• Title/Summary/Keyword: reason for participation

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Effect That Type Gets in Consumer Communication : Product Participation Level and Internet Word-of-mouth -Laying stress on purchase review of product and Internet shopping mall by FCB Model- (제품 관여수준과 인터넷 구전메시지 유형이 소비자 커뮤니케이션에 미치는 영향 -FCB 모델에 따른 제품과 인터넷 쇼핑몰의 구매 댓글을 중심으로-)

  • Chin, Hong-Kun;Lee, Eun-Joo
    • Management & Information Systems Review
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    • v.22
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    • pp.85-115
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    • 2007
  • Following is discovered in this study by some. First, attribute(product/non- product) of that truth that get through experiment of this study is WOM deduced result that have statistical meaning in dependent variable which is public trust only in this study. Specially, information by word of mouth type received High positive response more with non-product information by word of mouth attribute than the product attribute in all experiment products that is parted according to involvement. Consumer's response by involvement level of product can affect for site attitude, public trust, and intention to purchase by second. For example, consumer's site attitude has induced the most positive response, and can confirm positive response of High consumer most in that involvement sensitivity product in that participation reason type product and could confirm response that is the most positive in that involvement reason product even if there is for intention to purchase. Result of this study is grasped that have High mean value relatively in site attitude, product attitude, information by word of mouth effect, public trust, brand attitude, purchase intention etc. generally that product involvement and information by word of mouth attribute are interrelation by third. This can change fairly data processing process according to consumer's Involvement Level, behavior deterministic process, consumer's action with attitude formation process, and involvement for products. High occasion than is low incline more efforts in information retrieval and is discreet result such as study finding of produce.

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A Study on the Effects of User Participation on Stickiness and Continued Use on Internet Community (인터넷 커뮤니티에서 사용자 참여가 밀착도와 지속적 이용의도에 미치는 영향)

  • Ko, Mi-Hyun;Kwon, Sun-Dong
    • Asia pacific journal of information systems
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    • v.18 no.2
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    • pp.41-72
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    • 2008
  • The purpose of this study is the investigation of the effects of user participation, network effect, social influence, and usefulness on stickiness and continued use on Internet communities. In this research, stickiness refers to repeat visit and visit duration to an Internet community. Continued use means the willingness to continue to use an Internet community in the future. Internet community-based companies can earn money through selling the digital contents such as game, music, and avatar, advertizing on internet site, or offering an affiliate marketing. For such money making, stickiness and continued use of Internet users is much more important than the number of Internet users. We tried to answer following three questions. Fist, what is the effects of user participation on stickiness and continued use on Internet communities? Second, by what is user participation formed? Third, are network effect, social influence, and usefulness that was significant at prior research about technology acceptance model(TAM) still significant on internet communities? In this study, user participation, network effect, social influence, and usefulness are independent variables, stickiness is mediating variable, and continued use is dependent variable. Among independent variables, we are focused on user participation. User participation means that Internet user participates in the development of Internet community site (called mini-hompy or blog in Korea). User participation was studied from 1970 to 1997 at the research area of information system. But since 1997 when Internet started to spread to the public, user participation has hardly been studied. Given the importance of user participation at the success of Internet-based companies, it is very meaningful to study the research topic of user participation. To test the proposed model, we used a data set generated from the survey. The survey instrument was designed on the basis of a comprehensive literature review and interviews of experts, and was refined through several rounds of pretests, revisions, and pilot tests. The respondents of survey were the undergraduates and the graduate students who mainly used Internet communities. Data analysis was conducted using 217 respondents(response rate, 97.7 percent). We used structural equation modeling(SEM) implemented in partial least square(PLS). We chose PLS for two reason. First, our model has formative constructs. PLS uses components-based algorithm and can estimated formative constructs. Second, PLS is more appropriate when the research model is in an early stage of development. A review of the literature suggests that empirical tests of user participation is still sparse. The test of model was executed in the order of three research questions. First user participation had the direct effects on stickiness(${\beta}$=0.150, p<0.01) and continued use (${\beta}$=0.119, p<0.05). And user participation, as a partial mediation model, had a indirect effect on continued use mediated through stickiness (${\beta}$=0.007, p<0.05). Second, optional participation and prosuming participation significantly formed user participation. Optional participation, with a path magnitude as high as 0.986 (p<0.001), is a key determinant for the strength of user participation. Third, Network effect (${\beta}$=0.236, p<0.001). social influence (${\beta}$=0.135, p<0.05), and usefulness (${\beta}$=0.343, p<0.001) had directly significant impacts on stickiness. But network effect and social influence, as a full mediation model, had both indirectly significant impacts on continued use mediated through stickiness (${\beta}$=0.11, p<0.001, and ${\beta}$=0.063, p<0.05, respectively). Compared with this result, usefulness, as a partial mediation model, had a direct impact on continued use and a indirect impact on continued use mediated through stickiness. This study has three contributions. First this is the first empirical study showing that user participation is the significant driver of continued use. The researchers of information system have hardly studies user participation since late 1990s. And the researchers of marketing have studied a few lately. Second, this study enhanced the understanding of user participation. Up to recently, user participation has been studied from the bipolar viewpoint of participation v.s non-participation. Also, even the study on participation has been studied from the point of limited optional participation. But, this study proved the existence of prosuming participation to design and produce products or services, besides optional participation. And this study empirically proved that optional participation and prosuming participation were the key determinant for user participation. Third, our study compliments traditional studies of TAM. According prior literature about of TAM, the constructs of network effect, social influence, and usefulness had effects on the technology adoption. This study proved that these constructs still are significant on Internet communities.

The Relational Role of Customer Participation in Interaction Process (상호작용과정에서 고객참여의 관계적 역할)

  • Ahn, Jinwoo;Oh, Hyung Jun
    • Management & Information Systems Review
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    • v.39 no.3
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    • pp.37-51
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    • 2020
  • Customer participation in the service encounter plays an important role in the interaction process. In addition, customer participation is affecting the development of relationships between customer-service provider. Previous researches revealed the role of customer participation through a fragmented and cross-sectional approach, however, given the dynamics of the relationship, it is necessary to identify the role of customer participation from a longitudinal perspective. In addition, it is necessary to determine the cause of the overlap between the antecedent variables and consequent variables. This study aims to identify the relational role of customer participation by clarifying how customer participation affects relationship development from a longitudinal perspective, focusing on trust and commitment variables which are keys to relationship marketing. The related role of customer participation is analyzed through a regression analysis through long-term data. The results of the study showed that commitment(t1) directly had a positive effect on customer participation. However, trust(t1) has been shown to have a direct positive effect on the sub-dimensions of customer participation, such as personal interaction and responsible behavior. Customer participation(t2) affected by this trust(t1) and commitment(t1) again turned out to have a positive effect on trust(t3) and commitment(t3). In conclusion, although customer participation is affected by the relational variables, it can be seen that customer participation is a major factor that can improve the relational variables again through the interaction process. For this reason, a service firm can seek to develop relationships with customers by drawing and utilizing their needs to exchange information and to interact in the service encounter.

The effect of customer participation on encounter satisfaction: moderating of participation and commitment velocity (고객참여의 접점만족에 미치는 영향: 참여속도와 몰입속도의 조절효과 검증)

  • Ahn, Jinwoo
    • Management & Information Systems Review
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    • v.38 no.3
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    • pp.81-96
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    • 2019
  • Because the service is characterized by simultaneous production and consumption, the customer must participate directly in the delivery and production process of the service. For this reason, the variable Customer Participation has aggregated many empirical results in the service marketing field. Recent research on customer participation has focused on the relationship marketing, and is empirically identifying the relevance of customer participation and relative value of relationship marketing. These findings indicate that customer participation should be understood in a relationship between customers and service firms. Using commitment velocity and customer participation velocity considering dynamic of the relationship, this study aims to re-examine the relationship between customer participation and encounter satisfaction which is the foundation of relationship formation. Multiple regression analysis and hierarchical regression analysis are used as research methods. The study found that customer participation has a direct positive effect on encounter satisfaction, and that commitment velocity and customer participation velocity also have a significant effect on encounter satisfaction. However, all assumptions that were expected to moderate the impact of customer participation on encounter satisfaction were rejected. Although the study failed to identify the moderating role, it was clear about the impact on the encounter satisfaction of commitment velocity and customer participation velocity. Applying them to a wider variety of service types provided an opportunity to identify the value of the study, and to broaden the scope of the study suing these variables.

The Influence of the Presence Perceived by Learners and Participation Motivation on Satisfaction in Distance Education (원격교육에서 성인학습자의 교육참여동기와 실재감이 학습만족도에 미치는 영향)

  • Lee, Jae-Eun;Yu, Byeong-Min;Park, Hye-Jin
    • Journal of Agricultural Extension & Community Development
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    • v.22 no.2
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    • pp.233-243
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    • 2015
  • This study is for understanding differences of satisfaction followed by learning and teaching presence perceived by learners and participation motivation on learning in a distance education. General characteristics of learner are classified as an entrance type, sex, age, new/transfer of distance university learners. Perceived presence is classified with learning presence and teaching presence. Participation motivation on learning is classified with the directivity of activity, goal, and study based on the reason of participating in classes in a distance university. And this research tried out to find the effects of learner's characteristics, perceived presence, and participation motivation on learning satisfaction. The results are as follows. First, there was no meaningful difference of general characteristic on satisfaction. It means sex, age, and entrance type did not have an effect on satisfaction. Second, with the level of presence perceived by learner, satisfaction has meaningful differences. It means that students who had higher learning presence perceived of distance university showed higher satisfaction, and so as in teaching presence perceived on satisfaction. Third, factors effecting satisfaction based on participation motivation on learning differ with types of motivation. There was no meaningful difference of the level of activity directivity study participant on satisfaction, but was a meaningful difference of goal directivity and of study directivity in participation motivation on learning satisfaction. It was the learning presence that had a significant effect on learning satisfaction of adult learning.

Evaluation of the Pap Smear Test Status of Turkish Women and Related Factors

  • Karabulutlu, Ozlem
    • Asian Pacific Journal of Cancer Prevention
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    • v.14 no.2
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    • pp.981-986
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    • 2013
  • Background: The Pap smear has an important value in the early diagnosis of cervical cancer, a serious problem in womens health. This study aimed to determine the status of Turkish women regarding participation in Pap smear testing and affecting factors. Materials and Methods: This descriptive study was conducted on married women between 18-61 years of age selected from those who applied to the Obstetrics and Gynaecology Polyclinic of Atat$\ddot{u}$rk University in Erzurum between June-August 2010 for any reason. Data were collected using a questionnaire determining socio-demographic features and analyzed by descriptive statistics (mean, Sd, range, frequency, percentage) and Chi-square test. A level of p<0.05 was considered statistically significant. Results: Sixty six of the 301 women (21.9%) indicated that they heard a Pap smear test and 16.6% of women had experienced a test. The number of women participating increased with age, duration of marriage, number of births, knowledge about the Pap smear and perception of risk for cervical cancer. Conclusions: The importance of the Pap smear test needs to be explained to Turkish women by health staff, to increase awareness and participation in regular screening.

The Problem on Urban Regeneration of Korea (우리나라 도시재생의 과제)

  • Baek, Seung-Gwon;Kim, Jong-Hwan
    • Journal of the Korean Professional Engineers Association
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    • v.41 no.4
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    • pp.32-37
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    • 2008
  • This Report intends theoretical background of urban planning, related national law system and instances to be researched and concluded as follows below and also to be shared with planners working in the field of urban planning technique services. Revision of new laws and systems are necessary for the reasonable Urban Regeneration promotion through comprehensive and systematic supporting composition revision. For the reason hereafter urban regeneration shall be various and inclusive in society, economy, culture, environment, resident participation. etc., the development model for regeneration project complying with Korean Urban Regeneration condition is required. Diversity and flexibility through governance system are required to ensure city competitive power.

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Passageway to Stage and for Civic Unification: Reconsideration of the Function of Parodos in Ancient Greek Theatre (무대 진입로에서 시민 참여와 소통으로 -고대 그리스 파로도스 공간의 기능과 의미에 대한 재고-)

  • Park, Jumgman
    • Journal of Korean Theatre Studies Association
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    • no.48
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    • pp.485-507
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    • 2012
  • Parodos, the side entrances to orchestra (acting space), was one of the intrinsic elements for the ancient Greek theatre structure. It is worth noting that parodos was the sole structural component that remained the original form while all the other elements such as orchestra, skene, and theatron experienced drastic or gradual changes in form throughout the passage of time. On the reason for parodo's maintenance of the original form, this study suggests a possibility that parodos could be the most intrinsic among the elements for Greek theatre buildings. For evidence, this paper indicates the historical fact that the procession tradition was the key event in the national or civic festival known as City Dionysia, and that the single-direction passageway, as seen in the Panathenaic Way passing through the City Athens, could be the easiest and most efficient way to realize the cause for the procession tradition that is the citizens' participation and subsequent unification. This study suggests another possibility that the single-direction passageway in the procession could be the archetype of parodos. For evidence, this study finds that this type of passageway was ubiquitous around the City Athens especially in the Agora, the most popular place in the city and the gateway to the processional event for Dionysian Cult as well as the space for the earliest Greek theatricality and, therefore, was familiar to the citizens. From the discussion, this paper argues that the Greek theatre should be the miniature of the Agora in terms of form (single-direction passageway) and function (civic participation and unification), and that parodos was the theatrical version of the processional passageway in the Dionysian Cult. In conclusion, this paper argues that parodos played a double role. It satisfied the theatrical necessity by functioning as the passageway to dramatic action (entrance and exit of actor/chorus) and as the literal door for the entrance of the audience members. At the same time, it satisfied the social cause, that is civic participation and subsequent unification, by functioning as the processional passage to relay the theatre space to civic events for the national religious cult.

Factors Influencing Subjective Well-Being of Immigrant Wives (이주여성의 주관적 안녕감에 영향을 미치는 요인)

  • Park, Hyeon-Woo;Kim, You-Young;Nam, Hyeon-Woo
    • Journal of Agricultural Extension & Community Development
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    • v.20 no.2
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    • pp.451-484
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    • 2013
  • This study investigated the factors that influence subjective well-being of immigrant wives in Korea. We initially grouped the factors into 3 categories: personal, domestic, and social. For personal factors, we included couple's age difference, reason for entry, religion, marital duration, employment status, economical status, acculturation to Korean culture, acquisition of Korean language, and ego-resiliency. For domestic factors we included marriage process, reason for marriage, husbands' understanding of wife's native language, husbands' understanding of wife's culture, marital satisfaction, existence of children, head of the household, and parenting efficacy. Finally for social factors, awareness of welfare services and systems, use of public institutions and civil organizations, and participation in social groups were included. We recruited 256 immigrant wives who live in Asan City, Chungnam Province and the data were analyzed by multiple linear regression. The factors that statistically significant were: ego-resiliency, marital duration, acculturation to Korean culture and economic status among personal factors; parenting efficacy, marital satisfaction and marriage process (married without a matchmaker) among domestic factors; participation in self-help group of women from the same mother country, awareness of welfare services and systems, participation in hobby club, and participation in fraternal/religious society among social factors. It is hoped that this paper will yield general insights into subjective well-being of immigrant wives and may help them to develop inner talent and strength.

A Design and Implementation on Ontology for Public Participation GIS (시민참여형 GIS를 위한 온톨로지 설계 및 구현)

  • Park, Ji-Man
    • Journal of the Korean Geographical Society
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    • v.44 no.3
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    • pp.372-394
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    • 2009
  • This study investigates the ontology-based public participation GIS(PPGIS). The major reason that ontology-based GIS has attracted attention in semantic communication in recent year is due to the wide availability of geographical variable and the imminent need for turning such recommendation into useful geographical knowledge. Therefore, this study has been focused on designing and implementing the pilot tested system for public participation GIS. The applicability of the pilot tested was validated through a simulation experiment for history tourism in Guri city Gyeongi-do, Focused on the methodology, the life cycle model which involves regional statues and user recognition, can be viewed as an important preprocessing step(specification, conceptualization, formalization, integration and implementation) for recommended geographical knowledge discovery by axiom. Focusing on practicality, ontology in this study would be recommended for geographical knowledge through reasoning. In addition, ontology-based public participation GIS would show integration epistemological and ontological approach, and be utilized as an index which is connected with semantic communication. The results of the pilot system was applied to the study area, which was a part of scenario. The model was carried out using axiom of logical constraint in the meaning of human-activity.