• The Journal of Industrial Distribution & Business
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• v.5 no.2
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• pp.21-28
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• 2014

Purpose - This study aims to understand the brand marketing of agricultural products and redefine their status in South Korea by analyzing impacts on consumer buying behaviors. Research design, data, and methodology - Products, with independent variables, were divided into agricultural brand products and generic products. Dependent variables were limited to expanding sales of a specialty brand through consumer awareness, consumer buying behavior, and confidence in agricultural products' quality. Control variables were based on characteristics of products such as freshness, safety, quality, and their category. Moderating effects were examined on consumer characteristics, including income levels and age. Results - Consumers increasingly purchased agricultural brand products rather than generic agricultural products because of the general reliability of quality assurance. Conclusions - Large agricultural specialty stores have enhanced the perceptions of quality assurance, freshness, safety, and diversity. Through a critical analysis of the domestic consumer income levels and age, gender, and demographic factors, such as agricultural consumer buying behavior not affecting consumers' health and life, this study proposes positive changes in quality perception.

• Korean Journal of Human Ecology
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• v.16 no.1
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• pp.111-121
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• 2007

The purpose of this study was to examine university students' clothing and cosmetics purchasing behaviors according to gender and major. For the study, 337 university students living in Chonbuk area participated in this survey research. The data were analyzed utilizing SPSS statistics package. Exploratory factor analysis, reliability test, and t-test were used. Five factors in each clothing and cosmetics purchasing orientation were generated from the factor analysis. According to gender and major, clothing and cosmetics purchasing behavior were significantly different. Female students showed more impulsive, rational, and economical purchasing orientations than male students did. On the contrary, male students showed more independent and convenient purchasing orientations. The students with fashion design major showed higher tendency in impulsive and rational clothing purchasing orientations than non-fashion design major students. Finally, clothing and cosmetics purchasing behaviors were significantly different by gender and major in terms of information usage and expenditure for clothing and cosmetics.

• Korean Journal of Human Ecology
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• v.24 no.4
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• pp.571-586
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• 2015

This study examined the effect of ambivalent fashion consuming tendency on continuous information search and fashion store selection. Surveys period was from Jan. 8th to Jan. 20th in 2014. The subjects of this study were the young 218 women who had the shopping experiences with ambivalent fashion consuming tendency in their 20s of Pusan and Kyung-nam. These surveys referred to the relevant preceding researches and were completed by some pilot researches (focus group interview, paper-pencil test). The data was analyzed by frequency analysis, reliability analysis (Cronbach's ${\alpha}$), factor analysis and regression analysis. The main results of this study were summarized like following: First, this study was based on the definition and characteristics of the ambivalent fashion consuming tendency. The current ambivalent fashion consuming tendency consisted of price ambivalence, trend ambivalence and brand ambivalence. The consumer's demographic characteristics affected trend ambivalence, brand ambivalence. Second, continuous information search was composed of entertaining information search and rational information search. Third, ambivalence fashion consuming tendency had a strong influence on continuous information search (information search and share activity). Forth, the price ambivalence, trend ambivalence and brand ambivalence, which is the factors of ambivalent fashion consuming tendency, significantly impacted on selecting the fashion store. In conclusion, ambivalent fashion consuming tendency is main related factor impacting on continuous information search and fashion store selection.

• Smart Structures and Systems
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• v.15 no.4
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• pp.963-995
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• 2015

The effectiveness of the various control algorithms for semi-active structural control systems proposed in the literature is highly questionable when dealing with earthquake actions, which never reach a steady state. From this perspective, the paper summarizes the results of an experimental activity aimed to compare the effectiveness of four different semi-active control algorithms on a structural mock up representative of a class of structural systems particularly prone to seismic actions. The controlled structure is a near full scale 2-story steel frame, equipped with two semi-active bracing systems including two magnetorheological dampers designed and manufactured in Europe. A set of earthquake records has been applied at the base of the structure, by utilizing a shaking table facility. Experimental results are compared in terms of displacements, absolute accelerations and energy dissipation capability. A further analysis on the percentage incidence of undesired and/or unpredictable operations corresponding to each algorithm gives an insight on some factors affecting the reliability and, in turn, the real effectiveness of semi-active structural control systems.

• Geomechanics and Engineering
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• v.13 no.2
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• pp.301-318
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• 2017

Based on the existing research results, a three-dimensional failure mechanism of tunnel face was constructed. The dynamic seismic effect was taken into account on the basis of quasi-static method, and the nonlinear Mohr-Coulomb failure criterion was introduced into the limit analysis by using the tangent technique. The collapse pressure along with the failure scope of tunnel face was obtained through nonlinear limit analysis. Results show that nonlinear coefficient and initial cohesion have a significant impact on the collapse pressure and failure zone. However, horizontal seismic coefficient and vertical seismic proportional coefficient merely affect the collapse pressure and the location of failure surface. And their influences on the volume and height of failure mechanism are not obvious. By virtue of reliability theory, the influences of horizontal and vertical seismic forces on supporting pressure were discussed. Meanwhile, safety factors and supporting pressures with respect to 3 different safety levels are also obtained, which may provide references to seismic design of tunnels.

• Journal of Korea Technology Innovation Society
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• v.5 no.2
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• pp.245-256
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• 2002

Measurement standards, as being widely recognized, is necessary for national economic development and advanced industrialization. Also measurement standards give reliability and fair trade to the producers and consumers. Macro-effect of measurement standards using estimation of cost function has four effects: 1) value-added causing effect, 2) effect of employment, 3) reduction effect transaction cost, 4) reduction effect defect rates. In this study, to investigate the impacts between specific and the other industries, we used I-O Table of Korea Bank. The relation between the value-added produced by original production factors and final use is determined through production level, and the relation can be investigated with production causing coefficient matrix. In this study, it was showed that the measurement standards investments including measurement only man power of industries were increased from 1995 rapidly. The establishment and maintenance of measurement standards contributes to reduce the defect rate of products in production process and improve the confidence of the product quality. The results from this study show that measurement technology contributes to improve quality, decrease defect rate, improve production process, develope new products, reduce prime cost and increase the consumer's confidence on the firms. Since these results indicate that measurement standards are very important in the point of their vast contribution, we hope our findings can contribute to encourage measurement activities in industries.

• Journal of the Korean Applied Science and Technology
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• v.37 no.2
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• pp.318-327
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• 2020

The purpose of this study was to examine the effect of perceived health status on resilience of life of elderly people participating in physical activity. Total of 282, elderly people participated in this study. Data ware analyzed by descriptive statistical analysis, reliability analysis, exploratory factor analysis, correlation analysis, and multiple regression with SPSS 18.0 ver. program. The results were as following. It was found that sub-factors of perceived health status such as a health care factor, current health factor and future health factor significantly affected resilience of life.

• Journal of Distribution Science
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• v.12 no.11
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• pp.5-13
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• 2014

Purpose - This study traces the determinants of key account management performance in the garments industry in Bangladesh. The key account management approach involves significant challenges for marketers to manage their strategically important customers and use this approach as a strategic weapon in their selling efforts. This study examines three categories of determinants of key account management performance including operational variables, organizational variables, and relational variables by exploring data from 100% export oriented readymade garments companies in Bangladesh. Research design, data, and methodology - Data were collected from 30 readymade garments manufacturers, considering a company as a unit of analysis. Using the data, instrument validity and reliability and, subsequently, data normality were examined using the Statistical Package for the Social Sciences (SPSS) software to isolate the important determinants of key account management performance. Results - The instruments are reliable and the data are reasonably normal. Conclusion - The study explored and validated the adapted instruments of various operational, organizational, and relational antecedent factors of key account management performance, most of which were thus far ignored.

• Journal of Distribution Science
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• v.12 no.10
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• pp.19-28
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• 2014

Purpose - This study intends to verify if the m-VALS developed to help the establishment of the mobile shopping vitalization strategy is classified as the same type as it is in the adult customers. Research design, data, and methodology - A total of 84 valid copies of the questionnaire were used. Factor analysis was performed first, as well as performing reliability and validity analysis after deducing the factors, and the simple regression analysis and multiple regression analysis techniques were employed. Results - The m-VALS needs verification through various groups and the delicateness of the questions needs to be ensured; further, for all the lifestyle types in relation to the mobile shopping acceptance incentives, all the remaining lifestyle types excepting the sociability-oriented type had a positive effect on consistent use intention. Conclusion - It is implied that the charm of the mobile shopping App should be enhanced and that, when establishing the mobile shopping mall with which the positive frequent and interactive communication is possible along with the opportunity to be together, the positive achievement can be obtained.

• Journal of Distribution Science
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• v.18 no.1
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• pp.27-34
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• 2020

Purpose : In the aviation industry, we will investigate the impact of users' acceptance of technology on their usage behavior and find out the factors that affect their acceptance of technology. We will expand the prior study to find out the impact of the self-service technology of Incheon Airport. Research design, data and methodology : Within the last six months, the survey was conducted on people using self-service technology at Incheon International Airport from July to August 2019. Part 307 of the valid questionnaires were used for this final analysis. The collected data were used to perform frequency, factor, reliability, and multiple regression analyses using the SPSS statistical package. Results : Individual aspects of external variables, service aspects and system aspects have been shown to affect usefulness and perceived ease of use. Also, perceived ease-of-use and usefulness have effects on users' intention to accept technology. Conclusions : The perceived easement and perceived usefulness of Incheon International Airport has been shown to affect self-service users. Increasing the user's self-efficiency and increasing the user's expectations for benefits, convenience, rapid processing, and minimal effort will have a positive meaningful effect on the intention of accepting the technology.