Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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Influence Factors of Purchasing Decision Making of Industrial Buyer According to Purchasing Style

구매유형에 따른 산업재 구매의사결정에 미치는 영향요인

  • 이승희 (금오공과대학교 산업경영학과) ;
  • 이영하 (재영솔루텍㈜ 나노광학 마케팅팀) ;
  • 김혜경 (금오공과대학교 산학협력단) ;
  • 조영준 (금오공과대학교 지역산업경영연구소)
  • Published : 2008.09.30
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Abstract

This paper aimed to exam the influence factor of purchasing decision making of industrial buyer and analyzed their effects on success. From the previous studies, we extracted influence factor which are buying center, character of Industrial goods provider. The result showed the difference in the purchasing decision-making process in accordance with the type of buying task(Hypothesis 1). And a test was made the difference in the mode of purchase decision-making(Hypothesis 2). A test was made the difference in supplier's evaluative criterion in accordance with the type of buying task(Hypothesis 3).

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