• Title/Summary/Keyword: qualitative differences analysis

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A Study Affection response on Clothing Advertisement Effect (의류광고효과에 미치는 감정반응 연구)

  • 이선재
    • Journal of the Korean Society of Costume
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    • v.28
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    • pp.187-204
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    • 1996
  • Clothing is high-involvement products which is closely related with human being both physically and psychologically. It is the prod-uct bought by consumer repeatedly and needs lots of information according to the changing of modes. The comsumer is very sensitive to the advertisement when they purchase the clothing products. Therefore the importance of the advertising is remakably emphasized in these days. According to the qualitative and quantitat-ive growth of advertisement the unique mar-keting strategy must be deviced that is differ-ent from the past. This thesis focuses onthe importance of afection which is more pre-ferred when consumer contacts the advertise-ment. And this study purposes on the provid-ing the basic data to plan effective clothing advertisement by way of analyzing how atti-tude-forming affects the purchase intend of the comsumer. The findings of the study are as follows. 1. Sense-pursuit tendency is strongly ap-peared among the low-age not-married groups. 2. By the factor analysis of consumer re-sponse in each advertisement 5 factors proved to be valid ones 3. There were significant differences be-tween the brand-used and advertisement ex-perienced customers according to the adver-tisement/brand attitudes. 4. There were no significant differences be-tween the application of clothing advertise-ment and demographic character. 5. The affective response more affects on cognitive response and purchase intend in 4 modes of advertisement. 6. From the pathes of the brand-used experi-enced to purchase intend the characteristics showed up in each advertisement.

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Spatial Distribution of Benthic Macroinvertebrate Community by Altitude in Streams Located in Both Facing Slopes of the Mt. Seorak, Korea (설악산 양사면 하천에서의 고도차에 따른 저서성 대형무척추동물 군집의 공간 분포)

  • Choi, Ah Reum;Kim, Ah Reum;Son, Se-Hwan;Yang, Hee Jung;Kong, Dongsoo
    • Journal of Korean Society on Water Environment
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    • v.30 no.1
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    • pp.68-79
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    • 2014
  • There are marked differences in climate condition between east-facing slopes and west-facing slopes in Mt. Seorak (1,708 m). This study was conducted to find out the differences of benthic macroinvertebrate communities between both slopes of Mt. Seorak. Quantitative (Surber net; $30cm{\times}30cm$, mesh: 1mm) and qualitative (Hand net; mesh: 1mm) samplings ware carried out seasonally in each site which had 100-meter-high difference from November 2010 to November 2011. Most of the survey sites showed sound environmental conditions because they were located in the protection area of the national park. The benthic macroinvertebrates collected from all survey sites were composed of 158 species, 62 families, 17 orders, 7 classes and 5 phyla. DCA (Detrended Correspondence Analysis) ordination based on the abundance of benthic mactoinvertebrates showed that altitude was a major factor governing the structure of benthic macroinvertebrate community. There was no significant difference of the communities between both slopes.

Studies on the change of chemical composition of Poncirus trifoiata ("탱자"의 화학성분변화에 관한 연구)

  • 박명삼
    • Journal of Plant Biology
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    • v.12 no.1
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    • pp.31-34
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    • 1969
  • This experimental was undertaken for the purpose to investigate the different chemical composition in developing fruit of Poncirus trifoiata. In the first place, the differences among the content of tannin and qualitative analysis of free sugars and organic acids in the fruit of Poncirus trifoiata fron Kwang-ju are to be investigated and chemical components are analyzed. 1) The differences of the content of tannin are investigated at the four periods of time and gradual decrease in the sample 2 (July 15) take place. 2) In sample 1 (June 20), xylose, mannose and rhamnose are not identified and later, as the fruit age, otehr three sorts of sugars with the former are founded and there is a conspicuous tendency to increase in the content and especially the increase in glucose and rhamnose seems to be related with the decomposition of tannin, while the decrease in the former from sample 2 to sample 4 with the formation of the latter. 3) Tartaric acid, succinic acid and citric acid are appeared and then in sample 1 (June 20( these are not founded and later all of them are identified and gradual increase in the content take place and especially citric acid and succinic acid seems to be increased in the content. These are related with the synthesis of organic materials in plant body.

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A Study on the Design Gaming Method for a Designing the Elementary School -Focused on Students' Preference of Physical Environments- (초등학교 설계를 위한 디자인게임 방법에 대한 연구)

  • Kim, Hye-Jung
    • Journal of the Korean Institute of Educational Facilities
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    • v.16 no.6
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    • pp.29-41
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    • 2009
  • The purpose of the study was to determine the way to improve the school environments especially focused on the elementary school through design gaming with children. Main purpose of the study was to establish the method to find how children experience school environments and the way to find their needs, feelings, and desires of the school facilities. The methods which have been used are design gaming consisted of picture card game, drawing favorable and unfavorable places, and making the wish list. 46 children in Seoul area participated in the study. The main physical environments which have been focused in the study are as follows; the type of classroom, atmosphere of library, indoor and outdoor leisure activity space, indoor and outdoor play area, and the pedestrian way from home to school and from school towards home. Quantitative and qualitative analysis were used to attempt to develop children's preference of each place and their wish about school environments. The results have been summarized based on the general preferences and differences of favorite and unfavorite places. The differences between grades and gender have also been discussed focused on the picture game and drawings of favorite and unfavorite places.

A Study on the Locution of TV Home Shopping Show Bests for Apparel Products - With Focus on Selling Points and Vocabulary - (TV 홈쇼핑 의류 상품 쇼핑 호스트의 방송 언어 분석 - 구매 설득 소구점과 사용 어휘를 중심으로 -)

  • Kim, Sae-Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.9
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    • pp.1483-1494
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    • 2009
  • This study analyzes the locution of television home shopping show hosts for apparel products with a focus on the selling points and vocabulary use. A qualitative content analysis was conducted for 15 recorded home shopping shows selling women's overcoats and jackets. The results are as follows. First, 8 dimensions of selling points were revealed: Promotions, brand popularities, the experiences of shopping hosts, fashion trend information, conformity motivation and suggestion, intangible attributes, tangible attributes, and compared/leading differences. The most frequent selling point was tangible attributes. Following this were, promotions, conformity motivation and suggestion, compared/leading differences, intangible attributes, brand popularity, the experiences of the shopping hosts, and fashion trend information in order. The selling points were almost proper to decrease the perceived risks of home shopping consumers. Second, shopping hosts frequently used the clothing terms without any expatiations and used loan words (foreign language terms) instead of the direct Korean translations. In the conclusion, the development of a marketing strategy focusing on shopping host management is suggested.

Nutrient Intake Patterns of Koreans by the Economic Status Using 1998 Korean National Health and Nutrition Survey (1998년도 국민건강영양조사자료를 이용한 한국인의 경제수준별 영양 섭취 현황)

  • 문현경;김유진
    • Journal of Nutrition and Health
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    • v.36 no.10
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    • pp.1061-1070
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    • 2003
  • The purpose of this study was to investigate differences in the diet with the amount and the qualitative assessment of nutrient intakes by the economic level. Data from the 1998 Korean Health and Nutrition Survey were used. Using the poverty line based on the 1998 Korean minimum cost of living, Subjects (n = 10400) were classified into high class (36.1%), middle class (40.7%) and low class (23.1%). Chi-square-test and Analysis of Variance following Duncan's multiple range test were used to test the difference in nutrient intake pattern among three groups ($\alpha$ = 0.05). The amount of nutrient intake and nutrient intake adequacy were statistically different by the economic level (p<0.01). The ratio of energy intake from carbohydrate is higher than the criteria of WHO recommendation in all economic levels. Especially people in the low class depended much on the carbohydrate for the energy intake. The ratio of energy from the protein and fat are lower in the middle and low class than that of the high class. The Intake level of calcium and vitamin B$_2$ were lower than those of the Recommended Dietary intake level, regardless of economic status. It also showed differences in major food sources of nutrients by the economic level Consequently, it seems that the nutrition policy and program should be prepared according to their economic status. Also, there should more detailed studies to find out the nutrient intake pattern, their determinant, and health consequences.

Qualitative Content Analysis: Employee Performance based on Intrinsic and Extrinsic Motivation

  • Jae-Hyung, LEE
    • The Journal of Industrial Distribution & Business
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    • v.14 no.3
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    • pp.9-17
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    • 2023
  • Purpose: Intrinsic motivation can be affected by external factors and may not always be present in an employee. This study aims to shed light on the role of intrinsic and extrinsic motivation in driving employee performance and to determine which type of motivation has a greater impact on performance. Additionally, the research seeks to understand the impact of motivation on different employee characteristics, such as age, gender, and job tenure. Research design, data and methodology: The present author has obtained textual data from the current literature dataset, However, focusing on mostly journal articles and published books because it could provide the justification of reliability and validity and help to collect solid previous studies which is logically categorized themes. Results: The findings of the present research are divided into four differences (Difference in Job Satisfaction, Difference in Job Involvement, Difference in Organizational Commitment, and Difference in Turnover Intention), each focusing on one aspect of employee performance: job satisfaction, job involvement, organizational commitment, and turnover intention. Conclusions: Organizations can use the differences in employee performance based on intrinsic and extrinsic motivation to improve employee performance by recognizing the importance of intrinsic motivation, providing opportunities for employees to experience intrinsic motivation, and balancing extrinsic and intrinsic motivation.

The Impact of Job Strain, Life Satisfaction, and the Division of Household Labor on Fertility Rates across OECD Countries (직무긴장, 삶의 만족도, 그리고 가사노동 분배가 OECD 국가들의 출산율에 미치는 영향)

  • Jeon, Seung Bong
    • The Journal of the Korea Contents Association
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    • v.20 no.8
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    • pp.251-261
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    • 2020
  • This study aims to suggest a new perspective that can account for variations in fertility rates across OECD countries. Most previous literature has highlighted the influence of government policies on fertility rates. This study focuses the role of job strain, unequal division of household labor, and life satisfaction on fertility rates. These factors are related to work-life balance, and play a crucial role in understanding variations in fertility rates across OECD countries. Using fuzzy set qualitative comparative research analysis (fsQCA), this study tests whether fertility rates can be explained by differences in the levels of job strain, gender equality at home, and life satisfaction across countries. The results are as follows: First, high fertility-countries show low levels of job strain, equal division of household labor, high levels of life satisfaction, and high levels of GDP. Second, a high level of GDP is not crucial for achieving high fertility rates. This study suggests that changes in working conditions and organizational culture are required to increase the fertility rate in Korea, since this can influence work-life balance, life satisfaction and equal division of household labor.

The Qualitative Analysis of Single Shot Fast Spin Echo (SSFSE) and Maximum Intensity Projection (MIP) on Magnetic Resonance Cholangiopancreatography

  • Park, Cheol-Soo;Cho, Jae-Hwan;Lee, Hae-Kag;Dong, Kyung-Rae;Chung, Woon-Kwan;Seok, Jong-Min;Han, Man-Seok;Lee, Sun-Yeob;Goo, Eun-Hoe;Kim, Eng-Chan
    • Journal of Magnetics
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    • v.17 no.2
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    • pp.138-144
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    • 2012
  • 3-dimensional magnetic resonance cholangiopancreatography (MRCP) images reconstructed using the maximum intensity projection technique were analyzed qualitatively in patients diagnosed with pancreatobiliary diseases to determine their diagnostic utility. Single shot fast spin echo (SSFSE), fast spin echo (FSE) and 3-dimensional reconstructive images were acquired from 20 patients diagnosed histologically with pancreatobiliary diseases using a 3.0T MR scanner. According to qualitative analysis, the fast spin echo images and 3-dimensional reconstructed images of the hepatic duct, gall bladder and common bile duct had a higher signal to noise ratio (SNR) than the single shot fast spin echo images. Fast spin echo images and 3-dimensional reconstructed images did not show any differences. The contrast to noise ratio of the hepatic duct, gallbladder and common bile duct on the fast spin echo images and 3-dimensional reconstructed images was higher than that of the single shot fast spin echo images. The fast spin echo images and 3-dimensional reconstructed images showed similar quality.

The Effect of the Social Support on the Psychological Well-being of Custodial Grandmothers in Rural Korea (사회적 지지가 농촌 조손가족 조모의 심리적 복지에 미치는 영향)

  • Lee, Jeong Hwa;Choi, Won Kyu
    • The Korean Journal of Community Living Science
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    • v.23 no.4
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    • pp.419-439
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    • 2012
  • Family dissolution and economic difficulties of the grandchild's parents are the most prevailing reason for an increase of grandparent-headed families in rural Korea. However, there is a lack of empirical research looking at the experiences of custodial grandmothers, social support, and their psychological well-being. In this regard, this study examined the effect of social support (formal & informal) on the psychological well-being of custodial grandmothers in rural Korea. For this purpose, quantitative and qualitative research methods were conducted. Quantitative data were gathered, using structured questionnaire, from 311 grandmothers who were raising their grandchildren in rural Korea as primary care-givers. Statistical methods used for data analysis were descriptive statistics and hierarchical regression analysis with SPSS WIN 19.0 programs. Qualitative data were collected by in-depth interviews to 10 custodial grandmothers in rural area. The results of this study are as follows. First, almost half of the parents of the grandchild didn't visit and didn't call anymore. Some relatives -aunt, uncle, etc.- support the grandparent-headed family economically and emotionally. 3/4 of the grandparent-headed families were supported by the government and community. This was not small numbers, but the amount of economic support was low. Second, grandmothers in the study showed quite a high level of depression while their happiness level was relatively low. There were differences in the factors influencing the level of happiness/depression of these rural grandmothers. Overall, the study's results showed the importance of formal & informal support for psychological well-being of the custodial grandmothers in rural Korea. Policy and theoretical implications are discussed.