• 한국빅데이터학회지
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• 제5권2호
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• pp.201-213
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• 2020

위험에 대한 인간의 반응은 인지적 요인뿐만 아니라 정서적 요인에도 유의미한 영향을 받는다는 경험적 연구에도 불구하고, 정보 프라이버시 연구에서는 감정적 요인의 역할이 제대로 규명되지 않고 있다. 본 연구는 정서적 관점에서 위치기반 서비스(Location-based service) 사용자의 프라이버시 위험에 대한 대응행위를 탐색하고자 한다. 구체적으로, 본 연구는 세 가지 유형의 개인정보 위협(수집, 해킹, 2차 사용), 두 가지 감정적 반응(걱정, 분노) 및 대응행위(지속적인 사용의도)의 관계를 탐색하였다. 이를 위해 위치기반서비스(Location-based service) 사용자 552 명에 대해 설문조사를 실시하였다. 특정 개인정보 위협에 대한 인식과 특정 감정적 반응의 결합이 지속적 사용의도에 미치는 영향을 분석하기 위해 데이터마이닝 기법 중 하나인 연관규칙(association rule)을 활용하여 분석을 진행하였다. 그 결과 위험에 대한 인식과 정서적 반응의 결합에 따라 사용의도에 차이가 나타났으며, 대체로 개인정보의 2차 사용에 대해 분노의 감정이 유발될 경우 사용의도가 가장 크게 감소하는 것으로 나타났다. 본 연구는 정보 프라이버시 사용자 연구에 감정적 요인을 포함함으로써, 기존의 인지적 접근방식 편향을 보완하고 프라이버시 대응행위에 대한 포괄적 이해를 제공한다는 점에서 학문적 의의가 있다.

• 한국전자거래학회지
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• 제6권2호
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• pp.87-99
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• 2001

Along with the rapid emergence of the Internet and e-commerce, online auctions are hitting the spotlights. The inconveniences found in off-line auctions, such as time and place restriction and limited number of items, are solved in the online auction. However, not so many auction sites have integrated auction information systems, which monitor the present status of auctions, resulting in greater inconvenience for the online auction users. Moreover, there is no auction site that suggests the appropriate starting or closing price that is useful for users when they make, their bids, What the online auction users need is an auction system that can solve such problems. This study is purported for solving the problems by designing and implementing a real time auction system that applies the comparison search functions and the agent functions. In other words, an integrated database system using a bidder-oriented agent for providing information is built so that the users can search and compare the information on the item they are interested in and make a faster and more accurate purchase. Also the appropriate starting and closing prices are offered to the sellers and bidders through the integrated system for a closer and more accurate comparison and analysis of the prices. For future work, the product recommendation service, which accurately reflects the bidding patterns, and the methods for studying the multi bidding pattern will be applied to the suggested system to realize a real time auction information system that supports CRM(Customer Relationship Management) .

• 아태비즈니스연구
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• 제9권4호
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• pp.181-199
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• 2018

The purpose of this study is to verify the extended technology readiness and acceptance model according to the characteristics of technology for the continuous use motive of SNS users. In particular, we conducted a comparative study on the differences in technology readiness and acceptance model between countries through the empirical analysis of the users of SNS in Korea and China with different technological and cultural environments. The results of this study are as follows; First, Positive technology readiness index has a positive effect on performance expectancy, effort expectancy, social influence, and facilitating conditions, which are variables of UTAUT. Positive technology readiness also has a positive effect on Enjoyment, which is added in this study. Second, negative technology readiness index has negative effect on performance expectancy and social influence, which are variables of UTAUT. In addition, negative technology readiness index has not a significant effect on enjoyment, which was added in this study. Finally, the relationship between technology readiness index, motivation for technology acceptance, and continuously intention to use has a partially different influence on the Korean and Chinese users. Based on the results of this study, this study suggested academic implications and practical implications.

• 기술혁신학회지
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• 제22권2호
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• pp.220-241
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• 2019

본 연구는 플랫폼 생태계 이해관계자간의 공생, 경쟁 관계를 분석하는 이론적 프레임을 구축하고, 플랫폼 제공자와 서비스 제공자간 상호 작용 및 전략을 연구했다. 플랫폼 제공자는 서비스 제공자에 사용자 기반을 제공하며, 서비스 제공자는 플랫폼 제공자에 서비스를 제공하며 공생 관계를 맺는다. 더불어 플랫폼 제공자, 서비스 제공자는 다른 플랫폼 제공자, 서비스 제공자와 경쟁 관계를 형성하며 다양한 상호작용을 만든다. 기존 연구들은 플랫폼 제공자 관점에서 네트워크 효과를 높이는 전략에 집중하고 있다. 본 연구는 조직 생태학의 커뮤니티 이론을 통해 플랫폼 개방, 가격전략에서 플랫폼 제공자와 서비스 제공자간 상호 작용 및 상호 전략을 살펴보았다. 플랫폼 개방, 고가 가격 전락은 서비스 제공자를 늘리고, 이익을 늘리나, 서비스 제공자간 경쟁을 높이고, 서비스 제공자의 이익을 감소시켜 경쟁플랫폼으로의 이동을 촉진해 플랫폼 경쟁력을 약화시킨다. 이에 플랫폼 제공자는 서비스 제공자에 차별적인 플랫폼 자원 제공, 가격 정책을 펼치며 서비스 제공자는 싱글호밍을 통해 공생을 강화하거나, 멀티호밍으로 사용자 기반을 확대하며 플랫폼 생태계에 다양한 상호작용을 만든다.

• 한국정보시스템학회지:정보시스템연구
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• 제25권4호
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• pp.163-179
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• 2016

Purpose This study investigates the associations between SNS fatigue and stress of smartphone SNS, with SNS characteristics. The study focuses on two types of SNS characteristics: information and systems characteristics. We examine SNS stress factors that includes the communication and system overload. Design/methodology/approach To test the proposed hypotheses, the study conducted structural equation modeling with Smart PLS 3.0. The study conducted A sample of 286 participants was collected from SNS users. Findings The results indicated that the information relevance in the information characteristics had an effect on the communication overload, but it had not an effect on the system overload. The information accuracy had an effect on the communication and system overload. The app pace of change influenced the communication and system overload, but the app complexity influenced the system overload. Finally, the SNS stress showed significant relationship with SNS fatigue. The academic and managerial implications were discussed based on the this results.

• 산경연구논집
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• 제10권9호
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• pp.45-52
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• 2019

Purpose - This study examined the relationship between the priorities of information, usability, mobility, reliability and empathy, which are the lower dimensions of mobile tourism app service characteristics, on the perceived value and satisfaction of tourists. Research design, data, methodology - Data collection was conducted from June 10, 2019 to June 20, 2019, and a total of 500 questionnaires were distributed to collect 352 copies. Factor analysis, reliability verification, and covariance structure analysis were carried out using SPSS 23.0 and AMOS 23.0 for 321 parts for statistical analysis. Results - First, information, mobility, reliability, and empathy have a significant effect on perceived value. However, usefulness did not appear to have a significant effect on perceived value. This analysis results can increase the reliability of the tourism app, it can be seen that the accurate tourist information services are used in the tourist app or in the place required. Second, information, usability, mobility, and empathy had a significant effect on satisfaction. However, reliability did not have a significant effect on satisfaction. Third, perceived value had a significant effect on satisfaction. Fourth, it had a significant effect on information, empathy, and intention to use. However, the usefulness, mobility, and reliability did not have a significant effect on the behavioral intention. Lastly, perceived value and satisfaction had a significant effect on behavioral intention. Conclusions - The analysis result is that the tourism app that is being used is provided with a reliable and accurate tourism information service, it can be seen that you are using the tourism app in the place or on the go. Therefore, it is relatively difficult to use the tourism app, and it is easy to understand the contents of the service and timely information. Therefore, it is possible to communicate with other users and provide customized services according to needs and desires. The study has the following limitations. This may influence the progress of the research because the respondents' responses to the mobile tourism app service are from different experiences. In addition the accuracy of providing accurate information, the usefulness of using the mobile tourism app, and the ease of communicating with other users can be understood as being relatively satisfactory.

• Asia pacific journal of information systems
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• 제23권3호
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• pp.77-104
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• 2013

Mobile technology is accelerating innovative changes across all fields of our society as well as business environments. Especially, demands on mobile government (M-government) services have been increased gradually since e-government has improved national administration services dramatically. However, high-quality services which are acceptable to may users are not actually supplied because technical issues such as security on mobile e-government services have not solved and governance policy was not established yet. Previous studies show that most researches are devoted to technical ones or limited to theoretical exploratory study. As a result, developing useful guidelines which are practically and theoretically proved is one of the very important research issues. This study reviews the previous research works such as concept of mobile, e-government, M-government, technical trends of mobile, market situations, present status, and various case studies. And then we develop a research model with five factors, twenty four variables and seventy six measurement for measuring the influencing factors to adoption of M-government services. The model is composed of total 16 hypotheses, 22 variables, and 76 measurements. The model is analyzed by using statistical package SPSS (18.0) and AMOS (18.0) together with structural equation method based on 294 samples. The results show that the model is valid and there are statistically significant influence between ease of use and usefulness, ease of use and user's satisfactions, usefulness and intent of re-use, and user's satisfactions and intent of re-use, excepting usefulness and user's satisfaction, ease of use and intent of re-use did not affect significant influences. Especially, service quality, system quality, and relationship quality are identified as influencing factors to adaption of M-government service. The results are expected to provide a theoretical research framework which generate new research issues in M-government service area. It also can provide an useful guidelines to practical experts in successfully implementing M-government services. Further research directions are as follows. User's intents have to be studied in details by classifying users by individual, enterprise, and government as well as developing a new hypothetical model. Since M-government service is at the initial stage, longitudinal studies have to be conducted to trace the peoples' need in order to develop new high-quality mobile services.

• 정보화정책
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• 제26권1호
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• pp.62-82
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• 2019

본 연구는 모바일 기기가 사용자의 관계 형성에 어떠한 영향을 미치는지? 영향을 준다고 하면, 그 관계는 부정적인지 혹은 긍정적인지에 대한 실증적인 분석을 하고자 한다. 모든 가능성을 열어두고 모바일 기기 사용을 중심으로 한 일상생활에 대한 탐색적인 고찰을 통해 서술하려는 목적을 가지고 있다. 이를 위해 경기연구원에서 수행한 "모바일 환경 인식에 관한 연구"의 설문조사 원자료를 사용했다. 주요 질문은 모바일 기기 및 사회관계망 서비스(Social Network Service: SNS)이용 및 기기 사용에 대한 의견에 대한 내용이었다. 경기도 전체의 31개 시 군 모두를 공간적 범위로 설정했으며, 최종 유효 표본은 1,004명 이었다. 다항로지스틱모형 및 의사결정나무를 통해 사람들과의 관계 범위 정도를 종속변수로 선정하여 특성을 탐색하였다. 설문에 대한 다항로지스틱 분석결과 인간관계의 범위의 일부 변화가 있는 응답자의 특성은 가족과의 대화, SNS 사용량, 군(郡) 지역 거주, 사용 내용은 뉴스에서 유의미한 변화(+)효과를 보이는 것으로 나타났다. 관계 범위 정도에 영향을 미치는 가장 큰 변수는 SNS 사용량으로 나타났다. 사용량이 많아질수록 관계 범위 정도 역시 많은 변화를 보이고 있다.

• 융합경영연구
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• 제11권2호
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• pp.1-11
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• 2023

Purpose: With the rapid development of e-commerce, logistics services, as an important part of e-commerce shopping, have gradually attracted people's attention. Customer engagement behavior is a new topic in marketing, and its connotation is still being explored. The purpose of this paper is to study the relationship between logistics service quality and customer engagement behavior. Research design, data and methodology: This study employed the method of online questionnaire survey, with Chinese e-commerce platform users as the survey objects, 248 valid survey sample data were collected, and the method of factor analysis and structural equation model analysis was used to verify the research hypothesis model constructed in this paper. Results: The four dimensions of e-commerce logistics service quality have different influences on customer satisfaction, and the influence of availability on customer satisfaction is not significant. Convenience, assurance, and security have a significant positive impact on customer satisfaction; Customer satisfaction has a significant positive impact on the three dimensions of customer engagement behavior: customer repeat purchase behavior, online word-of-mouth, and customer referrals. Conclusion: The results of this study will provide useful reference for the managers of e-commerce companies to improve customer engagement behavior by improving the logistics service quality.

• 한국문헌정보학회지
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• 제56권1호
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• pp.277-296
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• 2022

다양한 잠재력을 지니고 있는 공공데이터의 특성에도 불구하고 서비스의 활용 확대를 위한 연구는 물론 데이터에 대한 이해가 부족한 일반 이용자를 대상으로 한 연구도 거의 이뤄지지 않았다. 본 연구는 기대일치이론에 기반하여 어떠한 전자서비스 품질 요인이 공공데이터 서비스의 지속이용의도에 영향을 미치는지 검증하였다. 분석 결과 만족도는 하나의 요인으로 합쳐진 이해가능성 및 효율성에 대한 기대 일치와 지속이용의도 간을 부분 매개하였으며, 지각된 유용성에 대한 기대 일치와 지속이용의도 간 관계는 완전 매개하였다. 서비스가 제공하는 정보에 대한 이해와 유용성이 충족될수록 이용 의지가 높아진다고 볼 수 있다. 이에 서비스의 질적 발전을 위해, 자신만의 정보 사전을 구축할 수 있는 전자 책갈피 기능과 서비스 이용자의 자유로운 커뮤니티 공간을 제언하였다. 더불어 일반 이용자 관점에서 전자서비스의 설계 시 어떤 부분에 집중해야 하는지 근거 자료를 제공하였다는 점에서 연구 의의를 지닌다.