• The Journal of the Korea Contents Association
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• v.19 no.10
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• pp.568-580
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• 2019

With mobility-as-a-service(MaaS) drawing attention to its influence and ripple effect around the world, the mobility service market is currently growing rapidly mainly focusing on mobility sharing. In order to preemptively dominate the mobility service market following the full-scale spread of MaaS, it is important to first identify the recognition and experience of users in personal mobility sharing services, which are currently in the early stages of diffusion, and through which to understand the characteristics of potential consumers of the extended mobility service market. Therefore, the study aims to classify the user types of mobility service and establish a future user experience-oriented mobility service strategy using a subjectivity study method, Q methodology.

• Journal of the Korea Convergence Society
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• v.10 no.9
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• pp.265-272
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• 2019

In this study, 'poverty', which we think in our daily life, started from something. In particular, this study typified the perception of poverty by using the 'Q methodology', a subjective research method, to examine individual subjective opinions. The results of the analysis are as follows. is a "Retraction type", and poverty is a problem of 'Retention', 'Individual Effort Problem', 'Social Structure Problem', 'Low Status' and 'Laziness'. is a "Individual Problem type", and emphasizes 'Individual Effort Problem', 'Laziness', 'Incompetence', 'Starvation' and so on. is a "Basic Problem type", and emphasizes the basic element of life such as 'The Food and Shelter problem', 'Starvation', 'Laziness', and 'No Money'. is a "Resource Distribution Problem Type" that emphasizes the problem of resource allocation according to social structural problems. This study typifies the perception of poverty using subjectivity research method on 21st century and expects converging extension study to empirical studies for generalization.

• The Journal of the Korea Contents Association
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• v.19 no.6
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• pp.450-460
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• 2019

This study analyzed the culinary arts major students' subjective perception toward capstone design subject which was thought by team teaching method through applying Q methodology. Generating future suggestions of the operation of the subject and finding common structure of students's responses are the main aim of this study. From the typological analysis, four types of common structures were found. There were Differentiation Curriculum Satisfaction Type(Type 1, N=14), Restaurant business plan Type(Type 2, N=5), Prefer franchise education Type(Type 3, N=3), Prefer menu development lesson Type(Type 4, N=3) and each type showed its own distinctive characteristics. In the future research, additional literature research and empirical study will be applied for adjusting and developing more sophisticate questions of Q methodology and analysing process for gathering diverse responses and specific analysis.

• The Journal of the Korea Contents Association
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• v.21 no.8
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• pp.442-454
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• 2021

Many domestic and international airlines that experienced dramatic recession due to COVID-19 pandemic are carefully being ready to normalise operations as a number of governments has begun to vaccinate for COVID-19. So with the same market share from domestic to short distant international services, the competition between Full Service Carriers (FSC) and low cost carriers (LCC) is anticipated to be more intensive. To explore the concepts such as the perception, value, attitude and faith of the object, this study implements Q methodology proposed to complement the limitations of quantitative and qualitative research methodology. As a result, the consumers of airlines' brand are divided into three types - the type of utility seeking, value-oriented and task-related. Using Q samples which consist of 25 statements, this study specifically approached the traits of each type by observing the subjectivity with the comparative P sample group that is made up for 20 participants. By discovering the type of FSC and LCC's brand asset and comparing the recognition of consumers, not only does this study evoke the need for a strategic direction of the effective management of Airlines' Brand asset but also have a signification in the way that especially provide hypotheses for follow up studies.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.7 no.11
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• pp.273-283
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• 2017

This study aims to analysis the types of features of confucian values of China normal university students. To achieve this purpose, Q methodology is applied. This study was conducted at Sichuan Normal University in China. Total 42 students and 47 statements collected through literature research. The implementation were formed in four types, statism, traditionalism, nominalism, and naturalism. Through this study, from the perspective of international relations, family relations, and friendship, all four type of features were presented intellectualized intelligentiae. The common feature of the four types is gender role, and the cognition of gender role is changing, and women will becoming an independent individual. Although confucian values had made great contribution for the development of Chinese traditional culture, it is an undeniable fact that some ideas not according with the modern social demand for development are hidden in the back.And we should look at and appreciate confucian values from a comprehensive and dialectic view.

• Journal of The Korean Association of Information Education
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• v.24 no.3
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• pp.225-232
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• 2020

This study is to clarify how college students think about quality computer classes. Q methodology is applied to extract the subjective thinking of college students. After extracting the statements through students' interviews and advanced study, the 54 Q samples were selected. The P sample consisted of 50 college students. They performed Q sort against the Q sample questionnaire. The Q sort results were analyzed by performing QUANL program. As a result of the analysis, four types of perceptions of quality computer classes based on college students' ideas were extracted. There were no differences between male and female students, but there was a clear difference between general college and teacher's college students by type. The types were divided into four categories which we named as follows: is 'Value change-oriented class through creative problem-solving', is 'Improving computer application skills through the learner's competition', is 'Improving advanced computer technology with programming skills' and is 'Learner centered pleasant class'.

• Child Health Nursing Research
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• v.4 no.1
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• pp.116-127
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• 1998

The purpose of this study was to examine the reliability of Q-sorting and to develope a typology of coping to stress in school-age children through the use of Q-methodology. For the study, Q-statements are selected from the literature and interviews of 30 Children, A total number 153 statement were collected and 31 Q-samples were finally selected. AP-sample of 76 was selected the elementary school children. Each of respondents were given 31 coping strategies questionnaire and set of 31 statements with cartoon on each of cards and sorted them according to the 9-point scale. The result of the C-sorting by each subject were coded and analyzed using the QUANAL PC and SPSS PC＋ program. As a result of the analysis, There were significant relationship between score each item of question naire and score of sorted statement. Therefore, school-age children was able to Q-sorting(forced normal distribution). Also, the four types of coping were named as follows : Type I (n=35) : To search for the dynamic behaviors Type II (n=12) : To search for the intellectual behaviors Type III (n=22) : To search for emotional-spiritual behaviors Type IV (n=7) : To search for the self-abuse behaviors Throught the study, the implication for teachers, parents and school nurses is that there is needed to guide and to support adaptive coping behaviors. Also, it is recommended that the application of Q-methodology for study of children's subjective concepts like stress and coping.

• The Journal of the Korea Contents Association
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• v.14 no.8
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• pp.172-184
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• 2014

The purpose of this study is to find out subjective perception types and needs of interested group on manpower training system with long-term care service by Q methodology, then to search for political measures to improve long-term care system in the implication of the sorted subjective perception types. The result of the study showed that there are five major sorts of subjectivities on manpower training system with long-term care service: emphasizes retraining of existing care worker(Type1), emphasizes ethics of public service provider(Type2), emphasizes practice-oriented education(Type3), emphasizes policy judgement of government(Type4), emphasizes training of long-term care worker in demand(Type5). And to try quantity approach methods, this study was developed Q-Block as a assessment tool to enhance validity and reliability of Q-types. The results of the survey showed high conformity.

• The Journal of the Korea Contents Association
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• v.19 no.3
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• pp.615-623
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• 2019

The purpose of this study was to examine the understanding and perception of 'community welfare', a domain of social welfare. First of all, we used the Q methodology, a qualitative research, to typology the recognition of community welfare. For the analysis, we have obtained various terms (Q samples) that have been discussed and learned in the community welfare, and examined the types of recognition of these terms. For the analysis, 29 samples of 29 samples were obtained from 29 samples of P samples. As a result of analysis, three types were defined. In other words, emphasizes 'participation of residents', 'building ties', and 'improvement of life quality of residents' is named it "Quality of residents life-Relationship Type". emphasizes 'improvement of quality of life of residents' and 'satisfaction of community needs' and named it "Quality of residents life- Desire for community needs Type". emphasizes 'participation of residents' and 'improvement of quality of life of residents' and named it "Participation of Residents-Quality of Life Type". The respondents' characteristics according to type, it was found that there was a difference in recognition of community welfare by individual characteristics. So, we hope to enhance the usefulness of the hypothesis abductive approach and to extend the study to future quantitative research.

• The Journal of Information Systems
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• v.33 no.1
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• pp.1-30
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• 2024

Purpose The purpose of this study is to examine the customer experience of generative AI among office workers aged 30 to 40, investigating usability, usefulness, and affect, and understanding concerns and expectations. Design/Methodology/Approach This research used Q methodology to assess the customer experience of generative AI. Users are engaged in a problem-solving journey, and data is collected by having participants rank 36 statements based on usability, usefulness, and affect, referred to as the three goals of User Experience. Participants use a forced distribution table with a scale from -5 to +5 to indicate the subjective importance of each statement. The results identified four groups, reflecting different perspectives and attitudes toward generative AI. Findings Participants express overall comfort with generative AI, perceive AI as more knowledgeable in unfamiliar domains, but harbor doubts about AI's understanding. Disagreements emerge on AI replacing humans, the value of unique human roles, data confidentiality, fears of AI advancement, and emotional impacts. Identified four groups: Users who treat AI as a soulless assistant and are active in business use, Uncle users who want to use new technologies properly and are not afraid of technology, users who recognize the limits of AI despite its efficiency, and users who require strong verification in the future. It has the potential to guide future guidelines, ethical codes, and regulations for the appropriate use of AI. In addition, this approach lays the groundwork for future empirical analyses of generative AI.