• Archives of design research
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• v.16 no.3
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• pp.299-308
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• 2003

The existing market patterns and social structures have been changed according to the trends of digital and informational society of the 21st century. The characteristics of the consumption market is that the balance of power moves from enterprises to consumers. As consumers’ demands are diversified according to life quality enhancement, many products are based on main aspects of human experiences, emotions and values. Standardized functions and services of products cannot capture consumers to a great extent any more. A notable aspect is that consumers want products or services that can oner movable experiences. Future products must appeal to emotion, not to reason of consumers. Now consumers purchase styles, experiences and stories contained in products, not products themselves. That is, the key to decision to purchase products is the satisfaction of emotional values. Users'emotions diversified due to the development of industrial designs demand the development of new designs that can represent new trends of users. User-centered values imply the change of people's purchasing trends. This indicates that there is a need to change physical aspects such as price or functions into individual emotions and characters. In addition, studies are required on design concepts to pursue new emotional values, apart from functional type designs. It is time for designers to suggest initiative and rational directions for this changing era.

• Korean journal of communication and information
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• v.37
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• pp.270-306
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• 2007

This study examines the economies of promotion gifts in the newspaper industry. Because of the oligopolistic structure, the newspaper industry shows highly concentrated market. Under the certain circumstance, the dominant firms are struggling to become the market leader by providing unlawful promotion gifts and unbearable price discount which yields the prisoner's dilemma. Ultimately, in spite of the criticism about their unlawful behaviors, the dominant firms choose the fierce competition with high costs. On the other hand, the remaining fringe firms do not have many strategic choices due to the limited financial capacity. They cannot provide free gifts or any other incentives to the subscribers. Even worse, because advertisers and subscribers also prefer promotional gifts as a rational choice, the distorted mechanism has been sustained in the newspaper industry. Thus, governmental interventions hardly achieve the goal of controlling unfair trade. This study examines the structure, strategic behaviors of the players, and the unintended consequences leading to the dilemma on promotional sales in the newspaper industry.

• 한국HCI학회:학술대회논문집
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• 2008.02b
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• pp.18-23
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• 2008

Enterprise's executives who believe methodologies the theories prescribe consideration of consumer as rational and reasonable behavior. However, by recent investigation, consideration of consumer can be defined behavior that is occurred by sensibility. These consideration of consumer affect to a process that purchase a product, consumer's purchase decision process. Consumer make a purchasing decision with sensible criterion, respective of quality after all rather than various rational criterion like price, efficiency and usefulness. Brand image has sensible value to thought in the mind about a product and affect to purchase products. Hence building brand image through positive sensitivity is significant point in strengthening. Research from this point of view makes a content advance with improving product process along storytelling method which kind of affective, sensible communication way as a factor of strengthening brand image.

• Korean Journal of Construction Engineering and Management
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• v.12 no.4
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• pp.70-78
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• 2011

In case of long time progressive construction work, we need contract sum adjustment due to escalation for a period of works and the process of applying, consistent and obvious criterion is required. In this study, it were attempted to figure out problem and study this rational improvement by giving examples based on core activities of escalation adjustment. Based on literature study and legal system analysis, we classified processes of contract sum adjustment for escalation and defined 20 core activities for each process. From this measured variable, we carried out case study by giving 37 examples of escalation. As a result of case study, problems of each process was found and we suggested rational improvement. As this study, providers will be able to waste budget and the other will be given smooth escalation adjustment.

• The Journal of Society for e-Business Studies
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• v.16 no.3
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• pp.191-209
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• 2011

In a buyer-seller transaction process, 'value for money,' a measure of quality-price-ratio, is one of the most important criteria for buyers' purchasing decisions. The purpose of this paper is to suggest a method which helps online shoppers choose the best of several sellers offering homogeneous goods. We suggest FDH (free disposal hull) model, an applied model of data envelopment analysis (DEA), for online buyer-seller transactions and verify it with the data from an Internet comparison shopping site. For this purpose, we analyze consumer choice behaviors by examining how consumers respond to different sale conditions such as price, brand, or delivery time. Then, we implement a seller recommendation system to support buyers' purchasing decisions. We expect our FDH model to provide valuable information for rational buyers who want to pay the least price for high quality products/services and to be used in implementing automated evaluation processes in micro transactions. Moreover, we expect that our results can be utilized for sellers' benchmarking strategies which help sellers be more competitive by showing them how to attract buyers.

• Journal of Korea Port Economic Association
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• v.36 no.2
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• pp.109-124
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• 2020

Using panel data on freight rates and ship prices in the dry freighter market from January 2015 to December 2019, this study investigates the characteristics of shipping industry fluctuations. The analysis aims at two aspects of academic contribution. First, this study analyzes the relationship between shipping indicators and ship price based on separate dry-bulk ships, while the previous research considered the overall shipping index and weighted average ship prices. Second, the VAR model for the causality test is extended to a heterogeneous mixed panel model capable of limiting coefficients. There is a peak estimated by removing the cross-correlation problem, which is mainly raised in panel data analysis, using bootstrap estimation and solving the problem of information loss due to differences in non-stationary data. An empirical investigation of the causal relationship between economic fluctuations and ship price shows that the effect on the ship price from the freight is significant at the 1% level. This implies that there is a one-way relationship with demand in the shipping industry rather than a bilateral relationship.

• Journal of Korean Society of Forest Science
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• v.70 no.1
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• pp.84-90
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• 1985

The objective of this study is to analyze the market structure and price formation status of imported log from overseas which has leadership of timber price decision mechanism in Korea. The results obtained are as follows; 1) The 53 percents of the total 134 log importing companies are the small scale companies which import less than ten thousand cubic meters per year, and are mainly aimed to do agent task of importing log. 2) The market structure of imported log formed high level 01 oligopolistic structure, but did not make excess profit of oligopoly because of excess import. 3) The bargaining power of Korea on the price decision process in the overseas log exporting market is very weak, because the market has the bilateral oligopoly structure, and the non-systematic importing behavior of Korean log importing companies make the bargaining power of Korea more weak. 4) It is analyzed that Korean domestic marketing system is comperatively simple, but reasonable marketing system is not established because of the disorder of the marketing behavior. From the results obtained above, it is proposed that the government has to establish the general institutional system to control the supply-demand and marketing problems of imported log, in order to establish the rational structure of market and price decision system of imported log.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.17 no.9
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• pp.1975-1985
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• 2013

Telecommunication costs have been increasing successively in Korean households. Even though there are a lot of issues related to the high charges of mobile telecommunication services, plausible solutions have not been provided yet. 99% of Koreans use mobile phones and it is the highest in the world, but charges are relatively high. This situation may be brought by the government policy that supports 'three companies system.' Even the least efficient company might sustain by a tacit bottom price policy and the government did not introduce MVNO into the market. The government can make mobile phone charge system consider cost only in a proper manner and constrain marketing costs to the rational level. And it can reduce mobile charges and rights of consumers must be respected by restraining too much complicated rates system. Fairness of mobile phone charges could be achieved by mobile phone market structure improvement through active introduction of MVNOs and reduction of excessive marketing costs. If proper market structure and policy management are secured, 30% cut of charges could be achieved. And mobile service bills may be made more acceptable if charge is based on a measured rate system according to the amount of data usage.

• Information Systems Review
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• v.9 no.2
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• pp.109-127
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• 2007

In a buyer seller transaction process, "value for money" is one of the most important criteria for a buyer's purchasing decision. The terms "value" and "money" represent a composite measure of what a buyer receives from goods and/or services and a measure of what he/she pays for them, respectively. The purpose of this paper is to help buyers select the best seller in terms of value for money. We suggest DEA models for buyer seller transactions and apply them to the case of an Internet comparison shopping site in Korea. We expect our DEA models to provide valuable information for rational buyers who want to pay the least price for high quality products/services. Moreover, we expect that our models can help sellers be more competitive by showing them how to attract buyers.

• Asian Pacific Journal of Cancer Prevention
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• v.15 no.20
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• pp.8797-8800
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• 2014

Objective: To analyze cost-effectiveness of morphine, MS contin and oxycodone in the treatment of cancer pain, providing guidance for rational drug use in the clinic. Methods: Confirmed by histology, a total of 171 patients with various cancers who required analgesic treatment were selected and divided into 3 groups, 57 cases for each group, given morphine, MS contin and oxycodone, respectively. If there appeared a poor short-term effect or aggravated sudden pain during the treatment, a short-acting morphine injection was given and adverse reactions were processed by symptomatic treatment. The pain relief rate and adverse reactions of groups were observed and pharmacoeconomics evaluation was undertaken. Results: The pain relief rates with morphine, MS contin and oxycodone were 89.5%(51/57), 91.2%(52/57) and 93.0%(53/57), respectively, with no difference samong groups (${\chi}^2=4.4489$, P=0.6162). The occurrence rates of adverse reactions were 59.7%(34/57), 54.4%(31/57) and 43.9%(25/57), again with no significant variation (P>0.05). The ratios of cost-effectiveness (C/E) for the 3 groups were $14.6{\pm}7.21$, $15.0{\pm}7.44$ and $16.1{\pm}8.10$. When the price of 3 kinds of analgesics was reduced by 10%, the ratios of cost-effectiveness were $12.2{\pm}6.53$, ($13.4{\pm}6.08$ and $14.5{\pm}6.74$ but there was no differences when compared with before the price adjustment (t=1.86, P=0.0651; t=1.30, P=0.1948; t=1.17, P=0.2453). Conclusion: Morphine, MS contin and oxycodone give similar pain relief and adverse reaction rates but of all, morphine is the preferred drug for the treatment of cancer pain from the perspective of pharmacoeconomics.