• Proceeding of Spring/Autumn Annual Conference of KHA
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• 1994.05a
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• pp.19-27
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• 1994

• The Korean Fashion and Textile Research Journal
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• v.8 no.4
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• pp.413-419
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• 2006

This study was performed to analyze the wearing practice and the purchasing characteristics of jeans in order to offer basic data to produce superior jeans made of denim with small flexibility and to improve the wearing comfort. The questionnaire were 236 Korean women from the age of 10th to 50th. For data analysis, descriptive analysis and crosstabs were used. The results were as follows, in the purchasing characteristics, when the women of 10th to 30th decided to purchase jeans they considered fashion, design and price rather than wearing comfort. But the women of 40th to 50th considered that wearing comfort is the most important factor. The 10th is found the best preferred jean is wide straight style, the 20th is straight style, the 30th is boots cut style and the 40th to 50th is straight style. In wearing practice, there was a difference among age groups on the region that felt uncomfortable when wearing jeans. As the age increases, the abdomen size also increases. Most people answered that they mend jeans after purchase for length, without any relation with age. The reason why consumers prefer jeans with middle length between the crotch and waist and also purchase jeans with a short length is because they look refined and neat. This informs us that the short length between the crotch and waist does not match with ease and comfort, which are the images of jeans in the past. Recently premium jean brands are competing to show Low Rise Jeans, which seems like a Premium Jean=Low Rise Jean formula is created. Some manufacture companies are recklessly copying foreign designs that does not fit Korean's body shape. However, as mentioned in this study results, there is a clear difference between designs that they think consider as aesthetic and functional. Therefore, it is considered necessary for developing designs for jeans that can satisfy both aesthetic appreciation and functions for Korean consumer's body shape and each age group.

• Journal of the Korea Fashion and Costume Design Association
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• v.20 no.3
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• pp.1-14
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• 2018

This study examines female consumers' purchasing behavior of outdoor wear based on their leisure activities and life style using the questionnaire method. SPSSWIN was used for data analysis. The results are as follows: first, there is a significant difference in demographic characteristics of outdoor wear consumers depending on life style types. Second, outdoor wear purchasing behavior by lifestyle types showed no significant correlation between lifestyle types and the extent of interest in outdoor wear. Consumers valuing private leisure time are more engaged in searching for commercial information compared to other groups and a significant difference was seen in the standard for selecting products, functional materials, colors, and comfort depending on life style type. Third, there is no significant difference in demographic characteristics of outdoor wear consumers based on the extent of leisure activity. Fourth, there was significant correlation between the extent of leisure activity and interest in outdoor clothes. Therefore, this study shows that the life style of female consumers and the extent of leisure activity are significantly related to purchasing behavior. Hence this study can be effectively used by the outdoor wear industry to analyze characteristics of female consumers and plan and establish a suitable marketing strategy.

• The Korean Fashion and Textile Research Journal
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• v.1 no.4
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• pp.342-348
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• 1999

The purpose of this study taken interest in recent, is a development of the sportswear style fashion design and provision of aid for making a marketing strategy and reasonable purchasing for customer's. Results of this study can be summarized as follows : As baseball boom is revived due to Park, Chan-ho's nice pitching, baseballcap and hood-shirt that printed each team's logo have an effect on mass fashion style. Clothes of mountain c1imbingwear style can personal free coordination, because they are little change of fashion, customers are constantly purchase them. As contemporary women are increase about interest on beauty, leggins and bra-top that aerobic clothes are scoordinated various type and included practice style. Snowboard style is coincide with Hip-hop look that loose fitting style pursues free style, it becomes more popular fashion with street fashion. Golfwear taking root in townwear of the 40, 50 women.

• The Korean Fashion and Textile Research Journal
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• v.11 no.6
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• pp.887-895
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• 2009

The purposes of this study were to provide informations to apparel companies and to contribute the education of clothing consumers through finding out the present status of clothes purchasing behaviors and the degree of the recognition and the application of care labels of the Chinese students in Daegu area. The data were collected from 166 Chinese students through the questionnaire and analyzed by the frequence, t-test, ANOVA, and Scheffe-test using SPSS 12.0. The results were as follows: 1. The main purchasing place was road shops of well-known brands, and the most decisive factor of purchasing was the display style of goods. They purchased 'any time when necessary' and impulsively. They payed mostly by cash and the most affecting factor of purchasing decision was the degree of fitting. 2. The recognition of the necessity of care label was found in 36.7% of respondent and their most rationale was 'for the management of clothes'. The recognition of care labels showed the highest in reliability and the lowest in application. There were significant differences in satisfaction of care label between male and female and in application according to purchasing places. In conclusion, the recognition of the necessity of care labels showed a little high level but relatively low in the understanding and the application.

• Journal of the Korea Fashion and Costume Design Association
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• v.18 no.4
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• pp.87-99
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• 2016

The purpose of this study was to investigate the appearance orientation and clothing and cosmetics purchasing behaviors according to media contact responses. The subjects were 445 female university students in Daejeon and Chungnam province. The measuring instruments was a questionnaire with media contact responses, appearance orientation, clothing and cosmetics purchasing behavior, and subjects' demographic characteristics. The data were analyzed by Cronbach's ${\alpha}$, frequency analysis, ${\chi}^2$ test, ANOVA, Duncan's multiple range test, and regression analysis using SPSS program. The results were as follows. First, female university students had very positive response and attitude on entertainers' appearance, style and products showed by media. Second, media contact response had a significant effect on appearance orientation. The group with a high level of media contact response showed higher appearance orientation than the groups with mediate and low level of media contact response. Third, media contact response had meaningful effects on clothing and cosmetics purchasing behaviors. The group with a high level of media contact response showed higher shopping frequency, purchasing frequency, and more spending on clothing and cosmetics than other groups.

• The Korean Fashion and Textile Research Journal
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• v.1 no.3
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• pp.231-238
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• 1999

The purpose of this study was to identify characteristics and consumer attitude on purchasing apparel of Cable TV home-shopping viewer: A questionnaire was developed to measure watching attributes, consumers' attitude and actual purchasing condition of Cable TV home shopping, and demographic variables. The questionnaire was administered to 277 adult, and the data were analyzed by using frequency; crosstab, t-test, ANOVA. The results of this study were as follows: 1. main view time were 3~5 p.m. 11 p.m, 10~12 a.m. home shopping through Cable Tv. Women's main terms were afternoon, whereas men's main terms were night. Chiefly view program was about apparel and fashion items. The reason why they watched the home-shopping channel was to purchase more cheaper items. 2. Favor about Cable TV home-shopping was relatively affirmative, but purchasing intention through home-shopping was still negative. But affirmative response was gradually increasing a few years ago. 3. Purchasing experience through Cable TV home shopping was 61.0% and clothing purchaser within recently 6 months was 28.5% of total sample. Withspreading Cable TV widely; Cable TV home shopper was gradually increasing. Heavy purchasing items through Cable TV home-shopping were under-wear; muffler, shawl, because those items are standardized in size and style. When home shopping user made purchasing decision, the most significant factors were color; and size (fit), price in order of importance.

• Korean journal of food and cookery science
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• v.30 no.6
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• pp.735-745
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• 2014

This study examined dietary behaviors such as use motive, selection attribute, satisfaction, and purchasing intention in Yaksun foods according to women's dietary life style type. To achieve this research objective, it targeted women in more than the 20s who dwell in Seoul and Busan area. As a result, the following facts were clarified. First, the highest recognition was shown in rationality-seeking type as for diversion and in taste-seeking type as for sociality among the motives for using Yaksun foods. Second, the highest recognition was shown in taste-seeking type as for food quality & taste and physical service and in rationality-seeking type as for convenience among the selection attributes of Yaksun foods. Third, the satisfaction and the purchasing intention of Yaksun foods were the highest in health-seeking type. Seeing the above findings, the differentiation will be pursued from other food-service markets by making sensual taste and flavor as the food materials of Yaksun foods targeting consumers who pursue taste. Also, to increase satisfaction and purchasing intention of Yaksun foods, there is a need to positively publicize that Yaksun foods have efficacy on maintaining health and preventing disease.

• Culinary science and hospitality research
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• v.13 no.3
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• pp.293-307
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• 2007

This article was to provide information enabling us to respond effectively to the well being market which has great potential of growth by studying well-being consumption behaviour according to the lifestyles of dining-out customers and to find out how their lifestyles have influence on well-being by investigating their patterns according to demographical characteristics of dining-out customers who play key role in consumption and will have great purchasing power in food service industry. First, factor analysis of variation of lifestyle, 6 factors are named conscious style, realistic style, self-regard style, health-focusing style, changeable style, and fashion-sensitive style. Second, factor analysis of well-being consumption behaviour, 5 factors over eigen 1 are selected and used in a research and they are named healthful food principle, physical health principle, mental health principle, confidence principle, and old-age planning principle. Analysis result reveals that there exists significant relationship between lifestyle and well-being consumption behaviour.

• Journal of Digital Convergence
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• v.6 no.3
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• pp.121-129
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• 2008

This paper aimed to exam the influence factor of purchasing decision making of industrial buyer and analyzed their effects on success. From the previous studies, we extracted influence factor which are buying center, character of Industrial goods provider. The result showed the difference in the purchasing decision-making process in accordance with the type of buying task(Hypothesis 1). And a test was made the difference in the mode of purchase decision-making(Hypothesis 2). A test was made the difference in supplier's evaluative criterion in accordance with the type of buying task(Hypothesis 3).