• Title/Summary/Keyword: regional tourism

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The Regional Mix Types and Models in Place Marketing Strategy : Focusing on Gwangju-Jeonnam Region (장소마케팅 전략의 지역믹스 유형 분석과 시론적 모델 연구 - 광주.전남 지역을 사례로 -)

  • Lee, Mu-Yong
    • Journal of the Korean association of regional geographers
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    • v.15 no.2
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    • pp.226-249
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    • 2009
  • This study aims to establish the regional mix types and models of place marketing strategy. For this purpose, eighty seven cases of place marketing in Gwangju-Jeonnam region during the last two years are reviewed, Twenty seven types of regional mix are abstracted according to space, theme, subject, target, and factor. There are five spatial types(urban mix, zoning mix, zoning urban mix, package urban mix, zoning mix, and space package mix), eight thematic types(culture mix, history mix, tourism mix, industry mix, administration mix, environment mix, transportation mix, and PR mix), five subject types(central government led public mix, local government led public mix, enterprise led private mix, civil society led private mix, and private public partnership mix), four target types(resident mix, tourist mix, enterprise mix, and common mix), and five factor types (organization mix, image mix, point mix, target mix, and channel mix). In the basis of these types, the twenty two primary model of regional mix, and the one hundred twenty six secondary model of regional mix are established.

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A Study on the Evaluation of Local Festival Based Upon the Evaluation Factors of the Website (웹사이트 평가지표에 기초한 지역축제 웹사이트 분석)

  • 우찬복
    • Journal of the Economic Geographical Society of Korea
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    • v.6 no.1
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    • pp.193-209
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    • 2003
  • Tourism now stand among the fastest and largest industries in the global economy in the 21 st era, with knowledge information and environment industry. After 1990's, each local government in korea that has been organizing and expanding new and existing festivals, those related locality, natural resources, speciality and ethnic customs. While netizens have increased from the later half of 1990's, the Internet has appeared in it with a main advertizing channel of all industries, especially tourism. Each local county publicizes a local festival and all kind of information while managing its web-site. However, they have lots of difficulties In building local information web sites because of lack of technical and financial resources. This study examined general theories about Internet web sites and local festivals to elicit the previous problems and to suggest the ways to activate local festivals utilizing Internet, based upon analysis of web sites and Internet utilization on local festivals designated by the Ministry of Culture and Tourism as the cultural tour one among local festivals.

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Development Plans by Life-Cycle of Rural Experience Tourism Village using Positioning Analysis - Focused on Hapjeon-village - (상한위치분석을 통한 농촌체험관광마을의 생애주기별 발전방안 -합전마을을 중심으로-)

  • Choi, Aesoon;Jung, Nam Su;Jeong, Dayeong;Song, Yi;Eom, Seong Jun;Choi, Se Hyun;Rhee, Shinho
    • Journal of Korean Society of Rural Planning
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    • v.20 no.2
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    • pp.11-22
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    • 2014
  • In this study, the objectives are to provide rural experience tourism village business courses and development direction in between individual farmers and the village in base on rural development business of Hapjeon-village. The developmental process of a farm-stay village can be categorized into the period of six stages: 1) a conception stage 2) an adoption stage 3) a growth stage 4) an expansion stage 5) a stagnation stage 6) a recovery stage. Farm Stay Villages, Individual Farmhouses or Producer Groups can be placed in four different quadrant areas of a graph, depending on the pursuing direction and results of core values by having the X-axis for economic factors (public profits, individual profits) and by having the Y-axis for emotional factors (self-actualization, conflicts). The first quadrant area is designated for ideal individual farmhouses and producer groups for having achieved the status of economic self-reliant and high emotional satisfaction. The second quadrant is for ideal self-actualized communal villages having achieved the independent public interest and public profitable status. The third quadrant is reserved for villages experiencing communal conflicts and no economic self-reliant stagnant status. The fourth guardant area is allocated for individual farmhouses and producer groups having achieved self-reliant economic status, yet having communal conflicts. Using the aforementioned concept, the government shall design village development projects and prepare realistic and achievable goals and place them in as a systematic device in future projects.

On the Analysis of the Satisfaction of Participant on Regional Culture Festival (향토문화축제 관광자원 활성화: 허균.허난설헌 축제를 중심으로)

  • Kim, Gi-Dong
    • Korean Business Review
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    • v.22 no.1
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    • pp.125-138
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    • 2009
  • The purposes of this study are the analysis by content of satisfaction level of participants in the event for the systematic, efficient event tourism program. For this analysis, it was researched if there was any difference in satisfaction level of participants in event by demographic characteristics, participation level and content of program. The results of this analysis are as follows: There was a difference in satisfaction level by participants characteristics in the event tourism. There was the more recognition, the higher participation level. There was higher participation and satisfaction level in participational and special program than exhibitory program. This study has a limit that can"ft grasp the foreign visitors"f recognition for the event tourism in Gangnueng district. But, it is very important to analyze the voluntary participation and interest of local residents and it may be the fruit of this study to of a new program and suggestion point through the analysis of satisfaction level for the Heo-kyun & Heo_Nan_Sul_Hun Cultural Festival.

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The Analysis of Using an Information Service for Supplying Information in the Rural Amenity Resources by Utilizing a Smart Phone (스마트폰을 활용한 농촌어메니티 자원 정보제공을 위한 정보서비스 이용실태 분석)

  • Son, Ho-Gi;Kim, Sang-Bum;Jo, Lock-Hwan;Choi, Jai-Ung
    • The Korean Journal of Community Living Science
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    • v.22 no.4
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    • pp.579-590
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    • 2011
  • This study focused on developing various application services for smart phones in the rural amenity resources information service. By developing application services for smart phones, this study aims to stimulate rural tourism and increase the rural tourism economy. The main findings of this study revealed that 'information for reports/cultural/recreational facilities, etc', 'maps for rural villages(food, attractions, etc)', 'regional weather information', 'traffic reports for rural villages(public transportation, etc)' and 'introduction of rural experiences (festivals, exhibitions, events, etc)' are preferentially needed as the contents services of the rural amenity resources. Moreover, it has been found that the types of services firstly needed to offer information of rural amenity resources include 'searching the information around me(where I am)', 'wayfinding such as navigation', 'information sharing function with messenger and SNS, etc', 'taking and editing photography', 'searching information of rural villages about festivals, events, etc'. These are the items that can be utilized in developing application services needed by information services of rural amenity resources. It is expected that the future real-time smart phone services for rural amenity resources will be able to reinforce the competitiveness of rural tourism by giving urban dwellers the chance to utilize the customized information whenever they want.

A Social Network Analysis on the Research Trend of Korean Rural Development (농촌개발 연구동향에 관한 사회연결망분석 - 주제어 중심 구조분석을 중심으로 -)

  • Park, Soo-Jin;Na, Ju-Mong
    • Journal of the Korean Regional Science Association
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    • v.32 no.3
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    • pp.29-43
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    • 2016
  • The purpose of this study is to derive research subject that has been overlooked in previous studies and contribute to seek to the direction of research in rural development by analyzing the studies in the last 30 years on rural society. In this study, Social Network Analysis was used for identifying the changes in research themes and connection structure of keyword. The study shows that in the previous Roh Moo-Hyun's Administration from 1986 to 2000, the convergence of the research is not active. In terms of the connection structure of keyword, lots of keywords are connected to the 'Migration, IMF, Satisfaction, Green Tourism' but its form is not complicated. In the Roh Moo-Hyun's Administration from 2001 to 2007, the academic exchanges and convergence of keywords on rural development were promoted research. The connection structure of keyword was formed like a complex cluster associated with 'The Rural Elderly, Rural Tourism, Rural Development Policy, Urban-Rural Comparison'. Although some scholars who study 'Women's Studies, Tourism' formed the cluster, its form is still passive. Since 2008 until now, the keyword network of rural development research clustered densely and formed singly. It reveals that the convergence of research subjects has proceeded actively. And studies such as the 'Community, Participation, Social capital, Quality of life, Social networks, Alternative food movement' have begun.

A Study on the Development of Storytelling for Culture and Tourism Market Development - Based on Jecheon Central Market (문화관광형시장 육성을 위한 스토리텔링개발연구 - 제천중앙시장을 중심으로)

  • Park, Jin-Soo
    • Journal of Convergence for Information Technology
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    • v.8 no.6
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    • pp.367-374
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    • 2018
  • The purpose of this research is to promote traditional markets, which are part of urban regeneration project, and to promote cultural and tourism market by applying characteristics and differentiated elements through story development through market-related resources in order to secure identity of the JeCheon Central market that lost function of the traditional market and regional aging of the traditional market. To this end, the basic survey and analysis of the Jecheon area and the current situation of the Jecheon Central Market were conducted to diagnose problems and to analyze keywords through surveys by local merchants and visitors. By drawing up measures to vitalize the Jecheon Central Market by floor and space, the Jecheon Central Market's design story is developed and applied so that it can restore the image of the local traditional market through regional and cultural elements and become a center of space and culture that can become a landmark for the region in the future. The storytelling designed for this purpose shall be linked to the spatial planning of each floor as well as the C.I. and exterior of the C.I. and the building of the Jecheon Central Market, and the identity of the Jecheon Central Market can be reestablishe.

The Analysis of Changes in East Coast Tourism using Topic Modeling (토핑 모델링을 활용한 동해안 관광의 변화 분석)

  • Jeong, Eun-Hee
    • The Journal of Korea Institute of Information, Electronics, and Communication Technology
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    • v.13 no.6
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    • pp.489-495
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    • 2020
  • The amount of data is increasing through various IT devices in a hyper-connected society where the 4th revolution is progressing, and new value can be created by analyzing that data. This paper was collected total 1,526 articles from 2017 to 2019 in central magazines, economic magazines, regional associations, and major broadcasting companies with the keyword "(East Coast Tourism or East Coast Travel) and Gangwon-do" through Bigkinds. It was performed the topic modeling using LDA algorithm implemented in the R language to analyze the collected 1,526 articles. It was extracted keywords for each year from 2017 to 2019, and classified and compared keywords with high frequency for each year. It was setted the optimal number of topics to 8 using Log Likelihood and Perplexity, and then inferred 8 topics using the Gibbs Sampling method. The inferred topics were Gangneung and Beach, Goseong and Mt.Geumgang, KTX and Donghae-Bukbu line, weekend sea tour, Sokcho and Unification Observatory, Yangyang and Surfing, experience tour, and transportation network infra. The changes of articles on East coast tourism was was analyzed using the proportion of the inferred eight topics. As the result, the proportion of Unification Observatory and Mt. Geumgang showed no significant change, the proportion of KTX and experience tour increased, and the proportion of other topics decreased in 2018 compared to 2017. In 2019, the proportion of KTX and experience tour decreased, but the proportion of other topics showed no significant change.

A Study on Ocean Cultural Space developed on the Jejudo Manned Lighthouse (제주도 유인등대를 활용한 해양문화공간에 관한 연구)

  • Ahn, Woong-Hee;Kim, Hyoung-Jun;Han, Chang-Soo
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • v.29 no.1
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    • pp.21-29
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    • 2005
  • The year 2003 is the centennial of the birth of the modern lighthouse in Korea. The lighthouse was originally surrounded by a beautiful nature and it contains the romantic sensitivity which relates with the ocean. And in some case it is a environment-friendly architectural facility which uses a alternative energy like a solar cell. Now the properly developed manned lighthouse is not only functioning as a traditional aids to navigation for the vessel, but also it becomes the new facility and space for all civilians who might visit and experience. Jeju regional maritime affairs & fisheries office has developed the manned lighthouses properly to ocean cultural space for the past several years. As a result of that, the recognition regarded on ocean culture was raised and the regional tourism was vitalized. For this situation we intended to reveal in this study that all the issues which relate to the proper use of the manned lighthouse in the Jejudo, since the project of water-familiar space started by MOMAF.

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An Idea on Increasing Income of Residents in DMZ Area Using FGI and SWOT Analysis -Focused on Haean-myeon in Yanggu-gun of Gangwon Province- (FGI와 SWOT분석을 이용한 DMZ일원 접경지역의 주민소득 증대방안 -강원도 양구군 해안면을 중심으로-)

  • Choi, Sang Hyun;Lee, Jae Hwan;Lee, Sang Min;Choi, In Hwa;Chai, Du Song;Woo, Jong Choon
    • Journal of Forest and Environmental Science
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    • v.30 no.1
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    • pp.50-55
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    • 2014
  • DMZ has a lot of natural resources. Also there is very important position as a ecological and geographical. Meanwhile, development schemes and plans were established but that was development to only simple plan such as a tourism and income without communication with local residents. This study was tried to exhibit increasing income of residents in DMZ area using FGI (Focus Group Interview) and SWOT analysis. First of all, analyzed the status of forest resources and carried out a Focus Group Interview targeting residents who live in around DMZ, and then suggest an alternative to increasing income and regional development in Yanggu-gun by SWOT strategies. As a result, realistic plan for achieving regional development is deregulation of the laws related to forest land use conversion for the forest product in DMZ area. Military experts and forest experts have to inspect the area for considering the practical application of the regulation in protected areas directly. National or local government has to effort pursuing future business for regional development through the communication with residents in DMZ area.