• 비교문화연구
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• 제33권
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• pp.33-52
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• 2013

Haizi, who ended his life with suicide on the railroad at the age of 25, is a poet who implemented his unique poetic world alone without belonging to any of the existing Chinese poetry schools in the 1980s. The process that Haizi reveals self-inside through a poetic work is rather to hide self-inside paradoxically, too. Accordingly, even a work of figuring out the real intention, which is hidden in poetic dictions that he selected, will be meaningful. In this sense, this study tried to inquire into the poetic imagination and self-image that were revealed in poetry focusing on "Spring, Haizi of 10 People", which is a work of having his name as topic, with having been written at the time of suicide, among Haizi's many poetic works. In addition, it figured out Haizi's private conscious world through analyzing the poem titled "Facing the sea with spring blossoms", which was created ahead of death same as "Spring, Haizi of 10 People". Thus, the aim was to look back on significance of his death and to broaden the width of understanding about Haizi's poetry. As for Haizi, the death can be regarded as the completion of 'performance,' which is a kind of Haizi's own final art form. Hence, Haizi's suicide needs to be seen from the perspective dubbed the continuity of creation through this performance, not the discontinuance of creation caused by 'intended death' that the poet himself selected. In the wake of pursuing the poetic world of a gifted poet Haizi, who died early, that this study examined, there will be any poet of Korea who is recalled naturally. One poet will be first recalled Yi Sang, who is a poet and a novelist of having been broadly known. Another poet is overlapped Gi Hyeong-do, who had been active as a poet and a journalist of having been dead after living in the similar period to Haizi. A comparative analysis among works by these Korean and Chinese poets has similarity beyond the temporal space. A research on this is thought to have value of being considered a little more deeply and generally hereafter. Still, this study mentioned only possibility of a comparative research on this.

• 패션비즈니스
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• 제16권5호
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• pp.23-38
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• 2012

With the rapid developing of economy and the information communication, as well as the fierce competition of marketing, the consumer market of apparel is gradually matured. Also, the consumer has more requirements towards clothes, in terms of quality, style, price level and individuality. As a result, brand fashion, now, needs to accelerate the speed of every stage of producing, which is from designing to the following of finished goods in order to occupy the market share in a fast consuming, variety and individuality pursuing market. An increasing number of industries have focused on the SPA brand so as to adapt the competition of modern market. The paper mainly researches that the differences of purchasing behaviors towards SPA brand between 20's-30's Chinese female and 20's-30's Korean female. The analyzing results of purchase motivation showed difference in the 'personal motivation' and 'social motivation' factor. Purchase standard showed differences in the 'image management' factor. The attitude toward the brand showed differences in the 'practicality' and 'trendiness' factor.

• 한국실내디자인학회논문집
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• 제25권1호
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• pp.81-92
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• 2016

Within green facades, the greening side of the wall is first recognized by people, leaving a visually lasting impression. As facades play a crucial factor in forming street image, their design can be considered most important. In modern days, 'patterns,' one of the popular elements of design, has developed into becoming a method of expressing architects' emotions or images as well as ways of seeking satisfaction. As opposed to recent overseas movement where patterned green facades have been widely utilized, the domestic trend still remains in outdoor green facades without patterns. This study, focusing on overseas patterned green facades, classifies the facade pattern's expressive methods into two greater parts, and four categories. Furthermore, among the elements and properties from Biophilic pattern guidelines, we specifically focus on 'Repetition Pattern,' which corresponds to 'Complexity & Order.' Biophilic design has the notion of pursuing an environment that aids modern people's comfort and well being. Providing information on patterned green facades that have largely gained popularity, this study also presents its aesthetic directions that may be applicable domestically in the future.

• 복식문화연구
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• 제15권5호
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• pp.875-887
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• 2007

The purpose of this study is to provide the fashion industry in Korea with materials that could enhance its international competitiveness by suggesting marketing strategies for fast fashion brands after taking product, price, place, and promotion into consideration. The product strategy should focus on developing products that accurately reflect the general market trend and consumer demand, selecting optimal materials, and pursuing internal production. This, coupled with strategic cooperation with designers, will ensure reliable quality and enhance the brand image. The pricing strategy should place greater emphasis on reducing production costs. Diverse task outsourcing and design competition, for instance, can lower the cost of design development. The place strategy should be set according to the operation of a systematic and efficient distribution system based on SPA, an automatic delivery system, sales or return system, speed control system, and a value chain that consists of horizontal business alliances. The promotion strategy should be run under the central control of the headquarters using various unique VMDs. Furthermore, online marketing campaigns, spectacular fashion shows, design competitions, catalogue marketing campaigns, and other new sales promotion schemes could all be introduced.

• 한국의류학회지
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• 제34권3호
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• pp.492-507
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• 2010

The eco-design in modem fashion is mixed with a well-being trend that combines functionality and ethics with technology to suggest a new fashion style for the $21^{st}$ century. This study analyzes the colors of the eco-design in the current fashion trends and identifies the eco-friendly color images that suggest directions for eco-design. The results of this study are as follows. First, the eco-design is an ethical design concept of the ecological value. It can be classified into the functional efficiency in the multi-functionality the sustainability, the recycling capability, the trends for health and craftsmanship, according to various suggestions by eco-design related theorists. Second, the eco-colors shown in the fashion trend follow the order of YR, R, Y, N, and B, with the order of the pale, grayish, light grayish and dull tones. Third, the hue trends of eco-colors each eco-type are focused on R, YR, and Y. With regards to the tones, the functional efficiency, the multi-functional capability, and the sustainability are shown in the neutral tone, while the recycling capability is shown in the grayish tone and the trends pursuing health and craftsmanship are shown in the pale tone.

• 복식
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• 제56권4호
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• pp.1-14
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• 2006

This paper is a perspectiveon the reformative costume expressed by Gustav Klimt who led the Secession Movement as a great master in Vienna. Klimt actively expressed a new costume style in his paintings, which influenced heavily on the modern costume design. This paper may contribute to reestablish the constructive direction for the 21st century fashion design based on Klimt's pursuing holistic art concept. The reformative costume in Klimt's paintings has two characteristics; ornamentism, eroticism, and reformativeness. Ornamentism is expressed with fantastic colors, various motives, exotic features, simple style clothes, and so on. Klimt used independent ornaments to express carnal desires metaphorically, which set ornaments free to lead spectators to the dreamy or elusive state and even have spectators indulged in ecstasy. As the Secession Movement focused on reforming all areas of life artistically, the costumes of Klimt's paintings symbolically express the reformativeness; he portrayed the woman in the early 20th century and sought to reform its contemporary value as a visual sensuality. Klimt tried to disrupt from the former era by over-emphasizing eroticism. The erotic expression with the colors and the style of ornaments substitute naturally for suggestive eroticism of the feminine body. With has creativity, Klimt has spectators extract the various senses from the female image in his paintings. Klimt's creative spirit on the holistic art concept could be helpful to develop a unique design as a catalyst foreseeing over the present.

• 복식
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• 제60권8호
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• pp.38-50
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• 2010

Many fashion designers are actively pursuing strategic alliances with other brands. The purpose of this study is to identify the differences in images between the original brands and the alliance brands made by fashion designers. This study also aims to review consumers' purchasing attitudes towards alliance brands products. Questionnaires were distributed to adults in their 20s and above, which were then collected. The research findings illuminated the differences in images between original brand products and the alliance brand products made by fashion designers. It was found that the fashion designer (A) brand mainly had luxurious, attractive and quality images, while its alliance brand mainly had practical and durable images. On the other hand, the fashion designer (B) brand mainly had quality and durable images, while its alliance brand mainly had luxurious, characteristic and attractive images. The fashion designer (Ga) brand mainly had characteristic, sophisticated and quality images, while its alliance brand mainly had trendy, attractive and practical images. The fashion designer (Na) brand mainly had trendy, characteristic and attractive images, while its alliance brand mainly had practical images.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2007년도 춘계학술대회 논문집
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• pp.57-58
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• 2007

Nowadays, the government, nongovernmental organizations, and educational institutions have come up with a variety of policies and objectives which are concerned about the importance of public design in the city. The project for integrated street environment in Sung-Nam at this time has started with the purpose to make the citizens' life safer and wealthier, and the purpose to improve the image of the nation. In the process of modernization, we must realize the overlooked problem(the thoughtless development for the environment and the threatening of the identity about the disagreed value and esthetic sense.) as our problem. We have focused on the suggestion of the road facilities suitable for urbanization which coincides with the quiet city and the global standards rather than pursuing the local growth and meaning. Based on the New Governance Design, we have presented the liberal design process which actively accepts the experts in a variety of fields. With the language of design, 'high-tech, self-restraint, and growth', we have made a homogeneous urban factor which is ideal for time and space.

• 복식문화연구
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• 제12권5호
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• pp.880-896
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• 2004

Trompe l'Oeil technique strategically conceived with a view to effectively realize creative ideas among the expression techniques of fine arts style has provided the driving force in development of fine arts and has continuously influenced development of the modem fashion pursuing unique individuality. The study is focused first on finding out how Trompe l'Oeil technique originated in connection with researching the fashion of Trompe l'Oeil and on analysing the technique of expression. The author referred to fashion magazines for designing ideas of Trompe l'Oeil represented in modem fashion in practical applications used by designers in Paris, Italy, London and New York during the 10 year period(1990-1999). The collections of data were analyzed as following: Effectiveness depending on the method of Trompe l'Oeil I. Effectiveness of Layering: when two clothing are over lapped or coordinated with one another in color or style. 2. Effectiveness of Detailing: when pictures, stitch, tape, cutting, quilting and etc are used to create collar, pocket, yoke, zipper, string, shadow and etc. 3. Effectiveness of Accessories: when the image of necklace, belt, tie, tassel, badges and stars are represented by illustration or embroidery on clothing to substitute the actual existence. 4. Effectiveness of Nudity: when human body is realistically drawn and printed on clothing.

• 유통과학연구
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• 제10권11호
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• pp.21-30
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• 2012

Purpose - This study aimed to analyze the strategy of late domestic entrants into the Chinese retail market, focusing on the case of Lotte-Mart, given that there are few studies on market entry strategies of domestic retail companies in China. Research Design, data, methodology - The methodology of this paper is a case study approach, focusing on literature reviews and a few interviews. We conducted a survey by disseminating questionnaires and conducting interviews focusing on the Chinese retail market, and analyzed Lotte-Mart's market entry strategy in China. Results - Lotte-Mart chose M&A as the mode of entry, pursuing quick market entry and rapid expansion. It chose small to medium size cities with relatively less competition. Subsequently, Lotte-Mart devoted significant effort towards localization, attempting to organize stores and assorting products to fit the Chinese consumers' preferences. It operated CSR programs to increase its brand awareness and to create a favorable brand image. Conclusions - Lotte-Mart now needs to devise alternative corporate strategies for business expansion and growth. An understanding of the Chinese retail market and the case study analysis of Lotte-Mart's market entry strategy offers significant insights for domestic retail companies looking to expand into China.