• 한국식품조리과학회지
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• 제18권2호
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• pp.247-261
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• 2002

This study was designed to identify the purchasing practice on the bakery products by the female university students in Seoul and Kyunggi area. Total 262 questionnaires were used for the analysis among 285 responses. The results showed that 50.76% of the respondents bought the bakery products 1∼3 times a month mainly for supper or snacks. The most favored bakery products were bread, danguaja bbang, cake, pie and jori bbang, and there was a signigicant difference in the preference of bakery products by the type of dwelling (p<0.001). Students with non-food science major significantly preferred bakeries as light meals (p＜0.01). Students with food science major liked bread, jori bbang, cake and pie, but the non-food science majors liked bread, sweat red-bean bread and sandwich (p＜0.05). Depending upon the housing status and the major of the respondents, there was a signifcant difference in the purchase factor like nutrition, taste, size and sanitation of the store (p<0.05), while the purchasing frequency was not affected by those factors (p＜0.05). As to the question if there is a room for improvement, different housing status influenced significantly the respondents in citing the factors like business hours and service, and the shape of product and service(p＜0.05).

• The Journal of Asian Finance, Economics and Business
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• 제8권2호
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• pp.1017-1023
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• 2021

This research aims to determine the effect of customers' threat emotion and price on the decision to purchase a certain smartphone product. This study uses a quantitative method with a type of descriptive and causal research. It employs non-probability sampling with purposive sampling, with 385 respondents to answer the questionnaires. Data analysis techniques used descriptive analysis and multiple linear regression analysis. Based on the results of descriptive analysis of emotion, price and purchasing decisions are in sync with each other. The results of multiple linear regression analysis techniques indicate the threat emotion and brand trust are influential against the positive decision to purchase smartphone products. The magnitude of the influence of emotions and price have simultaneous effect on purchasing decisions and other decision variables, which are not included in this study, also play minor role in determining purchase intention, such as product quality, brand image and others. Partially, threat emotion and brand trust have a positive effect toward purchasing decisions. The magnitude of the highest influence was the one of price, then followed by emotional threats. The findings of this study suggest that psychological and behavioral effects also play important roles in determining customers' purchase decision.

• 대한안전경영과학회지
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• 제10권2호
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• pp.205-210
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• 2008

The research interprets the principles of sampling error design for quality statistics models such as hypothesis test, interval estimation, control charts and acceptance sampling. Introducing the proper discussions of the design of significance level according to the use of hypothesis test, then it presents two methods to interpret significance by Neyman-Pearson and Fisher. Second point of the study proposes the design of confidence level for interval estimation by Bayesian confidence set, frequentist confidential set and fiducial interval. Third, the content also indicates the design of type I error and type II error considering both productivity and customer claim for control chart. Finally, the study reflects the design of producer's risk with operating charistictics curve, screening and switch rules for the purpose of purchasing and subcontraction.

• 한국식생활문화학회지
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• 제33권4호
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• pp.345-353
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• 2018

This study examined how the consumers' perception of GM food affects their purchasing behavior. In addition, this study investigated how the amount of knowledge a consumer has regarding GM food affects their perception of this type of food. The quantitative research method was used to collect data. The data from a self-administered survey, which was conducted in South Korea, was analyzed using descriptive analysis, ANOVA, factor analysis, and multiple regression analysis methods. The results of the survey indicate that most respondents may have unknowingly purchased GM food. Further, the respondents reported that they likely had known about or had heard of GM food. In addition, the survey indicated that the amount of knowledge possessed by the respondents regarding GM food greatly affected their perceptions of this type of food. These findings will contribute to the current GM food market by providing the food market with additional information relating to the consumers' perceptions of GM food.

• Journal of Information Technology Applications and Management
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• 제9권2호
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• pp.33-56
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• 2002

This paper shows that internet retailers adjust the total expenses of their customer's purchase by the nominal price of each product and the delivery fee of the purchase. This paper compares the total expenses of purchasing a bundle of goods in the internet market against the total expenses of purchasing the same bundle of goods in the traditional market. The results show that the type of goods and the total expenses of a purchase, together with their interaction, determine up to 60% or 80% of the variance of the difference between the expenses up the same purchase in the two markets. The results also show that neither the expenses of a purchase nor its interaction with the product type affects the dispersion of total purchase expenses in the internet market.

• 디지털융복합연구
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• 제15권11호
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• pp.133-146
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• 2017

최근 차세대 친환경 자동차에 대한 주요 메이커의 개발 및 시장 참여가 가속화되고 있으며, 소비자의 관심도 높아 지고 있는 가운데, 소비자의 특성과 소비 유형 차세대 친환경 자동차의 특성 요인, 그리고 차세대 친환경 자동차에 대한 정부의 정책 조치가 소비자의 구매 행동에 어떤 영향을 미치는지에 대해 국내 서울에 거주하는 소비자와 일본 동경 소비자를 대상으로 웹 설문 조사를 하였다. 본 연구의 결과 한국의 경우는 성별, 연령별, 월평균 소득별, 소비자 유형별로 유의한 차이가 없는 것으로 나타난 반면 구매의도는 성별, 연령별, 월평균 소득별로 유의한 차이가 없으나 소비자의 유형에 따라 구매의도에 유의한 차이가 있는 것으로 나타났다. 일본의 경우는 성별, 연령별, 월평균 소득별, 소비자 유형별로 유의한 차이가 없는 것으로 나타난 반면 소비자 유형별로 친환경자동차 소유여부는 유의한 차이가 있는 것으로 나타났다. 또한, 한국의 경우 브랜드, 색상, 디자인 등 이미지는 친환경자동차에 정(+)의 영향을 미치는 것으로 나타난 반면. 일본의 경우는 이미지와 안정성이 소비자의 구매행동에 정(+)의 영향을 미치는 것으로 나타나 일본소비자의 경우 친환경자동차 구매시 이미지 뿐 만 아니라 차체의 견고성, 사고발생가능성, 안전계수 등 안전성도 중요시하는 것으로 나타났다. 한국의 경우 소비자유형 중 사회환경가치추구형이 구매의도와 유의한 관계에 있으며 사회환경가치추구형에 있어 정부의 지원정책인 이산화탄소세, 국가나 지방자치단체의 차량가격직접지원, 가솔린세, 경유세, 탄소세 등 연료관련 세제 경감 등은 정의효과가 있는 것으로 나타났다. 일본의 경우는 소비자유형중 가격가치추구형과 사회환경가치추구형이 구매의도과 유의한 관계가 있는 것으로 나타났는데 가격추구형과 사회환경가치추구형 둘 다 살펴보면 이산화탄소세, 국가나 지방자치단체의 차량가격직접지원, 가솔린세, 경유세, 탄소세 등 연료관련 세제 경감 등은 정의 효과가 있는 것으로 나타났다.

• 유통과학연구
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• 제14권11호
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• pp.117-128
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• 2016

Purpose - In order to collect information needed for the establishment of more effective marketing strategies of on-line purchasing agent services targeting Chinese consumers, the study investigated the relationship among Chinese selection criteria. They included fashion products, use of information source, and satisfaction with on-line purchasing agent services. The study also identified the differences in the Chinese selection criteria of fashion products, use of information source, and the satisfaction level with on-line purchasing agent services according to their age and gender. Research design, data, and methodology - The study was implemented through a normative-descriptive survey method using a self-administered questionnaire. Data were collected from February 9 to 28, 2016, and analyzed by factor analysis, ANOVA and Duncan test, t-test, and multiple regression analysis. Results - Differences were found in selection criteria of fashion products and use of information sources among groups. Thirty's age group was concerned about price/brand more than the twenty's were. Twenty's were concerned about practicality/quality of the products more than the thirty's. Hallyu/broadcasting was used by men more than by women as an information source of Korean fashion. SNS/WOM(word of mouth) was used more by women than by man. Twenty's showed lower level of satisfaction with customer services/credibility than other factors. The thirty's showed lower level of satisfaction with informational role of the service than other factors. Those who utilize each type of fashion information source more showed higher satisfaction level with on-line purchasing agent service of Korean fashion products.. In general, according to the selection criteria and use of information, there were differences in satisfaction with on-line purchasing agent service of Korean fashion products. Conclusions - Considering the findings of the study, as well as age, gender, selection criteria and use of information source, Chinese consumers could be used as a criteria of market segmentation for on-line purchasing agent services of Korean fashion products. The results manifested that there is a need to differentiate marketing strategies according to the satisfaction levels with each satisfaction factors of on-line purchasing agent service of Korean fashion products.

• 한국산학기술학회논문지
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• 제21권8호
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• pp.475-484
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• 2020

이 논문은 TV광고의 일반인 모델 인식에 관하여, 기능적인 양적 분석의 과거 행태로부터 탈피하여, 심층적이고 효과적으로 접근할 수 있는 주관성연구인 실증적인 Q방법론으로 연구되었다. 또한 이 분석에서는 기존 논의에서 연역적인 가설을 도출하는 종래의 연구 방법과는 달리, 사람들의 주관적 이미지에 의한 새로운 가설발견의 목적이 있다. 구체적으로 Q요인분석이란 통계방법을 사용하며, R방법의 변수를 요인화가 아닌 사람을 요인화하는 것이다. 이 연구에서는 TV광고의 일반인 모델에 대해 젊은 층의 수용행태 분석을 알아보는 것이다. 분석결과는 총 4가지의 유형{제 1유형[(N=7) : 광고 공감대형(Advertising Consensus Type)], 제 2유형[(N=7) : 광고 부정형(Advertising Negative Type)], 제 3유형[(N=5) : 광고 구매력 감소형(Advertising Purchasing Reduction Type)], 제 4유형[(N=1) : 광고 설득 지향형(Advertising Persuasion Orientation Type)]}으로 분류되었으며, 전반적으로 매우 차별적인 유형들로 발견되었다. 결론적으로, 이 연구는 TV광고의 일반인 모델인식에 대한 주로 젊은 응답자들의 주관적 수용 행태를 검토하였다. 또한 분석의 내용들은 관련 이슈와 아젠다 연구를 위한 발전적인 제안(개선)을 제시하는데 유의미한 논의를 제시하는 것이다.

• 한국의류학회지
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• 제34권2호
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• pp.303-317
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• 2010

This study helps in the production of brassieres suitable for female adults by researching the actual wearing conditions and purchasing status, satisfaction rate, and preferences of female college students in their early 20's. The collected data was analyzed by a SPSSWIN 13.0 Program and the results of the research are as follows. 1. There is a noticeable difference between the breast satisfaction rate and breast size, in addition the satisfactory rate was higher in the normal breast size or a little ample size than in the very small or very big size. According to the shape, the satisfactory rate for the breast appeared to be high in the case of the recognition and evaluation of the hemisphere type than the flat, cone, pop out, and downward type. 2. For fitness, the looseness at the top of the cup (pressed between the breasts at the upper part of the front middle), pressing and looseness at the upper sides of the cup, inappropriate size of the cup, tightness of the wings, tightness at the bottom round of the breasts, the narrow width of the wire, wide space of the shoulder strings, and the sliding of the shoulder strings had problems that needed improvement. 3. The major priorities for purchasing brassieres are size, fitness, and aesthetic qualities. As a result, the size and the fitness are more important than the trend or decorations since the brassiere has the function to support the breasts that shows that hygiene and sanitation are recognized as an important standard for undergarment selection. The size and the fitness are important factors regardless of breast types in the examination of the selection standards of the brassieres for each breast type, but the cone and hemisphere types have higher preferences for design; the pop out type has more considerations for the material of the cloth. The result show that appearance is more important for smaller breasts, but the functionality of the brassier is more important than the appearance for medium and larger breast sizes.

• 한국의류산업학회지
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• 제14권6호
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• pp.983-991
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• 2012

The purpose of this study was to provide basic reference data for the development of slim-fit dress shirts patterns for a variety of body somatotypes. For this study, a survey was conducted on the actual product conditions of slim-fit dress shirts of domestic brands(Actual wearing and purchasing conditions, fit, design preferences). The survey was conducted on 135 men in their 20s~30s. PASW Statistics 18 was used for data analysis. The result of this study are as follows : Analysis of the actual wearing conditions of dress shirts indicates that consumers own an average of 1~2 classic-fit shirts and 1~4 slim-fit shirts. These are normally worn once or twice a week, and purchased mainly at department stores, agencies, direct sales markets or outlets. With respect to the purchasing factors, price and style were the main priorities. Surveyed consumers had the greatest preference for designs with a non-darted front and a darted back, a semi-wide collar and the color white. By classifying the surveyed by somatotype, Type B preferred designs darted on both front and back, Type A preferred designs with a non-darted front and a darted back, while Type Y preferred designs non-darted on both front and back. All somatotypes displayed a preference for semi-wide collars and the color white.