and responded to the questionnaire. A priori factor structure was developed using an exploratory factor analysis and validated by a confirmatory factor analysis; its reliability was also evaluated. Results: A total of 16 items were yielded, and 5 factors were extracted from the explanatory factor analysis: Usage Intention, Perceived Usefulness, Perceived Ease of Use, Social Influence, and Innovative Characteristics. The five-factor structure model had a good fit (Tucker-Lewis index [TLI]=.976; comparative fit index [CFI]=.969; standardized root mean squared residual [SRMR]=.052; root mean square error of approximation [RMSEA]=.048), and the items were internally consistent(Cronbach's ${\alpha}=.91$). Conclusion: The questionnaire was valid and reliable to measure the technology acceptance of QIIS among long-term care workers, using the prototype.

• Journal of the Korea Convergence Society
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• v.9 no.4
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• pp.351-356
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• 2018

The purpose of this study was to examine the change of wellness health awareness among 168 university students od D city participating in sports physical fitness class. Wellness health awareness was surveyed using Korean Wellness Questionnaire (KWLS) and the collected data were analyzed by descriptive statistical analysis, reliability analysis, and two-way ANOVA depending on the research purpose. The results showed that the wellness health awareness of university students did not show statistically significant interaction effect between gender and class(before and after class), but differences between gender and enforcement factors were significant in some sub - area). Based on these results, it is necessary to provide intensive health management class to university students for the solution of positive change of well-being health awareness besides various physical education class by each university.

• The Journal of the Korean dental association
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• v.55 no.2
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• pp.139-155
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• 2017

The study of job satisfaction among female dentists is essential to improve the quality of their life. In this study, a job satisfaction survey of female dentists in Gwangju was performed and the factors affecting job satisfaction were examined. A survey of female dentists in Gwangju was conducted using a custom-designed and validated questionnaire which incorporated the Korean Dentist satisfaction Survey (KDSS) as well as questions regarding socio-demographics and professional characteristics. Satisfaction for each question was measured by a 5-point Likert scale. The final analysis was performed with 89 questionnaires, after excluding 3 non-response questionnaires. Analysis of the data for each group was carried out using a Mann-Whitney U test and Kruskal-Wallis H test. The reliability of the questionnaire was identified by the internal consistency of the survey using Cronbach coefficient. The data were statistically analyzed using SPSS (IBM SPSS Statistics 19, SPSS Inc, Chicago, Ill, USA). The level of statistical significance was set at p = 0.05. On analyzing with use of the above mentioned method, the following findings were observed: Income, leisure time, time for self-development, and overall job satisfaction were lower than the average, especially the percentage of dissatisfaction was much higher than that of satisfaction. Satisfaction was associated with age, duration of employment, and the number of assistants. The limitations of this study are the lack of an adequate sample size, convenience sampling during extraction, the lack of questionnaire items, the limitations of quantitative research, and failure to perform measurement in the non-response group. However, female dentists can be expected to achieve a more satisfactory and enhanced working environment if the research based on the current study is followed up in an expanded target group.

• Journal of the Korean Home Economics Association
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• v.35 no.1
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• pp.357-372
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• 1997

The purpose of this study was to 1) segment female adolescent consumers into consumer groups displaying different consumer decision-making styles 2) to determine the consumer characteristics(clothing involvement information search store patronage and demographic variables) that related to each consumer segment and 3) to identify the interrelationship between the consumer characteristics. Decision-making styles were measured by 32 seven-point Likert type scales adapted from Sproles & Kendall and Shim & Kot A total of 78 statements dealing with three aspects of consumer characteristics was adapted from previous research. Data were collected from 567 2nd grade female middle and high school students in Seoul via self-administered questionnaires. and were analysed by frequency factor analysis ANOVA cluster analysis χ2 -test and Duncan's multiple range test. The results of this study were as follows: As a results of cluster analysis and ANOVA on seven factors of desion-making styles(1. brand-consiousness 2. novelty/fashion-consciousness 3. recreational/hedonis-tic orientation, 4. impulsive/carelessness, 5. price-consciousness/value-for-money, 6. perfectionism/high quality orientation 7. habitual/brand-royal consciousness) three consumer groups were identified and labeled as puality-oriented/non-utlitarian shoppers price-oriented shoppers and apathetic shoppers. Quality-oriented/non-utilitarian shoppers showed the highest clothing involvement scores of all aspects the highest consumer knowledge/experience most active ongoing information search and prepurchase information search. They preferred department store and franchise store for apparel shopping and considered service/reliability atmosphere variety of goods as important store attributes, Price-oriented shoppers showed prepurchase information search and planned purchase behavior actively. They preferred factory outlet store specialty stre and considered price very important as store attributes. Apathetic shoppers showed the lowest scores of all aspects of clothing involvement and most passive behavior in information search activities except showing the highest planned purchase. They preferred regional markets.

• Journal of the Korean Home Economics Association
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• v.35 no.1
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• pp.373-388
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• 1997

This research was intended to understand the degree of variety in elderly women by was of classifying the type of clothing purchase's according to the degree of anxiety when they buy clothes. Samples were 285 elderly women who are aged over 55 dwelling in Busan Meropolitan city and this research is made available by the method of the questionnaire interview. The data was analyzed using reliability ANOVA regression Scheffe Test and correlation. The results of the study were the followings 1. The most important factors in the type of clothing purchase's of elder women are the styles disparity of age is represented similarly except the styles of a Brand Loyal tat ranked highest were among the age group 60-64. 2, The factor of difference in clothing purchase's according to degree of education are Brand loyal Cautious Impulsive Ecologists and Experimenters and the style of clothes buying according to activity of leisure are Brand Loyal and conformists. The factor of difference in clothing buying according to shopping companion are Planners Experiments Conformists Impulsive and Persuasible and the item represents difference according to payer for clothing marked all style of clothes buying and similarity except Impulsive and Style-Conscious, 3, The highly correlated item in the degree of education and activity of leisure in the context of the correlated item concerning about shopping companion and payer for clothes are Experimenters impulsive and Ecologists. The colthing anxiey which is highly related is the degree of education and the activity of leisure and the anxiety in masterial colour and self-harmony and the anxiety of colthing purchase's which is highly correlated in clothing purchase's companion and payer for clothin proved the priceand the anxiety of decision-making 4. Economy-Minded Experimenters Impulsive Planners and Style-Conscious represents all of the difference in all items in clothing purchase's Conformists represents anxiety to all items except the anxiety in clothing administration, Cautious and Ecologists represents the differences only for the anxiety in clothing administration,. But Brand-Loyal and Persuasible feels no anxiety in clothing purchase. 5. The most explicable independent variable based upon the analysis of regression in anxiety of colthing purchase is Economy-Minded and the next is Conformist Experiments Planners Style-Conscious Impulsive and so on.